Consolidando empresas: Estrutura jurídica e financeira from Coursera

Com a presença de profissionais nas áreas de direito, contabilidade e investimento, aprenda como oficializar a sua empresa. Entenda mais sobre como conseguir um CNPJ, como oficializar uma sociedade e as minúcias de capital SA, LTDA e EIRELI. Aprenda os diferentes tipos de contratação, regulamentação, como funcionam investimentos e valuation para startups, básicos em planejamento fiscal e gestão financeira, como funciona a proteção intelectual, entre outros temas importantes para dar o próximo passo no seu negócio.

Neste curso serão abordados os seguintes temas:

Primeiros passos para abrir a sua startup

Direito Trabalhista

Regulamentações

Valuation e Investimentos (o que são e quando buscar)

Direito tributário

M&A (Mergers and Acquisitions)

Modelos de negócios

Gestão financeira

Proteção intelectual

Ao final desse curso, esperamos que você esteja familiarizado com os principais conceitos, ferramentas e princípios de como regulamentar a sua empresa, como geri-la financeiramente, como encontrar o seu modelo de negócio e como lidar com investimentos e investidores.

Não deixe de ver as perguntas frequentes antes de se inscrever.

Conheça os nossos outros cursos:

- Criação de Startups: Como desenvolver negócios inovadores

https://www.coursera.org/learn/criacao-startups

- UX / UI: Fundamentos para o design de interface

https://www.coursera.org/learn/ux-ui-design-de-interface

- Marketing Digital

https://www.coursera.org/learn/estrategia-marketing-digital

- Inove na gestão de equipes e negócios: o crescimento da empresa

https://www.coursera.org/learn/gestao-equipes-negocios

- Marketing e vendas B2B: fechando novos negócios

https://www.coursera.org/learn/marketing-vendas-b2b

What's inside

Syllabus

Primeiros Passos

Bem-vindo! Em nossa primeira semana de aulas, você será introduzido aos seguintes tópicos: (i) primeiros passos para abrir uma startup (CNPJ, PME, contrato societário, LTDA e SA), (ii) contratações e vesting, (iii) tipos de empresa e (iv) acordo de sócios. Para isso, ao longo do módulo, contaremos com as participações do sócio da Baptista Luz Advogados Pedro Ramos e do fundador da Verticore, Rodrigo Borges.

Proteção intelectual e Modelo de Negócios

Nesta segunda semana, você será introduzido aos seguintes tópicos: (i) propriedade intelectual e suas diferentes famílias (propriedade industrial, direitos autorais e segredo de negócios), (ii) modelo de negócios, (iii) como definir o modelo de receita da sua empresa e (iv) precificação. Para isso, ao longo das aulas, contaremos com as participações do sócio da Baptista Luz Advogados Pedro Ramos e do Coordenador do Núcleo de Empreendedorismo da USP (NEU), Artur Vilas Boas.

Gestão financeira

Nesta terceira semana, você será introduzido aos seguintes tópicos: (i) impostos: tipos e como afetam o seu negócio, (ii) regimes tributários, (iii) cases voltados à área de tecnologia, (iv) tributações em operações de M&A e (v) planejamento financeiro e fluxo de caixa. Ao longo do módulo, nas aulas, contaremos com as participações da advogada da Baptista Luz Advogados Fernanda Ferreira e do fundador da Verticore, Rodrigo Borges.

