Complete Design Thinking Masterclass

Additionally

4,5 hours of knowledge packed content in a vlog format for your engagement and convenience.

30 methods fully integrated in the design thinking process

94 resources for you to download including the entire E-Book on Design Thinking worth 30 USD

In this course you'll learn everything there is to know about design thinking. This is the only course on the market that not only shows the high-level process but also goes through each one of the steps in detail. In this design thinking course you'll get to work on an actual business case example - we'll be using design thinking to create the restaurant experience of your dreams. This will allow you to fully understand how the design thinking tools work - we will not only show you the tools but also real examples of the results so that you know exactly what kind of results you should be expecting from each method. You'll learn design thinking methods focused on business requirements analysis, customer research, problem definition and ideation as well as prototyping, testing and the impact delivery. All in all 29 methods fully integrated together into one design thinking process will be presented to you - after you've finished this design thinking course you'll become a design thinking legend.

In this design thinking course you will learn:

how to tackle any design challenge that has been presented to you
how to not only do the customer research to fully understand the perspective of your customers but also how to synthesise and use the results
29 methods that are fully integrated creating this unique design thinking process
how the entire design thinking process works so that you can use any methods you might already know or even create you own exciting methods
how to prepare your or your client's business for the deliver of the experience that has been designed - no other course covers these aspects

The course is taught by Andy Woynarowski - a charismatic leader disrupting the landscape of design in Europe. Andy is a determinist and an artist as well as design thinking and experience design expert - he combines the worlds of arts and processes, making it easy to understand how the design thinking process works. Everything is explained using a cause and effect methodology - every design thinking process step creates value for the next step. If you ever felt like wasting time, resources and money on a full day workshop as it didn't lead to anything meaningful and lacked purpose - this design thinking course will cover this exact aspect with diligence and focus. The presented design thinking process is the only one that covers all aspects starting with Design Vision and finishing on the Impact Delivery where the vision is being transformed into reality. If you're fed up with lack of design impact or think that it's just about glueing post-it notes to the wall - this design thinking course is the first one that changes this approach.

Andy worked for Deloitte Digital as Head of Service Design capability in Central Europe and currently is the CEO of 99grit - a creative agency combining Experience Design (UX Design and Service Design), Digital Strategy, Design Thinking and Concept Art into one powerful package making a tangible design impact in Europe. He has worked as part of Research and Development Teams, Software Houses employing north of 500 Developers where he's built the entire Experience Design Team and the design thinking approach from scratch and led the team that delivered the entire creative part of a Digital Transformation project for

What's inside

Learning objectives

"design [re]thinking " - andy's own book in pdf format with over 250 pages packed with great design info worth 30 usd for you to follow along with the course
No fluff! only concrete information! 30 new methods fully integrated in order to have a full understanding of how the design thinking process works
Fully understand your customers - and how to use that understanding to improve your products and services.

Commercial success and a lot of fun - you'll be able to manage and deliver entire design thinking projects and know exactly how to price the work
Become a pro and get more work - you'll be able to pitch your projects perfectly to your investors
Solid career progression - you'll be able to progress your career dramatically with the unique knowledge this course offers

"design [re]thinking " - andy's own book in pdf format with over 250 pages packed with great design info worth 30 usd for you to follow along with the course
No fluff! only concrete information! 30 new methods fully integrated in order to have a full understanding of how the design thinking process works
Fully understand your customers - and how to use that understanding to improve your products and services.
Commercial success and a lot of fun - you'll be able to manage and deliver entire design thinking projects and know exactly how to price the work
Become a pro and get more work - you'll be able to pitch your projects perfectly to your investors
Solid career progression - you'll be able to progress your career dramatically with the unique knowledge this course offers

Syllabus

Every journey starts with a single step - this is it - let's get this done!

Welcome to the Design Thinking Masterclass

My Way of giving back

You'll learn many additional aspects of what Design Thinking is and how it affects different layers of the Product, Service and Business in its whole.

Career center

Learners who complete Complete Design Thinking Masterclass | eBook included will develop knowledge and skills that may be useful to these careers:

Service Designer

A Service Designer focuses on orchestrating experiences across multiple touchpoints to create coherent and satisfying interactions for customers. This holistic approach ensures every step of a customer's journey is thoughtfully considered and optimized. The "Complete Design Thinking Masterclass" offers an ideal pathway into this field, directly aligning with the comprehensive design thinking process from Design Vision to Impact Delivery. The course thoroughly addresses customer research, experience mapping (such as the "Restaurant example"), and methods to synthesize insights. It also delves into prototyping new service concepts, testing them, and planning for their successful implementation, including change management. This immersive training prepares learners to become proficient Service Designers, capable of shaping exceptional user journeys.

