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Michael Lenox,
Amane Dannouni,
Sonja Rueger,
and
Ching Fong Ong
Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
Read more
Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
Read more
Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
By the end of this course, you'll be able to:
--describe the underlying economics of innovation, technology, and market disruptions
--weigh the pros and cons of current digital technologies driving advancement
--utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
Register for this course and see more details by visiting:
OpenCourser.com/course/9fbe6x/digital
What's inside
Syllabus
How Technology Changes Business
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
Read more
Syllabus
How Technology Changes Business
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
Read more
The Mechanics of Disruption
Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
Digital Trends Past and Future
Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
Your Path to Digital Transformation
During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores how to apply technology to gain a competitive advantage
Provides a practical framework for digital transformation: transforming from legacy to digitized businesses including business strategy, core processes, and technology
Taught by top-ranked faculty from the Darden School of Business and Boston Consulting Group global management experts
Save this course
Save Digital Transformation to your list so you can find it easily later:
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Reviews summary
Digital transformation: embracing digital disruption
learners say this course is largely positive and provides a strong foundation for understanding digital transformation. The course offers a comprehensive framework and methodology for understanding and building a digital strategy, with a focus on practical application and real-world examples. Key takeaways include:
* The importance of digital transformation in today's business environment
* A framework for understanding the drivers and enablers of digital transformation
* Strategies for building a digital strategy and roadmap
* Case studies and examples of successful digital transformations
The course is well-structured and engaging, with a mix of lectures, videos, and interactive exercises. The instructors are knowledgeable and experienced, and they provide clear and concise explanations of the material. The course is also well-paced, with plenty of time to absorb the material and complete the assignments.
Learners who have taken the course have found it to be valuable in their professional lives. They have used the knowledge and skills they gained to develop and implement digital strategies for their organizations, and they have seen positive results. Overall, this course is a great resource for anyone who wants to learn more about digital transformation and how to use it to drive business success.
This course helped me understand the need for Digital transformation & the benefits that can offer If implemented successfully in my industry.
"This course helped me understand the need for Digital transformation & the benefits that can offer If implemented successfully in my industry."
The course has incredible value, with a lot of real case example to truly understand the theory. It's the perfect course for everyone that want to have the skills to thrive in the digital world and the next disruptions.
"The course has incredible value, with a lot of real case example to truly understand the theory."
It's an excellent entry level course for all who are interested in digital transformation.
"It's an excellent entry level course for all who are interested in digital transformation."
BCG's structural approach and framework provided are as expected and really helpful to act as a generic odometer and reference for indicator setting.
"BCG's structural approach and framework provided are as expected and really helpful to act as a generic odometer and reference for indicator setting."
The course provided a thorough foundation for understanding how traditional strategies now must work in parallel, and at speed for corporations to succeed.
"The course provided a thorough foundation for understanding how traditional strategies now must work in parallel, and at speed for corporations to succeed."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital Transformation with these
activities:
Organize and summarize your notes, assignments, and quizzes
Show steps
By organizing your course materials, you'll improve your ability to retain and recall information, enhancing your overall understanding of the concepts.
Show steps
-
Gather all your course materials
-
Sort and categorize your materials
-
Create summaries and notes
-
Review your organized materials regularly
Read and summarize a book on the economics of innovation
Show steps
Deepen your understanding of the economic principles underlying innovation, providing a solid foundation for analyzing and driving digital transformation.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
-
Read the book and take notes
-
Identify the key concepts and theories
-
Summarize the main arguments and implications
-
Discuss the book with others
Solve practice problems on the exponential growth of technology
Show steps
Reinforce your grasp of the exponential nature of technology by solving practice problems, improving your ability to analyze and predict its impact.
Show steps
-
Find practice problems and datasets
-
Solve the problems using mathematical and analytical techniques
-
Analyze the results and draw conclusions
-
Discuss your findings with others
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow a tutorial to explore the features and applications of a specific digital technology
Show steps
Enhance your practical knowledge by exploring a specific technology through a guided tutorial, deepening your understanding of its capabilities.
