Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
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Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
These courses are updated each year. In the last update, I included a large number of videos showing you how to use AI systems like ChatGPT and others to build your digital marketing strategies and tactics. I also added videos showing you how to build digital strategies to grow market share, position your brand, and engage with your high value audiences every month...many using AI to accelerate and focus your content for maximum results.
Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
What's inside
Six courses
What is Social?
(8 hours)
What is Social?
(8 hours)
The Importance of Listening
(7 hours)
The Importance of Listening
(7 hours)
Engagement & Nurture Marketing Strategies
(8 hours)
Engagement & Nurture Marketing Strategies
(8 hours)
Content, Advertising & Social IMC
(8 hours)
Content, Advertising & Social IMC
(8 hours)
The Business of Social
The Business of Social
Social Marketing Capstone Project
Social Marketing Capstone Project
Learning objectives
- Digital marketing strategies and tactics
- Using ai systems to create strategic, competitive and market insights
- Using ai to create content to attract high-value markets to your website
- Creating multimedia content using ai technologies
- Digital marketing strategies and tactics
- Using ai systems to create strategic, competitive and market insights
- Using ai to create content to attract high-value markets to your website
- Creating multimedia content using ai technologies
Featured in The Course Notes
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