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Michelle Flores

Al final de este proyecto, aprenderás a configurar Tiendas en Facebook Shops usando la versión gratis de Canva.

No importa si quieres crear tu propia marca o optimizar una marca existente a través de estrategias de social media marketing: los contenidos visuales te ayudarán a establecer tu identidad online.

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Al final de este proyecto, aprenderás a configurar Tiendas en Facebook Shops usando la versión gratis de Canva.

No importa si quieres crear tu propia marca o optimizar una marca existente a través de estrategias de social media marketing: los contenidos visuales te ayudarán a establecer tu identidad online.

Los consumidores hoy en día están constantemente saturados con información e imágenes en las redes sociales. Una parte esencial del marketing en redes sociales es aprender maneras creativas de atraer la atención a productos y servicios, muchas veces con un presupuesto mínimo. Al final de este proyecto podrás aplicar herramientas de diseño gráfico para crear logotipos, anuncios y Facebook Stories para comercializar tu tienda en Facebook. Tus nuevos conocimientos te ayudarán a alcanzar tu grupo objetivo

y anunciar tu Facebook Shop en el futuro creando proyectos individuales en Canva.

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What's inside

Syllabus

Visión general del proyecto
Al final de este proyecto, aprenderás a configurar Tiendas en Facebook Shops usando la versión gratis de Canva.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explora el uso de las tiendas de Facebook creado logotipos, anuncios y Facebook Stories
Está dirigido a personas que quieren crear su propia marca o mejorar una existente mediante estrategias de marketing en redes sociales
Enseña a utilizar herramientas de diseño gráfico para fines comerciales
Ayuda a los alumnos a alcanzar su público objetivo
Utiliza la versión gratuita de Canva, lo que la hace accesible para una amplia gama de estudiantes

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Configura Tiendas en Facebook Shops con Canva with these activities:
Diseñar imágenes para anuncios
Crear contenido visual atractivo para promocionar la Tienda en Facebook y atraer clientes.
Show steps
  • Utilizar Canva para diseñar imágenes personalizadas
  • Agregar texto, imágenes y gráficos para crear imágenes visualmente atractivas
Contribuir a código fuente abierto
Participar en proyectos de código fuente abierto relacionados con las Tiendas en Facebook para profundizar en el conocimiento técnico.
Show steps
  • Identificar proyectos de código fuente abierto en GitHub o plataformas similares
  • Revisar el código fuente y contribuir con correcciones, mejoras o nuevas características
Show all two activities

