De curtidas a leads: como interagir com os clientes on-line from Coursera

De curtidas a leads: como interagir com os clientes on-line é o terceiro dos sete cursos do Certificado de Marketing Digital e E-commerce do Google. Este curso ajudará você a desenvolver estratégias de marketing nas mídias sociais. A mídia social é um canal de marketing digital fundamental para muitas empresas devido ao grande número de pessoas que usam essas plataformas para socializar, interagir com empresas e compartilhar conteúdos. Nenhuma estratégia de marketing digital está completa sem uma presença de marca on-line onde os clientes podem se envolver com a marca. Neste curso, você explorará plataformas de mídias sociais e identificará qual a melhor plataforma para suas necessidades específicas de negócios. Você aprenderá a criar conteúdos para mídias sociais usando os princípios de design gráfico para profissionais de marketing e saberá como gerenciar uma presença de mídia social. Além disso, você definirá metas e métricas de sucesso para anúncios de mídias sociais.

Os colaboradores do Google que trabalham atualmente na área serão seus guias, fornecendo atividades práticas e exemplos que simulam tarefas comuns de marketing digital e e-commerce, mostrando algumas das melhores ferramentas e recursos usados no trabalho.

Os alunos que concluírem os sete cursos deste programa terão os recursos de que precisam para se candidatar a vagas de trabalho de marketing digital e e-commerce para iniciantes. Nenhuma experiência anterior é necessária.

Ao final deste curso, você será capaz de:

– Identificar os cinco principais pilares do marketing nas mídias sociais: estratégia, planejamento e publicação, escuta e engajamento, análise e relatórios, e publicidade

– Determinar como escolher plataformas de mídias sociais para uma campanha

– Entender como melhorar o engajamento nas mídias sociais

– Aprender a redigir, projetar e reutilizar conteúdo envolvente para mídias sociais

– Saber usar os dados coletados com a análise de mídia social como uma ferramenta de tomada de decisão

– Aprender as práticas recomendadas para apresentar um relatório de mídia social

– Alcançar objetivos de marketing específicos por meio do uso de mídias sociais pagas

What's inside

Syllabus

Introdução a De curtidas a leads: como interagir com os clientes on-line

Você estudará a importância do marketing de mídia social na promoção de uma empresa ou produto. Em seguida, verá as plataformas comuns de mídias sociais usadas no marketing digital e descobrirá como escolher a melhor plataforma para uma campanha. Em seguida, você descobrirá quais são os cinco pilares do marketing nas mídias sociais: estratégia, planejamento e publicação, escuta e engajamento, análise e relatórios e mídia social paga.

Mídias sociais: estratégia, planejamento e publicação

Você se concentrará nos dois primeiros pilares do marketing nas mídias sociais: estratégia e planejamento e publicação. Você também aprenderá como atingir objetivos de negócios com uma campanha de marketing de mídia social e como identificar um público-alvo enquanto constrói a identidade da marca nas mídias sociais. Depois, aprenderá as diferenças entre marketing de mídia social pago, próprio, earned e orgânico. Na sequência, determinará como publicar conteúdo no momento e com a frequência ideais.

Escuta e engajamento nas mídias sociais

Você se concentrará no terceiro pilar do marketing nas mídias sociais: escuta e engajamento. Você aprenderá a importância da escuta social (social listening) e como usar ferramentas populares para esse fim. Em seguida, conhecerá maneiras de desenvolver relacionamentos com os clientes e construir a autoridade da marca.

Análise e relatórios de mídia social

Você vai se concentrar no quarto pilar do marketing nas mídias sociais: análise e relatórios. Você descobrirá a importância da análise de mídia social e aprenderá a descrever diferentes segmentos de análise. Em seguida, aprenderá sobre ferramentas de análise populares e entenderá como usar os dados coletados para tomar decisões e implementar melhorias. Na sequência, você examinará a importância dos relatórios de mídia social e fará um exercício prático para criar um.

