Fundamentals of digital management from Coursera

You will get a systematic view of the course, learn digital management as a new tool for learning and transforming the world, the key to the success of modern business and public administration, demanded by managers who change lives for the better. Together with practitioners and experts, you will explore the digital management of transformation of major companies. You will learn how, with the help of digital management technologies, space and time, spiritual, cultural and corporate values, human behavior, virtual and real world of life are connected into a single system. You will learn how to calculate the success formula for using digital management in the transformation of companies and will be able to apply it in practice. Learn the stages of the life cycle of digital management and development of companies, study customer centricity and management of business process optimization, learn the practice of creating a digital management team and project management of transformation of large manufacturing companies, taking into account the psychological factor and possibilities of digital thinking. This course represents the study and practical use of topics that are the fundamental basis of digital management. The study will be based on video lectures, sound podcasts, video interviews with practitioners, leading international experts and your participation in the educational process with the help of tasks, tests, specially designed crosswords and training materials. Young scientists from different countries will work with you.

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Know what's good

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Explores digital management, an emerging field in business and administration

Taught by Vladimir Fyodorovich Uklov, a recognized expert in digital management

Examines the use of digital management technologies to connect various aspects of life

Provides a systematic view of digital management and its role in modern organizations

Teaches how to apply digital management techniques to optimize business processes and drive organizational transformation

Emphasizes the importance of customer centricity in digital management

Reviews summary

Structured digital mastery

Fundamentals of digital management delivers structured lessons from experts in the field of business transformation. With a focus on real-world implementation, this course teaches the stages of the digital management lifecycle, customer centricity, and business process optimization.

Emphasis on practical application.

Learn from experienced professionals.

"Especially liked that the course was led by people with experience in this field."

Career center

Learners who complete Fundamentals of digital management will develop knowledge and skills that may be useful to these careers:

Chief Technology Officer

CTOs are responsible for the technology strategy of a company. They oversee the development and implementation of new technologies to improve the business. This course helps CTOs understand how digital management can be utilized to improve a company's technology.

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Chief Operating Officer

COOs are responsible for the day-to-day operations of a company. They oversee all aspects of a business, including finance, marketing, sales, and operations. As digital transformation becomes more critical to company operations, understanding digital management will be a useful skill for COOs.

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Marketing Manager

Marketing Managers are responsible for developing and implementing marketing strategies to promote products or services. They oversee all aspects of marketing, including advertising, public relations, and sales promotion. This course provides a useful foundation in the role of digital management in marketing.

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Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. They use a variety of digital channels to reach and engage with customers. This course provides a useful foundation in the use of digital management within one role.

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Business Analyst

Business Analysts help companies create digital solutions to improve processes and address challenges. They gather and analyze data to make recommendations that improve business operations. This course provides a useful foundation in how digital management can improve company operations.

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Consultant

Consultants provide advice to companies on a variety of topics, including digital transformation. They help companies develop and implement strategies to improve their business operations. This course can be a useful resource for Consultants in understanding digital management and the ways it can be used positively.

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Data Analyst

Data Analysts collect, analyze, and interpret data to help companies make better decisions. They use this information to identify trends, patterns, and opportunities to improve business performance. This course may introduce Data Analysts to the role of digital management in helping with their data analysis.

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Project Manager

Project managers are responsible for planning, organizing, and executing projects. They work with teams to ensure that projects are completed on time, within budget, and to the required quality. This course may help Project Managers understand how digital management can be useful in their work.

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Sales Manager

Sales Managers are responsible for leading and managing sales teams. They develop and implement sales strategies to achieve revenue goals. This course may be useful for Sales Managers to learn how to use digital management to improve their sales strategies.

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Entrepreneur

Entrepreneurs start and run their own businesses. They are responsible for all aspects of their business, including developing products or services, marketing and sales, and finance. This course may be useful for Entrepreneurs in understanding how they can apply digital management to their own business.

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IT Manager

IT Managers are responsible for the planning, implementation, and management of an organization's IT systems. They oversee the development and maintenance of hardware and software, as well as the implementation of new technologies. This course may be useful for IT Managers to understand the use of digital management within their role.

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Operations Manager

Operations Managers are responsible for the day-to-day operations of a company. They oversee all aspects of a business, including production, inventory, and customer service. This course may introduce Operations Managers to the use of digital management within their role.

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Web Developer

Web Developers design and develop websites. They work with a variety of programming languages and technologies to create websites that are visually appealing, functional, and easy to use. This course may introduce Web Developers to the role of digital management in web development.

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Software Engineer

Software Engineers design, develop, and maintain software applications. They work with a variety of programming languages and technologies to create software that meets the needs of users. This course may introduce Software Engineers to the role of digital management in software development.

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Account Executive

Account Executives connect their organizations with new clients. They are business development professionals who use their knowledge of digital marketing and sales to reach and attract new customers. This course can be useful in introducing Account Executives to the strategies used in digital management.

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