Career center

Learners who complete Configura Tiendas en Facebook Shops con Canva will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Integrating designs from Canva into social media marketing, as this course helps individuals learn, will allow Social Media Managers to effectively plan, execute, and measure social media campaigns that drive business results while aligning with the brand's visual identity. Given the centrality of Facebook, the course's focus on Facebook Shops and Stories is particularly relevant to Social Media Managers.
Digital Marketing Specialist
The skills learned in this course, particularly in creating visually appealing graphics and engaging content, are invaluable for Digital Marketing Specialists. By leveraging Canva's capabilities, Digital Marketing Specialists can create effective marketing campaigns across various digital channels, including social media, email, and websites.
Content Marketing Manager
This course aligns with the responsibilities of Content Marketing Managers, who develop and execute content strategies to attract and engage target audiences. By learning to create visually compelling marketing materials using Canva, Content Marketing Managers can enhance the impact of their content across various platforms.
Community Manager
The course provides valuable insights into creating engaging visual content for social media, a crucial skill for Community Managers. By leveraging the tools and techniques taught in the course, Community Managers can foster a sense of community and build stronger relationships with followers.
Marketing Consultant
This course can be helpful for Marketing Consultants who advise clients on social media marketing and branding strategies. By learning to use Canva effectively, Marketing Consultants can help clients develop a strong visual identity and create engaging content that resonates with their target audience.
Graphic designer
This course may be useful for Graphic Designers looking to enhance their skills in creating digital graphics for social media. By leveraging Canva's user-friendly platform and pre-designed templates, Graphic Designers can streamline their workflow and create visually appealing designs that cater to the specific requirements of social media channels.
Social Media Analyst
This course may be beneficial for Social Media Analysts who need to monitor and analyze the performance of social media campaigns. By understanding how to create visually engaging content using Canva, Social Media Analysts can better evaluate the impact of graphics and images on audience engagement and conversion rates.
Product Marketing Manager
The course may be helpful for Product Marketing Managers responsible for launching and promoting new products or services using social media. By learning to create compelling visuals using Canva, Product Marketing Managers can effectively showcase product features and benefits, generate excitement, and drive demand.
Brand Manager
This course may be beneficial for Brand Managers seeking to strengthen their brand's online presence and visual identity. By leveraging Canva's capabilities, Brand Managers can create consistent and visually appealing brand materials across various social media platforms, helping to build brand recognition and customer loyalty.
Public Relations Specialist
The course may be helpful for Public Relations Specialists who need to create visually engaging content for press releases, media kits, and social media campaigns. By utilizing Canva's tools, Public Relations Specialists can enhance the visual appeal of their communication materials, attract media attention, and convey key messages effectively.
Web Designer
This course may be useful for Web Designers looking to incorporate visually appealing graphics into their web designs. By leveraging Canva's design elements and templates, Web Designers can create engaging and user-friendly websites that effectively communicate the brand's message and enhance the overall user experience.
User Experience (UX) Designer
The course may be helpful for UX Designers who want to improve the visual aesthetics and user experience of digital products. By learning to create visually appealing graphics using Canva, UX Designers can design intuitive and user-friendly interfaces that enhance the overall usability and satisfaction of users.
Data Analyst
This course may be beneficial for Data Analysts who need to present their findings in a visually engaging and impactful manner. By utilizing Canva's data visualization features, Data Analysts can create clear and compelling graphs, charts, and dashboards that effectively communicate insights and support decision-making.
Project Manager
The course may be helpful for Project Managers who need to create visually engaging presentations and reports to communicate project status, track progress, and manage stakeholder expectations. By leveraging Canva's templates and design tools, Project Managers can effectively present information, engage stakeholders, and ensure project success.
Sales Manager
This course may be useful for Sales Managers looking to create visually appealing sales materials, such as presentations, brochures, and proposals. By leveraging Canva's capabilities, Sales Managers can effectively communicate product or service benefits, engage potential customers, and close deals.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Configura Tiendas en Facebook Shops con Canva.
Este libro proporciona un plan paso a paso para desarrollar e implementar estrategias exitosas de marketing en redes sociales, que incluyen la optimización de las tiendas de Facebook.
Esta guía paso a paso ayuda a los lectores a desarrollar y ejecutar estrategias de marketing en redes sociales efectivas, que incluyen la optimización de tiendas en redes sociales como Facebook.
Provides a comprehensive overview of social media marketing, covering topics such as strategy, content creation, and measurement. It valuable resource for anyone looking to learn more about social media marketing.
Provides a comprehensive handbook on social media marketing, covering topics such as creating a social media strategy, building a brand, and using social media to drive traffic to your website. It valuable resource for anyone looking to learn more about social media marketing.
Provides a strategic guide to social media marketing, covering topics such as building a brand, creating engaging content, and using social media to drive traffic to your website. It valuable resource for anyone looking to learn more about social media marketing.
Provides a comprehensive guide to social media marketing, covering topics such as creating a social media strategy, building a following, and running social media ads. It valuable resource for anyone looking to learn more about social media marketing.
Provides a step-by-step guide to social media marketing, covering topics such as creating a social media strategy, building a following, and running social media ads. It valuable resource for anyone looking to learn more about social media marketing.
Provides a comprehensive overview of social media marketing, covering topics such as creating a social media strategy, building a following, and running social media ads. It valuable resource for anyone looking to learn more about social media marketing.
Provides a comprehensive overview of social media marketing, covering topics such as content creation, social media advertising, and social media analytics. It valuable resource for anyone looking to learn more about social media marketing.
Provides a comprehensive guide to measuring the ROI of social media marketing. It valuable resource for anyone looking to track and measure the impact of their social media campaigns.

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