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Design Strategist

A Design Strategist integrates design thinking methods with business strategy to solve complex problems and drive innovation within organizations. Many Design Strategists pursue an advanced degree, such as a Master's in Design or Business, to further develop their strategic capabilities. The "Complete Design Thinking Masterclass" is a perfect fit for an aspiring Design Strategist, offering a complete framework that spans from "Design Vision" to "Impact Delivery." The course covers defining business hypotheses, setting business goals, and conducting stakeholder mapping, which are all strategic prerequisites. It also emphasizes identifying root causes of challenges, creating unique ideation methods, and preparing for the delivery of designed experiences, including defining KPIs and managing change. This comprehensive approach empowers learners to make a tangible design impact by connecting creative solutions directly to strategic business outcomes.

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User Researcher

A User Researcher investigates the behaviors, needs, and motivations of users to inform the design process, ensuring products and services meet real-world demands. Many professionals in user research pursue an advanced degree, such as a Master's in Human Computer Interaction, Psychology, or a related social science, to deepen their expertise. The "Complete Design Thinking Masterclass" excels in preparing individuals for a User Researcher role through its deep dive into the "Customer Perspective." It thoroughly covers recruitment processes, crafting research scenarios, and employing various research methods like in-depth interviews and online questionnaires. The course also emphasizes the crucial skill of research synthesis and business hypothesis validation, enabling learners to transform raw data into actionable insights, making them highly proficient in understanding and advocating for the customer.

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Customer Experience Manager

A Customer Experience Manager is responsible for overseeing the entire customer journey, ensuring every interaction is positive, consistent, and reflective of the brand’s promise. The "Complete Design Thinking Masterclass" provides an ideal toolkit for a Customer Experience Manager by focusing extensively on understanding the customer perspective. It covers how to conduct in-depth customer research, synthesize insights, and transform them into tangible design challenges aimed at improving the customer experience. The course’s practical approach to ideation, prototyping, and testing new experiences (illustrated by the "Restaurant example") directly prepares learners to design and validate solutions that resonate with customers. Furthermore, the focus on Impact Delivery, including preparing for implementation and change management, ensures these designed experiences are successfully realized.

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User Experience Designer

A User Experience Designer focuses on making products and services useful, usable, and delightful for people. This role involves deep empathy for users, understanding their needs, and translating those insights into intuitive designs. The "Complete Design Thinking Masterclass" helps build a strong foundation for this career by comprehensively covering customer research, methods for synthesizing results, and transforming these insights into tangible design challenges. It also provides extensive training in ideation, prototyping, and testing, which are daily activities for a User Experience Designer. The course’s emphasis on real examples, like creating a restaurant experience, directly prepares learners for similar challenges in designing user-centered products and services, ensuring the impact delivery of their creative solutions.

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Entrepreneur Founder

An Entrepreneur Founder is an individual who creates and launches a new business, taking on financial risks in the hope of profit. The "Complete Design Thinking Masterclass" is exceptionally valuable for an Entrepreneur Founder, providing a systematic approach to identifying market opportunities and building viable ventures. The course teaches how to tackle any design challenge, conduct thorough customer research, and validate business hypotheses—crucial steps in starting a business. It provides methods for defining design challenges, ideating unique solutions, and developing prototypes, like the "Restaurant example," to test ideas. Furthermore, the detailed guidance on managing and delivering entire design thinking projects, knowing how to price work, and pitching projects perfectly to investors directly equips learners with the skills needed to transform innovative concepts into commercial success, covering all aspects from Design Vision to Impact Delivery.

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Innovation Consultant

An Innovation Consultant assists organizations in fostering creativity and developing novel solutions to complex challenges, driving growth and competitive advantage. Professionals in this field may often hold an advanced degree, such as an MBA or a Master's in a related discipline. The "Complete Design Thinking Masterclass" helps build essential skills for an Innovation Consultant by providing a systematic approach to identifying and solving problems. It covers critical areas like business requirements analysis, defining design challenges, and generating unique, impactful ideas through various ideation methods. The course’s focus on the entire design thinking process, from initial vision to impact delivery, including pitching projects to investors and preparing for implementation, is invaluable for advising clients on strategic innovation and ensuring tangible results.

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Product Manager

A Product Manager champions the development and success of a product, guiding it from concept to launch and beyond by understanding market needs and user problems. The "Complete Design Thinking Masterclass" is exceptionally relevant for a Product Manager, as it provides a robust framework for tackling design challenges, defining business requirements, and validating business hypotheses. The course details how to conduct customer research, synthesize findings, and define clear design challenges. Furthermore, its coverage of ideation, prototyping, testing, and impact delivery—including preparing for implementation with business goals and KPIs—equips learners with comprehensive skills to drive product innovation and ensure market success, making them adept at pitching projects to investors.