Valuation e Investimentos

Nesta última semana, você será introduzido aos seguintes tópicos: (i) os diferentes estágios de investimento para a sua startup, (ii) como e por que buscar investimento na hora certa, (iii) como conseguir o seu primeiro investidor, (iv) como calcular o valuation da sua startup e (v) contratos comuns usados com investidores. Para isso, ao longo do módulo, contaremos com as participações de um sócio da Baptista Luz Advogados e do mentor e investidor-anjo Marco Poli.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Aprenda como oficializar sua empresa com profissionais nas áreas de direito, contabilidade e investimentos

Compreenda como conseguir um CNPJ, oficializar uma sociedade e as minúcias de capital SA, LTDA e EIRELI

Aprenda os diferentes tipos de contratação, regulamentação, investimentos e valuation para startups

Domine planejamento fiscal, gestão financeira e proteção intelectual

Os instrutores André Leme Fleury e Artur Vilas Boas são reconhecidos especialistas nas áreas financeira e empresarial

Reviews summary

Legal and financial success

This course provides a comprehensive overview of legal and financial topics for entrepreneurs, startups, and business professionals. With modules on taxes, investments, mergers and acquisitions, and intellectual property, this course offers valuable insights for those seeking to establish or grow their businesses. The course is well-received, with reviewers praising the helpfulness of the content and the expertise of the instructors. However, some reviewers note issues with audio quality in certain videos and suggest the inclusion of more in-depth content in certain areas. Overall, this course is recommended for anyone looking to gain a solid foundation in legal and financial aspects of business operations.

The instructors are knowledgeable and experienced professionals.

"Excelente curso. É bom. Gostei."

"Excelente Curso! Recomendo muito!"

"Excelente, professores didáticos e capacitados!"

"Professores, conteúdo e estrutura excelentes!!!"

"Ótimo curso, excelentes professores e ambiente virtual."

This course provides valuable information for entrepreneurs and business professionals.

"Curso completo! "

"Excelente curso!"

"Objetivo e claro!"

"Excelente conteúdo"

"Este curso é muito bom."

Some reviewers suggest that the course could benefit from more in-depth content in certain areas.

"Alguns temas poderiam ter sido um pouco mais aprofundados"

"Too basic concepts, and the audio/video have space for improvement."

"Alguns vídeos estão com o áudio ruim e algumas aulas estão com informações desatualizadas."

"Há pontos desatualizados nas aulas, principalmente sobre as startups."

"O curso é bom para o que propõe. Existe vasta introdução..."

Some reviewers experienced problems with audio quality in certain videos.

"Áudio não ficou bom, precisa melhorar. "

"... com muitos problemas de qualidade de vídeo."

"Alguns vídeos estão com o áudio ruim..."

"Bom Curso, aborda bons conteúdos e bem explicados. Somente ficou a desejar no audio de algumas aulas."

"Bom! mas precisa melhorar no aspecto técnico..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Consolidando empresas: Estrutura jurídica e financeira with these activities:

Review Basic Accounting and Finance Concepts

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Reviewing basic accounting and finance concepts will provide a solid foundation for understanding the financial aspects of business legal issues.

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Review notes or textbooks on basic accounting and finance.
Take practice quizzes or answer sample questions.

Review Corporate Law and Business Law Concepts

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Reviewing basic corporate and business law concepts will provide a strong foundation for understanding the course content.

Browse courses on Corporate Law

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Review notes or textbooks on corporate law and business law.
Take practice quizzes or answer sample questions.

Review key concepts in business law

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Reinforces foundational legal principles that will be expanded upon throughout the course.

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Review basic legal terminology and principles.
Identify different types of business entities and their legal implications.
Understand the basics of contract law and intellectual property law.

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Complete online tutorials on specific aspects of business law

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Supplements classroom learning by providing additional resources and interactive exercises.

Browse courses on Business Law

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Identify specific areas of business law that you want to learn more about.
Search for online tutorials or courses that cover these topics.
Complete the tutorials and exercises at your own pace.
Take notes and review the material regularly to reinforce your understanding.

Attend Online Workshops or Webinars on Startup Legal Issues

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Attending workshops or webinars tailored towards startup legal issues will provide additional insights and perspectives on the legal considerations for starting and operating a business.

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Research and identify relevant workshops or webinars.
Register and attend the workshops or webinars.
Take notes and ask questions during the sessions.

