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Criação de Startups

Como desenvolver negócios inovadores

Esse é um curso introdutório sobre criação de startups, ele é composto por aulas teóricas que abordam métodos como Customer Development e Lean Startup, e aulas práticas com empreendedores das maiores startups brasileiras compartilhando suas experiências sobre o assunto. Neste curso serão abordados os seguintes temas:

1) Comportamento de um empreendedor

2) Como analisar e explorar o mercado para a sua ideia

3) Como interagir e entender o usuário

4) como validar a sua ideia

5) tópicos em marketing digital, operações, produto, investimentos e ecossistema

Ao final desse curso, esperamos que você esteja familiarizado com os principais conceitos e metodologias de criação de startups. Para melhorar o seu aprendizado, trabalhe com uma ideia ou um projeto e tente trabalhar nas entregas opcionais ao final de cada módulo.

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What's inside

Syllabus

Comportamento empreendedor, imersão no mercado e modelo de negócios

Nesta semana, você será introduzido aos seguintes tópicos: (i) traços do empreendedor, formação, alinhamento e cuidados ao formar um time para a criação de uma startup, (ii) compreensão e análise do seu mercado e (iii) modelo de negócios. Ao longo desse período, nas aulas, contaremos com as participações de Gabriel Yamate, da Cuide.me, e Miguel Chaves.

Obsessão pelo Usuário, Validação e Produto Mínimo Viável (MVP)

Os objetivos deste módulo são ajudar você a entender melhor para quem você está construindo o seu produto e compreender o processo de validação das hipóteses em relação ao seu negócio. Nas aulas, contaremos com as participações de Fernando Salaroli, da Lean Survey, e João Machini, da Worldpackers.

Pitch e Marketing Digital

Nesta aula, você aprenderá como desenvolver uma apresentação de curta duração para explicar o seu negócio para investidores, clientes e empreendedores. Também vamos apresentar tópicos iniciais de marketing digital para você começar a se familiarizar com os conceitos do campo. Para isso, nas aulas, contaremos com as participações de Gustavo Gracielli, da Bynd (http://www.bynd.com.br/), e Victor Lambertucci, que trabalhou com marketing na EasyTaxi (http://www.easytaxi.com/br) e foi Chefe de Marketing da Nubank (https://www.nubank.com.br/).

Escalando o seu Produto, Cultura e Operações

Neste módulo, vamos reforçar o conceito de produto e contaremos com a presença de Renato Freitas, fundador da 99. Também vamos introduzir conceitos relacionados à operação de uma startup e à importância de se construir uma cultura na empresa; para isso, contaremos com a participação do chefe de operações da iFood.

Ecossistemas, Financiamento e Adquirindo Experiência

Neste módulo, você será introduzido a conceitos sobre comunidades de startups e o ecossistema de empreendedorismo, além de se habilitar a melhor compreender quais são os cuidados para captar investimentos, como será a sua relação com o investidor e quais dados e métricas deverão ser apresentados. Para isso, contaremos com as participações de Samira Almeida, da StoryMax, e Bruno Yoshimura, da Kekanto. Também teremos uma última aula com Renato Tano, sócio da Taqtile, para um momento de compartilhamento de experiências.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines métodos como Customer Development e Lean Startup, que são amplamente utilizados por startups

Fornece aulas práticas com empreendedores de startups brasileiras, oferecendo insights práticos e contextualizados

Aborda tópicos essenciais para a criação de startups, incluindo comportamento empreendedor, análise de mercado e validação de ideias

Ensina metodologias e conceitos relevantes, como marketing digital, operações, produto e investimentos, que são cruciais para o sucesso de startups

Oferece uma compreensão holística do ecossistema de startups, incluindo comunidades, financiamento e aquisição de experiência

Pode ser benéfico para estudantes de graduação ou pós-graduação em negócios, tecnologia ou áreas relacionadas, bem como para profissionais que buscam aprimorar seus conhecimentos em startups

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Reviews summary

Guia prático para startups

Este curso prático foca nos métodos de criação de startups. Ele aborda os principais aspectos de criação de startups por meio de palestras teóricas e entrevistas com empreendedores brasileiros que compartilham suas experiências. O curso é uma oportunidade para explorar ideias de negócios e aprender sobre empreendedorismo.

Existem palestras teóricas.

