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Juan Antonio Enciso and Arcadio Luis Guevara

Throughout time, business leadership has transformed, up to the point that it is now necessary to take into account that leaders have to interact with up to four generations simultaneously, additionally to managing companies through digital transformation processes. This reality requires new competencies that speed up the necessary changes in companies in the long term.

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Throughout time, business leadership has transformed, up to the point that it is now necessary to take into account that leaders have to interact with up to four generations simultaneously, additionally to managing companies through digital transformation processes. This reality requires new competencies that speed up the necessary changes in companies in the long term.

In the same way, the digital transformation that companies are living implies that company leaders understand the relevance of identifying the human being (their staff and their customers) as the center of technological innovation.

What you'll learn

With this course you will be able to:

- Know the generational leadership styles.

- Identify the leadership and digital competencies models.

- Know the principles of “Human-Centered Design”

- Describe your degree of digital readiness.

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What's inside

Syllabus

Topic 1: Leadership styles through time
Topic 1.1 Leadership evolution – From analogous to digital leadership
Topic 1.2 Leadership models: how to guide multi-functional, multi-generational, multi-cultural, and multi-digital teams
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Topic 2: Digital competences
Topic 2.1 Digital competencies models
Topic 2.2 Digital leadership (digital enablers)
Topic 3: The human being as the center of innovation
Topic 3.1 Evolution of the interaction with the customers
Topic 3.2 Principles of Human-Centered Design (Note: “the economy of behaviour”)
Topic 4: Digital readiness
Topic 4.1 Description of the digital readiness
Topic 4.2 Create your own digital readiness (Note: Lifelong Learning)

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Aborda distintas generaciones y transformación digital, lo cual es el panorama actual
Enseña modelos de liderazgo y competencias digitales, esenciales para líderes
Desarrolla los principios del "Diseño centrado en el ser humano", un enfoque actual en la innovación
Ofrece una secuencia lógica de temas, tocando liderazgo, competencias digitales y diseño centrado en el ser humano
Muestra los principios del "Diseño centrado en el ser humano", un enfoque innovador centrado en el cliente
Impartido por Juan Antonio Enciso y Arcadio Luis Guevara, ambos académicos en liderazgo

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Leadership in the Digital Age with these activities:
Examine theories of leadership
Reviewing different leadership theories can solidify your understanding of the complexities of leading teams in diverse environments.
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  • Gather materials such as books, articles, and online resources on leadership theories.
  • Read and analyze the materials, taking notes on key concepts and models.
  • Engage in discussions with peers or mentors to share insights and perspectives on the theories.
  • Complete practice exercises or case studies to apply your knowledge of the theories.
Explore digital competencies models
Practicing digital competencies will enhance your ability to navigate the digital transformation that companies are undergoing.
Show steps
  • Research different digital competencies models, such as the European Digital Competence Framework.
  • Conduct a self-assessment to identify your strengths and areas for improvement in digital competencies.
  • Complete online courses or workshops to develop specific digital skills, such as data analysis or social media marketing.
  • Participate in projects or initiatives that involve the application of digital tools and technologies.
menerapkan prinsip “Human-Centered Design” (HCD)
Understanding the principles of Human-Centered Design will equip you with a valuable approach to developing products and services that meet the needs of users.
Browse courses on Human-Centered Design
Show steps
  • Attend a workshop or online course on Human-Centered Design.
  • Read books or articles on the topic, such as “Design Thinking for Innovation” by Tim Brown.
  • Apply the principles of HCD to a personal project or assignment.
  • Participate in a design thinking challenge or competition.
Show all three activities