Mídias sociais pagas

Você vai se concentrar no quinto pilar do marketing nas mídias sociais: mídias sociais pagas. Você aprenderá sobre as vantagens da publicidade paga nas mídias sociais e como escolher as melhores plataformas para seus anúncios. Você também descobrirá formatos de anúncios e tipos de conteúdo para diferentes plataformas de mídia social e medirá o impacto de uma campanha publicitária em uma plataforma de mídias sociais. Para concluir o curso, você descreverá os tipos comuns de testes sociais e como executar um.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desenvolve os pilares do marketing em redes sociais: estratégia, planejamento, publicação, escuta, engajamento, análise, relatórios e publicidade paga

Oferecido pelo Google, curso ministrado por colaboradores atuais do Google, com experiências práticas e exemplos que simulam tarefas comuns de marketing digital

Ajuda os alunos a se prepararem para cargos de nível básico em marketing digital e e-commerce

Currículo abrangente que cobre estratégia de redes sociais, planejamento de conteúdo, engajamento do cliente, análise de dados e publicidade paga

Ensina os alunos a criar conteúdo envolvente para redes sociais usando princípios de design gráfico

Enfatiza a importância da escuta social e fornece ferramentas para monitorar e responder às conversas online

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in De curtidas a leads: como interagir com os clientes on-line with these activities:

Join a Social Media Marketing Community

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Join an online community to connect with other social media marketers and learn from their experiences.

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Join relevant social media groups and forums.
Participate in discussions and ask questions.
Share your own insights and experiences.

Review Fundamentals of Paid Social Advertising

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Review the basics of paid social advertising to ensure a strong foundation for this course.

Browse courses on Social Media Advertising

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Revisit concepts of target audience identification and segmentation.
Re-familiarize yourself with different social media advertising platforms and their features.
Recall best practices for creating effective social media ads.

Create a Social Media Marketing Strategy

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Develop a comprehensive social media marketing strategy to apply the concepts learned in this course.

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Define your target audience and marketing objectives.
Conduct a competitive analysis and identify opportunities.
Choose the most relevant social media platforms for your business.
Develop a content calendar and posting schedule.
Plan a budget for social media advertising.

Four other activities

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Design Engaging Social Media Content

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Create a series of engaging social media content to demonstrate your understanding of content creation principles.

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Develop a content calendar and plan.
Use design tools to create visually appealing content.
Write compelling and engaging copy.
Incorporate relevant hashtags and keywords.
Optimize content for different social media platforms.

Analyze Social Media Analytics

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Practice analyzing social media analytics to improve your decision-making and optimize your campaigns.

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Identify key metrics to track and measure.
Use analytics tools to collect and analyze data.
Interpret the results and identify trends.
Make data-driven recommendations to improve your social media strategy.

Develop a Social Media Marketing Plan

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Create a comprehensive social media marketing plan to showcase your skills and knowledge acquired in this course.

Browse courses on Digital Marketing Plan

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Define your target audience and marketing objectives.
Conduct a competitive analysis and identify opportunities.
Develop a content calendar and posting schedule.
Plan a budget for social media advertising.
Create a social media style guide.

Implement a Social Media Campaign

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Apply your knowledge and skills to launch and manage a social media campaign for a real-world client or project.

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Define your target audience and marketing objectives.
Develop a content calendar and posting schedule.
Create engaging social media content.
Monitor your campaign and make adjustments as needed.
Measure the results and evaluate your success.

Career center

Learners who complete De curtidas a leads: como interagir com os clientes on-line will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager is responsible for the strategic planning, implementation, and measurement of social media campaigns. This course may be useful for aspiring Social Media Managers, as it provides a comprehensive overview of the social media landscape, including key platforms, content creation, and engagement strategies. By understanding the principles of social media marketing, learners can gain the skills necessary to develop and execute effective social media campaigns that align with business objectives.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

A Digital Marketing Manager oversees the planning, execution, and analysis of digital marketing initiatives. This course may be useful for those seeking a career in digital marketing, as it provides a strong foundation in social media marketing, a key component of any digital marketing strategy. By developing a deep understanding of social media platforms, content creation, and engagement strategies, learners can gain the skills necessary to succeed in this dynamic and fast-paced field.

See salaries and explore the career path for Digital Marketing Manager

Social Media Specialist

A Social Media Specialist is responsible for managing and executing social media campaigns for specific products or services. This course may be useful for those seeking a career in social media marketing, as it provides a deep dive into the principles of social media strategy, planning, and measurement. By developing a strong understanding of how to set social media goals, create engaging content, and measure campaign performance, learners can gain the skills necessary to succeed in this role.

