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Sihem Jouini
The HEC Managing Innovation and Design Thinking Specialization will close for enrollment on August 11, 2020. If you are interested in earning a Specialization Certificate, please upgrade or apply for Financial Aid in each course of the specialization by August 11, 2020, if you have not already done so. After August 11, 2020, learners will no longer have access to courses they have not paid for. In order to earn a Specialization Certificate, you will need to complete all graded assignments, including peer reviews, by February 8, 2021. After that point, no new assignment submissions will be accepted for Certificate credit. If...
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The HEC Managing Innovation and Design Thinking Specialization will close for enrollment on August 11, 2020. If you are interested in earning a Specialization Certificate, please upgrade or apply for Financial Aid in each course of the specialization by August 11, 2020, if you have not already done so. After August 11, 2020, learners will no longer have access to courses they have not paid for. In order to earn a Specialization Certificate, you will need to complete all graded assignments, including peer reviews, by February 8, 2021. After that point, no new assignment submissions will be accepted for Certificate credit. If you are enrolled in the degree or certificate version of this course, you will not be affected and can continue your studies beyond August 11, 2020. You want to identify an opportunity or to uncover creative insights and innovative solutions. You are curious about design thinking – a creative approach that is being used more and by entrepreneurs and in new ventures as well as in established firms. You do not understand why so many innovations, apparently developed with care, are not adopted by the users. You enjoy using services that provide a user-friendly experience and are curious to know how these innovations are developed. You are concerned by the growing complexity of innovations that require more focus on the usage and the user. If one of the situations above applies to you, then this course is for you! In “Design thinking for Innovation,” you will have the opportunity to discover and experiment with​ a systematic approach to uncover creative insights and innovative solutions. You will learn to recognize the specific type of situations where analytical approaches are not efficient and where design thinking is more effective. The course will follow a clear and structured process and you will work through several phases to understand what design thinking is, its foundations, principles and main phases. You will also understand the diffusion of design thinking in established firms. This course is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your coursework will count towards your degree program
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches design thinking, which is a high-demand skill in creative industries
Taught by Sihem Jouini, who is recognized for their work in innovation
Provides valuable insights and tips for entrepreneurs
Covers various aspects of design thinking, including its principles and applications
Provides an opportunity to work on real-world projects in design and innovation
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Reviews summary

