Building a Lean Startup from edX

Turning your business idea into a company can feel intimidating and getting started may be overwhelming. This practical, hands-on entrepreneurship course is taught by a founder of multiple successful business startups and provides step-by-step guidance to go from concept to product-market fit and beyond. In one comprehensive, fast-paced startup course, you will gain tools and strategies employed to build some of the world’s most successful business owners. ****

We’ll start off by helping you learn entrepreneurship by building an entrepreneurial mindset to establish a foundation to thrive as a business owner and discover proven methodologies to identify problems as business opportunities. From there you will learn how to validate your new product or service by interviewing potential customers and testing an early version of your solution known as a Minimum Viable Product, or ‘MVP’. Once your product or service is in the hands of customers, you will learn how to measure its strengths and weaknesses to guide changes based on data and ultimately scale to a wider audience. ****

By leveraging the Lean Startup methodology, you will dramatically improve your odds of success by saving time, money, and resources while helping your idea go to market through customer feedback. What’s more, you’ll flip your assumptions on their head: Rather than writing a lengthy business plan, building a product, and then trying to find customers, the Lean Startup approach will help you position your concept as a hypothesis which you’ll learn how to validate and test on real customers. By the end of the course, you will have completed a comprehensive roadmap for your business’ launch. From there, the sky's the limit!

This course credits the work of Eric Ries who wrote, "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses", a book describing his proposed lean startup strategy for startup companies. Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder.

What's inside

Learning objectives

Learn the characteristics of the entrepreneurial mindset
Create the first iteration of your product or service
Test your product or service with potential customers during the course
Uncover startup myths and how to avoid the most common pitfalls

Examine the fundamentals of the lean startup methodology
Apply the build-measure-learn process to your own startup idea
Pursue customer-centered discovery and validation
Bring your product to market!

Learn the characteristics of the entrepreneurial mindset
Create the first iteration of your product or service
Test your product or service with potential customers during the course
Uncover startup myths and how to avoid the most common pitfalls
Examine the fundamentals of the lean startup methodology
Apply the build-measure-learn process to your own startup idea
Pursue customer-centered discovery and validation
Bring your product to market!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores Lean Startup methodology, which is standard in business startups

Teaches principles of entreprenurship, which helps learners understand the unique traits of entreprenuers

Introduces tools used by owners of successful businesses, which can broaden learners' horizons

Includes interactive testing with potential customers during the course, which can provide valuable feedback

Examines common pitfalls faced by businesses, which can help prepare learners for challenges

Requires experience and expertise from learners, which may be a barrier to some

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Building a Lean Startup with these activities:

Organize Your Resources

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Keeps your course materials organized and easily accessible, making it easier to stay on top of the learning materials and review key concepts.

Browse courses on Study Plan

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Create a dedicated folder or notebook for course materials
Organize materials by topic or module
Identify key concepts and highlight them

Understand the Lean Startup Methodology

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Provides a deeper understanding of the Lean Startup approach, which emphasizes iterative development, customer feedback, and rapid experimentation.

Browse courses on Lean Startup Methodology

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Read book: The Lean Startup
Watch online tutorials on Lean Startup principles
Participate in online forums or workshops on Lean Startup

Review the Book: The Innovator's Dilemma

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Provides valuable insights into the challenges of disrupting established markets and the importance of focusing on customer needs.

View The Disruptive Innovation Set (2 Books) on Amazon

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Read the book and summarize key concepts
Identify examples of the Innovator's Dilemma in your industry
Apply the lessons to your own startup idea

Four other activities

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Connect with Entrepreneurs

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Provides an opportunity to interact with entrepreneurs, learn from their experiences, and expand your professional network.

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Attend industry events and meetups
Connect with entrepreneurs on social media
Seek mentorship through online platforms or local organizations

Attend an Entrepreneurship Workshop

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Offers practical advice, networking opportunities, and mentorship from experienced entrepreneurs, helping you gain insights and build your entrepreneurial network.

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Identify relevant workshops in your area
Register for and attend a workshop
Engage with speakers and participants
Follow up with connections made

Develop a Business Plan

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Creates a framework that outlines the goals, strategies, and financial projections for your business idea, helping you validate your concept and secure funding.