"...por meio de palestras teóricas..."

Você aprenderá sobre empreendedorismo.

"...e aprender sobre empreendedorismo."

Você pode explorar ideias de negócios.

"O curso é uma oportunidade para explorar ideias de negócios..."

As experiências são compartilhadas.

"...empreendedores brasileiros que compartilham suas experiências."

Você aprenderá sobre criação de startups.

"Ele aborda os principais aspectos de criação de startups..."

Há entrevistas com empreendedores.

"...e entrevistas com empreendedores..."

Este curso é voltado para a prática.

"Este curso prático foca nos métodos de criação de startups."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Criação de Startups: Como desenvolver negócios inovadores with these activities:

Review entrepreneurship fundamentals

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Start by recalling and reviewing the basics of entrepreneurship to lay a solid foundation.

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Revisit key concepts of entrepreneurship from prior studies or online resources.
Review the key principles and frameworks of business building.

Develop an idea for a startup

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Kickstart your entrepreneurial journey by conceptualizing and refining an innovative startup idea.

Browse courses on Business Development

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Brainstorm potential startup ideas.
Validate your ideas by researching the market and gathering feedback.
Develop a clear and concise value proposition.
Consider your potential target market and their needs.

Create a business plan outline

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Formalize your startup idea by creating a comprehensive outline for a business plan.

Browse courses on Business Plan

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Organize your thoughts and gather relevant information.
Craft an executive summary that summarizes your vision.
Develop a clear and concise market analysis.
Outline your operational plan and financial projections.

Three other activities

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Compile a list of resources for startups

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Expand your knowledge and connections by gathering valuable resources tailored to startups.

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Research and identify relevant resources such as online platforms, incubators, and funding opportunities.
Organize the resources into categories for easy access.

Join or start a study group

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Enhance your learning by engaging with peers through discussions and sharing perspectives.

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Connect with fellow learners through online platforms or local events.
Establish regular meetings or virtual discussions.
Collaborate on projects or assignments to deepen your understanding.

Become a mentor to aspiring entrepreneurs

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Solidify your knowledge by guiding others through their entrepreneurial journeys.

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Identify opportunities to connect with aspiring entrepreneurs.
Share your experiences and insights, providing constructive feedback.
Encourage them to ask questions and explore different perspectives.

Career center

Learners who complete Criação de Startups: Como desenvolver negócios inovadores will develop knowledge and skills that may be useful to these careers:

Entrepreneur

**Criação de Startups: Como desenvolver negócios inovadores** is an excellent course for aspiring entrepreneurs who want to launch their own startups. The course covers all the essential topics that entrepreneurs need to know, including customer development, lean startup, marketing digital, and operations. Additionally, the course features guest lectures from successful entrepreneurs, which can provide valuable insights into the challenges and opportunities facing startups. *This course may also be helpful for entrepreneurs who are looking to grow their existing businesses.*

See salaries and explore the career path for Entrepreneur

Management Consultant

Management Consultants help businesses improve their performance by providing advice and guidance. The **Criação de Startups: Como desenvolver negócios inovadores** course can help Management Consultants develop the skills and knowledge needed to succeed in this role. The course covers topics such as customer development, lean startup, marketing digital, and operations, which are all essential for Management Consultants to understand. Additionally, the course features guest lectures from successful entrepreneurs, which can provide valuable insights into the challenges and opportunities facing startups.

See salaries and explore the career path for Management Consultant

Venture Capitalist

Venture Capitalists invest in high-growth startups and play a key role in the success of the startup ecosystem. The **Criação de Startups: Como desenvolver negócios inovadores** course can help Venture Capitalists develop the skills and knowledge needed to succeed in this role. The course covers topics such as customer development, lean startup, marketing digital, and operations, which are all essential for Venture Capitalists to understand. Additionally, the course features guest lectures from successful entrepreneurs, which can provide valuable insights into the challenges and opportunities facing startups.

See salaries and explore the career path for Venture Capitalist

Business Analyst

Business Analysts help businesses improve their performance by identifying and analyzing problems and opportunities. The **Criação de Startups: Como desenvolver negócios inovadores** course can help Business Analysts develop the skills and knowledge needed to succeed in this role. The course covers topics such as customer development, lean startup, marketing digital, and operations, which are all essential for Business Analysts to understand. Additionally, the course features guest lectures from successful entrepreneurs, which can provide valuable insights into the challenges and opportunities facing startups.

