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Lori Rosenkopf,
Kartik Hosanagar,
David Hsu,
Karl T. Ulrich,
and
Ethan Mollick
Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.
Register for this course and see more details by visiting:
OpenCourser.com/course/mhyfu5/entrepreneurship
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What's inside
Syllabus
Preparing to Launch: Essential Components
This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you'll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job.
Read more
Syllabus
Preparing to Launch: Essential Components
This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you'll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Explores the lean approach, which is standard in industry
Examines the minimum viable product, which helps learners create repeatable and scalable business models
Develops entrepreneurial strategy, which is a core skill for starting and running a business
Teaches the art of the pitch, which helps learners secure funding and support
Examines legal aspects, which is highly relevant to starting and running a business
Requires learners to come in with some background knowledge, which may be a barrier for some learners
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Reviews summary
Practical guide to launching your startup
Learners say this course is a highly practical and well-structured guide to launching a start-up after validating an idea. Students particularly praise the experienced instructor, noting his ability to make complex topics accessible and providing real-world insights into crucial areas like the lean approach, MVP, team building, and legal aspects. Many found the assignments helpful for applying concepts. While largely positive, some reviews suggest the course might be more valuable for those newer to the startup world, as individuals with significant prior experience might find certain sections basic. Overall, it's considered a strong next step after Entrepreneurship 1.
A strong continuation of Part 1.
"Excellent sequel to Entrepreneurship 1, builds perfectly on the foundation."
"Highly recommend taking Part 1 before this course."
"This course really takes the ideas from Part 1 and shows you how to launch."
"It's a logical and valuable next step in the specialization."
Easy to follow with clear modules.
"The modules are well-organized and flow logically from one topic to the next."
"I found the course structure very easy to navigate."
"Each module builds effectively on the previous one, making learning smooth."
"The breakdown into digestible sections helped me process the information."
Helps solidify learning through practice.
"The assignments were very practical and helped me apply what I learned."
"The projects were challenging but very rewarding, forcing me to think deeply."
"Working on the assignments helped solidify my understanding of the concepts."
"I found the exercises useful for developing my own startup plan."
Highly experienced and engaging professor.
"Professor MacMillan is a legend, his lectures are engaging and full of practical advice."
"Ian MacMillan is an excellent lecturer, his passion for entrepreneurship shines through."
"His stories and examples make the complex concepts much easier to grasp."
"The instructor's real-world experience adds significant value to the lessons."
Provides practical tools and strategies.
"The practical advice on lean methodology and MVP was directly applicable."
"I appreciated the focus on real-world scenarios and challenges."
"This course gives actionable strategies for building and managing a team."
"The content covers key aspects like equity allocation and legal structures, very useful."
Might be basic for experienced entrepreneurs.
"If you're already deep into the startup world, some content might feel like a review."
"I had some prior experience, and parts of the course were quite basic for me."
"Good foundation, but intermediate/advanced users might seek more depth."
"Probably ideal for someone starting out or with limited business background."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Entrepreneurship 2: Launching your Start-Up with these
activities:
Read: The Lean Startup
Show steps
Provides practical tips and strategies for validating your business idea and developing a successful startup.
Browse courses on
Lean
Show steps
-
Read chapters 1-5
-
Review the key concepts of the Lean Startup methodology
-
Identify and evaluate your own business idea
Join a startup community
Show steps
Provides opportunities to connect with other entrepreneurs and learn from their experiences.
Browse courses on
Networking
Show steps
-
Attend startup events and meetups
-
Join online forums and discussion groups
-
Seek out mentors and advisors
Build a business model canvas
Show steps
Helps you visualize and understand the key components of your business model.
Browse courses on
Business Model Canvas
Show steps
-
Fill out the business model canvas template
-
Identify the target customer, value proposition, and key activities
-
Review and refine your business model
Five other activities
Expand to see all activities and additional details
Show all eight activities
Write a business plan outline
Show steps
Provides a framework for planning and launching a successful startup.
Browse courses on
Business Plan
Show steps
-
Write an executive summary that outlines your business goals and strategy
-
Describe the target market for your product or service
-
Develop a marketing and sales plan
Practice pitching your business idea
Show steps
Develops your communication and presentation skills essential for pitching to investors.
Browse courses on
Pitching
Show steps
-
Craft a compelling elevator pitch
-
Practice presenting your pitch to friends and family
-
Attend a pitch competition
Participate in a startup competition
Show steps
Provides feedback on your pitch and business plan, and helps you connect with potential investors.
Browse courses on
Pitching
Show steps
-
Research and select a startup competition that aligns with your business idea
-
Develop and refine your pitch and business plan
-
Submit your application and prepare for the competition
Share your entrepreneurial experiences
Show steps
Enhances your understanding of startup concepts by teaching and guiding others.
