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Alcanza tu audiencia en Instagram con influenciadores

Michelle Flores

Al final de este proyecto podrás optimizar tu marca o tu negocio en Instagram para alcanzar a tu grupo objetivo. En este proyecto guiado descubrirás el gran potencial que ofrece el marketing de influenciadores en la plataforma Instagram. La colaboración con influenciadores ofrece gran potencial para aumentar el alcance de tu marca en Instagram.

Primero optimizaremos tu cuenta de negocio en Instagram para establecer un perfil atractivo que atraiga tanto a tu grupo objetivo como a influenciadores para cooperaciones potenciales.

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What's inside

Syllabus

Visión general del proyecto

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Está dirigido a usuarios de Instagram que buscan optimizar su marca o negocio

Se centra en el marketing de influencia, que es una estrategia eficaz para aumentar el alcance en Instagram

Incluye una guía paso a paso para optimizar una cuenta de Instagram para empresas

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Alcanza tu audiencia en Instagram con influenciadores with these activities:

Revisar los conceptos básicos del marketing en redes sociales

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Revisad los conceptos básicos del marketing en redes sociales antes de comenzar este curso para garantizar una base sólida.

Browse courses on Redes Sociales

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Repasad los diferentes tipos de plataformas de redes sociales y sus características.
Comprended los principios de la creación y distribución de contenidos.
Investigad las estrategias de marketing para diferentes plataformas de redes sociales.

Unirse a grupos de redes sociales para profesionales de Instagram

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Uníos a grupos de redes sociales y foros para conectar con otros profesionales de Instagram y aprender de sus experiencias.

Browse courses on Networking

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Buscad grupos en plataformas como Facebook y LinkedIn.
Uníos a los grupos relevantes y participad en las discusiones.
Haced preguntas y compartid conocimientos con otros.

Practicar la redacción de publicaciones efectivas para Instagram

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Publicad regularmente en Instagram usando diferentes formatos de publicación, como imágenes, vídeos e historias.

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Compartid contenido valioso y atractivo para vuestra audiencia.
Usad hashtags relevantes y localizaciones para aumentar el alcance.
Experimentad con diferentes tipos de publicaciones.
Analizad el rendimiento de vuestras publicaciones y ajustad vuestra estrategia en consecuencia.

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Career center

Learners who complete Alcanza tu audiencia en Instagram con influenciadores will develop knowledge and skills that may be useful to these careers:

Marketing Manager

In order to be a successful Marketing Manager, you must have a deep understanding of the target market and how to reach them. This course will help you to develop the skills necessary to do just that. You will learn how to create engaging content, build relationships with influencers, and effectively use social media to reach your desired audience.

See salaries and explore the career path for Marketing Manager

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies. This course can help you develop essential skills for success in this role by teaching you how to optimize your Instagram business account, collaborate with influencers, and measure the success of your social media campaigns.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

Digital Marketing Specialists use a variety of digital channels to reach and engage with target audiences. By taking this course, you will enhance your understanding of influencer marketing on Instagram, which is a critical skill for individuals in this field.

See salaries and explore the career path for Digital Marketing Specialist

Content Marketing Specialist

Content Marketing Specialists are responsible for creating and distributing content that attracts and engages a specific audience. This course can help you develop the skills needed to create engaging content for Instagram, which is an important aspect of content marketing.

See salaries and explore the career path for Content Marketing Specialist

Brand Manager

Brand Managers are responsible for developing and maintaining a brand's image. This course can help you develop the skills necessary to do this by teaching you how to effectively use Instagram to build a strong brand presence.

See salaries and explore the career path for Brand Manager

Public relations manager

Public Relations Managers are responsible for managing a company's public image. This course can help you develop essential skills for success in this role by teaching you how to build relationships with influencers and use social media to promote your company in a positive light.

See salaries and explore the career path for Public relations manager

Communications Manager

Communications Managers are responsible for developing and executing communication strategies. This course can help you develop relevant skills by providing you with knowledge on how to effectively use Instagram to communicate with your target audience.

See salaries and explore the career path for Communications Manager

Event Marketing Manager

Event Marketing Managers are responsible for planning and executing events. This course can help you develop the necessary skills for success by teaching you how to use Instagram to promote your events and engage with attendees.

