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Jeanne M. Liedtka, Alex Cowan, Michael Lenox, Amane Dannouni, Sonja Rueger, and Ching Fong Ong

The modern day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT.

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The modern day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT.

This specialization covers these essential skills and concepts, and what they mean for companies and businesses. It starts with digital transformation, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts. It then introduces design thinking, which provides you with the tools to become an innovative thinker and uncover creative opportunities at every level in every kind of organization.

The specialization then switches gears into what it takes to become a product person in today’s digital age, which is a different game relative to what product management used to be. Finally, since now more than ever, companies are investing heavily in IT, the last part of this specialization will cover major challenges within corporate IT, and how to address them with the disciplined use of design thinking.

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What's inside

Three courses

Digital Transformation

(0 hours)
Digital transformation is a hot topic, but what is it and what does it mean for companies? This course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, provides the context for this transformation and what it takes to win in the digital age.

Design Thinking for Innovation

(0 hours)
Today innovation is everyone's business. Design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities.

Customer-Centric IT Strategy

(0 hours)
Now more than ever, corporations invest heavily in IT. The quality of these investments affects the daily work of millions, yet industry surveys show failure rates for IT projects over 50%. This two-week course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, will help you address these challenges with design thinking, Lean Startup, and agile.

Learning objectives

  • How to utilize bcg's digital transformation framework as a "how-to" for digitizing your organization
  • What design thinking is and when to use it
  • Instrument relevant, actionable analytics into your product program
  • How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes

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