See salaries and explore the career path for Social Media Specialist

Community Manager

A Community Manager is responsible for building and managing online communities for businesses and organizations. This course may be useful for those seeking a career in community management, as it provides a comprehensive overview of social media listening and engagement strategies. By understanding how to monitor social media channels, respond to customer inquiries, and build relationships with online communities, learners can gain the skills necessary to excel in this role.

See salaries and explore the career path for Community Manager

Content Creator

A Content Creator is responsible for developing and creating compelling content for a variety of platforms, including social media. This course may be useful for aspiring Content Creators, as it provides valuable insights into the principles of content creation, including writing, design, and repurposing. By learning how to create engaging and shareable content, learners can gain the skills necessary to succeed in this highly competitive field.

See salaries and explore the career path for Content Creator

Marketing Manager

A Marketing Manager is responsible for developing and implementing marketing strategies for businesses and organizations. This course may be useful for those seeking a career in marketing, as it provides a comprehensive overview of social media marketing, a key component of any marketing strategy. By understanding the principles of social media marketing, learners can gain the skills necessary to develop and execute effective marketing campaigns that align with business objectives.

See salaries and explore the career path for Marketing Manager

Communications Manager

A Communications Manager is responsible for developing and executing communication strategies for organizations and businesses. This course may be useful for those seeking a career in communications, as it provides a strong foundation in social media communication and engagement. By understanding how to use social media to build relationships with key stakeholders and communicate effectively with target audiences, learners can gain the skills necessary to succeed in this field.

See salaries and explore the career path for Communications Manager

Public relations manager

A Public Relations Manager is responsible for managing the public perception of an organization or individual. This course may be useful for those seeking a career in public relations, as it provides insights into the use of social media for communication and relationship building. By understanding how to use social media to engage with stakeholders and manage online reputation, learners can gain the skills necessary to succeed in this role.

See salaries and explore the career path for Public relations manager

Brand Manager

A Brand Manager is responsible for managing and developing a brand's identity and reputation. This course may be useful for those seeking a career in brand management, as it provides a deep understanding of social media's role in brand building and engagement. By learning how to use social media to create a consistent brand experience and measure brand performance, learners can gain the skills necessary to succeed in this role.

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Market Researcher

A Market Researcher is responsible for conducting market research to understand consumer behavior and trends. This course may be useful for those seeking a career in market research, as it provides an overview of social media listening and data analysis techniques. By understanding how to use social media to gather consumer insights and analyze data to identify trends, learners can gain the skills necessary to succeed in this role.

See salaries and explore the career path for Market Researcher

Digital Marketing Analyst

A Digital Marketing Analyst is responsible for analyzing and interpreting digital marketing data to measure campaign performance and identify areas for improvement. This course may be useful for those seeking a career in digital marketing analytics, as it provides insights into the use of social media analytics to measure campaign effectiveness and make data-driven decisions. By understanding how to track social media metrics and analyze data to gain insights, learners can gain the skills necessary to succeed in this role.

See salaries and explore the career path for Digital Marketing Analyst

Media Planner

A Media Planner is responsible for planning and buying advertising space across various media channels. This course may be useful for those seeking a career in media planning, as it provides insights into the use of social media advertising to reach target audiences. By understanding how to set social media advertising budgets, choose the right platforms, and measure campaign performance, learners can gain the skills necessary to succeed in this role.

See salaries and explore the career path for Media Planner

Social Media Strategist

A Social Media Strategist is responsible for developing and implementing social media strategies for businesses and organizations. This course may be useful for those seeking a career in social media strategy, as it provides a comprehensive overview of social media marketing principles and best practices. By understanding how to develop a social media strategy, create a content calendar, and measure campaign performance, learners can gain the skills necessary to succeed in this role.

See salaries and explore the career path for Social Media Strategist

Public Relations Specialist

A Public Relations Specialist is responsible for managing and developing relationships with the media and key stakeholders. This course may be useful for those seeking a career in public relations, as it provides insights into the use of social media for media relations and reputation management. By understanding how to use social media to engage with journalists and build relationships with key stakeholders, learners can gain the skills necessary to succeed in this role.

See salaries and explore the career path for Public Relations Specialist

Copywriter

A Copywriter is responsible for creating written content for marketing and advertising campaigns. This course may be useful for those seeking a career in copywriting, as it provides insights into the principles of writing for social media. By understanding how to write engaging and persuasive social media copy, learners can gain the skills necessary to succeed in this role.

See salaries and explore the career path for Copywriter