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Rudi Westendorp and Finn Valentin

Aging has been coined as one of the major societal challenges. The fact that we simply live longer, is in itself not a problem but rather a triumph. However, this unprecedented demographic change significantly affects individual life histories through an increased number of e.g. lifestyle related chronic diseases. These extra life years, also have a massive imprint on the organization of welfare institutions and the financial sustainability of the welfare system.

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Aging has been coined as one of the major societal challenges. The fact that we simply live longer, is in itself not a problem but rather a triumph. However, this unprecedented demographic change significantly affects individual life histories through an increased number of e.g. lifestyle related chronic diseases. These extra life years, also have a massive imprint on the organization of welfare institutions and the financial sustainability of the welfare system.

This course will introduce you to healthcare innovation within the field of healthy living and active aging. By following two specific cases on diabetes and rehabilitation, this interdisciplinary course will provide you with key theories, tools and concepts for analyzing and developing viable innovative solutions for aging populations. The lectures will cover demographic, biological, economic, social and cultural aspects of active aging and healthy living, along with lectures on current innovation theories and methods.

During the course you will meet leading researchers and experts from among others: University of Copenhagen, Copenhagen Business School, Steno Diabetes Center in Copenhagen and Erasmus University of Rotterdam.

They work with very different aspects of active aging and healthy living, from biomedicine to digital design, but what ties them together is the belief that an interdisciplinary approach to healthcare innovation will benefit the aging population.

The course is part of the EIT Health Campus programme https://www.eithealth.eu/campus.

We hope you will enjoy this course and equip yourself to take a more professional approach to healthcare innovation.

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What's inside

Syllabus

Introduction
Welcome! In this first module you will be introduced to this interdisciplinary, hands-on course about how healthcare innovations can help solve the challenges we are facing with the aging populations.
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Diabetes
In this module you will be presented with the physiology, complications, prevention and treatment of diabetes. Also, you will be introduced to self-management tools designed to help people with diabetes choose healthy meal plans.
Rehabilitation
In this module you will learn about the Danish healthcare system, how the financial resources are dispersed and how the public and private expenditures are organised – with a special focus on rehabilitation. Finally, you will be introduced to a rehabilitation tool developed by the Danish company, DigiRehab.
The Business Case I
This module will begin with an introduction to ethnography as a tool to analyse user needs. You will also hear about how firms can position themselves to benefit from innovation, be introduced to the most common value capturing mechanisms and the different types of intellectual property rights. In the lessons, the DigiRehab case from module 3 will be used as an example.
The Business Case II
In this module you will learn about competitive analysis, and be introduced to the concept of monopoly and competition. Finally, you will learn how healthcare technology should be assessed. The DigiRehab case from module 3 will be used as an example.
Digital Health Care Design
In this final module you will be introduced to digital design methods and how to explore the problem and the solution during the innovation process. You will learn how to frame the design problem through field studies and collaboration, and how to apply prototypes in your work.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
This course teaches knowledge that is highly relevant in an academic setting
Taught by recognized experts in the field of healthcare innovation
Combines theory and practice through real-world case studies
multi-modal and includes a mix of videos, readings, and discussions
Provides a comprehensive study of one aspect of science, math, and technology
Develops professional skills in healthcare innovation

