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Juan Antonio Enciso
and
Arcadio Luis Guevara
Nowadays, the fast change of “analogous” business models, to “digital” models, creates the necessity to generate strategies that help companies to outline digital transformation routes.
Read more
Nowadays, the fast change of “analogous” business models, to “digital” models, creates the necessity to generate strategies that help companies to outline digital transformation routes.
Read more
Nowadays, the fast change of “analogous” business models, to “digital” models, creates the necessity to generate strategies that help companies to outline digital transformation routes.
Companies are exposed to a great number of factors that could delay their digital readiness. Being knowledgeable about these challenges will enable to understand the digital transformation map that companies must create to capitalize the value that their digital strategies will generate.
What you'll learn
With this course you will be able to:
- Know the guiding principles for the creation of strategies.
- Know that the digital transformation map in companies is.
- Understand and identify the “digital readiness level”
- Create a digital transformation map.
Register for this course and see more details by visiting:
OpenCourser.com/course/xmjixh/digital
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What's inside
Syllabus
Topic 1: Guiding principles in the creation of strategies
Topic 1.1 Definition of a strategy
Topic 1.2 From analogous to digital business model
Read more
Syllabus
Topic 1: Guiding principles in the creation of strategies
Topic 1.1 Definition of a strategy
Topic 1.2 From analogous to digital business model
Read more
Topic 2: Digital transformation: Definition
Topic 2.1 What is digital transformation?
Topic 2.2 Digital transformation map in companies
Topic 3: Creation of digital strategies
Topic 3.1 Digital Readiness of your industry
Topic 3.2 Design your digital strategy
Topic 4: Route map in digital transformation
Topic 4.1 Creation of digital transformation maps
Topic 4.2 Create your digital transformation map
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Profundiza el concepto de transformaciones digitales y proporciona un marco para abordarlo de manera estratégica
Está diseñado para ayudar a los estudiantes a identificar los desafíos en la preparación digital y crear un plan para superarlos
Incluye el desarrollo en el uso de mapas de transformación digital, una herramienta esencial para navegar el proceso de transformación
Impartido por instructores experimentados en el campo de la transformación digital, el curso ofrece información práctica basada en la realidad
Fundamental para comprender la importancia de la transformación digital en el panorama empresarial actual
El curso requiere conocimientos previos en estrategias empresariales y transformación digital para una comprensión óptima
Save this course
Save Digital Strategy and Transformation to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital Strategy and Transformation with these
activities:
Review Commerce and E-commerce Fundamentals
Show steps
This will improve your understanding of the basic concepts of commerce and e-commerce that are built upon in this course.
Show steps
-
Re-read notes and assignments from previous commerce and e-commerce courses
-
Re-watch lectures from previous commerce and e-commerce courses
-
Review textbooks and online resources on these topics
Discuss Digital Transformation Case Studies
Show steps
This will allow you to engage with fellow students and discuss real-world examples of digital transformation.
Browse courses on
Digital Transformation
Show steps
-
Find a study group or online forum where you can connect with other students
-
Choose a case study to discuss
-
Prepare your thoughts and ideas on the case study
-
Participate in the discussion and share your insights
Create an Effective Digital Marketing Campaign
Show steps
This will help you dive deeper into the topic of creating effective digital marketing campaigns.
Browse courses on
Digital Marketing
Show steps
-
Find online tutorials on how to create a digital marketing campaign
-
Follow the steps outlined in the tutorials
-
Review your work and make sure it meets the criteria for an effective marketing campaign
Show all three activities
Review Commerce and E-commerce Fundamentals
Show steps
This will improve your understanding of the basic concepts of commerce and e-commerce that are built upon in this course.
Show steps
Show steps
Show steps
- Re-read notes and assignments from previous commerce and e-commerce courses
- Re-watch lectures from previous commerce and e-commerce courses
- Review textbooks and online resources on these topics
Discuss Digital Transformation Case Studies
Show steps
This will allow you to engage with fellow students and discuss real-world examples of digital transformation.