Design thinking made practical

“Design Thinking for Innovation” is a course offered by HEC Paris that empowers learners to uncover creative insights and innovative solutions through a systematic approach taught through practical learning.
Learners with varying backgrounds can benefit from this course's accessible approach to design thinking.
"This is 6 weeks course with some assignments and peer grading system. Course explains the fundamentals of DT and can be pursued by anyone from any background."
"As an accountant I was a little nervous about undertaking this course, but I found I learnt a lot."
The course focuses on design thinking's relevance to various industries, including product management and IT.
"Many lost opportunities for student discussionAnswers to questions are discardedLanguage is confusing in many partsVideos were good thoughExcessive amount of add-on reading"
"A good introduction to Design Thinking - a technique that is very much in demand in the Product Management or IT industries at the moment."
Case studies and interviews with practitioners provide valuable insights into practical applications of design thinking.
"Amazing guideline to learn the design thinking concepts, a nice structure that takes you step by step through every phase of this methodology/process."
"The Project work was a superb way to learn the theory explained via videos and reading material. It was truly an exciting learning experience!"
"Very good course, with clear explanations and lots of examples from companies."
A clear and comprehensive process ensures a thorough understanding of design thinking.
"The course will follow a clear and structured process and you will work through several phases to understand what design thinking is, its foundations, principles and main phases."
Numerous hands-on assignments bring concepts to life, fostering skills that are truly useful in various fields.
"Great course! you really learn skills that are truly useful!"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Design Thinking with these activities:
Refresh Usability Concepts
Prepare yourself for success in this course by refreshing your memory of usability concepts.
Browse courses on Usability
Show steps
  • Review notes or textbooks on usability principles
  • Complete online quizzes or exercises on usability
Gather design thinking resources
Compiling resources will provide easy access to valuable information and tools for future reference.
Show steps
  • Search for articles, videos, and websites
  • Organize and categorize resources
Review innovation principles
Reviewing innovation principles will provide a foundation for understanding the theories and frameworks covered in the course.
Show steps
  • Read relevant textbook chapters or articles
  • Take notes or create summaries
  • Discuss principles with peers
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Read 'Design Thinking for Innovation'
This book provides an in-depth exploration of design thinking, which is a key concept in the course.
Show steps
  • Read each chapter thoroughly
  • Take notes and highlight key concepts
  • Complete the exercises and case studies
Develop a Design Thinking Process
Enhance your practical skills by developing your own design thinking process.
Show steps
  • Identify a real-world problem you want to solve
  • Define the problem statement clearly
  • Generate multiple ideas and solutions
  • Select the best idea and develop a prototype
  • Test and evaluate your prototype with users
Participate in Design Thinking Discussions
Gain diverse perspectives and refine your ideas by engaging in discussions with peers.
Browse courses on Collaboration
Show steps
  • Join online discussion forums or study groups
  • Attend meetups or events focused on design thinking
  • Organize your own discussion sessions with friends or colleagues
Participate in a design thinking workshop
Collaborative workshops can reinforce your understanding of design thinking and provide feedback on your ideas.
Show steps
  • Find a workshop or group session
  • Actively participate in discussions and exercises
Explore Design Thinking Tools and Techniques
Expand your knowledge by exploring design thinking tools and techniques.
Browse courses on User Research
Show steps
  • Enroll in online courses or workshops on design thinking
  • Watch videos or read articles on best practices
  • Join online communities or forums to connect with experts
Solve design thinking case studies
Practicing case studies will improve your problem-solving and critical thinking skills.
Show steps
  • Find case studies online or in textbooks
  • Analyze the problem and identify key factors
  • Develop and evaluate potential solutions
Design a user experience prototype
Creating a prototype will allow you to apply design thinking concepts and demonstrate your understanding of user-centric design.
Show steps
  • Identify a problem or challenge
  • Research and gather user insights
  • Brainstorm and develop potential solutions
  • Design and build a prototype
Contribute to an open-source design project
Working on real-world projects can enhance your practical skills and understanding of design thinking principles.
Show steps
  • Find an open-source project related to design thinking
  • Contribute code, documentation, or other resources

