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Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection - even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered - plus theatre, trade events, conventions, museums and galleries and immersive media. Live media events included are Burning Man, Glastonbury, the Indian Premier League, English Premiership, Olympics, NBA and Bundesliga - plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising - now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives why is Saudi Arabia investing billions into golf and football? Why is stand-up comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future? With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries.
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