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Digital Business

Rémi Maniak, Thomas Houy, Laurent Gille, and Valérie Fernandez

This specialization provides a valuable guide for managers, employees and entrepreneurs to understand the rules, concepts and mechanisms of Digital Business in order to be ready to innovate in a Digital World.

With 4 courses and 30 attractive videos and assessments, we analyze the Digital Transformation at stake and decipher the rules of this new world. In the final exercise entitled “Capstone”, the Learner will solve a professional challenge by applying his/her new perspective to a variety of real business situations.

Once completed, the Learner will have developed an analytical approach and gained a critical sense of the changes taking place in the new digital world, and will be in a better position to embrace it.

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What's inside

Four courses

Digital Business - Understand the digital world

(0 hours)

Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, these companies have changed the face of the global economy. This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation.

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Digital business - Act on the digital world

(0 hours)

The digital world is profoundly changing business life. This module will tell you how to act on it.

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Digital business - Grow on digital world

(0 hours)

Digital-driven changes are both generic and specific. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding.

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Digital Business - Capstone project

(0 hours)

LVMH, Huawei, and Energysquare are companies in different industries with different sizes and histories. However, they share the objective to innovate and change to remain or become leaders in their respective markets. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant, and a manager, depending on the assignment.

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Learning objective

You will learn concepts and mechanisms impacting the digital economy and society at large. you will develop analytical and business skills.

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Time

26 hours

Level

Introductory

Via

Coursera

Institutions

Institut Mines-Télécom

École Polytechnique

Instructors

Rémi Maniak

Thomas Houy

Laurent Gille

Valérie Fernandez

Level

Introductory

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