See salaries and explore the career path for Event Marketing Manager

Influencer Marketing Manager

Influencer Marketing Managers are responsible for developing and executing influencer marketing campaigns. This course can provide you with a foundation in influencer marketing on Instagram, which is a critical skill for individuals in this role.

See salaries and explore the career path for Influencer Marketing Manager

Social Media Analyst

Social Media Analysts are responsible for collecting and analyzing data to measure the success of social media campaigns. This course can help you develop key analytical skills by teaching you how to use Instagram insights to understand your audience and measure the effectiveness of your content.

See salaries and explore the career path for Social Media Analyst

Market Research Analyst

Market Research Analysts are responsible for conducting market research to identify opportunities and trends. This course can help you develop valuable skills by providing insights on how to use Instagram to gather data and conduct market research.

See salaries and explore the career path for Market Research Analyst

Customer Relationship Manager

Customer Relationship Managers are responsible for building and maintaining relationships with customers. This course may help you develop a better understanding of how to use Instagram to engage with customers and provide excellent customer service.

See salaries and explore the career path for Customer Relationship Manager

Sales Manager

Sales Managers are responsible for leading and motivating sales teams. This course may provide some relevant insights on how to use Instagram to reach potential customers and generate leads.

See salaries and explore the career path for Sales Manager

Entrepreneur

Entrepreneurs are individuals who start and operate their own businesses. This course may be useful for individuals who want to use Instagram to market their businesses and reach their target audience.

See salaries and explore the career path for Entrepreneur

Freelance Writer

Freelance Writers are self-employed individuals who write content for a variety of clients. This course may be helpful for individuals who want to use Instagram to promote their writing services and find new clients.

See salaries and explore the career path for Freelance Writer

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Alcanza tu audiencia en Instagram con influenciadores.

The Influencer Code

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Este libro ofrece una perspectiva desde dentro del mundo del marketing de influencers. Proporciona consejos prácticos sobre cómo construir una marca personal, interactuar con tu audiencia y negociar acuerdos con marcas.

Run Like a Woman

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Esta guía fácil de digerir proporciona una descripción general accesible del marketing de influencers. Cubre conceptos básicos, estrategias y consejos prácticos para aquellos que buscan comenzar con esta forma de marketing.

(English) Run Like a Woman: Menstrual Cycle-Based Training...

Paperback

Social Media Marketing All-in-One For Dummies

Save

Esta guía completa cubre todos los aspectos del marketing en redes sociales, incluido Instagram. Proporciona una descripción general accesible de las plataformas, las estrategias y las mejores prácticas.

(English) Social Media Marketing All-in-One For Dummies

Paperback

(English) Social Media Marketing All-in-One For Dummies (For...

Kindle Edition

Epic Content Marketing: How to Tell a Different...

Save

Este libro se centra en la creación de contenido valioso y atractivo. Si bien no cubre el marketing de influencers, ofrece información valiosa sobre cómo crear contenido que resuene con tu audiencia y te ayude a alcanzar tus objetivos de marketing.

(English) Epic Content Marketing: How to Tell a Different...

Hardcover

Social Media ROI

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Este libro ofrece una guía práctica para medir el retorno de la inversión (ROI) de tu marketing en redes sociales. Cubre métricas, herramientas y estrategias para medir el éxito y mejorar tus campañas.

(English) Social Media ROI: Managing and Measuring Social...

Paperback

(English) Social Media ROI: Managing and Measuring Social...

Kindle Edition

Permission Marketing

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Este libro clásico sobre marketing ofrece una perspectiva única sobre cómo construir relaciones duraderas con los clientes. Si bien no cubre el marketing de influencers, proporciona información valiosa sobre cómo crear contenido valioso y establecer confianza con tu audiencia.

(English) Permission Marketing: Turning Strangers into...

Hardcover

(English) [Permission Marketing] [By: Seth Godin] [January,...

Paperback

(日本語) Permission Marketing [Japanese Edition]

Tankobon Hardcover

(English) Permission Marketing: Turning Strangers Into...

Kindle Edition

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Effort

2 horas

Level

Introductory

Via

Coursera

Institution

Coursera Project Network

Instructor

Michelle Flores

Language

Español

Good to know

Está dirigido a usuarios de Instagram que buscan optimizar su marca o negocio

Se centra en el marketing de influencia, que es una estrategia eficaz para aumentar el alcance en Instagram

Incluye una guía paso a paso para optimizar una cuenta de Instagram para empresas

Share and help others discover this course

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