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Reviews summary

Highly praised course on care for older people

According to students, Business Models for Innovative Care for Older People is a well-received course. Students say positive experience and recommend the course to others. Learners appreciate the practical knowledge and how the content is easily applicable to real-world scenarios.
Students have positive experiences with this course
"Fantastic"
"Learnt so much"
"quite beneficial"
Students recommend this course to others
"recommend"
Course content applicable to real-world situations
"Fantastic. Learnt so much and quite beneficial in my care start-up"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Business Models for Innovative Care for Older People with these activities:
Review introductory physiology
Refresh your memory of the general physiology of the body which will serve as the foundation for course content
Show steps
  • Review the chapters on general physiology
  • Particularly focus on the endocrine system
  • Do the 3 question quiz at the end of the chapter
Review diabetes symptoms and treatment
Refresh your knowledge of diabetes symptoms and treatment to help you better understand the course modules
Show steps
  • Review the chapter on diabetes
  • Review the different types of diabetes
  • Review the common signs and symptoms of diabetes
  • Review the different treatments for diabetes
  • Complete the diabetes quiz at the end of the chapter
Review self-management tools
Review the self-management tools for diabetes including meal planning, exercise, and blood glucose monitoring.
Browse courses on Self-Management
Show steps
  • Gather resources on self-management tools for diabetes.
  • Read through the materials and take notes on key points.
  • Practice using the self-management tools in your daily life.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Read "The Business of Healthcare Innovation"
Read the book "The Business of Healthcare Innovation" to gain insights into the challenges and opportunities in healthcare innovation.
Show steps
  • Purchase or borrow a copy of the book.
  • Read the book and take notes on key concepts.
  • Discuss the book with other students or professionals in the field.
Attend a healthcare innovation workshop
Attend a healthcare innovation workshop to learn about the latest trends and best practices.
Browse courses on Healthcare Innovation
Show steps
  • Research healthcare innovation workshops in your area.
  • Register for a workshop that aligns with your interests.
  • Attend the workshop and actively participate in the activities.
Discuss business models for healthcare innovation
Discuss business models for healthcare innovation with peers to gain different perspectives and insights.
Browse courses on Business Models
Show steps
  • Form a study group with other students in the course.
  • Choose a healthcare innovation business model to discuss.
  • Meet regularly to discuss the business model and share ideas.
Develop a proposal for a healthcare innovation
Develop a proposal for a healthcare innovation that addresses a specific challenge in the aging population.
Browse courses on Healthcare Innovation
Show steps
  • Identify a healthcare challenge faced by the aging population.
  • Research potential solutions to the challenge.
  • Develop a proposal outlining your proposed solution.
  • Present your proposal to a panel of experts for feedback.
Explore digital design methods
Learn about digital design methods and how to apply them to healthcare innovation.
Show steps
  • Find online tutorials on digital design methods.
  • Follow the tutorials and complete the exercises.
  • Apply the methods to a healthcare innovation project.
Participate in a healthcare innovation competition
Participate in a healthcare innovation competition to gain experience in developing and pitching innovative solutions.
Browse courses on Healthcare Innovation
Show steps
  • Research healthcare innovation competitions.
  • Identify a competition that aligns with your interests and skills.
  • Develop a solution to the competition challenge.
  • Submit your solution to the competition.