Browse courses on
Mentorship
Show steps
-
Volunteer as a mentor at a startup incubator or accelerator
-
Lead a workshop on a startup-related topic
-
Write and publish articles or blog posts on your entrepreneurial journey
Contribute to open-source projects related to startups
Show steps
Develops your technical skills while contributing to the startup ecosystem.
Browse courses on
Open Source
Show steps
-
Identify open-source projects that align with your interests and skill set
-
Review the project documentation and contribute code or documentation
-
Attend project meetings and engage with the community
Read: The Lean Startup
Show steps
Provides practical tips and strategies for validating your business idea and developing a successful startup.
Browse courses on
Lean
Show steps
Show steps
Show steps
- Read chapters 1-5
- Review the key concepts of the Lean Startup methodology
- Identify and evaluate your own business idea
Join a startup community
Show steps
Provides opportunities to connect with other entrepreneurs and learn from their experiences.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Attend startup events and meetups
- Join online forums and discussion groups
- Seek out mentors and advisors
Build a business model canvas
Show steps
Helps you visualize and understand the key components of your business model.
Browse courses on
Business Model Canvas
Show steps
Show steps
Show steps
- Fill out the business model canvas template
- Identify the target customer, value proposition, and key activities
- Review and refine your business model
Five other activities
Expand to see all activities and additional details
Show all eight activities
Write a business plan outline
Show steps
Provides a framework for planning and launching a successful startup.
Browse courses on
Business Plan
Show steps
Show steps
Show steps
- Write an executive summary that outlines your business goals and strategy
- Describe the target market for your product or service
- Develop a marketing and sales plan
Practice pitching your business idea
Show steps
Develops your communication and presentation skills essential for pitching to investors.
Browse courses on
Pitching
Show steps
Show steps
Show steps
- Craft a compelling elevator pitch
- Practice presenting your pitch to friends and family
- Attend a pitch competition
Participate in a startup competition
Show steps
Provides feedback on your pitch and business plan, and helps you connect with potential investors.
Browse courses on
Pitching
Show steps
Show steps
Show steps
- Research and select a startup competition that aligns with your business idea
- Develop and refine your pitch and business plan
- Submit your application and prepare for the competition
Share your entrepreneurial experiences
Show steps
Enhances your understanding of startup concepts by teaching and guiding others.
Browse courses on
Mentorship
Show steps
Show steps
Show steps
- Volunteer as a mentor at a startup incubator or accelerator
- Lead a workshop on a startup-related topic
- Write and publish articles or blog posts on your entrepreneurial journey
Contribute to open-source projects related to startups
Show steps
Develops your technical skills while contributing to the startup ecosystem.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Identify open-source projects that align with your interests and skill set
- Review the project documentation and contribute code or documentation
- Attend project meetings and engage with the community
Career center
Learners who complete Entrepreneurship 2: Launching your Start-Up will develop knowledge and skills
that may be useful to these careers:
Entrepreneur
Entrepreneur
Entrepreneurs are individuals who start their own businesses. This course may be helpful to someone who wants to become an Entrepreneur, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch a business.
Founder
Founder
Founders of companies lead a team in the creation of a new product or service. Founders develop ideas for products or services, build a team, raise money, and launch the company in the public markets. This course may be helpful to someone who wants to become a Founder, as it covers the essential components of starting a business, including how to build a team, raise money, and launch a product or service.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for the development and execution of marketing campaigns, and for the ongoing management of marketing initiatives. This course may be helpful to someone who wants to become a Marketing Manager, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch a marketing campaign.
Sales Manager
Sales Manager
Sales Managers are responsible for the development and execution of sales strategies, and for the ongoing management of sales teams. This course may be helpful to someone who wants to become a Sales Manager, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch a sales strategy.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities, and for managing existing customer relationships. This course may be helpful to someone who wants to become a Business Development Manager, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch a business development strategy.
Operations Manager
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business, including the management of inventory, production, and customer service. This course may be helpful to someone who wants to become an Operations Manager, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch an operations strategy.
Human Resources Manager
Human Resources Manager
Human Resources Managers are responsible for the development and implementation of human resources policies and procedures, and for the ongoing management of employee relations. This course may be helpful to someone who wants to become a Human Resources Manager, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch a human resources strategy.
Finance Manager
Finance Manager
Finance Managers are responsible for the development and implementation of financial plans and policies, and for the ongoing management of financial resources. This course may be helpful to someone who wants to become a Finance Manager, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch a financial strategy.
