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Michelle Flores
By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook in Easil to promote your business. An essential role of your social media marketing strategy is to establish your online identity and appeal to your users.
Read more
By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook in Easil to promote your business. An essential role of your social media marketing strategy is to establish your online identity and appeal to your users.
Read more
By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook in Easil to promote your business. An essential role of your social media marketing strategy is to establish your online identity and appeal to your users.
In this guided project, we will use the free version of Easil. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value-added business marketing collateral. We can use Easil to complete this project because it provides all the tools you need to create organized and visually appealing products while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create social media stories to advertise your brand or products.
Register for this course and see more details by visiting:
OpenCourser.com/course/bakewm/design
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What's inside
Syllabus
Project Overview
By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook in Easil to promote your business.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores free and useful social media marketing tools
Develops foundational graphic design skills for social media campaigns
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Design engaging Stories for Instagram and Facebook in Easil with these
activities:
Follow a tutorial on how to use Easil
Show steps
Follow a tutorial on how to use Easil to create and design engaging stories for Instagram and Facebook.
Show steps
-
Find a tutorial on how to use Easil.
-
Watch the tutorial and follow the instructions.
-
Create a new project and practice what you learned.
Check Prerequisite Knowledge
Show steps
Enforce stronger understanding of the concepts covered in this course.
Browse courses on
Easil
Show steps
-
Review previous knowledge of social media marketing concepts.
-
Ensure familiarity with Easil's user interface.
Easil Tutorial
Show steps
Enhance familiarity with Easil's features and tools.
Browse courses on
Easil
Show steps
-
Complete Easil's introductory tutorials.
-
Experiment with different design elements and templates.
-
Create a sample social media story using Easil.
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Practice using Easil
Show steps
Practice using Easil to create and design engaging stories for Instagram and Facebook.
Show steps
-
Create a new project.
-
Add images and other elements to your project.
-
Share your project.
Volunteer to create social media content for a nonprofit organization
Show steps
Use your skills to create engaging social media content for a nonprofit organization.
Show steps
-
Research nonprofit organizations that align with your interests.
-
Contact the organization and inquire about volunteer opportunities.
-
Develop a plan for the social media content you will create.
-
Create and schedule the social media content.
-
Track the results of your work and make adjustments as needed.
Design a Social Media Story
Show steps
Apply Easil's tools to create engaging social media content.
Browse courses on
Easil
Show steps
-
Identify the target audience and marketing goals.
-
Select relevant images and graphics.
-
Write compelling copy that aligns with the brand's voice.
-
Assemble the elements into a visually appealing social media story.
Create Multiple Social Media Stories
Show steps
Develop proficiency in creating various types of social media stories.
Browse courses on
Easil
Show steps
-
Create social media stories for different platforms (e.g., Instagram, Facebook).
-
Experiment with different storytelling formats (e.g., carousel, video).
-
Incorporate interactive elements (e.g., polls, quizzes).
-
Analyze the performance of your stories and make adjustments accordingly.
Create a visual story
Show steps
Create a visual story that demonstrates your understanding of how to use Easil to create and design engaging stories for Instagram and Facebook.
Show steps
-
Create a storyboard.
-
Choose images and other design elements.
-
Add text and other elements to your story.
Create a series of social media stories for your business
Show steps
Develop a series of social media stories for your business using Easil.
Show steps
-
Develop a concept for your stories.
-
Create a storyboard for your stories.
-
Create your stories using Easil.
-
Schedule your stories to be published.
-
Track the results of your stories and make adjustments as needed.
Social Media Story Campaign
Show steps
Demonstrate strategic planning and execution of a social media story campaign.
Browse courses on
Easil
Show steps
-
Develop a campaign strategy that aligns with marketing objectives.
-
Create a series of social media stories that tell a cohesive narrative.
-
Schedule and publish the stories across multiple platforms.
-
Monitor the campaign's performance and make data-driven adjustments.
-
Evaluate the overall effectiveness of the campaign.