Show steps
-
Identify a specific digital technology to explore
-
Find a relevant tutorial or workshop
-
Follow the steps and complete the tutorial
-
Experiment with the technology and apply your learnings
Create a project plan for a digitization initiative
Show steps
Develop a project plan by applying the concepts to a practical business scenario, solidifying your understanding of the framework.
Show steps
-
Define the project scope and objectives
-
Identify the key stakeholders and their roles
-
Develop a timeline and budget
-
Identify the resources and tools needed
-
Develop a communication plan
Participate in a workshop focused on developing a digital transformation strategy
Show steps
Immerse yourself in a practical and interactive setting where you can work with experts and peers to develop a tailored digital transformation strategy for a real-world scenario.
Show steps
-
Identify a relevant workshop
-
Prepare for the workshop by reviewing the materials
-
Actively participate in the workshop activities
-
Develop a draft digital transformation strategy
-
Present and discuss your strategy with others
Attend industry events and conferences related to digital transformation
Show steps
Expand your network and gain insights by connecting with professionals in the field, broadening your perspective on digital transformation trends and practices.
Show steps
-
Research and identify relevant events
-
Attend the events and engage with attendees
-
Collect and exchange contact information
-
Follow up with new connections
Organize and summarize your notes, assignments, and quizzes
Show steps
By organizing your course materials, you'll improve your ability to retain and recall information, enhancing your overall understanding of the concepts.
Show steps
Show steps
Show steps
- Gather all your course materials
- Sort and categorize your materials
- Create summaries and notes
- Review your organized materials regularly
Read and summarize a book on the economics of innovation
Show steps
Deepen your understanding of the economic principles underlying innovation, providing a solid foundation for analyzing and driving digital transformation.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes
- Identify the key concepts and theories
- Summarize the main arguments and implications
- Discuss the book with others
Solve practice problems on the exponential growth of technology
Show steps
Reinforce your grasp of the exponential nature of technology by solving practice problems, improving your ability to analyze and predict its impact.
Show steps
Show steps
Show steps
- Find practice problems and datasets
- Solve the problems using mathematical and analytical techniques
- Analyze the results and draw conclusions
- Discuss your findings with others
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow a tutorial to explore the features and applications of a specific digital technology
Show steps
Enhance your practical knowledge by exploring a specific technology through a guided tutorial, deepening your understanding of its capabilities.
Show steps
Show steps
Show steps
- Identify a specific digital technology to explore
- Find a relevant tutorial or workshop
- Follow the steps and complete the tutorial
- Experiment with the technology and apply your learnings
Create a project plan for a digitization initiative
Show steps
Develop a project plan by applying the concepts to a practical business scenario, solidifying your understanding of the framework.
Show steps
Show steps
Show steps
- Define the project scope and objectives
- Identify the key stakeholders and their roles
- Develop a timeline and budget
- Identify the resources and tools needed
- Develop a communication plan
Participate in a workshop focused on developing a digital transformation strategy
Show steps
Immerse yourself in a practical and interactive setting where you can work with experts and peers to develop a tailored digital transformation strategy for a real-world scenario.
Show steps
Show steps
Show steps
- Identify a relevant workshop
- Prepare for the workshop by reviewing the materials
- Actively participate in the workshop activities
- Develop a draft digital transformation strategy
- Present and discuss your strategy with others
Attend industry events and conferences related to digital transformation
Show steps
Expand your network and gain insights by connecting with professionals in the field, broadening your perspective on digital transformation trends and practices.