Browse courses on
Digital Transformation
Show steps
Show steps
Show steps
- Find a study group or online forum where you can connect with other students
- Choose a case study to discuss
- Prepare your thoughts and ideas on the case study
- Participate in the discussion and share your insights
Create an Effective Digital Marketing Campaign
Show steps
This will help you dive deeper into the topic of creating effective digital marketing campaigns.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Find online tutorials on how to create a digital marketing campaign
- Follow the steps outlined in the tutorials
- Review your work and make sure it meets the criteria for an effective marketing campaign
Show all three activities
Career center
Learners who complete Digital Strategy and Transformation will develop knowledge and skills
that may be useful to these careers:
Head of Digital
Head of Digital
The Head of Digital is responsible for leading the digital transformation of an organization. This course will provide you with the knowledge and skills you need to create and execute a successful digital strategy for your organization and be the guiding force behind your organization's digital transformation.
Digital Transformation Consultant
Digital Transformation Consultant
Digital Transformation Consultants help companies with their digital transformation journey. A course on Digital Strategy and Transformation can give you a strong understanding of the guiding principles for creating strategies, what digital transformation entails, and how to create a digital transformation map. This will help you be a successful Digital Transformation Consultant.
Digital Marketing Manager
Digital Marketing Manager
In this role, you will be responsible for developing and executing digital marketing campaigns that drive traffic and conversions. This course can provide you with insights into creating a digital transformation map for your organization, which can help you stay ahead of the competition and drive success for your company.
Management Analyst
Management Analyst
A Management Analyst helps organizations improve their efficiency and effectiveness. This course can provide you with the skills you need to understand the role of digital transformation in management and how to create a digital transformation map for your organization.
Systems Analyst
Systems Analyst
Systems Analysts are responsible for analyzing, designing, and implementing IT systems. This course can provide you with the knowledge and skills you need to understand the role of digital transformation in systems analysis and how to create a digital transformation map.
Chief Data Officer
Chief Data Officer
As a Chief Data Officer, you will oversee the development and execution of data strategies for your organization. This course will help you build a foundation in strategy and digital transformation, giving you the skills you need to succeed in this role and guide your company to improve its data strategy.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is responsible for the planning, implementation, and management of an organization's e-commerce strategy. This course will help you build a solid understanding of digital transformation and how it can be applied to e-commerce. You will also learn how to create a digital transformation map, which can help you stay ahead of the competition and create a successful e-commerce strategy for your organization.
Technology Consultant
Technology Consultant
Technology Consultants help organizations with their technology needs. This course will provide you with the knowledge and skills you need to understand the role of digital transformation in technology consulting and how to create a digital transformation map for your clients.
Information Technology Director
Information Technology Director
As an Information Technology Director, you will be responsible for managing the IT infrastructure and systems of your organization. This course will help you understand the role of digital transformation in IT and how to create a digital transformation map that will help your organization stay ahead of the competition.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve targets. This course can provide you with the skills you need to understand the role of digital transformation in sales and how to create a digital transformation map that will help your team succeed.
Marketing Manager
Marketing Manager
This role involves developing and executing marketing campaigns that drive brand awareness and lead generation. By taking this course, you will gain valuable knowledge about digital transformation and how it can be applied to marketing. You will also learn how to create a digital transformation map, which can help you stay ahead of the competition and create successful marketing campaigns.
Product Manager
Product Manager
Product Managers are responsible for the development and management of products. This course can provide you with the knowledge and skills you need to understand the role of digital transformation in product management and how to create a digital transformation map for your product.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. This course will provide you with the skills you need to understand the role of digital transformation in project management and how to create a digital transformation map.
Web Developer
Web Developer
As a Web Developer, you will be responsible for designing, developing, and maintaining websites. This course can provide you with the knowledge and skills you need to understand the role of digital transformation in web development and how to create a digital transformation map for your website.
