Marketing Management
According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”
While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.
In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.
You will learn how marketing serves as a key element within an organization’s strategy.
What you'll learn
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4Ps of marketing: product, price, place and promotion
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| Rating | 4.5★ based on 2 ratings |
|---|---|
| Length | 9 weeks |
| Effort | 9 weeks, 2–4 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $150 |
| From | Indian Institute of Management, Bangalore, IIMBx, Indian Institute of Management Bangalore via edX |
| Instructor | Ashis Mishra |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Marketing & Program Management $78k
Marketing and P&L Management $80k
Sales / Management / Marketing $81k
Marketing/Management Instructor $81k
Marketing/Logistics Management $85k
Marketing & General Management $88k
Marketing and Business Management $92k
Senior Marketing Management $93k
Marketing / Event Management $106k
Product & Marketing Management $117k
Marketing & Management $120k
Product Management/Marketing $158k
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| Rating | 4.5★ based on 2 ratings |
|---|---|
| Length | 9 weeks |
| Effort | 9 weeks, 2–4 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $150 |
| From | Indian Institute of Management, Bangalore, IIMBx, Indian Institute of Management Bangalore via edX |
| Instructor | Ashis Mishra |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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