Join a study group and participate in discussions

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Provides opportunities to engage with peers, clarify concepts, and reinforce learning through discussion.

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Find a study group or create your own.
Meet regularly to discuss course material, share insights, and work on assignments together.
Take turns leading discussions and presenting on different topics.
Provide feedback and support to your peers.

Join Study Groups or Discussion Forums on Business Law and Legal Compliance

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Engaging in discussions with peers through study groups or forums can provide diverse perspectives and reinforce understanding of the legal concepts covered in the course.

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Identify and join relevant study groups or discussion forums.
Participate actively in discussions and share insights.
Collaborate with peers on assignments or projects.

Attend Legal Industry Networking Events or Conferences

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Attending industry events and conferences can provide opportunities to connect with professionals in the legal field and gain insights into the practical application of business and legal principles.

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Research and identify relevant networking events or conferences.
Register and attend the events.
Network with professionals and exchange insights.

Develop a business plan for a startup

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Provides hands-on experience in applying the concepts learned in the course to a real-world scenario.

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Identify a business opportunity and define your target market.
Develop a product or service that meets the needs of your target market.
Create a marketing and sales strategy to reach your target market.
Develop a financial plan to ensure the viability of your business.

Analyze Case Studies on Business Formation and Legal Compliance

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Analyzing case studies will help students apply legal principles to real-world business scenarios and strengthen their understanding of the legal framework for businesses.

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Read and analyze provided case studies.
Identify the legal issues and principles involved.
Develop and present a summary or analysis of the case.

Create a presentation on a specific aspect of startup law

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Encourages a deep understanding of a particular topic in startup law and improves presentation skills.

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Choose a specific topic in startup law that interests you.
Research the topic thoroughly and gather relevant information.
Create a presentation that is clear, concise, and engaging.
Practice your presentation and get feedback from others.

Draft a Business Contract or Legal Agreement

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Drafting a business contract or legal agreement will allow students to apply their knowledge of contract law and legal drafting principles to a practical scenario.

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Identify the purpose and scope of the contract or agreement.
Research relevant laws and regulations.
Draft the contract or agreement using appropriate legal language.
Review and edit the draft for accuracy and clarity.

Develop a Legal Compliance Plan for a Hypothetical Startup

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Creating a legal compliance plan for a hypothetical startup will allow students to apply their understanding of legal compliance principles to a practical scenario and develop a comprehensive plan to mitigate legal risks.

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Research relevant laws and regulations applicable to the hypothetical startup.
Identify potential legal risks and compliance obligations.
Develop a plan to address the identified risks and obligations.
Document the legal compliance plan in a clear and concise manner.

Career center

Learners who complete Consolidando empresas: Estrutura jurídica e financeira will develop knowledge and skills that may be useful to these careers:

Business Analyst

Business Analysts research and analyze business models and processes within an organization. They gather and interpret complex data, using their findings to improve operational efficiency, reduce costs, and increase profitability. Those seeking or entering the field of Business Analysis may be interested in this course because it delves into key business concepts like company structuring, financial management, and valuation, which are vital for understanding the business landscape and driving effective recommendations.

See salaries and explore the career path for Business Analyst

Corporate Finance Analyst

Corporate Finance Analysts evaluate investment opportunities, analyze financial risks and trends, and make recommendations on capital budgeting and funding strategies. They play a critical role in ensuring the financial health of an organization. This course provides foundational knowledge in financial management, valuation, and investment decision-making, which can be highly beneficial for those looking to become Corporate Finance Analysts or advance their careers in this field.

See salaries and explore the career path for Corporate Finance Analyst

Financial Analyst

Financial Analysts evaluate and interpret financial data to provide insights into a company's financial performance and prospects. They use this information to make recommendations on investment decisions, business strategies, and risk management. This course provides a solid foundation in financial modeling and analysis, preparing learners for success in the field of Financial Analysis.

