From Idea to Startup from Coursera

How do you implement ideas?

This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to tell bad ideas from good, how to build a winning strategy, how to shape a unique value proposition, prepare a business plan, compare their innovation to existing solutions, build flexibility into their plan and determine when best to quit.

As a vital part of the course students conduct on-site interviews with entrepreneurs who have launched startups, and are eager to share their valuable insights with them.

Upon completing this course successfully, graduates will be able to:

1. Transform ideas into real products, services and processes, by validating the idea, testing it, and turning it into a growing, profitable and sustainable business.

2. Identify the major steps and requirements in order to estimate the potential of an innovative idea as the basis of an innovative project.

3. Reach creative solutions via an iteration of a virtually endless stream of world-changing ideas and strategies, integrating feedback, and learning from failures along the way.

4. Apply the 10 entrepreneurial tools in creating a business plan for a new innovative venture.

5. Apply methods and strategies learned from interviews with startup entrepreneurs and innovators.

6. Communicate and sell innovative ideas successfully.

What's inside

Syllabus

Think Ahead Backward

Validate Your Idea

Visualize the Business

Sustain the Business

Risks as Opportunities

Build Your Roadmap

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores stratagies for bringing inventions from conceptualization to reality

Taught by a professor emeritus with real-world entrepreneurial insight and experience in turning ideas into successful startups

Involves learners in conducting real interviews with entrepreneurs, opening up a window to practical business acumen

Provides a step-by-step roadmap for translating innovative ideas into successful ventures

Useful for learners seeking to develop a comprehensive understanding of the complexities of entrepreneurship and innovation

Requires extensive background knowledge in business and may not be a suitable starting point for complete beginners

Reviews summary

Informative interviews

Learners say this course provides informative interviews from entrepreneurs as an engaging way to learn about startups

In-depth conversations with real entrepreneurs.

"The interviews from the entrepreneurs were the icing on the cake!"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in From Idea to Startup with these activities:

Review microeconomics concepts

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Refresh your understanding of microeconomics concepts before taking the course to ensure a smooth learning experience.

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Review the basic concepts of microeconomics, such as supply and demand, market equilibrium, and consumer behavior.
Complete a few practice problems on microeconomics concepts.

Review financial accounting principles

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Ensure you have a strong foundation in financial accounting principles before starting the course.

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Review the basic concepts of financial accounting, such as assets, liabilities, and equity.
Practice reading and interpreting financial statements.
Complete a few practice problems on financial accounting principles.

Review the book 'The Lean Startup'

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Validate and iterate on your business ideas by learning about the Lean Methodology from a seminal text.

View The Lean Startup: How Today's Entrepreneurs Use... on Amazon

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Read the book chapters 1-5, and take notes on the key concepts.
Identify a current business idea of your own, and apply the lean startup principles to evaluate its potential.
Write a summary of the book, focusing on how it can help you develop your business.

Five other activities

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Attend group discussions on business strategy

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Engage with peers to discuss and debate business strategies, expanding your perspectives and developing your critical thinking skills.

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Find a group of peers who are also interested in business strategy.
Meet regularly to discuss different business case studies and strategies.
Share your own insights and perspectives, and be open to learning from others.

Develop a business plan for a new venture

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Develop a comprehensive plan that outlines your business's goals, strategies, and financial projections, which will help you think through the details of your business more clearly.

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Identify the problem your business will solve and the target market you will serve.
Define your business's mission, vision, and values.
Create a detailed description of your product or service.
Develop a marketing and sales strategy.
Create a financial plan that outlines your projected revenue and expenses.

Solve business case studies

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Develop your problem-solving and decision-making skills by tackling real-world business scenarios.

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Identify a business case study that is relevant to your interests.
Read the case study and analyze the situation.
Develop a set of recommendations for how to address the challenges in the case study.
Present your recommendations to a group of peers or mentors.

Develop a marketing campaign for a new product

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Enhance your understanding of marketing principles by creating your own campaign for a new product launch.

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Identify the target market for the product.
Develop a marketing message that resonates with the target market.
Create a marketing budget and timeline.
Develop a marketing plan that outlines the tactics you will use to reach your target market.
Implement the marketing plan and track the results.

Launch a small business

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Develop a real-world understanding of the challenges and rewards of starting a business by putting your knowledge into practice.

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Choose a business idea and develop a plan.
Secure funding and resources.
Build a team and establish a business structure.
Market your business and launch your product or service.
Manage your business and adapt to change.

Career center

Learners who complete From Idea to Startup will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs are individuals who start their own businesses. They come up with new ideas, develop products or services, and build a team to bring their vision to life. The "From Idea to Startup" course from Technion - Israel Institute of Technology is an excellent choice for those seeking to become Entrepreneurs. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to build flexibility into their plan and determine when best to quit.

See salaries and explore the career path for Entrepreneur

Project Manager

Project Managers plan, execute, and close projects. They work with stakeholders to define project goals and objectives, and they develop and implement project plans. The "From Idea to Startup" course from Technion - Israel Institute of Technology can provide a foundation for those seeking to become Project Managers. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to communicate and sell innovative ideas successfully.