Offer Design Support to Nonprofits
Show steps
Apply your skills to support organizations in need of visual content.
Browse courses on
Social Media Marketing
Show steps
-
Connect with local nonprofits or charitable organizations.
-
Offer your services as a social media designer.
-
Create social media stories that promote the organization's mission and goals.
-
Provide ongoing support and guidance.
Create a presentation on how to use Easil
Show steps
Create a presentation on how to use Easil to create and design engaging stories for Instagram and Facebook.
Show steps
-
Choose a topic for your presentation.
-
Create a storyboard for your presentation.
-
Develop your presentation using Easil.
-
Practice your presentation.
-
Give your presentation.
Attend a Social Media Marketing Workshop
Show steps
Gain insights and best practices from industry experts.
Browse courses on
Social Media Marketing
Show steps
-
Identify and register for a reputable social media marketing workshop.
-
Attend the workshop and actively participate in discussions.
-
Network with other professionals in the field.
-
Implement the learnings from the workshop into your own marketing strategies.
Contribute to Easil Open Source Projects
Show steps
Enhance your skills while contributing to the development of Easil.
Browse courses on
Easil
Show steps
-
Explore Easil's open source repositories.
-
Identify a project that aligns with your interests and skills.
-
Make code contributions and submit pull requests.
-
Engage with the open source community and provide feedback.
Follow a tutorial on how to use Easil
Show steps
Follow a tutorial on how to use Easil to create and design engaging stories for Instagram and Facebook.
Show steps
Show steps
Show steps
- Find a tutorial on how to use Easil.
- Watch the tutorial and follow the instructions.
- Create a new project and practice what you learned.
Check Prerequisite Knowledge
Show steps
Enforce stronger understanding of the concepts covered in this course.
Browse courses on
Easil
Show steps
Show steps
Show steps
- Review previous knowledge of social media marketing concepts.
- Ensure familiarity with Easil's user interface.
Easil Tutorial
Show steps
Enhance familiarity with Easil's features and tools.
Browse courses on
Easil
Show steps
Show steps
Show steps
- Complete Easil's introductory tutorials.
- Experiment with different design elements and templates.
- Create a sample social media story using Easil.
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Practice using Easil
Show steps
Practice using Easil to create and design engaging stories for Instagram and Facebook.
Show steps
Show steps
Show steps
- Create a new project.
- Add images and other elements to your project.
- Share your project.
Volunteer to create social media content for a nonprofit organization
Show steps
Use your skills to create engaging social media content for a nonprofit organization.
Show steps
Show steps
Show steps
- Research nonprofit organizations that align with your interests.
- Contact the organization and inquire about volunteer opportunities.
- Develop a plan for the social media content you will create.
- Create and schedule the social media content.
- Track the results of your work and make adjustments as needed.
Design a Social Media Story
Show steps
Apply Easil's tools to create engaging social media content.
Browse courses on
Easil
Show steps
Show steps
Show steps
- Identify the target audience and marketing goals.
- Select relevant images and graphics.
- Write compelling copy that aligns with the brand's voice.
- Assemble the elements into a visually appealing social media story.
Create Multiple Social Media Stories
Show steps
Develop proficiency in creating various types of social media stories.
Browse courses on
Easil
Show steps
Show steps
Show steps
- Create social media stories for different platforms (e.g., Instagram, Facebook).
- Experiment with different storytelling formats (e.g., carousel, video).
- Incorporate interactive elements (e.g., polls, quizzes).
- Analyze the performance of your stories and make adjustments accordingly.
Create a visual story
Show steps
Create a visual story that demonstrates your understanding of how to use Easil to create and design engaging stories for Instagram and Facebook.
Show steps
Show steps
Show steps
- Create a storyboard.
- Choose images and other design elements.
- Add text and other elements to your story.
Create a series of social media stories for your business
Show steps
Develop a series of social media stories for your business using Easil.
Show steps
Show steps
Show steps
- Develop a concept for your stories.
- Create a storyboard for your stories.
