Innovating with the Business Model Canvas
Entrepreneurship: Growing Your Business,
Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
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| Rating | 4.4★ based on 20 ratings |
|---|---|
| Length | 3 weeks |
| Effort | 2 weeks of study, 1-2 hours/week |
| Starts | Jul 10 (41 weeks ago) |
| Cost | $49 |
| From | University of Virginia via Coursera |
| Instructor | Alex Cowan |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Leadership And Management |
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What people are saying
may be best suited
May be best suited for beginners Very good .
definitely adds constructive value
An excellent short yet effective course that definitely adds constructive value to all startups and large enterprises those want scientific methods to run an effective & sustainable business strategy.
enterprises those want scientific
know about bmc already
Good course for someone know about BMC already; but want a different view.
live anything unclear
It doesn't live anything unclear and it's all actionable content.
might seems dull
I think Alex did an excellent job in bringing to life some concepts and ideas that might seems dull.
balancing act between
The canvass is a great first step in the field of business model design and he does a good balancing act between process, detail and case examples.
amazing stuff
Amazing stuff!It is actually organized in 2 weeks but opens up so many interesting subjects to dig deeper and understand which can help taking your business to the next level.Thanks Alex!
david jensen
David Jensen, UN Environment and Co-founder of MapX Short course.
many things
Many things were too close to what I am learning in the Agile.
often repetitive
Often repetitive.
actually organized
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Life Model $35k
Promotion Model $47k
Figure Model $49k
Retired Model $54k
National Model $57k
Artist Model $57k
Business Model Analyst $61k
Photographer / Model $70k
Model Maker 1 $78k
Model Maker 4 $94k
Model Developer $94k
Global Enterprise Architect - Core Business Model $216k
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| Rating | 4.4★ based on 20 ratings |
|---|---|
| Length | 3 weeks |
| Effort | 2 weeks of study, 1-2 hours/week |
| Starts | Jul 10 (41 weeks ago) |
| Cost | $49 |
| From | University of Virginia via Coursera |
| Instructor | Alex Cowan |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Leadership And Management |
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