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Define your target market
Outline your product or service offering
Develop a marketing and sales strategy
Create financial projections
Secure feedback and refine your plan

Validate Your Product Idea

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Provides hands-on experience in testing your product or service concept with potential customers, helping you gain insights and improve your offering.

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Identify potential customers to interview
Develop a survey or interview script
Conduct customer interviews
Analyze the feedback and make adjustments

Career center

Learners who complete Building a Lean Startup will develop knowledge and skills that may be useful to these careers:

Entrepreneur

This course is an excellent resource for those seeking to become Entrepreneurs. It provides a clear and concise overview of the Lean Startup methodology, which is essential for developing a successful startup company. The hands-on, practical approach of this course will help you avoid some of the most common pitfalls of starting a new business and give you the confidence to launch your own product or service. Through this course, you can learn how to identify problems, validate your solutions and pivot your business when necessary.

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Product Manager

Product Management is the process of guiding a product through its lifecycle, from ideation to launch and beyond. This course may be helpful for aspiring Product Managers as it provides a framework for how to build and validate products. You will learn about customer discovery, how to gather feedback and iterate on your product based on data you collect.

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Business Analyst

Business Analysts help organizations improve their business processes. This course may be helpful for Business Analysts as it provides a framework for how to identify problems and opportunities for improvement. You will learn about customer discovery, how to gather feedback and analyze data to make recommendations for change.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. This course may be helpful for Marketing Managers as it provides a framework for how to understand customer needs and develop marketing strategies. You will learn about customer discovery, how to gather feedback and analyze data to make better marketing decisions.

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Consultant

Consultants help organizations improve their performance. This course may be helpful for Consultants as it provides a framework for how to identify problems and opportunities for improvement. You will learn about customer discovery, how to gather feedback and analyze data to make recommendations for change.

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UX Designer

UX Designers design the user experience for products and services. This course may be helpful for those interested in UX Design as it provides a framework for how to understand user needs and design products that are easy to use and enjoyable.

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Data Analyst

Data Analysts collect, clean, and analyze data to help organizations make better decisions. This course may be helpful for Data Analysts as it provides a framework for how to identify problems and opportunities for improvement. You will learn about customer discovery, how to gather feedback and analyze data to make better decisions.

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Software Engineer

Software Engineers design, develop, and maintain software applications. This course may be helpful for Software Engineers as it provides a framework for how to develop products that meet customer needs. You will learn about customer discovery, how to gather feedback and iterate on your product based on data you collect.

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Project Manager

Project Managers plan and execute projects to achieve specific goals. This course may be helpful for Project Managers as it provides a framework for how to manage projects effectively. You will learn about customer discovery, how to gather feedback and track progress to ensure that projects are completed on time and within budget.

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Business Owner

Business Owners start and run their own businesses. This course may be helpful for Business Owners as it provides a framework for how to start and grow a successful business. You will learn about customer discovery, how to gather feedback and make decisions to help your business succeed.

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Sales Manager

Sales Managers lead and motivate sales teams to achieve revenue goals. This course may be helpful for Sales Managers as it provides a framework for how to understand customer needs and develop sales strategies. You will learn about customer discovery, how to gather feedback and analyze data to make better sales decisions.

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Financial Analyst

Financial Analysts evaluate the financial performance of companies and make recommendations for investment. This course may be helpful for Financial Analysts as it provides a framework for how to analyze financial data and make investment decisions. You will learn about customer discovery, how to gather feedback and analyze data to make better investment decisions.

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Operations Manager

Operations Managers plan and execute the day-to-day operations of an organization. This course may be helpful for Operations Managers as it provides a framework for how to manage operations effectively. You will learn about customer discovery, how to gather feedback and track progress to ensure that operations are running smoothly and efficiently.

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Human Resources Manager

Human Resources Managers oversee the human resources function of an organization. This course may be helpful for Human Resources Managers as it provides a framework for how to manage human resources effectively. You will learn about customer discovery, how to gather feedback and make decisions to help your organization attract and retain top talent.

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Customer Success Manager

Customer Success Managers help customers achieve success with a product or service. This course may be helpful for Customer Success Managers as it provides a framework for how to understand customer needs and develop customer success strategies. You will learn about customer discovery, how to gather feedback and make decisions to help your customers succeed.

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