Medir e otimizar campanhas de marketing de mídias sociais from Coursera

Este curso fornece as habilidades para otimizar seus esforços de marketing de mídias sociais. Aprenda a avaliar e interpretar os resultados de suas campanhas publicitárias. Saiba como avaliar a eficácia da publicidade por meio de estudos de aumento e otimizar suas campanhas com testes de divisão. Entenda como a eficácia da publicidade é medida em plataformas e dispositivos, aprenda a avaliar o ROI do marketing e domine como comunicar os resultados de marketing de mídias sociais em sua empresa.

Ao final deste curso, você será capaz de:

• Analisar painéis e avaliar o ROI de seus esforços de marketing de mídias sociais

• Compreender as diferentes técnicas usadas para otimizar campanhas de marketing, como atribuição e modelos de mix de marketing

• Implementar um teste A/B para otimizar sua campanha

• Apresentar e comunicar os resultados de sua campanha para uma equipe

Este curso é para pessoas que querem aprender a analisar resultados de campanha de marketing, otimizar campanhas e comunicar efetivamente descobertas para suas equipes. Os alunos não precisam de experiência em marketing, mas devem ter habilidades básicas de navegação na Internet e interesse em participar ativamente em redes sociais. É útil ter uma conta no Facebook ou Instagram e, idealmente, os alunos já devem ter concluído os quatro cursos anteriores deste programa.

Este curso será seguido pelo curso Conclusão de Marketing de Mídias Sociais do Facebook, o curso final desta certificação, no qual os alunos farão o exame para Associado Certificado de Marketing Digital e um projeto principal para receber o Certificado Profissional de Marketing de Mídias Sociais do Facebook.

What's inside

Syllabus

Avalie seus resultados de marketing em relação às metas

Esta semana você aprenderá tudo sobre como alinhar as métricas com seus objetivos de marketing e técnicas de análise de dados. Você entenderá os termos comuns, como retorno sobre o investimento e valor da vida útil, e aprenderá a calculá-los.

Avalie a eficácia de sua publicidade

Na segunda semana, você aprenderá a avaliar o sucesso de suas campanhas publicitárias. Você aprenderá a avaliar relatórios de resultados da campanha e como os estudos de aumento podem ajudá-lo a determinar o impacto de sua campanha.

Otimize suas campanhas publicitárias

Na terceira semana, você aprenderá a otimizar a publicidade usando testes A/B e descobrirá como a atribuição pode ajudá-lo a avaliar e otimizar sua estratégia de publicidade em diferentes plataformas.

Comunique seus resultados de marketing

Esta semana, você aprenderá a contar a história completa de sua campanha e comunicar os resultados a um público maior em uma apresentação eficaz. Você aprenderá a contar uma história clara com dados e a se concentrar nos insights que o ajudarão a determinar as próximas etapas em seus esforços de marketing.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Ensina sobre métricas e análise de dados, comuns no marketing

Desenvolve técnicas de otimização de campanhas de marketing, como atribuição e modelos de mix de marketing

Fornece instruções práticas para testes A/B, favorecendo a otimização de campanhas

Aborda a análise e comunicação dos resultados de campanhas de marketing, fortalecendo a tomada de decisões

Requer conhecimento básico de navegação na internet e participação em redes sociais

Não apresenta pré-requisitos específicos de marketing

Reviews summary

Informative course on marketing analytics

This online course provides students with a foundation for evaluating and optimizing social media marketing campaigns. It covers topics such as determining campaign effectiveness, optimizing advertisements, and interpreting data. Students learn to use measurement techniques to better understand the impact of their campaigns and effectively communicate their findings to stakeholders.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Medir e otimizar campanhas de marketing de mídias sociais with these activities:

Revise basic statistics and probability concepts

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Reviewing these foundational concepts will help you to better understand the advanced statistical methods covered in this course.

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Review your notes or textbook chapters on basic statistics and probability.
Take a practice quiz or exam to test your understanding.

Organize suas anotações, materiais do curso e outros recursos

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Para facilitar a revisão e retenção do material do curso

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Crie um sistema de organização para suas anotações
Faça cópias de materiais de curso importantes
Revise seus materiais regularmente

Locate a mentor in the social media marketing field

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Finding a mentor can provide you with valuable guidance and support as you learn about social media marketing.

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Attend industry events or meetups.
Reach out to professionals in your network.
Join online mentoring platforms.

Three other activities

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Join a study group or mastermind group

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Joining a study group will allow you to learn from and collaborate with other students.

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Find a study group or mastermind group that aligns with your interests.
Attend regular meetings and participate in discussions.
Share your knowledge and insights with other members of the group.

Practice interpreting social media data

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Practicing with real-world data will help you develop the skills you need to analyze and interpret social media data effectively.

Browse courses on Social Media Analytics

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Find a dataset of social media data online.
Use data analysis tools to explore the data and identify trends.
Write a report or presentation that summarizes your findings.

Create a social media marketing plan for a small business

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Creating a social media marketing plan will help you apply the concepts you learn in this course to a real-world scenario.

Browse courses on Social Media Marketing

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Research the small business and its target audience.
Develop a social media strategy that aligns with the business's goals.
Create a content calendar and schedule.
Track your results and make adjustments as needed.

Career center

Learners who complete Medir e otimizar campanhas de marketing de mídias sociais will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Marketing Managers are responsible for planning, developing, and executing marketing campaigns. They use their knowledge of marketing principles and techniques to create strategies that will reach and engage target audiences. This course can help you develop the skills you need to succeed as a Marketing Manager by teaching you how to measure and optimize your marketing campaigns. You'll learn how to use data to track your progress and make informed decisions about your marketing strategy. You'll also learn how to communicate your results to stakeholders and make recommendations for improvement.