- Create your stories using Easil.
- Schedule your stories to be published.
- Track the results of your stories and make adjustments as needed.
Social Media Story Campaign
Show steps
Demonstrate strategic planning and execution of a social media story campaign.
Browse courses on
Easil
Show steps
Show steps
Show steps
- Develop a campaign strategy that aligns with marketing objectives.
- Create a series of social media stories that tell a cohesive narrative.
- Schedule and publish the stories across multiple platforms.
- Monitor the campaign's performance and make data-driven adjustments.
- Evaluate the overall effectiveness of the campaign.
Offer Design Support to Nonprofits
Show steps
Apply your skills to support organizations in need of visual content.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Connect with local nonprofits or charitable organizations.
- Offer your services as a social media designer.
- Create social media stories that promote the organization's mission and goals.
- Provide ongoing support and guidance.
Create a presentation on how to use Easil
Show steps
Create a presentation on how to use Easil to create and design engaging stories for Instagram and Facebook.
Show steps
Show steps
Show steps
- Choose a topic for your presentation.
- Create a storyboard for your presentation.
- Develop your presentation using Easil.
- Practice your presentation.
- Give your presentation.
Attend a Social Media Marketing Workshop
Show steps
Gain insights and best practices from industry experts.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Identify and register for a reputable social media marketing workshop.
- Attend the workshop and actively participate in discussions.
- Network with other professionals in the field.
- Implement the learnings from the workshop into your own marketing strategies.
Contribute to Easil Open Source Projects
Show steps
Enhance your skills while contributing to the development of Easil.
Browse courses on
Easil
Show steps
Show steps
Show steps
- Explore Easil's open source repositories.
- Identify a project that aligns with your interests and skills.
- Make code contributions and submit pull requests.
- Engage with the open source community and provide feedback.
Career center
Learners who complete Design engaging Stories for Instagram and Facebook in Easil will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
As a Social Media Manager, you will be responsible for developing and executing social media campaigns that promote your company's products or services. In this role, you will learn how to create and design engaging stories for Instagram and Facebook to engage with your target audience. You will also learn how to collaborate with other teams to ensure that your social media content aligns with the company's overall marketing strategy.
Copywriter
Copywriter
In your role as a Copywriter, you will write compelling and persuasive content, such as social media posts, website copy, and marketing emails. You will learn how to create and design engaging stories for Instagram and Facebook in this role to capture your target audience's attention and drive them to take action. You will also learn how to use SEO techniques to optimize your content for search engines.
Marketing Specialist
Marketing Specialist
In your role as a Marketing Specialist, you will be responsible for developing and executing marketing campaigns that promote your company's products or services. You will learn how to create and design engaging stories for Instagram and Facebook in this role to generate leads and drive sales. You will also learn how to use social media analytics to track the performance of your campaigns and make necessary adjustments.
Community Manager
Community Manager
In your role as a Community Manager, you will build and manage online communities for your company. You will learn how to create and design engaging stories for Instagram and Facebook to engage with your target audience and foster a sense of community in this role. You will also learn how to use social media listening tools to monitor your brand's reputation and respond to customer inquiries.
Graphic designer
Graphic designer
As a Graphic Designer, you will be responsible for creating visual content that communicates your company's message. You will learn how to create and design engaging stories for Instagram and Facebook in this role to visually represent your brand and capture your audience's attention.
UX Designer
UX Designer
As a UX Designer, you will design user experiences for websites and mobile apps. In this role, you will learn how to create and design engaging stories for Instagram and Facebook to capture your target audience's attention and guide them through your product or service. You will also learn how to use user research to understand your users' needs and design a positive experience for them.
Product Manager
Product Manager
In your role as a Product Manager, you will lead the development and launch of new products or features for your company. You will learn how to create and design engaging stories for Instagram and Facebook to generate interest in your product and drive sales in this role. You will also learn how to use data analysis to track the performance of your product and make necessary adjustments.
