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Randy Hlavac

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.

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In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.

Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.

Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.

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What's inside

Six courses

What is Social?

(0 hours)
The "What Is Social?" MOOC is for business professionals who want to improve their social strategy. This hands-on program will teach you how to grow your professional persona using social media. While the course can be audited for free, paid learners will receive additional content. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization.

The Importance of Listening

(0 hours)
In this second MOOC in the Social Marketing Specialization, you will delve into the Big Data of social media and gain a comprehensive understanding of what can be learned from interactions on social sites. Guest speakers from leading companies will guide you through the full range of analytics tools and options available to you, empowering you to make better decisions and identify crises before they occur.

Engagement & Nurture Marketing Strategies

(0 hours)
In this third course in the Social Marketing Specialization, you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line.

Content, Advertising & Social IMC

(0 hours)
Want your content to go viral? It takes a thoughtful, integrated approach to make content that stands out. In this course, you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing.

The Business of Social

(0 hours)
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies that generate business metrics. This course will teach you how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy.

Social Marketing Capstone Project

(0 hours)
Your markets are on social and you need to be there. This final Capstone Project will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy.

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