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Digital Business - Capstone project
LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment. You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.
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| Rating | Not enough ratings |
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| Length | 5 weeks |
| Effort | 4 weeks of study, 2-3 hours/week |
| Starts | Jun 26 (45 weeks ago) |
| Cost | $49 |
| From | École Polytechnique, Institut Mines-Télécom via Coursera |
| Instructors | Valérie Fernandez, Thomas Houy, Rémi Maniak |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Social Sciences Business |
| Tags | Social Sciences Governance And Society Business Entrepreneurship |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Companies Editor $67k
Many different sales & marketing positions $80k
Senior Editor, Companies $90k
Regional Marketing Manager LVMH Fragrance Brands $97k
Regional Marketing Manager LVMH Fragrance Brands $97k
Project Manager/ Different Appointment $101k
Huawei 3Com Product Line Manager $111k
Huawei 3Com Product Line Manager $111k
Counsel, Chair of Emerging Companies Group $212k
Senior Counsel, Chair of Emerging Companies Group $222k
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| Rating | Not enough ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 2-3 hours/week |
| Starts | Jun 26 (45 weeks ago) |
| Cost | $49 |
| From | École Polytechnique, Institut Mines-Télécom via Coursera |
| Instructors | Valérie Fernandez, Thomas Houy, Rémi Maniak |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Social Sciences Business |
| Tags | Social Sciences Governance And Society Business Entrepreneurship |
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