See salaries and explore the career path for Marketing Manager

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies for businesses. They use their knowledge of social media platforms to create content that will engage and grow a following. This course can help you develop the skills you need to succeed as a Social Media Manager by teaching you how to measure and optimize your social media campaigns. You'll learn how to use data to track your progress and make informed decisions about your social media strategy. You'll also learn how to create content that will resonate with your target audience and grow your following.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

Digital Marketing Specialists are responsible for planning and executing digital marketing campaigns. They use their knowledge of digital marketing channels to create strategies that will reach and engage target audiences. This course can help you develop the skills you need to succeed as a Digital Marketing Specialist by teaching you how to measure and optimize your digital marketing campaigns. You'll learn how to use data to track your progress and make informed decisions about your digital marketing strategy. You'll also learn how to create content that will resonate with your target audience and drive conversions.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Analyst

Marketing Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed marketing decisions. They use their knowledge of statistics and data analysis to identify trends and patterns in marketing data. This course can help you develop the skills you need to succeed as a Marketing Analyst by teaching you how to measure and optimize your marketing campaigns. You'll learn how to use data to track your progress and make informed decisions about your marketing strategy. You'll also learn how to communicate your results to stakeholders and make recommendations for improvement.

See salaries and explore the career path for Marketing Analyst

Media Planner

Media Planners are responsible for developing and executing media plans for businesses. They use their knowledge of media channels to create strategies that will reach and engage target audiences. This course can help you develop the skills you need to succeed as a Media Planner by teaching you how to measure and optimize your media campaigns. You'll learn how to use data to track your progress and make informed decisions about your media strategy. You'll also learn how to create content that will resonate with your target audience and drive conversions.

See salaries and explore the career path for Media Planner

Brand Manager

Brand Managers are responsible for developing and managing a company's brand. They use their knowledge of marketing and communications to create strategies that will build and strengthen a company's brand. This course can help you develop the skills you need to succeed as a Brand Manager by teaching you how to measure and optimize your marketing campaigns. You'll learn how to use data to track your progress and make informed decisions about your marketing strategy. You'll also learn how to communicate your results to stakeholders and make recommendations for improvement.

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Public relations manager

Public Relations Managers are responsible for managing a company's public relations. They use their knowledge of media and communications to create strategies that will build and strengthen a company's reputation. This course may be useful for those who wish to enter this career field, as it can help you develop the skills you need to measure and optimize your public relations campaigns. You'll learn how to use data to track your progress and make informed decisions about your public relations strategy.

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Communications Manager

Communications Managers are responsible for managing a company's communications. They use their knowledge of media and communications to create strategies that will build and strengthen a company's reputation. This course may be useful for those who wish to enter this career field, as it can help you develop the skills you need to measure and optimize your communications campaigns. You'll learn how to use data to track your progress and make informed decisions about your communications strategy.

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Market Researcher

Market Researchers are responsible for conducting market research to help businesses understand their target markets. They use their knowledge of research methods and data analysis to identify trends and patterns in consumer behavior. This course may be useful for those who wish to enter this career field, as it can help you develop the skills you need to measure and optimize your market research campaigns. You'll learn how to use data to track your progress and make informed decisions about your market research strategy.

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Sales Manager

Sales Managers are responsible for managing a company's sales team. They use their knowledge of sales and marketing to create strategies that will drive sales and grow revenue. This course may be useful for those who wish to enter this career field, as it can help you develop the skills you need to measure and optimize your sales campaigns. You'll learn how to use data to track your progress and make informed decisions about your sales strategy.

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Business Analyst

Business Analysts are responsible for analyzing a company's business processes to identify areas for improvement. They use their knowledge of business analysis techniques to create recommendations that will help a company improve its efficiency and effectiveness. This course may be useful for those who wish to enter this career field, as it can help you develop the skills you need to measure and optimize your business analysis projects. You'll learn how to use data to track your progress and make informed decisions about your business analysis strategy.

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Product Manager

Product Managers are responsible for managing a company's products. They use their knowledge of product development and marketing to create strategies that will drive sales and grow revenue. This course may be useful for those who wish to enter this career field, as it can help you develop the skills you need to measure and optimize your product development campaigns. You'll learn how to use data to track your progress and make informed decisions about your product development strategy.

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Project Manager

Project Managers are responsible for managing projects from start to finish. They use their knowledge of project management principles and techniques to create plans that will ensure that a project is completed on time, within budget, and according to specifications. This course may be useful for those who wish to enter this career field, as it can help you develop the skills you need to measure and optimize your project management projects. You'll learn how to use data to track your progress and make informed decisions about your project management strategy.

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Operations Manager

Operations Managers are responsible for managing the day-to-day operations of a company. They use their knowledge of operations management principles and techniques to create plans that will ensure that a company's operations are efficient and effective. This course may be useful for those who wish to enter this career field, as it can help you develop the skills you need to measure and optimize your operations management projects. You'll learn how to use data to track your progress and make informed decisions about your operations management strategy.

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Financial Analyst

Financial Analysts are responsible for analyzing financial data to help businesses make informed financial decisions. They use their knowledge of financial analysis techniques to identify trends and patterns in financial data. This course may be useful for those who wish to enter this career field, as it can help you develop the skills you need to measure and optimize your financial analysis projects. You'll learn how to use data to track your progress and make informed decisions about your financial analysis strategy.

See salaries and explore the career path for Financial Analyst