Faça a venda: crie, lance e gerencie lojas de e-commerce from Coursera

Faça a venda: crie, lance e gerencie lojas de e-commerce é o sexto dos sete cursos do Certificado de Marketing Digital e E-commerce do Google. Este curso explora a forma como empresas e indivíduos vendem seus produtos on-line, incluindo o uso de plataformas populares como a Shopify. Você participará do processo de criação de uma loja de e-commerce por meio de uma simulação. Para fazer isso, você criará uma loja da Shopify, adicionará as informações necessárias e criará listas de produtos. Você descobrirá como alcançar clientes on-line por meio de métodos de divulgação de e-commerce, como anúncios e campanhas.

Os colaboradores do Google que trabalham atualmente na área serão seus guias, fornecendo atividades práticas e exemplos que simulam tarefas comuns de marketing digital e e-commerce, mostrando algumas das melhores ferramentas e recursos usados no trabalho.

Os alunos que concluírem os sete cursos deste programa terão os recursos de que precisam para se candidatar a vagas de trabalho de marketing digital e e-commerce para iniciantes. Nenhuma experiência anterior é necessária.

Ao final deste curso, você será capaz de:

– Compreender estratégias e práticas essenciais de e-commerce

– Explicar como conduzir pesquisas de mercado e de produtos

– Configurar uma loja de teste de e-commerce usando a Shopify

– Usar o Google Ads para engajar os clientes de e-commerce

– Explicar como as tendências e a sazonalidade afetam os negócios de e-commerce

– Usar as práticas recomendadas para criar uma experiência envolvente para o cliente on-line

– Descrever o processo de atendimento do pedido por meio de checkout, ponto de venda (POS), envio e entrega.

– Otimizar um fluxo de checkout para os clientes

What's inside

Syllabus

Introdução para Faça a venda: crie, lance e gerencie lojas de e-commerce

Você descobrirá a área de atuação do e-commerce e aprenderá sobre os benefícios de vender produtos on-line. Você estudará os termos, ferramentas, funções e estratégias comuns usadas no e-commerce. Em seguida, você aprenderá como iniciar um projeto de e-commerce usando pesquisa de mercado, análise da concorrência, identificação do público-alvo, pesquisa de produtos, sourcing de produtos e estratégia de marca.

Saiba mais sobre as lojas on-line

Você aprenderá sobre diferentes lojas de e-commerce, incluindo a Shopify. Você aprenderá sobre como criar, projetar e otimizar uma loja on-line para vender produtos. Depois, você vai criar uma loja de teste na Shopify e cadastros de produtos para ela.

Anúncios e campanhas para e-commerce

Você descobrirá como alcançar clientes on-line por meio de métodos como campanhas publicitárias e avaliará os benefícios da publicidade on-line. Na sequência, você verá como a sazonalidade afeta as empresas de e-commerce. Por fim, você aprenderá como otimizar uma estratégia de marketing de e-commerce para atingir os objetivos da campanha.

Engajar os clientes com uma loja on-line

Você aprenderá como engajar os clientes on-line. Você verá como funciona o processo de checkout on-line e como atrair clientes para comprar um produto. Você também aprenderá como movimentar os clientes de forma eficiente ao longo do fluxo de uma loja da Shopify. Você terminará o curso aprendendo sobre a importância de criar um caminho bem-sucedido de compra para os clientes e como funciona o processo de envio e entrega de pedidos.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desenvolve estratégias e práticas essenciais de e-commerce, o que é padrão na indústria

Ensina como conduzir pesquisas de mercado e de produtos, o que facilita a tomada de decisões informadas

Explica os anúncios e as campanhas para e-commerce, o que ajuda os alunos a promovrem seus produtos com eficácia

Mostra como engajar os clientes com uma loja online, o que é fundamental para construir um negócio de sucesso

Ensina otimizar o fluxo de checkout, o que pode melhorar as taxas de conversão

Career center

Learners who complete Faça a venda: crie, lance e gerencie lojas de e-commerce will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

A Digital Marketing Manager is responsible for developing and executing digital marketing campaigns to promote products or services online. This course may be useful for a Digital Marketing Manager because it provides a strong foundation in e-commerce marketing, including topics such as search engine optimization (SEO), social media marketing, and email marketing. The course also provides hands-on experience in using Google Ads to reach target customers.

See salaries and explore the career path for Digital Marketing Manager

E-commerce Analyst

An E-commerce Analyst is responsible for collecting and analyzing data to identify trends and opportunities for e-commerce businesses. This course may be useful for an E-commerce Analyst because it provides a strong foundation in e-commerce analytics, including topics such as web traffic analysis, conversion rate optimization, and customer segmentation. The course also provides hands-on experience in using Google Analytics to track and measure the performance of an e-commerce website.