IT Manager
IT Manager
IT Managers are responsible for the development and implementation of information technology systems and policies, and for the ongoing management of IT resources. This course may be helpful to someone who wants to become an IT Manager, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch an IT strategy.
Administrative Manager
Administrative Manager
Administrative Managers are responsible for the overall operation of an office or department, including the management of staff, finances, and equipment. This course may be helpful to someone who wants to become an Administrative Manager, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch an administrative strategy.
Customer Service Manager
Customer Service Manager
Customer Service Managers are responsible for the development and implementation of customer service policies and procedures, and for the ongoing management of customer relations. This course may be helpful to someone who wants to become a Customer Service Manager, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch a customer service strategy.
Project Manager
Project Manager
Project Managers are responsible for the planning, execution, and completion of projects, and for the management of project teams. This course may be helpful to someone who wants to become a Project Manager, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch a project plan.
Consultant
Consultant
Consultants provide advice and guidance to businesses on a variety of topics, including strategy, operations, and marketing. This course may be helpful to someone who wants to become a Consultant, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch a consulting practice.
Innovation Manager
Innovation Manager
Innovation Managers are responsible for the development and implementation of new products and services, and for the ongoing management of innovation initiatives. This course may be helpful to someone who wants to become an Innovation Manager, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch an innovation strategy.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products and features, and for the ongoing management of existing products. This course may be helpful to someone who wants to become a Product Manager, as it covers the essential components of launching a product or service, including how to build a team, raise money, and develop and launch a product or service.
For more career information including salaries, visit:
OpenCourser.com/course/mhyfu5/entrepreneurship
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Entrepreneurship 2: Launching your Start-Up.
Classic in the startup world, and it provides a great overview of the lean approach to building a business. It's full of practical advice that you can use to validate your ideas, build a minimum viable product, and get your startup off the ground.
Save
Practical guide to getting your first customers. It covers everything from identifying your target market to developing a marketing strategy. It's a great resource for any startup that's looking to build a strong customer base.
Save
Collection of essays by Peter Thiel, one of the most successful entrepreneurs in the world. It's full of insights on how to build a successful startup, from choosing the right market to scaling your business.
Memoir by Ben Horowitz, the co-founder of Andreessen Horowitz. It's a brutally honest account of the challenges that he faced while building his company. It's a great read for any entrepreneur who's looking for inspiration and guidance.
Comprehensive guide to building a successful startup. It covers everything from developing a business plan to raising capital to managing your team. It's a great resource for any entrepreneur who's looking for a step-by-step guide to building a great company.
Save
Practical guide to negotiating venture capital deals. It covers everything from understanding the terms of a term sheet to closing a successful deal. It's a must-read for any entrepreneur who's planning to raise venture capital.
Classic in the marketing world, and it provides a great overview of the challenges of marketing and selling technology products to mainstream customers. It's a must-read for any startup that's looking to build a successful business.
Classic in the business world, and it provides a great overview of the challenges that established companies face when they're trying to innovate. It's a must-read for any startup that's looking to disrupt an existing market.
Collection of essays by Noam Wasserman, a professor at Harvard Business School. It provides a great overview of the common pitfalls that startups face, and it offers advice on how to avoid them.
Save
Biography of Jeff Bezos, the founder of Amazon. It's a fascinating look at how he built one of the most successful companies in the world. It's a great read for any entrepreneur who's looking for inspiration and guidance.
Save
Short and concise guide to writing a good strategy. It's a great read for any entrepreneur who's looking to learn more about how to develop a successful business plan.
Comprehensive guide to business fundamentals. It's a great read for any entrepreneur who's looking to learn more about the key concepts of business.
Classic work of military strategy. It's a great read for any entrepreneur who's looking to learn more about how to compete and win in business.
Classic work of self-help. It's a great read for any entrepreneur who's looking to learn more about how to be more effective in business and in life.
Fascinating look at the science of habits. It's a great read for any entrepreneur who's looking to learn more about how to build good habits and break bad ones.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/mhyfu5/entrepreneurship
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Rating
4.8
Effort
8 hours to complete
Via
Coursera
Institution
University of Pennsylvania
Instructors
Lori Rosenkopf
Kartik Hosanagar
David Hsu
Karl T. Ulrich
Ethan Mollick
Language
English
Transcripts
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This course belongs to a
collection
called
Entrepreneurship. It's comprised of six courses:
- Entrepreneurship 2: Launching your Start-Up (viewing)
- Entrepreneurship 3: Growth Strategies
- Entrepreneurship 4: Financing and Profitability
- Entrepreneurship 1: Developing the Opportunity
- Wharton Entrepreneurship Capstone
- DO Your Venture: Entrepreneurship For Everyone
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