See salaries and explore the career path for Business Analyst

Technology Analyst

Technology Analysts play a key role in the success of startups by providing valuable insights into the technology landscape. The **Criação de Startups: Como desenvolver negócios inovadores** course can help Technology Analysts develop the skills and knowledge needed to succeed in this role. The course covers topics such as customer development, lean startup, marketing digital, and operations, which are all essential for Technology Analysts to understand. Additionally, the course features guest lectures from successful entrepreneurs, which can provide valuable insights into the challenges and opportunities facing startups.

See salaries and explore the career path for Technology Analyst

Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make better decisions. The **Criação de Startups: Como desenvolver negócios inovadores** course can help Data Analysts develop the skills and knowledge needed to succeed in this role. The course covers topics such as customer development, lean startup, marketing digital, and operations, which are all essential for Data Analysts to understand. Additionally, the course features guest lectures from successful entrepreneurs, which can provide valuable insights into the challenges and opportunities facing startups.

See salaries and explore the career path for Data Analyst

Marketing Manager

Marketing Managers are responsible for the development and execution of marketing campaigns. The **Criação de Startups: Como desenvolver negócios inovadores** course can help Marketing Managers develop the skills and knowledge needed to succeed in this role. The course covers topics such as customer development, lean startup, marketing digital, and operations, which are all essential for Marketing Managers to understand. Additionally, the course features guest lectures from successful entrepreneurs, which can provide valuable insights into the challenges and opportunities facing startups.

See salaries and explore the career path for Marketing Manager

Operations Manager

Operations Managers are responsible for the day-to-day operations of a business. The **Criação de Startups: Como desenvolver negócios inovadores** course can help Operations Managers develop the skills and knowledge needed to succeed in this role. The course covers topics such as customer development, lean startup, marketing digital, and operations, which are all essential for Operations Managers to understand. Additionally, the course features guest lectures from successful entrepreneurs, which can provide valuable insights into the challenges and opportunities facing startups.

See salaries and explore the career path for Operations Manager

Product Manager

Product Managers are responsible for the development and launch of new products. The **Criação de Startups: Como desenvolver negócios inovadores** course can help Product Managers develop the skills and knowledge needed to succeed in this role. The course covers topics such as customer development, lean startup, marketing digital, and operations, which are all essential for Product Managers to understand. Additionally, the course features guest lectures from successful entrepreneurs, which can provide valuable insights into the challenges and opportunities facing startups.

See salaries and explore the career path for Product Manager

Financial Analyst

Financial Analysts analyze financial data and provide insights to help businesses make better decisions. The **Criação de Startups: Como desenvolver negócios inovadores** course may be useful for Financial Analysts who want to develop a better understanding of the startup ecosystem.

See salaries and explore the career path for Financial Analyst

Sales Manager

Sales Managers are responsible for leading and managing sales teams. The **Criação de Startups: Como desenvolver negócios inovadores** course may be useful for Sales Managers who want to develop a better understanding of the startup ecosystem.

See salaries and explore the career path for Sales Manager

Human Resources Manager

Human Resources Managers are responsible for managing the human resources function of a business. The **Criação de Startups: Como desenvolver negócios inovadores** course may be useful for Human Resources Managers who want to develop a better understanding of the startup ecosystem.

See salaries and explore the career path for Human Resources Manager

Investment Banker

Investment Bankers help businesses raise capital and provide advice on mergers and acquisitions. The **Criação de Startups: Como desenvolver negócios inovadores** course may be useful for Investment Bankers who want to develop a better understanding of the startup ecosystem.

See salaries and explore the career path for Investment Banker

Lawyer

Lawyers provide legal advice and representation to businesses and individuals. The **Criação de Startups: Como desenvolver negócios inovadores** course may be useful for Lawyers who want to develop a better understanding of the startup ecosystem.

See salaries and explore the career path for Lawyer

Software Engineer

Software Engineers design, develop, and maintain software systems. The **Criação de Startups: Como desenvolver negócios inovadores** course may be useful for Software Engineers who want to develop a better understanding of the business side of technology.

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Reading list

We've selected 22 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Criação de Startups: Como desenvolver negócios inovadores.