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Boosting Creativity for Innovation

Managing Innovation and Design Thinking,

The HEC Boosting Creativity Specialization will close for enrollment on August 11, 2020. If you are interested in earning a Specialization Certificate, please upgrade or apply for Financial Aid in each course of the specialization by August 11, 2020, if you have not already done so. After August 11, 2020, learners will no longer have access to courses they have not paid for. In order to earn a Specialization Certificate, you will need to complete all graded assignments, including peer reviews, by February 8, 2021. After that point, no new assignment submissions will be accepted for Certificate credit. If you are enrolled in the degree or certificate version of this course, you will not be affected and can continue your studies beyond August 11, 2020. Successful contemporary business relies on the ability of all its employees to be creative. Creativity can be developed and refined, albeit with effort and practice. The first goal of this course is to provide a variety of experiences and activities with the aim of developing the creative abilities of each participant. A second goal is to understand the importance of creativity from a consumer perspective. Consumers are being offered more and more opportunities to customize their products and services, and are increasingly seeking to express their creativity through their purchasing choices. As entrepreneurs, we have the ability to shape the consumer environment in ways that help consumers enhance their own creative abilities, and develop a unique relationship with them as a result. This course is aimed at anyone who wants to understand what we actually know (as opposed to what we think we know) about human creativity, and how to use this knowledge to think differently and productively about business challenges. As the focus is on creativity as a cognitive function, it does not matter what your background is, what industry you come from or want to enter. After completing this course, past students report having acquired a set of strategies that enable them to tackle business problems with a fresh perspective. This course is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your coursework will count towards your degree program

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Rating 4.7 based on 80 ratings
Length 5 weeks
Effort 4 weeks, 4-6 hours/week
Starts Aug 17 (61 weeks ago)
Cost $79
From HEC Paris via Coursera
Instructor Anne-Laure SELLIER
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Entrepreneurship

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What people are saying

enjoyed the course

I enjoyed the course very much.

Loved it I enjoyed the course on Boosting Creativity for Innovation.

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very interesting

Very interesting approach and hands on learning.

Very interesting course that breaks stereotypes about creativity Great course !

a very interesting course !!!

Very interesting and interactive cours with a lot of learning on history, mechanism and myth-busting about creativity, another great value of this cours is the exercises, the tools and methods given to practice and improve creativity in our everyday life.

Professor Anne made the video sessions very interesting and informative.

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so much

I learnt so much about creativity and how I can tap into mine.

I liked so much this course it was very usefull and the methodology push myself to do my best effort.

so much fun.

Pierre Dussauge is an excellent professor, learned so much from this course.

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very useful

It is a very very useful course.

My background is in Social Sciences and it is very useful for me.

I learned new concepts and different new ways to approach design Certainly very useful in different disciplines.

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Artist Acquisition Specialist / Creative $61k

Creative Director of Brand Environments $72k

Vice Senior President Creative Services Project Manager $82k

Project & Creative Management $86k

Creative Director, Park & Bond $90k

Associate Creative Contributor $95k

Creative Director, Account Executive $134k

Director of Marketing and Creative $173k

Senior Art Director, Creative Services | Marketing Cloud $202k

Vice Senior President Creative Recruiter $241k

Creative Director & New Media Specialist $251k

Owner President Creative Director Lead $474k

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Rating 4.7 based on 80 ratings
Length 5 weeks
Effort 4 weeks, 4-6 hours/week
Starts Aug 17 (61 weeks ago)
Cost $79
From HEC Paris via Coursera
Instructor Anne-Laure SELLIER
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Entrepreneurship

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