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Product Owner

A Product Owner maximizes the value of a product resulting from the work of the development team, often by defining user stories and prioritizing the backlog. The "Complete Design Thinking Masterclass" may be useful for a Product Owner by providing a thorough understanding of how to identify and articulate customer value. The course trains individuals in deeply understanding customer perspective, validating business hypotheses, and defining clear design challenges. It also covers ideation methods and prioritizing solutions, which are directly applicable to feature definition and backlog management. Furthermore, the emphasis on prototyping, testing, and planning for Impact Delivery helps a Product Owner ensure that the developed solutions genuinely meet user needs and contribute to business goals, enhancing their leadership in product development.

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Strategy Consultant

A Strategy Consultant advises organizations on high-level decisions to achieve their long-term goals and optimize performance. Professionals in this field often find that an advanced degree, such as an MBA or a Master's in a relevant business or analytical discipline, can be a significant asset. The "Complete Design Thinking Masterclass" may be helpful for a Strategy Consultant by offering a disciplined method for addressing complex strategic problems. The course provides tools for defining a clear Design Vision, setting specific Business Goals, and understanding diverse Stakeholder Mapping. Its emphasis on validating business hypotheses, identifying risks, and planning for change management during Impact Delivery offers a comprehensive framework for developing and implementing strategic initiatives. This skillset is crucial for developing impactful strategies and pitching projects effectively to senior leadership and investors.

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Business Analyst

A Business Analyst bridges the gap between business needs and technological solutions, identifying problems and recommending improvements to processes and systems. The "Complete Design Thinking Masterclass" may be useful for a Business Analyst by enhancing their ability to deeply understand business requirements and stakeholder perspectives. It provides methods for defining business hypotheses, setting business goals, and mapping stakeholders, which are crucial for effective analysis. The course also details how to conduct thorough customer research and synthesize findings to accurately define design challenges and root causes. This structured approach to problem identification and solution ideation helps a Business Analyst to develop more robust and user-centered recommendations, contributing to better business outcomes.

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Project Manager

A Project Manager is responsible for planning, executing, and closing projects, ensuring they are completed on time, within budget, and to scope. This role often involves coordinating diverse teams and managing stakeholders. The "Complete Design Thinking Masterclass" may be useful for a Project Manager looking to integrate more innovative and user-centered approaches into their project methodologies. The course explicitly teaches how to manage and deliver entire design thinking projects, providing a structured process from Design Vision to Impact Delivery. It covers defining business goals, understanding stakeholder mapping, and planning for implementation, including identifying KPIs and managing risks. This comprehensive overview of project lifecycle within a design context can enhance a Project Manager's ability to lead complex initiatives and ensure successful, impactful outcomes.

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Change Management Specialist

A Change Management Specialist helps organizations successfully implement new processes, systems, or cultural shifts by minimizing resistance and maximizing employee adoption. An advanced degree in areas such as Organizational Development or Business Administration may be helpful for those pursuing a career as a Change Management Specialist. The "Complete Design Thinking Masterclass" may be useful for a Change Management Specialist, particularly through its "Impact Delivery" section. This critical phase of the design thinking process covers aspects like revisiting the entire process, defining future experience maps, setting KPIs, identifying risks, and explicitly addressing change management. By understanding how to transform a designed vision into reality, considering potential obstacles and planning for successful implementation, learners can effectively guide organizations through transitions. This course provides a framework for anticipating and addressing the human element in adopting new solutions.

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Business Development Manager

A Business Development Manager identifies new business opportunities, builds relationships with potential clients, and develops strategies to drive growth and expand market reach. An advanced degree such as an MBA may be helpful for those aspiring to senior Business Development Manager positions. The "Complete Design Thinking Masterclass" may be useful for a Business Development Manager by enhancing their ability to proactively identify and articulate customer needs and market gaps. The course provides robust methods for customer research, understanding the customer perspective, and defining design challenges. These skills are invaluable for discovering unmet needs that new products or services can address. Learning to ideate unique solutions and understand the process from Design Vision to Impact Delivery, including how to pitch projects to investors, equips a Business Development Manager with a compelling framework for proposing innovative solutions and securing new partnerships.

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Marketing Manager

A Marketing Manager develops and implements strategies to promote products or services and attract target audiences, driving brand awareness and sales. For senior Marketing Manager positions, an advanced degree, such as an MBA, may be beneficial. The "Complete Design Thinking Masterclass" may be useful for a Marketing Manager by offering a structured approach to understanding customer needs and developing compelling campaigns. The course explicitly covers customer research, synthesizing results to understand the customer perspective, and methods for ideation to generate unique solutions. This can be applied to designing innovative marketing strategies and customer experiences. By learning to define design challenges and focus on impact delivery, a Marketing Manager can create more targeted and effective campaigns that resonate deeply with their audience, ensuring that marketing efforts lead to tangible business outcomes and a successful product or service.

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