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Entrepreneurship for Engineers

Rainer Harms, Dap Hartmann, Thomas Lans, Valentina Materia, Ksenia Podoynitsyna, Victor Scholten, and Madis Talmar

Are you an entrepreneur, or do you have a passion for building your own technology startup? This course will help and encourage you to start a successful technology-based venture.

If you always wanted to become an entrepreneur, or if you are simply interested in putting a new technology to innovative use, this course is for you.

This course helps you understand the process of entrepreneurship from a technology-oriented background.

The course is made up of modules that are presented by experts in the field of entrepreneurship and technology. Modules include:

Team Building
Opportunity Recognition
Financing
Customer Acquisition

You will work on your idea in a team environment and examples of founders and start-ups will be used during the course to initiate insightful discussions. The course closes with the creation of a two-page business plan and a video pitch.

The participating universities are:

TU Delft
TU Eindhoven
University of Twente
Wageningen University & Research

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What's inside

Learning objectives

Learn what it takes to become a “technopreneur”
Explore various methods for identifying opportunities
Learn how to conduct market research and provide evidence for the viability of the business idea

Develop a viable business proposition and learn to pitch your ideas for various audiences
Understand the dynamics of new venture development and team building
Develop the ability to translate a business idea into marketing and financial plans

Learn what it takes to become a “technopreneur”
Explore various methods for identifying opportunities
Learn how to conduct market research and provide evidence for the viability of the business idea
Develop a viable business proposition and learn to pitch your ideas for various audiences
Understand the dynamics of new venture development and team building
Develop the ability to translate a business idea into marketing and financial plans

Syllabus

Week 0: Introduction

Week 1: The Start of the Entrepreneurial Journey

Week 2: From Idea to Opportunity

Week 3: Customer Validation and Customer Strategy

Week 4: The Minimum Viable Product

Week 5: Business Modelling

Week 6: Strategy and Finance

Week 7: Finding Ecosystem Support for your Innovation

Week 8: Call for Action

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops entrepreneurial skills, knowledge, and behaviors that are core to starting a technology-based business

Taught by experts in entrepreneurship and technology, who provide up-to-date insights and industry-relevant knowledge

Involves teamwork, which provides opportunities for collaboration and peer learning

Offers hands-on experience through the creation of a business plan and video pitch, which helps learners apply concepts and develop practical skills

Covers a range of essential topics, from opportunity recognition to financing, providing a comprehensive foundation for aspiring entrepreneurs

Requires learners to come in with some basic knowledge of business and technology, which may be a barrier for some

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Reviews summary

Well-structured entrepreneurship course

According to students, this entrepreneurship course provides a well-structure framework based on business models to help build a business.

This course has a solid framework for building a business plan, organization, and product.

"This entrepreneurship course provides a nice framework based on and extending the lean business model canvas."

"It is very well structured with good phasing for building up the business plan, the organization and the product with a focus on customer development."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Entrepreneurship for Engineers with these activities:

Build a team and develop a business plan

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Gain practical experience in the key concepts of entrepreneurship, such as team building and business planning.

Browse courses on Team Building

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Form a team with diverse skills and perspectives
Conduct customer interviews to identify a problem or opportunity
Develop a business plan outlining your venture's goals, strategies, and financial projections

Follow tutorials on pitching to investors

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Develop essential skills for attracting investors and securing funding for your venture.

Browse courses on Investor Pitching

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Identify platforms and resources for pitching tutorials
Watch and analyze successful pitch presentations
Practice delivery and refine your pitch based on feedback

Read 'The Lean Startup' by Eric Ries

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Get an overview of the principles of the Lean Startup methodology, which is covered extensively in this course.

View Partire leggeri. Il metodo Lean Startup:... on Amazon

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Review the principles of Customer Development
Analyze the concept of Minimum Viable Product (MVP)
Summarize the importance of continuous iteration and feedback

One other activity

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Practice your presentation skills

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Master the art of effective communication and engage your audience with your ideas.

Browse courses on Presentation Skills

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Record yourself giving a presentation and analyze your strengths and weaknesses
Seek feedback from peers or mentors on your delivery, content, and visual aids
Join a Toastmasters club or participate in pitch competitions to refine your skills

Career center

Learners who complete Entrepreneurship for Engineers will develop knowledge and skills that may be useful to these careers:

Venture Capitalist

A Venture Capitalist is someone who invests in early-stage companies. This course may be useful as it will help you develop the skills necessary to identify and evaluate investment opportunities. You will also learn about business modeling and strategy, which are important concepts for a Venture Capitalist to understand.

