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Suresh Bhagavatula
This hands-on, action oriented business and management course will introduce you to a systematic, scientific and an easy process of testing your ideas and opportunities you envision.
You will learn the “DO your Venture” ideology, which will teach you common paths entrepreneurs take when launching their own venture. You will also learn the tools and techniques for generating ideas and then test your ideas in the field and gather feedback.
Read more
This hands-on, action oriented business and management course will introduce you to a systematic, scientific and an easy process of testing your ideas and opportunities you envision.
You will learn the “DO your Venture” ideology, which will teach you common paths entrepreneurs take when launching their own venture. You will also learn the tools and techniques for generating ideas and then test your ideas in the field and gather feedback.
Read more
This hands-on, action oriented business and management course will introduce you to a systematic, scientific and an easy process of testing your ideas and opportunities you envision.
You will learn the “DO your Venture” ideology, which will teach you common paths entrepreneurs take when launching their own venture. You will also learn the tools and techniques for generating ideas and then test your ideas in the field and gather feedback.
What you'll learn
- How to integrate a strong action philosophy in developing entrepreneurial ideas, focusing around the "DO Your Venture" ideology
- Common paths taken by successful entrepreneurs
- Pre-venture idea creation and evaluation
- How to rapidly develop and test ideas by gathering quick customer feedback
- Tools to successfully launch your venture including Lean Canvas
Register for this course and see more details by visiting:
OpenCourser.com/course/ojn7ah/do
What's inside
Learning objectives
- How to integrate a strong action philosophy in developing entrepreneurial ideas, focusing around the "do your venture" ideology
- Common paths taken by successful entrepreneurs
- Pre-venture idea creation and evaluation
- How to rapidly develop and test ideas by gathering quick customer feedback
- Tools to successfully launch your venture including lean canvas
- How to integrate a strong action philosophy in developing entrepreneurial ideas, focusing around the "do your venture" ideology
- Common paths taken by successful entrepreneurs
- Pre-venture idea creation and evaluation
- How to rapidly develop and test ideas by gathering quick customer feedback
- Tools to successfully launch your venture including lean canvas
Syllabus
Week 1: Introduction to DO Your Venture
You will learn about Do Philosophy, myths of entrepreneurship, equifinality, and types of entrepreneurs
Read more
Syllabus
Week 1: Introduction to DO Your Venture
You will learn about Do Philosophy, myths of entrepreneurship, equifinality, and types of entrepreneurs
Read more
Week 2: Opportunities and Idea Generation
You will be introduced to multiple toolkits for Idea Generation, Antecedents Of Opportunities and Jobs To Be Done Framework
Week 3: Idea Validation and Evaluation
Introduction to importance of Idea Evaluation and also tips from entrepreneurs and mentors on Idea Validation
Week 4: Lean Canvas
You will learn about traditional Business Plan versus Lean Canvas model and how to use effectively use Lean Canvas to document your venture progress.
Week 5: Effectuation
Introduction to effectuation and how effectuation principle helps in entrepreneurial intent and action
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Emphasizes "DO Your Venture" ideology, preparing learners to approach entrepreneurship actively
Introduces entrepreneurs to common paths, enabling them to learn from the experiences of successful individuals
Facilitates idea validation and evaluation through practical exercises, honing learners' analytical skills
Guides learners in effectively launching their ventures, providing a holistic approach to entrepreneurship
Employs Lean Canvas, a recognized tool in the industry, to aid learners in documenting their venture progress
Introduces effectuation principles, equipping entrepreneurs to navigate challenges and uncertainties
Save this course
Save DO Your Venture: Entrepreneurship For Everyone to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in DO Your Venture: Entrepreneurship For Everyone with these
activities:
Learn about the Lean Canvas
Show steps
The Lean Canvas is used in the course as a tool to help structure and validate your business ideas. Familiarizing yourself with the Lean Canvas will help you get started quickly.
Browse courses on
Lean Canvas
Show steps
-
Find a tutorial on the Lean Canvas.
-
Watch the tutorial.
-
Take notes on the key concepts.
Read 'The Lean Startup'
Show steps
This book provides valuable insights into the lean startup methodology. Students will learn about the techniques used to validate their ideas and build successful businesses.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
-
Read the book.
-
Take notes on the key concepts.
-
Answer questions to check for comprehension.
Practice writing a business plan
Show steps
Review basic business plan structure before starting the course to generate ideas and gather necessary materials in advance.
Browse courses on
Business Plan
Show steps
-
Re-read the business plan you wrote for week 4 of this course.
-
Identify 3 common mistakes you made in your business plan.