Career center

Learners who complete Business Models for Innovative Care for Older People will develop knowledge and skills that may be useful to these careers:
Diabetes Educator
A Diabetes Educator helps people manage their diabetes through education and support. They teach people with diabetes how to monitor their blood sugar levels, how to take insulin or other medications, and how to make healthy lifestyle choices. They also provide support and counseling to help people with diabetes cope with the challenges of living with a chronic condition. This course would be beneficial for someone who wants to become a Diabetes Educator because it provides an in-depth understanding of diabetes, including its physiology, complications, prevention, and treatment. The course also covers self-management tools designed to help people with diabetes choose healthy meal plans.
Rehabilitation Counselor
A Rehabilitation Counselor helps people with disabilities or impairments achieve their rehabilitation goals. They assess clients' needs, develop and implement rehabilitation plans, and provide support and guidance throughout the rehabilitation process. They also work with other professionals, such as doctors, nurses, and therapists, to ensure that clients receive the services they need. This course would be beneficial for someone who wants to become a Rehabilitation Counselor because it provides an overview of the Danish healthcare system, how financial resources are dispersed, and how public and private expenditures are organized, with a special focus on rehabilitation.
Health Policy Analyst
A Health Policy Analyst analyzes and evaluates health policy issues. They research and write reports on topics such as healthcare reform, health insurance, and the impact of health policy on different populations. They also work with policymakers to develop and implement new health policies. This course would be beneficial for someone who wants to become a Health Policy Analyst because it provides an understanding of the demographic, biological, economic, social, and cultural aspects of active aging and healthy living.
Healthcare Administrator
A Healthcare Administrator plans, organizes, and directs the delivery of healthcare services in a variety of settings, such as hospitals, clinics, and nursing homes. They work with doctors, nurses, and other healthcare professionals to ensure that patients receive the best possible care. They also manage the financial and operational aspects of healthcare organizations. This course would be beneficial for someone who wants to become a Healthcare Administrator because it provides an overview of the healthcare system, including the organization of welfare institutions and the financial sustainability of the welfare system.
Nurse Practitioner
A Nurse Practitioner is a registered nurse who has completed additional education and training to provide primary care to patients. They can diagnose and treat illnesses, prescribe medications, and order tests. They also provide counseling and support to patients and their families. This course would be beneficial for someone who wants to become a Nurse Practitioner because it provides an understanding of the demographic, biological, economic, social, and cultural aspects of active aging and healthy living.
Geriatric Social Worker
A Geriatric Social Worker provides social and emotional support to older adults and their families. They help older adults maintain their independence and quality of life by providing counseling, advocacy, and resources. They also work with other professionals, such as doctors, nurses, and therapists, to ensure that older adults receive the care they need. This course would be beneficial for someone who wants to become a Geriatric Social Worker because it provides an overview of the demographic, biological, economic, social, and cultural aspects of active aging and healthy living.
Occupational Therapist
An Occupational Therapist helps people with disabilities or impairments improve their ability to perform everyday activities. They assess clients' needs, develop and implement treatment plans, and provide support and guidance throughout the rehabilitation process. They also work with other professionals, such as doctors, nurses, and therapists, to ensure that clients receive the services they need. This course would be beneficial for someone who wants to become an Occupational Therapist because it provides an overview of the Danish healthcare system, how financial resources are dispersed, and how public and private expenditures are organized, with a special focus on rehabilitation.
Speech-Language Pathologist
A Speech-Language Pathologist helps people with speech, language, and swallowing disorders. They assess clients' needs, develop and implement treatment plans, and provide support and guidance throughout the rehabilitation process. They also work with other professionals, such as doctors, nurses, and therapists, to ensure that clients receive the services they need. This course would be beneficial for someone who wants to become a Speech-Language Pathologist because it provides an overview of the Danish healthcare system, how financial resources are dispersed, and how public and private expenditures are organized, with a special focus on rehabilitation.
Medical Writer
A Medical Writer creates written content for a variety of audiences, including patients, healthcare professionals, and the general public. They write articles, brochures, website content, and other materials that provide information about health conditions, treatments, and medications. They also work with healthcare professionals to develop educational materials for patients. This course would be beneficial for someone who wants to become a Medical Writer because it provides an understanding of the demographic, biological, economic, social, and cultural aspects of active aging and healthy living.
Public Health Educator
A Public Health Educator develops and implements educational programs that promote health and prevent disease. They work with individuals, groups, and communities to raise awareness about health issues, teach healthy behaviors, and advocate for policies that improve health. This course would be beneficial for someone who wants to become a Public Health Educator because it provides an understanding of the demographic, biological, economic, social, and cultural aspects of active aging and healthy living.
Physical Therapist
A Physical Therapist helps people with disabilities or impairments improve their physical function. They assess clients' needs, develop and implement treatment plans, and provide support and guidance throughout the rehabilitation process. They also work with other professionals, such as doctors, nurses, and therapists, to ensure that clients receive the services they need. This course would be beneficial for someone who wants to become a Physical Therapist because it provides an overview of the Danish healthcare system, how financial resources are dispersed, and how public and private expenditures are organized, with a special focus on rehabilitation.
Healthcare Consultant
A Healthcare Consultant provides advice and guidance to healthcare organizations on a variety of topics, such as strategic planning, operational efficiency, and financial management. They help healthcare organizations improve their performance and achieve their goals. This course would be beneficial for someone who wants to become a Healthcare Consultant because it provides an overview of the healthcare system, including the organization of welfare institutions and the financial sustainability of the welfare system.
Health Economist
A Health Economist analyzes the economic aspects of healthcare. They研究 topics such as the cost of healthcare, the value of different healthcare interventions, and the impact of healthcare policy on the economy. They also work with policymakers to develop and implement new health policies. This course would be beneficial for someone who wants to become a Health Economist because it provides an understanding of the economic, social, and cultural aspects of active aging and healthy living.
Biomedical Engineer
A Biomedical Engineer designs and develops medical devices and technologies. They work with doctors, nurses, and other healthcare professionals to create new products that improve patient care. They also conduct research to develop new medical treatments and therapies. This course would be beneficial for someone who wants to become a Biomedical Engineer because it provides an understanding of the demographic, biological, economic, social, and cultural aspects of active aging and healthy living.
Pharmacist
A Pharmacist dispenses medications and provides information about their use to patients. They also work with doctors and other healthcare professionals to ensure that patients are taking their medications correctly. This course would be beneficial for someone who wants to become a Pharmacist because it provides an understanding of the demographic, biological, economic, social, and cultural aspects of active aging and healthy living.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Business Models for Innovative Care for Older People.
Provides a comprehensive overview of the challenges facing the US healthcare system and offers a set of recommendations for how to improve quality of care.
Provides a critical look at the use of technology in healthcare. It covers topics such as the challenges of implementing new technologies, the risks of overreliance on technology, and the potential benefits of technology for healthcare delivery.
Explores the latest trends in healthcare technology and discusses the implications for the future of patient care.
Provides a framework for understanding the challenges of innovation. It covers topics such as the innovator's dilemma, the role of disruptive technologies, and the importance of customer focus.
Provides a comprehensive overview of the importance of prevention in healthcare and offers a set of recommendations for how to improve prevention efforts.
Provides a practical guide to using the lean startup methodology to build successful businesses. It covers topics such as the build-measure-learn feedback loop, the importance of customer feedback, and the role of testing and iteration.
Provides a contrarian view of innovation and entrepreneurship. It covers topics such as the importance of creating monopolies, the dangers of competition, and the role of technology in building the future.
Provides a framework for marketing and selling technology products to mainstream customers. It covers topics such as the chasm between early adopters and mainstream customers, the importance of targeting the right customers, and the role of marketing and sales in the technology adoption process.
Exposes the hidden dangers in our food supply and offers a set of recommendations for how to make healthier choices.

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