Career center

Learners who complete Design Thinking will develop knowledge and skills that may be useful to these careers:
Design Thinking Consultant
Design Thinking Consultants help organizations use design thinking to solve problems and innovate. They may work with clients in a variety of industries, including healthcare, education, and technology. This course can help you develop the skills you need to become a Design Thinking Consultant, including problem-solving, creativity, and user-centered design. You will also learn about the different phases of the design thinking process and how to apply them to real-world problems.
Information Architect
Information Architects design the way that information is organized and presented. They use design thinking to understand users' needs and develop solutions that are easy to find and understand. This course can help you develop the skills you need to become an Information Architect, including information architecture, user experience, and content strategy. You will also learn about the different types of information architecture and how to apply them to different types of websites and applications.
Service Designer
Service Designers focus on creating services that are efficient, effective, and satisfying to use. They use design thinking to understand users' needs and develop solutions that meet those needs. This course can help you develop the skills you need to become a Service Designer, including service design thinking, prototyping, and user testing. You will also learn about the different types of service design and how to apply them to different types of services.
Design Researcher
Design Researchers study users and their needs. They use this information to develop products and services that are tailored to those needs. This course can help you develop the skills you need to become a Design Researcher, including user research, qualitative research, and data analysis. You will also learn about the different types of design research and how to apply them to different types of products and services.
Innovation Manager
Innovation Managers are responsible for leading innovation within organizations. They use design thinking to identify opportunities for innovation and to develop new products and services. This course can help you develop the skills you need to become an Innovation Manager, including innovation management, strategy, and leadership. You will also learn about the different types of innovation and how to apply them to different types of organizations.
Visual Designer
Visual Designers create the visual elements of products and services. They use design thinking to understand users' needs and develop solutions that are visually appealing and easy to understand. This course can help you develop the skills you need to become a Visual Designer, including visual design, user experience, and typography. You will also learn about the different types of visual design and how to apply them to different types of products and services.
Product Manager
Product Managers are responsible for the development and launch of new products and services. They use design thinking to understand users' needs and develop solutions that meet those needs. This course can help you develop the skills you need to become a Product Manager, including product development, marketing, and customer service. You will also learn about the different types of product management and how to apply them to different types of products and services.
Entrepreneur
Entrepreneurs are people who start their own businesses. They use design thinking to develop new products and services and to create businesses that are successful. This course can help you develop the skills you need to become an Entrepreneur, including business planning, marketing, and finance. You will also learn about the different types of entrepreneurship and how to apply them to different types of businesses.
User Experience Designer
User Experience (UX) Designers focus on creating products and services that are easy to use and enjoyable to interact with. They use design thinking to understand users' needs and develop solutions that meet those needs. This course can help you develop the skills you need to become a UX Designer, including user research, prototyping, and usability testing. You will also learn about the different types of UX design and how to apply them to different types of products and services.
Interaction Designer
Interaction Designers focus on designing the way that users interact with products and services. They use design thinking to understand users' needs and develop solutions that are easy to use and enjoyable to interact with. This course can help you develop the skills you need to become an Interaction Designer, including interaction design, user experience, and prototyping. You will also learn about the different types of interaction design and how to apply them to different types of products and services.
Sales Manager
Sales Managers are responsible for leading sales teams and achieving sales goals. They use design thinking to understand users' needs and develop solutions that are persuasive and effective. This course can help you develop the skills you need to become a Sales Manager, including sales strategy, negotiation, and customer relationship management. You will also learn about the different types of sales and how to apply them to different types of products and services.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. They use design thinking to understand users' needs and develop solutions that are effective and engaging. This course can help you develop the skills you need to become a Marketing Manager, including marketing strategy, digital marketing, and social media marketing. You will also learn about the different types of marketing and how to apply them to different types of products and services.
Brand Strategist
Brand Strategists develop and manage brands. They use design thinking to understand users' needs and develop solutions that create a strong and consistent brand identity. This course can help you develop the skills you need to become a Brand Strategist, including brand strategy, marketing, and communications. You will also learn about the different types of brand strategy and how to apply them to different types of organizations.
Project Manager
Project Managers plan and execute projects. They use design thinking to understand users' needs and develop solutions that are effective and efficient. This course can help you develop the skills you need to become a Project Manager, including project planning, risk management, and stakeholder management. You will also learn about the different types of project management and how to apply them to different types of projects.
Business Analyst
Business Analysts analyze business processes and identify opportunities for improvement. They use design thinking to understand users' needs and develop solutions that are efficient and effective. This course can help you develop the skills you need to become a Business Analyst, including business analysis, process improvement, and data analysis. You will also learn about the different types of business analysis and how to apply them to different types of organizations.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Design Thinking.
Offers practical advice and exercises for unlocking creativity and innovation. It emphasizes the importance of embracing failure, experimenting, and taking risks.
This classic work explains why successful companies often fail to innovate, despite their resources and expertise. It provides insights into the challenges of disrupting established markets.
Offers a collection of 101 design methods and tools that can be used to address a wide range of design challenges.
Explores the challenges of sustaining innovation and growth in the face of disruptive technologies.
This classic work provides a comprehensive overview of human-centered design principles and their applications in everyday products.
Offers practical advice for building products that meet customer needs and achieve product-market fit.
Provides a comprehensive overview of the fundamental principles of design, including visual perception, typography, and layout.

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