-
Study tips for writing a business plan
-
Write out a step-by-step plan for writing a business plan
Five other activities
Expand to see all activities and additional details
Show all eight activities
Refine customer discovery interview skills
Show steps
Interviewing customers will be an important part of developing your ideas throughout the course. Working on this skill beforehand will greatly aid in your success.
Browse courses on
Customer Discovery
Show steps
-
Find a list of questions to ask when completing customer discovery interviews.
-
Interview 2 different friends or family members using the list of questions.
-
Make notes about questions that work well.
-
Make notes about questions that don't work well.
-
Study tips for conducting a customer discovery interview.
Organize your course materials
Show steps
Organizing your course materials will help you stay on track and make it easier to find the information you need.
Show steps
-
Select a system for organizing your materials.
-
Create a folder for each module or week.
-
Save all of your notes, presentations, and other materials in the appropriate folders.
Discuss business venture ideas with peers
Show steps
Exchanging and discussing ideas with other students both increases the quantity and quality of ideas you generate and is a key part of the innovation process.
Browse courses on
Business Ideas
Show steps
-
Find a group of students in the course to connect with.
-
Meet with the group for an hour or two.
-
Discuss different business ideas.
-
Discuss strategies for creating a business plan.
Contribute to an Open Source Project
Show steps
Working on an open source project will help you improve your coding skills and learn more about the development process.
Browse courses on
Open Source
Show steps
-
Find an open source project to contribute to.
-
Read the project's documentation.
-
Make a few small contributions to the project.
-
Discuss your contributions with the project's maintainers.
Attend a workshop on starting a business
Show steps
Attending this workshop will provide you with additional knowledge and resources to help you succeed in your business ventures.
Browse courses on
Starting a Business
Show steps
-
Find a workshop on starting a business.
-
Register for the workshop.
-
Attend the workshop.
-
Participate in the workshop activities.
-
Take notes on the key concepts.
Learn about the Lean Canvas
Show steps
The Lean Canvas is used in the course as a tool to help structure and validate your business ideas. Familiarizing yourself with the Lean Canvas will help you get started quickly.
Browse courses on
Lean Canvas
Show steps
Show steps
Show steps
- Find a tutorial on the Lean Canvas.
- Watch the tutorial.
- Take notes on the key concepts.
Read 'The Lean Startup'
Show steps
This book provides valuable insights into the lean startup methodology. Students will learn about the techniques used to validate their ideas and build successful businesses.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
Show steps
Show steps
- Read the book.
- Take notes on the key concepts.
- Answer questions to check for comprehension.
Practice writing a business plan
Show steps
Review basic business plan structure before starting the course to generate ideas and gather necessary materials in advance.
Browse courses on
Business Plan
Show steps
Show steps
Show steps
- Re-read the business plan you wrote for week 4 of this course.
- Identify 3 common mistakes you made in your business plan.
- Study tips for writing a business plan
- Write out a step-by-step plan for writing a business plan
Five other activities
Expand to see all activities and additional details
Show all eight activities
Refine customer discovery interview skills
Show steps
Interviewing customers will be an important part of developing your ideas throughout the course. Working on this skill beforehand will greatly aid in your success.
Browse courses on
Customer Discovery
Show steps
Show steps
Show steps
- Find a list of questions to ask when completing customer discovery interviews.
- Interview 2 different friends or family members using the list of questions.
- Make notes about questions that work well.
- Make notes about questions that don't work well.
- Study tips for conducting a customer discovery interview.
Organize your course materials
Show steps
Organizing your course materials will help you stay on track and make it easier to find the information you need.
Show steps
Show steps
Show steps
- Select a system for organizing your materials.
- Create a folder for each module or week.
- Save all of your notes, presentations, and other materials in the appropriate folders.
Discuss business venture ideas with peers
Show steps
Exchanging and discussing ideas with other students both increases the quantity and quality of ideas you generate and is a key part of the innovation process.
Browse courses on
Business Ideas
Show steps
Show steps
Show steps
- Find a group of students in the course to connect with.
- Meet with the group for an hour or two.
- Discuss different business ideas.
- Discuss strategies for creating a business plan.
Contribute to an Open Source Project
Show steps
Working on an open source project will help you improve your coding skills and learn more about the development process.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Find an open source project to contribute to.
- Read the project's documentation.
- Make a few small contributions to the project.
- Discuss your contributions with the project's maintainers.
Attend a workshop on starting a business
Show steps
Attending this workshop will provide you with additional knowledge and resources to help you succeed in your business ventures.
Browse courses on
Starting a Business
Show steps
Show steps
Show steps
- Find a workshop on starting a business.
- Register for the workshop.
- Attend the workshop.