Show steps
Show steps
Show steps
- Research and identify relevant events
- Attend the events and engage with attendees
- Collect and exchange contact information
- Follow up with new connections
Career center
Learners who complete Digital Transformation will develop knowledge and skills
that may be useful to these careers:
Digital Transformation Consultant
Digital Transformation Consultant
As a Digital Transformation Consultant, it is essential to stay abreast of the most cutting edge technological and business trends. The course from Darden School of Business and BCG can provide you with some of the insights and expertise you need to stay ahead of the competition and succeed.
Technology Analyst
Technology Analyst
Technology Analysts must be at the forefront of technological shifts that are impacting the business landscape. The Digital Transformation course from Darden School of Business and BCG will help you hone your technology research and analysis skills. It will also provide you with valuable frameworks to make sense of the latest digital trends.
Chief Digital Officer
Chief Digital Officer
Successful Chief Digital Officers must have an expert-level understanding of emerging technology, and how it can be used to improve business across industries. The Digital Transformation course from Darden School of Business and BCG may help you better strategize, and gain the knowledge you need to lead an organization's digital transformation.
Chief Information Officer
Chief Information Officer
Chief Information Officers are responsible for overseeing the technology strategy and infrastructure of an organization. The Darden School of Business and BCG course on digital transformation can help you build the expertise you need to effectively lead your team and implement transformative digital solutions.
Digital Marketing Manager
Digital Marketing Manager
Keeping up on new and emerging digital technologies is part of the core responsibilities of a Digital Marketing Manager. The course on digital transformation from Darden School of Business and BCG can help you gain an edge in just this by examining the ways in which technology has evolved the field, and the business landscape as a whole.
Chief Technology Officer
Chief Technology Officer
Staying ahead of the latest technological advancements is part of the job for a Chief Technology Officer. The Digital Transformation course from Darden School of Business and BCG may open your mind to more disruptive and impactful ways in which emerging digital technologies can be deployed in your or any other business.
Innovation Manager
Innovation Manager
As an Innovation Manager, it is important to keep up to date on current technologies and the way they are influencing business. The course from Darden School of Business and BCG will help build your digital literacy and aid you in developing novel products, services, and ideas.
Technology Strategy Consultant
Technology Strategy Consultant
To succeed as a Technology Strategy Consultant, it is crucial to understand how emerging technologies impact all levels of a business, from core functions to strategy. The Digital Transformation course from Darden School of Business and BCG may help you build a foundation for advancing quickly in this career and being able to think like a leader.
Data Architect
Data Architect
Data Architects play a key role in designing and managing the data infrastructure that supports an organization's digital transformation. The Darden School of Business and BCG course on digital transformation can help you build a solid foundation in data architecture principles and best practices.
Data Scientist
Data Scientist
Data Scientists need to stay abreast of the latest technological developments. The Digital Transformation course from Darden School of Business and BCG will help build your expertise with these trends, and improve your skills at working with big data and in teams.
Business Strategist
Business Strategist
Working as a Business Strategist, it's helpful to stay up to date on what technologies are being developed for the marketplace, and the ways in which businesses are evolving. You can get into this profession with just a Bachelor's, but the Darden School of Business and BCG course on digital transformation may help you build a foundation and prepare you to speak more intelligently on technological trends, allowing you to develop more adept and forward-looking strategies.
Product Manager
Product Manager
To excel as a Product Manager, it's important that you understand how emerging technologies will influence the future of your products. The course from Darden School of Business and BCG may be a great catalyst in expanding your skillset, and honing your digital savvy.
Venture Capitalist
Venture Capitalist
Venture Capitalists need to be able to identify and evaluate promising new technologies and businesses. The Darden School of Business and BCG course on digital transformation can help you develop the skills and knowledge you need to make sound investment decisions and support the growth of innovative companies.
Chief Marketing Officer
Chief Marketing Officer
Chief Marketing Officers need to be aware of the latest digital trends and technologies to effectively market their products and services in the digital age. The Darden School of Business and BCG course on digital transformation can help you gain the insights and knowledge you need to stay ahead of the competition and develop successful marketing campaigns.
