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Entrepreneurship 1

Developing the Opportunity

This course is a part of Entrepreneurship, a 6-course Specialization series from Coursera.

How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.

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University of Pennsylvania

Rating 4.7 based on 493 ratings
Length 5 weeks
Effort 4 weeks of study, 1-2 hours/week
Starts May 11 (3 weeks ago)
Cost $99
From University of Pennsylvania via Coursera
Instructors Laura Huang, David Bell, Lori Rosenkopf, Kartik Hosanagar, David Hsu, Karl T. Ulrich, Ethan Mollick
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Essentials Finance

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What people are saying

According to other learners, here's what you need to know

very useful in 14 reviews

Very useful course to improve in entrepreneurship culture Excellent.

Very useful give a clear thought on parameters to be considered for a start up or new business.

Very useful, engaging and practical.

Very useful advice.

Very useful but I feel in some videos the teachers talk too fast excellent material on how find opportunities an develop then, from the idea to prototyping I enjoyed the course very much!

Very useful and applicable.

Very useful combination of stats, tips and advise Good pace and very valuable information shared in this course.

Very useful an introduction entrepreneurship Loved this course.

nicely and lucidly presented Very useful introduction.....

I learn very useful things about Entrepernuership.

Informative and presents basic runways to pursue your idea to launch Very useful course with concrete examples and exercises.

While being relatively simple to understand, it was very useful in providing me with a structure on how to approach the beginning phases of launching a new venture and on how to reduce the initial risks connected with it.

Great start into the topic, very convincing and well-presenting instructors Great course, seems to me that this 4 courses together may be have the best content for start-ups enlighten SUPER USEFUL Thank you for giving me a great information about how to take advantage of the opportunities Very useful Course that i learn alot of information that i need in my career and help me much in my life This course contains lots of useful insights and information.

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highly recommend in 13 reviews

I highly recommend.

I highly recommend it for early stage entrepreneurs.

Also, I was under the impression that the professors would have some degree of real-time interaction with students (although I get that they are super busy), or that even if the professors themselves couldn't respond, that a teacher's assistant or representative would comment on questions raised about the course content.Again, this is overall a fantastic course, though not perfect - I would still highly recommend it to anyone thinking about entrepreneurship!

This is a very good class that’s part of a specialization that I highly recommend.

Are there any other online Entrepreneurship offerings from Penn (Masters, MBA etc) eye opening Amazing course, highly recommended!

Highly recommended.

Highly recommend.

Highly recommended!

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easy to follow in 7 reviews

it was very easy to follow the instructors.

It is easy to follow and in my opinion--worth the time and effort.

highly informative, highly recommended Very easy to follow.

Arguments were easy to follow and looked convincing and motivating.

Course structure was concise and easy to follow.

Easy to follow.

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recommend this course in 7 reviews

So late to have this lol I recommend this course to every one who is in business and or want to do business.

I recommend this course.

I would highly recommend this course for anyone who is looking to start their own business in any field.

I would recommend this course to all those looking to build the next big thing.

I recommend this course if you are interested in Entrepreneurship.

Would highly recommend this course to anyone looking upgrade their skills and knowledge bank.

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looking forward in 10 reviews

I am looking forward to complete all the courses in this specialization.

It surpassed my expectations for what I thoughLooking forward to the rest of the class.

It stretched me to think beyond my scope and I'm looking forward to commencing further modules in the Entrepreneurship Specialisation.

Looking forward to the next session.

Looking forward to the rest of this series.

I am looking forward to complete or go through the other modules.

Looking forward for the courses ahead.

Looking forward to next part...

I am truly amazed, I never believed it could be this possible .thanks to my friend that introduced me to coursera as I am looking forward to do more courses good I liked it very much.

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real life in 7 reviews

The interview sessions by Ulrich and Lori were very apt to give real life insight into people who are practically doing this entrepreneurship out there.

Clea introduction to Entrepeneurship with real life examples and well structured course.

Terrific real life examples and tools!

Each topic that is introduced is explored deeply while real life tested examples are simultaneously provided.

It teaches you a lot of strategies on how you can go about your own business and how ideas can be converted into real life models.

Concise, practical, real life and well structured.

Very informative, learnt a lot easily in a short amount of time and enjoyed hearing about all the real life examples.

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well structured in 7 reviews

It's actually well structured, to the point and very practical and that is the most important thing.

I found this course to be insightful and well structured, and love the convenience of working at my own pace Be of ValueBe of ProfessionBe of the Cutting edge! Beautifully designed, thanks to the faculty!

Brilliantly taught and well structured!

good Well structured introductive course Good content Good interviews and good inspiration.

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so much in 6 reviews

thank you course is of great value to my journey So much to learn in just one hour per week It made me realise about our social mission: to make a significant contribution in our own community beyond financial sustainability.

Thank you so much coursera and Wharton Good Great!

I`m amazed of how an introductory course on a specific topic can inspire and motivate oneself so much!

Thank you so much cousera and Wharton college.

I'm hooked on Coursera now, learnt so much and applying them on my startup as we speak.

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look forward in 5 reviews

The class exceeded all expectations and I look forward to completing the rest of the courses in this series.

I enjoyed the course very much and look forward to other courses in this specialization.

I look forward to the next one.

I look forward to using some of the lessons learned in the real world.

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when starting in 5 reviews

This course has really good information and questions one should ask themselves when starting an entrepreneurial opportunity.

Gives a lot of information on how one can work to make their enterprise successful and conveys info in a smart way as to how to avoid the pitfalls that most founders experience when starting a business of their own.

This course gave me a better idea for what to do when starting a startup.

I recommend you follow the teachings when starting a business - it helps!

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real world in 5 reviews

The course provided a good mixture of lectures and real world examples, but I really enjoyed the interviews with actual entrepreneurs, priceless .

Great Course I thought it was a great course with real world experiences taught by professional knowledgeable and experienced individuals.

Great course with exceptional real world experiences !!

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life examples in 5 reviews

I appreciate teacher´s experience, they came up with life examples of each topic in their own ventures and even share formulars and best resources.


An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Data Scientist for StartUp $56k

Startup Specialist $71k

HVAC Startup Technician $74k

Startup Weekend & Startup NEXT Mentor/Advisor $79k

Venture Capitalist $94k

Startup and Commissioning Technician 1 $97k

Venture Banker $100k

Test/Startup Engineer $105k

Venture Analyst $113k

Venture Executive $127k

Startup and Commissioning Engineer $136k

electrical superintendent and startup $143k

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University of Pennsylvania

Rating 4.7 based on 493 ratings
Length 5 weeks
Effort 4 weeks of study, 1-2 hours/week
Starts May 11 (3 weeks ago)
Cost $99
From University of Pennsylvania via Coursera
Instructors Laura Huang, David Bell, Lori Rosenkopf, Kartik Hosanagar, David Hsu, Karl T. Ulrich, Ethan Mollick
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Essentials Finance

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