Career center

Learners who complete Leadership in the Digital Age will develop knowledge and skills that may be useful to these careers:
Chief Digital Officer
A Chief Digital Officer will lead a company's digital transformation process. Digital transformation is a specific topic of this course. This course will teach you the principles of “Human-Centered Design” and principles of digital transformation. Understanding these principles will allow you to guide your company in the transformation process. Fit score: 95
Digital Marketing Manager
A Digital Marketing Manager will help companies identify the human being as the center of technological innovation. This is one of the key concepts taught in this course. Additionally, this course will teach you digital competencies that are applicable to a role as a Digital Marketing Manager. Fit score: 85
Data Scientist
A Data Scientist will help companies understand how to identify the human being as the center of technological innovation. This is one of the key concepts taught in this course. Additionally, this course will teach you digital competencies that are applicable to a role as a Data Scientist. Fit score: 80
Chief Technology Officer
A Chief Technology Officer will manage a company through digital transformation. This is one of the topics covered in this course, which also explains how to manage teams of various sizes, generations, backgrounds, and digital literacy. Fit score: 79
Business Analyst
A Business Analyst will help companies understand how to identify the human being as the center of technological innovation. This is one of the key concepts taught in this course. Additionally, this course will teach you digital competencies that are applicable to a role as a Business Analyst. Fit score: 75
Product Manager
A Product Manager will work with a team to develop and launch a product. This often involves having to lead teams of various sizes, generations, backgrounds, and digital literacy. This course teaches how to lead these types of teams. Fit score: 72
Interaction Designer
An Interaction Designer will help companies understand how to identify the human being as the center of technological innovation. This is one of the key concepts taught in this course. Additionally, this course will teach you about digital competencies that are applicable to a role as an Interaction Designer. Fit score: 70
Software Engineer
A Software Engineer will work with a team to develop and launch a product. This often involves having to lead teams of various sizes, generations, backgrounds, and digital literacy. This course teaches how to lead these types of teams. Fit score: 70
Data Analyst
A Data Analyst will help companies understand how to identify the human being as the center of technological innovation. This is one of the key concepts taught in this course. Additionally, this course will teach you about digital competencies that are applicable to a role as a Data Analyst. Fit score: 70
User Experience Designer
A User Experience Designer will help companies understand how to identify the human being as the center of technological innovation. This is one of the key concepts taught in this course. Additionally, this course will teach you about digital competencies that are applicable to a role as an User Experience Designer. Fit score: 70
Digital Strategist
A Digital Strategist will help companies understand how to identify the human being as the center of technological innovation. This is one of the key concepts taught in this course. Additionally, this course will teach you about digital competencies that are applicable to a role as a Digital Strategist. Fit score: 70
Technical Program Manager
A Technical Program Manager will work with a team to develop and launch a product. This often involves having to lead teams of various sizes, generations, backgrounds, and digital literacy. This course teaches how to lead these types of teams. Fit score: 65
Digital Marketing Analyst
A Digital Marketing Analyst will help companies understand how to identify the human being as the center of technological innovation. This is one of the key concepts taught in this course. Additionally, this course will teach you about digital competencies that are applicable to a role as a Digital Marketing Analyst. Fit score: 60
Digital Transformation Specialist
A Digital Transformation Specialist will help companies understand how to identify the human being as the center of technological innovation. This is one of the key concepts taught in this course. Additionally, this course will teach you about digital competencies that are applicable to a role as a Digital Transformation Specialist. Fit score: 60
Information Technology Manager
An Information Technology Manager will help companies understand manage the digital transformation process. This is one of the topics covered in this course. Additionally, this course will teach you about digital competencies that are applicable to a role as an Information Technology Manager. Fit score: 60

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Leadership in the Digital Age.
Provides a comprehensive overview of the challenges and opportunities associated with digital transformation, including implications for leadership and organizational culture.
Explores the impact of digital technologies on businesses and provides practical guidance for leaders on how to navigate the digital landscape and drive growth.
Explores the characteristics of exponential organizations and provides a framework for how businesses can adopt exponential technologies and practices.
Provides a framework for adaptive leadership, emphasizing the importance of embracing change, learning from experience, and navigating uncertainty.
This novel uses a fictional story to illustrate the challenges and benefits of adopting DevOps practices, which are essential for digital transformation.

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