Management Consultant
Management Consultant
Having a background in the latest trends in digital transformation can help a Management Consultant stay ahead of the curve and make insightful recommendations to businesses looking to thrive in the digital age. The course from Darden School of Business and BCG may help prepare you for a more successful path in this field.
For more career information including salaries, visit:
OpenCourser.com/course/9fbe6x/digital
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Digital Transformation.
Delving into the challenges and opportunities presented by digital transformation, this book offers a comprehensive guide to help organizations adapt and succeed in a rapidly evolving business landscape. It provides insights into the impact of digital technologies on business models, customer behavior, and competitive dynamics, making it a valuable addition to the course materials.
This classic work on innovation provides a framework for understanding how established companies often struggle to adapt to disruptive technologies. By examining case studies of industry leaders who failed to embrace new innovations, the book offers valuable lessons for organizations undergoing digital transformation.
Explores the rise of platform businesses and their impact on traditional industries. It provides a deep understanding of the platform economy, network effects, and the strategies required to succeed in this new business environment.
Challenges conventional thinking about organizational design and provides insights into how businesses can leverage exponential technologies to achieve dramatic growth. It offers practical strategies for scaling organizations rapidly and effectively.
This thought-provoking book examines the impact of digital technologies on the economy and society. It explores the rise of platform businesses, the changing nature of work, and the need for new models of economic organization.
Providing a practical approach to innovation, this book emphasizes the importance of iterative development and customer feedback. It offers a structured process for testing and validating new ideas, making it essential for organizations undergoing digital transformation.
Presents a comprehensive overview of the Fourth Industrial Revolution and its implications for society, businesses, and governments. It explores the convergence of technologies such as artificial intelligence, robotics, and the Internet of Things, providing insights into the future of work and economic growth.
Offers a visionary perspective on the future of technology and its impact on humanity. It explores the potential of artificial intelligence, robotics, and biotechnology to transform industries, create new forms of wealth, and redefine the human experience.
This practical guide provides a step-by-step approach to digital transformation. It offers a framework for assessing an organization's digital maturity, developing a transformation strategy, and executing it successfully.
Save
This collection of articles from McKinsey & Company provides insights into the latest trends and challenges in digital transformation. It offers expert perspectives on topics such as digital strategy, data analytics, and the future of work.
This classic work on organizational learning provides insights into how organizations can adapt and thrive in a rapidly changing environment. It offers a framework for building a learning organization that is capable of continuous innovation and improvement.
This practical guide provides tools and techniques for innovation. It offers a structured approach for generating new ideas, testing them, and implementing them successfully.
Explores the potential impact of artificial intelligence and robotics on the future of work. It provides a thought-provoking analysis of the challenges and opportunities presented by the automation of tasks and the rise of machines.
This comprehensive guide provides a roadmap for digital transformation. It offers a practical approach for assessing an organization's digital maturity, developing a transformation strategy, and implementing it successfully.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/9fbe6x/digital
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Effort
4 weeks of study, 2 hours per week for weeks 1 - 3 ,and 3 hours of work for week 4
Level
Introductory
Via
Coursera
Institutions
University of Virginia
BCG
Instructors
Michael Lenox
Amane Dannouni
Sonja Rueger
Ching Fong Ong
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
Nederlands
Svenska
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magyar nyelv
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اُردُو,
فارسی
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tiếng Việt
پښتو
آذربایجان دیلی
This course belongs to a
collection
called
Leading the Modern Day Business. It's comprised of three courses:
- Customer-Centric IT Strategy
- Design Thinking for Innovation
- Digital Transformation (viewing)
Good to know
Explores how to apply technology to gain a competitive advantage
Provides a practical framework for digital transformation: transforming from legacy to digitized businesses including business strategy, core processes, and technology
Taught by top-ranked faculty from the Darden School of Business and Boston Consulting Group global management experts
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