See salaries and explore the career path for Project Manager

Software Engineer

Software Engineers design, develop, and maintain software applications. They work with a variety of programming languages and technologies to create software that meets the needs of users. The "From Idea to Startup" course from Technion - Israel Institute of Technology may be useful for those seeking to become Software Engineers. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to apply the 10 entrepreneurial tools in creating a business plan for a new innovative venture.

See salaries and explore the career path for Software Engineer

Data Analyst

Data Analysts collect, analyze, and interpret data to help organizations make better decisions. They work with a variety of data sources and they use statistical techniques to identify trends and patterns. The "From Idea to Startup" course from Technion - Israel Institute of Technology may be useful for those seeking to become Data Analysts. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to apply methods and strategies learned from interviews with startup entrepreneurs and innovators.

See salaries and explore the career path for Data Analyst

Web Developer

Web Developers design and develop websites and web applications. They work with a variety of programming languages and technologies to create websites that are both visually appealing and functional. The "From Idea to Startup" course from Technion - Israel Institute of Technology may be useful for those seeking to become Web Developers. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to apply the 10 entrepreneurial tools in creating a business plan for a new innovative venture.

See salaries and explore the career path for Web Developer

Financial Analyst

Financial Analysts analyze financial data and make recommendations on investments. They work with clients to develop investment strategies and they track the performance of investments. The "From Idea to Startup" course from Technion - Israel Institute of Technology may be useful for those seeking to become Financial Analysts. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to prepare a business plan for a new innovative venture.

See salaries and explore the career path for Financial Analyst

Product Manager

A Product Manager is the voice of the customer within a company. This individual bridges the gap between technical teams and non-technical stakeholders to ensure that products meet customer needs. The "From Idea to Startup" course from Technion - Israel Institute of Technology may be useful for those seeking to become Product Managers. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to identify the major steps and requirements in order to estimate the potential of an innovative idea as the basis of an innovative project.

See salaries and explore the career path for Product Manager

UI Designer

UI Designers focus on the visual design of products and services. They work with a variety of stakeholders to ensure that products and services are visually appealing. The "From Idea to Startup" course from Technion - Israel Institute of Technology may be useful for those seeking to become UI Designers. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to apply methods and strategies learned from interviews with startup entrepreneurs and innovators.

See salaries and explore the career path for UI Designer

Sales Manager

Sales Managers lead and motivate sales teams to achieve sales goals. They develop and implement sales strategies, and they work with customers to close deals. The "From Idea to Startup" course from Technion - Israel Institute of Technology may be useful for those seeking to become Sales Managers. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to identify the major steps and requirements in order to estimate the potential of an innovative idea as the basis of an innovative project.

See salaries and explore the career path for Sales Manager

Consultant

Consultants provide advice and guidance to organizations on a variety of topics, including strategy, operations, and technology. They work with clients to identify problems and develop solutions that meet their needs. The "From Idea to Startup" course from Technion - Israel Institute of Technology may be useful for those seeking to become Consultants. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to conduct on-site interviews with entrepreneurs who have launched startups, and are eager to share their valuable insights with them.

See salaries and explore the career path for Consultant

UX Designer

UX Designers focus on the user experience of products and services. They work with a variety of stakeholders to ensure that products and services are easy to use and enjoyable. The "From Idea to Startup" course from Technion - Israel Institute of Technology may be useful for those seeking to become UX Designers. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to apply methods and strategies learned from interviews with startup entrepreneurs and innovators.

See salaries and explore the career path for UX Designer

Mobile Developer

Mobile Developers design and develop mobile applications for smartphones and tablets. They work with a variety of programming languages and technologies to create mobile applications that are both visually appealing and functional. The "From Idea to Startup" course from Technion - Israel Institute of Technology may be useful for those seeking to become Mobile Developers. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to apply the 10 entrepreneurial tools in creating a business plan for a new innovative venture.

See salaries and explore the career path for Mobile Developer

Operations Manager

Operations Managers plan and oversee the day-to-day operations of an organization. They work with a variety of teams within an organization to ensure that products or services are produced and delivered efficiently. The "From Idea to Startup" course from Technion - Israel Institute of Technology may be useful for those seeking to become Operations Managers. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to build flexibility into their plan and determine when best to quit.

See salaries and explore the career path for Operations Manager

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. They work with a variety of teams within an organization to create and distribute marketing materials, and they track the results of marketing campaigns. The "From Idea to Startup" course from Technion - Israel Institute of Technology may be useful for those seeking to become Marketing Managers. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to shape a unique value proposition.

See salaries and explore the career path for Marketing Manager

Business Analyst

Business Analysts help organizations improve their performance by analyzing their business processes and identifying areas for improvement. They work with stakeholders to define business requirements and develop solutions that meet the needs of the organization. The "From Idea to Startup" course from Technion - Israel Institute of Technology can help provide a foundation for those seeking to become Business Analysts. This course provides practical tools for transforming an idea into a product or service that creates value for others. Graduates of this course will be able to apply methods and strategies learned from interviews with startup entrepreneurs and innovators.

See salaries and explore the career path for Business Analyst