Senior Software Engineer
Senior Software Engineer
In this role, you will be responsible for designing, developing, and maintaining software applications. A background in Digital Strategy and Transformation can help you understand the business context of your work and how it fits into the overall digital transformation of the organization.
For more career information including salaries, visit:
OpenCourser.com/course/xmjixh/digital
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Digital Strategy and Transformation.
Provides a comprehensive overview of digital strategy, covering topics such as digital marketing, social media, and e-commerce. It valuable resource for anyone looking to develop or implement a digital strategy for their business.
Provides a practical guide to digital transformation, with case studies and examples from leading companies. It valuable resource for anyone looking to lead or implement a digital transformation initiative in their organization.
Provides a comprehensive overview of digital marketing, covering topics such as search engine optimization, social media marketing, and email marketing. It valuable resource for anyone looking to learn more about digital marketing or to improve their digital marketing skills.
Provides a comprehensive overview of social media marketing, covering topics such as social media strategy, social media advertising, and social media analytics. It valuable resource for anyone looking to learn more about social media marketing or to improve their social media marketing skills.
Provides a practical guide to the Lean Startup methodology, which process for developing and testing new products and services. It valuable resource for anyone looking to start a new business or to improve their product development process.
Provides a theoretical framework for understanding why large companies often fail to innovate. It valuable resource for anyone looking to understand the challenges of innovation in large organizations.
Provides a practical guide to marketing and selling new products and services to mainstream customers. It valuable resource for anyone looking to launch a new product or service or to grow their business.
Save
Provides a framework for developing and evaluating good strategies. It valuable resource for anyone looking to improve their strategic thinking skills.
Save
Classic work on military strategy. It valuable resource for anyone looking to understand the principles of strategy and to improve their strategic thinking skills.
Provides a framework for understanding the characteristics of innovative organizations. It valuable resource for anyone looking to create a more innovative organization.
Provides a practical guide to the Lean Product Development process. It valuable resource for anyone looking to develop and launch new products and services more quickly and efficiently.
Save
Provides a practical guide to getting traction for your new business. It valuable resource for anyone looking to launch a new product or service or to grow their business.
Provides a practical guide to the challenges of running a startup. It valuable resource for anyone looking to start a new business or to grow their business.
Provides a framework for building a successful startup. It valuable resource for anyone looking to start a new business or to grow their business.
Provides a framework for understanding the challenges that founders face when building a startup. It valuable resource for anyone looking to start a new business or to grow their business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/xmjixh/digital
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Introduction to Digital Transformation Part 1
OpenCourser.com/course/be5g2a/introduction
Introduction to Digital Transformation Part 1
Effort
5 to 8 hours per week for 4 weeks
Level
Introductory
Via
edX
Institution
Tecnológico de Monterrey
Instructors
Juan Antonio Enciso
Arcadio Luis Guevara
Session
January 1, 2024
- December 31, 2024
Language
Español
Transcript
English
This course belongs to a
collection
called
Digital transformation as a business and innovation strategy. It's comprised of three courses:
- Global Environment and Trends in Technological Innovation
- Digital Strategy and Transformation (viewing)
- Leadership in the Digital Age
Good to know
Profundiza el concepto de transformaciones digitales y proporciona un marco para abordarlo de manera estratégica
Está diseñado para ayudar a los estudiantes a identificar los desafíos en la preparación digital y crear un plan para superarlos
Incluye el desarrollo en el uso de mapas de transformación digital, una herramienta esencial para navegar el proceso de transformación
Impartido por instructores experimentados en el campo de la transformación digital, el curso ofrece información práctica basada en la realidad
Fundamental para comprender la importancia de la transformación digital en el panorama empresarial actual
El curso requiere conocimientos previos en estrategias empresariales y transformación digital para una comprensión óptima
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