- Participate in the workshop activities.
- Take notes on the key concepts.
Career center
Learners who complete DO Your Venture: Entrepreneurship For Everyone will develop knowledge and skills
that may be useful to these careers:
Consultant
Consultant
Consultants analyze situations, provide recommendations, and advise clients on business issues, such as finance, marketing, human resources, information technology, and operations.
The DO Your Venture: Entrepreneurship For Everyone course provides a foundation in entrepreneurship and business development. This will enable you to generate ideas, evaluate their feasibility, and develop a plan to launch your venture. This knowledge and skillset can be applied to consulting engagements, where you would be helping clients to develop and implement business strategies.
Business Analyst
Business Analyst
A business analyst performs studies on business needs and problems to identify solutions and create recommendations.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of the business development process. This includes idea generation, market research, financial planning, and operations management. This knowledge and skillset will enable you to develop the skills and abilities required to serve as a business analyst.
Product Manager
Product Manager
A product manager is responsible for the development and marketing of a product or product line.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of the product development process. This includes market research, product design, and product launch. This knowledge and skillset will enable you to develop the skills and abilities required to serve as a product manager.
Entrepreneur
Entrepreneur
Entrepreneurs are individuals who create and manage their own businesses.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of the entrepreneurial process. This includes idea generation, market research, financial planning, and operations management. This knowledge and skillset will enable you to develop the skills and abilities required to launch your own business.
Business Development Manager
Business Development Manager
Business development managers are responsible for identifying and developing new business opportunities.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of the business development process. This includes market research, competitive analysis, and sales. This knowledge and skillset will enable you to develop the skills and abilities required to serve as a business development manager.
Sales Manager
Sales Manager
Sales managers are responsible for the development and execution of sales strategies.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of the sales process. This includes market research, competitive analysis, and sales. This knowledge and skillset will enable you to develop the skills and abilities required to serve as a sales manager.
Marketing Manager
Marketing Manager
A marketing manager is responsible for the development and implementation of marketing campaigns.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of the marketing process. This includes market research, competitive analysis, and sales. This knowledge and skillset will enable you to develop the skills and abilities required to serve as a marketing manager.
Management Consultant
Management Consultant
Management consultants advise businesses on how to improve their performance.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of business management. This includes topics such as strategic planning, financial management, and human resource management. This knowledge and skillset will enable you to develop the skills and abilities required to serve as a management consultant.
Operations Manager
Operations Manager
Operations managers are responsible for the day-to-day operations of a business.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of operations management. This includes topics such as production planning, inventory management, and quality control. This knowledge and skillset will enable you to develop the skills and abilities required to serve as an operations manager.
Financial Analyst
Financial Analyst
Financial analysts provide advice to businesses on financial matters.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of financial management. This includes topics such as financial statement analysis, budgeting, and forecasting. This knowledge and skillset will enable you to develop the skills and abilities required to serve as a financial analyst.
Project Manager
Project Manager
Project managers are responsible for the planning, execution, and closure of projects.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of project management. This includes topics such as project planning, risk management, and stakeholder management. This knowledge and skillset will enable you to develop the skills and abilities required to serve as a project manager.
Market Research Analyst
Market Research Analyst
Market research analysts collect and analyze data about the market for a product or service.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of market research. This includes topics such as survey design, data analysis, and market forecasting. This knowledge and skillset will enable you to develop the skills and abilities required to serve as a market research analyst.
Software Engineer
Software Engineer
Software engineers design, develop, and maintain software systems.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of software development. This includes topics such as software design, coding, and testing. This knowledge and skillset may be useful for software engineers who are interested in developing their own software products.
Web Developer
Web Developer
Web developers design, develop, and maintain websites.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of web development. This includes topics such as web design, HTML, and CSS. This knowledge and skillset may be useful for web developers who are interested in developing their own websites.
Data Analyst
Data Analyst
Data analysts collect, clean, and analyze data to identify trends and patterns.
The DO Your Venture: Entrepreneurship For Everyone course provides an overview of data analysis. This includes topics such as data mining, statistical analysis, and data visualization. This knowledge and skillset may be useful for data analysts who are interested in developing their own data-driven products or services.
For more career information including salaries, visit:
OpenCourser.com/course/ojn7ah/do
Reading list
We've selected 29 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
DO Your Venture: Entrepreneurship For Everyone.
Provides a practical guide to building a successful startup using the Lean methodology. It covers topics such as customer development, hypothesis testing, and iterative product development.
Provides a comprehensive guide to all aspects of starting and running a business. It valuable resource for entrepreneurs who want to learn how to build a successful company from scratch.
