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Valérie Fernandez
and
Thomas Houy
LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment. You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.
Register for this course and see more details by visiting:
OpenCourser.com/course/u3yusq/digital
What's inside
Syllabus
PRESENTATION OF THE CAPSTONE MODULE
Hello ! Welcome to this capstone ! We have created 3 case studies for you to understand and apply best practices in the digital world.
Read more
Syllabus
PRESENTATION OF THE CAPSTONE MODULE
Hello ! Welcome to this capstone ! We have created 3 case studies for you to understand and apply best practices in the digital world.
Read more
LET'S MAKE LVMH MORE DIGITAL
Hello ! Welcome to this first case study. We are going to make you work on the LVMH case.
DEEP DIVE INTO HUAWEI
Hello ! Welcome to this second case study. Last week, you worked on the case of LVMH. This week, we are going to go into another universe. We would like you to work on the case of a phone manufacturer: Huawei.
GET THE POWER WITH ENERGYSQUARE
Hello ! We are approaching the end of the capstone. This week we have a new case study for you. We leave the world of large companies and go into the world of startups.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Covers skills, knowledge, and tools that are core to business, marketing, and advertising
Provides hands-on labs and interactive materials to solidify learning
Develops professional skills in marketing, business operations, and digital technologies
Multi-modal, with a mix of videos, readings, discussions, and assignments
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Reviews summary
Practical real-world preparation
According to students, this course provides learners with a practical and engaging capstone project experience. Learners say that they feel very prepared for real-world work experience after taking this course.
Provides practical preparation for real-world job experience
"A good practical preparation for real-world experience."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital Business - Capstone project with these
activities:
Review Business Analysis Concepts
Show steps
Solidify your understanding of core business analysis concepts you will build upon throughout the course.
Browse courses on
Business Analysis
Show steps
-
Review notes and materials from previous courses or textbooks on business analysis.
-
Complete practice exercises or quizzes to test your understanding.
-
Participate in online discussion forums or study groups related to business analysis.
Digital Transformation Case Studies
Show steps
Explore real-world examples of digital transformation strategies and their impact on businesses.
Browse courses on
Digital Transformation
Show steps
-
Research and identify case studies of successful digital transformations.
-
Analyze the case studies to understand the challenges, strategies, and outcomes of the digital transformation process.
-
Summarize your findings in a written report or presentation.
Collaborative Problem-Solving
Show steps
Engage with peers to discuss challenges and find solutions related to course topics.
Browse courses on
Problem-Solving
Show steps
-
Join a study group or online forum.
-
Present a problem or question you are facing.
-
Collaborate with peers to brainstorm ideas and develop solutions.
Two other activities
Expand to see all activities and additional details
Show all five activities
Data Visualization with Power BI
Show steps
Enhance your understanding of data visualization techniques and tools, which are essential for analyzing and presenting data in a clear and compelling way.
Browse courses on
Data Visualization
Show steps
-
Enroll in a beginner-friendly tutorial on Microsoft Power BI.
-
Follow along with the guided lessons and practice creating basic visualizations.
-
Experiment with different data sets and visualize them using charts, graphs, and maps.
Digital Innovation Challenge
Show steps
Participate in a competition to develop innovative digital solutions.
Browse courses on
Digital Innovation
Show steps
-
Identify a problem or opportunity within the digital landscape.
-
Develop a prototype or concept for a digital solution.
-
Submit your solution to the competition.
-
Present your solution to a panel of judges or experts.
Review Business Analysis Concepts
Show steps
Solidify your understanding of core business analysis concepts you will build upon throughout the course.
Browse courses on
Business Analysis
Show steps
Show steps
Show steps
- Review notes and materials from previous courses or textbooks on business analysis.
- Complete practice exercises or quizzes to test your understanding.
- Participate in online discussion forums or study groups related to business analysis.
Digital Transformation Case Studies
Show steps
Explore real-world examples of digital transformation strategies and their impact on businesses.
Browse courses on
Digital Transformation
Show steps
Show steps
Show steps
- Research and identify case studies of successful digital transformations.
- Analyze the case studies to understand the challenges, strategies, and outcomes of the digital transformation process.
- Summarize your findings in a written report or presentation.
Collaborative Problem-Solving
Show steps
Engage with peers to discuss challenges and find solutions related to course topics.
Browse courses on
Problem-Solving
Show steps
Show steps
Show steps
- Join a study group or online forum.
- Present a problem or question you are facing.
- Collaborate with peers to brainstorm ideas and develop solutions.
Two other activities
Expand to see all activities and additional details
Show all five activities
Data Visualization with Power BI
Show steps
Enhance your understanding of data visualization techniques and tools, which are essential for analyzing and presenting data in a clear and compelling way.
Browse courses on
Data Visualization
Show steps
Show steps
Show steps
- Enroll in a beginner-friendly tutorial on Microsoft Power BI.
- Follow along with the guided lessons and practice creating basic visualizations.
- Experiment with different data sets and visualize them using charts, graphs, and maps.
Digital Innovation Challenge
Show steps
Participate in a competition to develop innovative digital solutions.
Browse courses on
Digital Innovation
Show steps
Show steps
Show steps
- Identify a problem or opportunity within the digital landscape.
- Develop a prototype or concept for a digital solution.
- Submit your solution to the competition.
- Present your solution to a panel of judges or experts.
