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Entrepreneurship

David Bell, Suresh Bhagavatula, Karl T. Ulrich, Laura Huang, Lori Rosenkopf, Kartik Hosanagar, David Hsu, and Ethan Mollick

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.

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What's inside

Five courses

Entrepreneurship 1: Developing the Opportunity

(0 hours)

How does a good idea become a viable business opportunity? This introductory course introduces you to the foundational concepts of entrepreneurship, including its definition, the entrepreneur's profile, and its role in society. You'll explore technology and impact entrepreneurship, and learn techniques for identifying, assessing, and prototyping opportunities.

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Entrepreneurship 2: Launching your Start-Up

(0 hours)

Once you have a prototype and a vision, you’ll create a small organization to discover how to create a repeatable and scalable business model.

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Entrepreneurship 3: Growth Strategies

(0 hours)

Start-ups are built to scale quickly, but successful start-ups scale smart. This course provides an overview of the essential elements of successful scaling, including demand generation, customer acquisition, and forecasting demand. You’ll also learn how to market effectively using digital marketing, social media, and PR. Finally, you’ll cover the nuts and bolts of building a sales process and partnerships.

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Entrepreneurship 4: Financing and Profitability

(0 hours)

Start-ups have many financing options. This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding.

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Wharton Entrepreneurship Capstone

In this Capstone project, you will assemble a pitch deck for a new venture, including customer needs, concept description, financials, and so forth. You will review peers' projects and practice applying criteria VC’s use in evaluating investments.

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Time

16 hours

Level

Introductory

Via

Coursera

Institution

University of Pennsylvania

Instructors

David Bell

Suresh Bhagavatula

Karl T. Ulrich

Laura Huang

Lori Rosenkopf

Kartik Hosanagar

David Hsu

Ethan Mollick

Level

Introductory

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