Introduces the Lean Startup methodology, which process for developing and testing new products and services quickly and efficiently. It valuable resource for entrepreneurs who want to learn how to validate their ideas and build successful businesses.
This classic book provides a time-tested framework for personal and professional success. It valuable resource for entrepreneurs who want to learn how to become more effective in all areas of their lives.
Explains why large companies often fail to innovate and how they can overcome this challenge. It provides insights into the disruptive innovation process and how to create new products and services that meet the needs of customers.
Save
The $100 Startup provides practical advice on how to start a business with limited resources. It encourages entrepreneurs to think creatively and find ways to bootstrap their businesses.
Save
Provides a simple framework for developing and evaluating business strategies. It valuable resource for entrepreneurs who want to learn how to create and execute a successful business strategy.
Provides a contrarian perspective on entrepreneurship and innovation. It argues that successful startups are not built by copying existing businesses, but by creating new products and markets.
Provides a practical framework for developing and testing business models. It useful reference for entrepreneurs who want to learn how to create and validate their business ideas.
Save
Provides a practical guide to getting your startup off the ground. It covers topics such as marketing, sales, and customer development. It valuable resource for entrepreneurs who want to learn how to build a successful business.
Provides a fascinating look at the psychology of money and investing. It valuable resource for entrepreneurs who want to learn how to make smart financial decisions and avoid common pitfalls.
Save
Provides a practical guide to building good habits and breaking bad ones. It valuable resource for entrepreneurs who want to learn how to improve their productivity and achieve their goals.
Rework challenges conventional wisdom about starting and running a business. It advocates for a lean and agile approach to entrepreneurship.
Explains the challenges that startups face when they try to cross the chasm from early adopters to mainstream customers. It provides a framework for developing a marketing and sales strategy that can help startups succeed.
Provides a simple framework for developing a good strategy. It explains how to identify the key factors that will drive success and how to create a plan that will achieve your goals.
This ancient Chinese military treatise provides timeless principles for strategy and competition. It valuable resource for entrepreneurs who want to learn how to outmaneuver their competitors and achieve success.
Provides a behind-the-scenes look at the challenges that startups face. It offers practical advice on how to overcome these challenges and build a successful business.
Provides a step-by-step guide to starting and running a startup. It covers topics such as customer development, product development, and fundraising.
Save
Provides a practical guide to getting traction for your startup. It covers topics such as marketing, sales, and customer development.
Provides a practical guide to starting and running a startup. It covers topics such as fundraising, product development, and marketing.
Explores the challenges that founders face when they build and grow their companies. It provides insights into how to make difficult decisions and avoid common pitfalls.
Explores the characteristics of successful innovators. It provides insights into how to develop the skills and mindset of an innovator.
Save
Venture Deals provides a practical guide to the legal and financial aspects of raising venture capital. It helps entrepreneurs understand the terms of investment agreements and negotiate favorable terms.
Provides a practical guide to developing and launching products using the Lean methodology. It covers topics such as customer discovery, product development, and marketing.
Save
The Art of the Start provides a practical guide to launching a startup. It covers topics such as pitching your idea, building a team, and raising funding.
Save
Explores the importance of design in business. It provides insights into how to use design thinking to create innovative products and services.
Provides a practical guide to using the Lean Startup methodology to build successful strategies. It covers topics such as market analysis, product development, and customer feedback.
Save
The Lean Canvas provides a one-page tool for developing and validating your business model. It helpful supplement to the course's discussion of Lean Startup principles.
Save
Provides a practical guide to using the Innovator's DNA framework to build successful products and services. It covers topics such as customer research, product development, and market validation.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ojn7ah/do
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Effort
3 to 4 hours per week for 6 weeks
Level
Elementary
Via
edX
Institution
Indian Institute of Management Bangalore
Instructor
Suresh Bhagavatula
Session
April 30, 2024
- April 30, 2025
Language
English
Transcripts
English
हिंदी
This course belongs to a
collection
called
Entrepreneurship. It's comprised of five courses:
- Accounting and Finance
- Marketing Management
- People Management for Entrepreneurs
- DO Your Venture: Entrepreneurship For Everyone (viewing)
- People Management
Good to know
Emphasizes "DO Your Venture" ideology, preparing learners to approach entrepreneurship actively
Introduces entrepreneurs to common paths, enabling them to learn from the experiences of successful individuals
Facilitates idea validation and evaluation through practical exercises, honing learners' analytical skills
Guides learners in effectively launching their ventures, providing a holistic approach to entrepreneurship
Employs Lean Canvas, a recognized tool in the industry, to aid learners in documenting their venture progress
Introduces effectuation principles, equipping entrepreneurs to navigate challenges and uncertainties
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