See salaries and explore the career path for Financial Analyst

Management Consultant

Management Consultants analyze business processes, identify areas for improvement, and develop solutions to enhance operational efficiency and achieve strategic goals. They work closely with clients to implement and monitor these solutions. This course provides valuable insights into business structuring, financial management, and valuation, enabling learners to develop a well-rounded understanding of business operations, which is essential for success in Management Consulting.

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Investment Banker

Investment Bankers provide financial advice and services to corporations, governments, and other entities. They assist in raising capital, structuring mergers and acquisitions, and managing investment portfolios. This course offers a comprehensive overview of valuation, investment decision-making, and financial analysis, which are fundamental skills for Investment Bankers.

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Entrepreneur

Entrepreneurs start and run their own businesses, taking on the risks and rewards associated with ownership. They identify opportunities, develop business plans, and lead their ventures to success. This course provides guidance on business formation, legal structures, and financial management, equipping learners with the knowledge and skills necessary to navigate the challenges and reap the rewards of entrepreneurship.

See salaries and explore the career path for Entrepreneur

Business Development Manager

Business Development Managers identify and pursue new business opportunities for their organizations. They develop and implement strategies to increase sales, expand market share, and build relationships with clients and partners. This course provides a foundation in business modeling, valuation, and investment decision-making, which can empower Business Development Managers to make informed decisions and drive growth for their companies.

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Product Manager

Product Managers oversee the development and launch of new products or features. They conduct market research, define product requirements, and work closely with engineering and design teams to bring products to life. This course offers insights into business modeling, valuation, and investment decision-making, enabling Product Managers to understand the business context and make strategic decisions that drive product success.

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Sales Manager

Sales Managers lead and motivate sales teams to achieve revenue targets. They develop sales strategies, manage customer relationships, and analyze market trends to optimize performance. This course provides a foundation in business modeling, valuation, and investment decision-making, which can equip Sales Managers with the knowledge and skills to make informed decisions, drive team performance, and maximize sales outcomes.

See salaries and explore the career path for Sales Manager

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. They conduct market research, identify target audiences, and create messaging to attract and engage customers. This course offers insights into business modeling, valuation, and investment decision-making, enabling Marketing Managers to understand the business context and make strategic decisions that drive brand awareness, lead generation, and revenue growth.

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Operations Manager

Operations Managers oversee the day-to-day operations of an organization. They ensure efficient and effective use of resources, implement quality control measures, and manage supply chains. This course provides a foundation in business modeling, valuation, and investment decision-making, equipping Operations Managers with the knowledge and skills to make informed decisions, optimize processes, and drive operational excellence.

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Human Resources Manager

Human Resources Managers develop and implement policies and programs that attract, retain, and develop employees. They oversee employee relations, compensation and benefits, and training and development. This course offers insights into business modeling, valuation, and investment decision-making, enabling Human Resources Managers to understand the business context and make strategic decisions that drive employee engagement, productivity, and organizational success.

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Project Manager

Project Managers plan, execute, and deliver projects within specified timelines and budgets. They manage project teams, coordinate resources, and monitor progress to ensure successful project outcomes. This course provides a foundation in business modeling, valuation, and investment decision-making, equipping Project Managers with the knowledge and skills to make informed decisions, manage risks, and deliver projects that meet stakeholder expectations.

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Financial Planner

Financial Planners help individuals and families manage their finances. They provide advice on investment strategies, retirement planning, and estate planning. This course offers insights into business modeling, valuation, and investment decision-making, enabling Financial Planners to understand the business context and make strategic decisions that drive financial security and growth for their clients.

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Commercial Banker

Commercial Bankers provide financial services to businesses, such as loans, lines of credit, and cash management services. They analyze financial statements, assess creditworthiness, and make lending decisions. This course provides a foundation in business modeling, valuation, and investment decision-making, equipping Commercial Bankers with the knowledge and skills to make informed decisions, manage risk, and support business growth.

See salaries and explore the career path for Commercial Banker