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Startup Entrepreneurship

Prof. (Emeritus) Shlomo Maital and Dadi Perlmutter

The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea.

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The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea.

Part One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything.

Part Two focuses on how to build a business (entrepreneurship). This course guides the learner through a series of tools and methods that help take an idea and make it happen, in a way that can sustain the business or organization that delivers it to humanity. Use this course to build a solid business or organization around the idea you developed during Part One.

Part Three offers Innovation Career Lessons from a Master of proven achievements. During this course you will follow conversations and interviews with Dadi Perlmutter, who until recently was Executive VP of Intel Corporate, the highest ranking Israeli executive of any multinational company.

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What's inside

Four courses

Cracking the Creativity Code: Discovering Ideas

Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers.
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From Idea to Startup

How do you implement ideas? This course provides practical tools for transforming an idea into a product or service that creates value for others. Students learn how to distinguish good ideas from bad, build a winning strategy, shape a unique value proposition, prepare a business plan, compare their innovation to existing solutions, build flexibility into their plan, and determine when best to quit.
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Innovation Career Lessons from a Master

(0 hours)
This course offers Life Lessons from a Master Innovator, with proven achievements. During this course you will listen to conversations and interviews with Mr. David (Dadi) Perlmutter, who until recently was Executive VP of Intel corporate. Dadi will talk about 10 life lessons, based on his 34 years as a rebel innovator and entrepreneur.
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Action-Driven Business Plan: From the ‘Classroom’ to the World

"Action-Driven Business Plan" is a capstone project that requires you to create a business plan for a real-world project. You will learn how to identify a need, develop a product, and create a marketing plan. You will also learn how to create a Gantt chart and a project budget.
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Time
8 hours
Level
Introductory
Via
Coursera
Institution
Technion - Israel Institute of Technology
Instructors
Prof. (Emeritus) Shlomo Maital
Dadi Perlmutter
Level
Introductory
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