See salaries and explore the career path for E-commerce Analyst

E-commerce Manager

An E-commerce Manager is responsible for the overall success of an e-commerce website, including planning, developing, and executing marketing and sales strategies. This course may be useful for an E-commerce Manager because it provides a comprehensive overview of e-commerce, including topics such as market research, product sourcing, website design, and customer engagement. The course also provides hands-on experience in creating and managing an e-commerce store using Shopify.

See salaries and explore the career path for E-commerce Manager

E-commerce Developer

An E-commerce Developer is responsible for designing and developing e-commerce websites and applications. This course may be useful for an E-commerce Developer because it provides a strong foundation in e-commerce development, including topics such as website design, database management, and payment processing. The course also provides hands-on experience in using Shopify to create and manage an e-commerce store.

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Social Media Manager

A Social Media Manager is responsible for developing and executing social media marketing campaigns to promote products or services online. This course may be helpful for a Social Media Manager because it provides a strong foundation in e-commerce social media marketing, including topics such as content creation, community management, and social media advertising. The course also provides hands-on experience in using social media platforms to reach target customers.

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SEO Specialist

An SEO Specialist is responsible for optimizing websites and content to improve their visibility in search engine results pages (SERPs). This course may be helpful for an SEO Specialist because it provides a strong foundation in e-commerce SEO, including topics such as keyword research, on-page optimization, and link building. The course also provides hands-on experience in using Google Search Console to track and improve the performance of an e-commerce website in SERPs.

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Email Marketing Manager

An Email Marketing Manager is responsible for developing and executing email marketing campaigns to promote products or services online. This course may be helpful for an Email Marketing Manager because it provides a strong foundation in e-commerce email marketing, including topics such as email list segmentation, email design, and email automation. The course also provides hands-on experience in using email marketing platforms to create and send effective email campaigns.

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User Experience (UX) Designer

A UX Designer is responsible for designing and developing user interfaces for websites and applications. This course may be helpful for a UX Designer because it provides a strong foundation in e-commerce UX design, including topics such as user research, wireframing, and prototyping. The course also provides hands-on experience in using UX design tools to create user-friendly e-commerce websites and applications.

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Product Manager

A Product Manager is responsible for managing the development and launch of new products or features. This course may be helpful for a Product Manager because it provides a strong foundation in e-commerce product management, including topics such as market research, product planning, and product launch. The course also provides hands-on experience in using agile development methodologies to manage the development of e-commerce products.

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Marketing Analyst

A Marketing Analyst is responsible for analyzing marketing data to identify trends and opportunities. This course may be helpful for a Marketing Analyst because it provides a strong foundation in e-commerce marketing analytics, including topics such as web traffic analysis, conversion rate optimization, and customer segmentation. The course also provides hands-on experience in using marketing analytics tools to analyze e-commerce marketing data.

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Data Scientist

A Data Scientist is responsible for collecting and analyzing data to identify trends and opportunities for businesses. This course may be helpful for a Data Scientist because it provides a strong foundation in e-commerce data science, including topics such as data mining, machine learning, and data visualization. The course also provides hands-on experience in using data science tools to analyze e-commerce data.

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Business Analyst

A Business Analyst is responsible for identifying and analyzing business needs and recommending solutions. This course may be helpful for a Business Analyst because it provides a strong foundation in e-commerce business analysis, including topics such as market research, process improvement, and data analysis. The course also provides hands-on experience in using business analysis tools to analyze e-commerce businesses.

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Content Writer

A Content Writer is responsible for creating and editing written content for websites, blogs, and other marketing materials. This course may be helpful for a Content Writer because it provides a strong foundation in e-commerce content writing, including topics such as search engine optimization (SEO), content marketing, and social media marketing. The course also provides hands-on experience in writing effective e-commerce content.

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Sales Associate

A Sales Associate is responsible for selling products or services to customers. This course may be helpful for a Sales Associate because it provides a strong foundation in e-commerce sales, including topics such as product knowledge, sales techniques, and customer relationship management. The course also provides hands-on experience in using sales tools to manage customer relationships and close sales.

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Customer Service Representative

A Customer Service Representative is responsible for providing customer support via phone, email, or chat. This course may be helpful for a Customer Service Representative because it provides a strong foundation in e-commerce customer service, including topics such as customer communication, problem-solving, and conflict resolution. The course also provides hands-on experience in using customer service tools to resolve customer issues.

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