Content Marketer
Content Marketer
As a Content Marketer, you will create and distribute content that informs and engages your target audience. You will learn how to create and design engaging stories for Instagram and Facebook in this role to generate leads and drive sales. You will also learn how to use social media listening tools to monitor your brand's reputation and respond to customer inquiries.
Digital Marketing Specialist
Digital Marketing Specialist
In your role as a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns that promote your company's products or services. You will learn how to create and design engaging stories for Instagram and Facebook in this role to generate leads and drive sales. You will also learn how to use digital marketing analytics to track the performance of your campaigns and make necessary adjustments.
Social Media Analyst
Social Media Analyst
As a Social Media Analyst, you will be responsible for collecting and analyzing data from social media platforms to provide insights into your company's marketing efforts. You will learn how to create and design engaging stories for Instagram and Facebook in this role to test different strategies and track their performance. You will also learn how to use social media analytics to identify trends and recommend adjustments to your company's social media strategy.
Public Relations Specialist
Public Relations Specialist
In your role as a Public Relations Specialist, you will be responsible for managing your company's public relations efforts. You will learn how to create and design engaging stories for Instagram and Facebook in this role to generate positive publicity for your company and build relationships with key stakeholders.
Entrepreneur
Entrepreneur
In your role as an Entrepreneur, you will be responsible for starting and running your own business. You will learn how to create and design engaging stories for Instagram and Facebook in this role to promote your business and attract customers. You will also learn how to use digital marketing tools to reach your target audience and generate leads.
Sales Representative
Sales Representative
In your role as a Sales Representative, you will be responsible for selling your company's products or services. You will learn how to create and design engaging stories for Instagram and Facebook in this role to generate leads and drive sales. You will also learn how to use salesforce automation tools to track your sales pipeline and close deals.
Customer Success Manager
Customer Success Manager
As a Customer Success Manager, you will be responsible for onboarding and supporting your company's customers. You will learn how to create and design engaging stories for Instagram and Facebook in this role to provide customers with valuable information and support. You will also learn how to use customer relationship management (CRM) tools to track customer interactions and ensure that they have a positive experience with your company.
Career Advisor
Career Advisor
In your role as a Career Advisor, you will be responsible for providing career guidance and support to individuals. You will learn how to create and design engaging stories for Instagram and Facebook in this role to share career advice and help people achieve their career goals. You will also learn how to use social media to connect with potential clients and build a professional network.
For more career information including salaries, visit:
OpenCourser.com/course/bakewm/design
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Design engaging Stories for Instagram and Facebook in Easil.
This guide can help students understand how Facebook works so they can effectively advertise their businesses and brands on the platform.
Save
Can serve as a reference book as you learn how to craft a professional marketing campaign on social media. Some of the specific topics covered include demographic targeting, content creation, campaign measurement, and more.
Supplemental reading materials for this course should contain relevant, engaging, and contemporary information. checks all three of those boxes. It can provide supplemental context to what you are learning in this course.
Save
One of the best ways to get better at a skill is to practice it. The more often you create content and post it on Facebook, the better you will get at it. can help you to get started on the right foot and avoid common mistakes.
Provides a comprehensive overview of social media marketing, covering topics such as platform selection, content optimization, and measurement. It offers valuable insights for those looking to develop and execute effective social media campaigns.
Save
Focuses on measuring the return on investment (ROI) of social media marketing. It provides guidance on setting goals, tracking metrics, and evaluating the effectiveness of social media campaigns.
Offers a beginner-friendly introduction to social media marketing, covering topics such as platform selection, content creation, and community engagement. It provides a good starting point for those new to social media marketing.
While not directly related to social media marketing, this book provides valuable insights into the challenges and opportunities of running a small business. It offers practical advice on topics such as business planning, marketing, and operations.
Save
While not specifically about social media marketing, this book provides valuable insights into the process of customer acquisition. It offers practical advice on topics such as market research, product positioning, and sales strategies.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/bakewm/design
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
English
Good to know
Explores free and useful social media marketing tools
Develops foundational graphic design skills for social media campaigns
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