See salaries and explore the career path for Venture Capitalist

Technology Entrepreneur

A Technology Entrepreneur is someone who starts and runs a business that is based on technology. This course will help you learn what it takes to become a successful Technology Entrepreneur. You will also learn about the dynamics of new venture development and team building, which are essential for a Technology Entrepreneur to understand.

See salaries and explore the career path for Technology Entrepreneur

Innovation Manager

An Innovation Manager is responsible for leading and managing innovation initiatives within an organization. This course may be helpful as it will help you develop the skills necessary to identify opportunities and develop new products and services. You will also learn about business modeling and strategy, which are important concepts for an Innovation Manager to understand.

See salaries and explore the career path for Innovation Manager

Product Development Manager

A Product Development Manager is responsible for managing the development of a product from conception to launch. This course will help you develop the skills necessary to translate a business idea into marketing and financial plans. You will also learn about the dynamics of new venture development and team building, which are essential for a Product Development Manager.

See salaries and explore the career path for Product Development Manager

Technical Program Manager

A Technical Program Manager leads a team of engineers and other technical staff to develop and implement new products and services. This course will develop your understanding of the dynamics of new venture development and team building, which is essential for a Technical Program Manager.

See salaries and explore the career path for Technical Program Manager

Market Research Analyst

A Market Research Analyst is responsible for gathering and analyzing data about customers and markets. This course may be useful as it can help you develop the skills necessary to conduct market research and provide evidence for the viability of a business idea.

See salaries and explore the career path for Market Research Analyst

Software Engineer

A Software Engineer designs, develops, and maintains software systems. This course may be helpful as it will build a foundation in the dynamics of new venture development and team building. You will also learn about business modeling and strategy, which are important concepts for a Software Engineer to understand.

See salaries and explore the career path for Software Engineer

Business Analyst

A Business Analyst works with clients to identify and solve problems. This course will develop your ability to translate a business idea into marketing and financial plans, which is a skill that is highly valued by Business Analysts.

See salaries and explore the career path for Business Analyst

Sales Engineer

A Sales Engineer is responsible for selling and supporting technical products and services. This course may be useful as it will teach you about opportunity recognition and how to pitch your ideas to various audiences. You will also learn about business modeling and strategy, which are important concepts for a Sales Engineer to understand.

See salaries and explore the career path for Sales Engineer

Consultant

A Consultant works with clients to identify and solve problems. This course will develop your ability to translate a business idea into marketing and financial plans, which is a skill that is highly valued by Consultants.

See salaries and explore the career path for Consultant

Data Analyst

A Data Analyst collects, analyzes, and interprets data in order to identify trends and patterns. This course may be helpful as it will build a foundation in conducting market research and providing evidence for the viability of a business idea. You will also learn how to develop a business model and understand the strategy and finance behind a business.

See salaries and explore the career path for Data Analyst

Marketing Research Analyst

A Marketing Research Analyst is responsible for gathering and analyzing data about customers and markets. This course will teach you about market research and provide evidence for the viability of a business idea. You will also learn how to conduct customer validation and develop a customer strategy.

See salaries and explore the career path for Marketing Research Analyst

Technical Writer

A Technical Writer creates user guides, developer documentation, and other instructional materials that help users understand and use a company's product or service. This course could be useful as it can help you develop your communication and writing skills as well as your ability to understand the dynamics of new venture development and team building.

See salaries and explore the career path for Technical Writer

Product Manager

A Product Manager works as part of product development team that is responsible for tracking user feedback and overseeing the development of a product roadmap. This course may be helpful to you if you are interested in the role of a Product Manager, as it teaches you how to translate a business idea into marketing and financial plans. You will also become familiar with the process of customer validation and strategy.

See salaries and explore the career path for Product Manager

Business Development Manager

A Business Development Manager collaborates with their company's sales, marketing and operations team to identify and develop new business opportunities. Taking this course will teach you about opportunity recognition and how to pitch your ideas to various audiences. These are skills that are in high demand for those working as Business Development Managers.

See salaries and explore the career path for Business Development Manager

Reading list

We've selected 25 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Entrepreneurship for Engineers.