Career center
Learners who complete Digital Business - Capstone project will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan and execute marketing campaigns that use digital channels like search engines, social media, email, and websites. This course can help build a foundation in digital marketing strategies, including growth hacking, by providing case studies from companies like LVMH, Huawei, and Energysquare.
Digital Business Analyst
Digital Business Analyst
Digital Business Analysts help businesses understand how to use digital technologies to improve their operations and meet customer needs. This course can provide foundational knowledge in digital business processes, strategic shifts, and growth hacking, which are all essential skills for Digital Business Analysts.
Digital Transformation Manager
Digital Transformation Manager
Digital Transformation Managers lead the process of changing a company's business model or processes to take advantage of digital technologies. This course can help build a foundation in digital business strategies, including growth hacking, by providing case studies from companies like LVMH, Huawei, and Energysquare.
Digital Product Manager
Digital Product Manager
Digital Product Managers plan and execute the development and launch of digital products. This course can provide foundational knowledge in digital business processes, strategic shifts, and growth hacking, which are all essential skills for Digital Product Managers.
Data Analyst
Data Analyst
Data Analysts collect, clean, and analyze data to help businesses make informed decisions. This course can help build a foundation in data analysis techniques and how to apply them to digital business contexts, by providing case studies from companies like LVMH, Huawei, and Energysquare.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software systems. This course may be useful in understanding the digital business context in which software systems are developed and deployed, and how to align software development with business goals.
Web Developer
Web Developer
Web Developers design and develop websites and web applications. This course may be useful in understanding the digital business context in which websites and web applications are developed and deployed, and how to align web development with business goals.
Business Consultant
Business Consultant
Business Consultants help businesses identify and solve problems, and improve their performance. This course can help build a foundation in digital business strategies, including growth hacking, which can be valuable for Business Consultants who work with clients in the digital space.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists execute digital marketing campaigns and track their results. This course can help build a foundation in digital marketing strategies, including growth hacking, which is essential for Digital Marketing Specialists.
E-commerce Manager
E-commerce Manager
E-commerce Managers plan and execute the sale of products and services online. This course may be useful in understanding the digital business context in which e-commerce operates, and how to align e-commerce strategies with business goals.
Social Media Manager
Social Media Manager
Social Media Managers plan and execute social media campaigns. This course can help build a foundation in digital marketing strategies, including growth hacking, which is essential for Social Media Managers.
Data Scientist
Data Scientist
Data Scientists use data to build models and solve problems. This course may be useful in understanding the business context in which data science is used, and how to apply data science techniques to solve business problems.
Product Manager
Product Manager
Product Managers plan and execute the development and launch of products. This course may be useful in understanding the digital business context in which products are developed and launched, and how to align product development with business goals.
Project Manager
Project Manager
Project Managers plan and execute projects. This course may be useful in understanding the digital business context in which projects are executed, and how to align project management with business goals.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. This course may be useful in understanding the digital business landscape and how to develop and launch a digital business.
For more career information including salaries, visit:
OpenCourser.com/course/u3yusq/digital
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Digital Business - Capstone project.
Provides a practical guide to building a successful startup. It teaches you how to validate your ideas, build a minimum viable product, and get feedback from customers.
This classic book discusses the challenges that large companies face when trying to innovate. It provides a framework for understanding how to overcome these challenges and create successful new products and services.
Provides a roadmap for digital transformation. It covers topics such as developing a digital strategy, building a digital team, and implementing new technologies.
Discusses the process of innovation and how businesses can create more innovative products and services.
Save
Practical guide to growth hacking, a marketing strategy that focuses on acquiring customers at a low cost. It covers topics such as content marketing, social media marketing, and email marketing.
Discusses the future of customer experience and how businesses can use digital technologies to create more personalized and engaging experiences.
Save
Discusses the potential of artificial intelligence and how businesses can use AI to gain a competitive advantage.
Discusses the future of the metaverse and how it will impact our lives. It covers topics such as what the metaverse is, how it will be used, and how it will change the way we interact with the world around us.
Save
Discusses the impact of technology on the workforce and how businesses can adapt to the changing landscape.
Discusses the importance of data in today's business world and how businesses can use data to make better decisions.
Save
Comprehensive guide to digital marketing for beginners. It covers topics such as search engine optimization, social media marketing, and email marketing.
Comprehensive guide to blockchain technology for beginners. It covers topics such as what blockchain is, how it works, and how it can be used in different industries.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/u3yusq/digital
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Effort
4 weeks of study, 2-3 hours/week
Level
Intermediate
Via
Coursera
Institutions
Institut Mines-Télécom
École Polytechnique
Instructors
Valérie Fernandez
Thomas Houy
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
Nederlands
Svenska
Pусский
Türkçe
Polski
Ελληνικά
українська мова
Bahasa Indonesia
ไทย
қазақша
tiếng Việt
This course belongs to a
collection
called
Digital Business. It's comprised of four courses:
- Digital business - Grow on digital world
- Digital business - Act on the digital world
- Digital Business - Understand the digital world
- Digital Business - Capstone project (viewing)
Good to know
Covers skills, knowledge, and tools that are core to business, marketing, and advertising
Provides hands-on labs and interactive materials to solidify learning
Develops professional skills in marketing, business operations, and digital technologies
Multi-modal, with a mix of videos, readings, discussions, and assignments
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