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Amnon Dekel, PhD. and Sharon Levite- Vaknin

About you: In an age where technology is creating disruption in the world of work, all students must prepare themselves. This course will allow participants to learn Innovation and Entrepreneurship fundamentals and how they can help you become more “future proof” The course will focus on how innovation can be developed and enhanced, the relevance of entrepreneurship and how it can be relevant for each and every participant.

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About you: In an age where technology is creating disruption in the world of work, all students must prepare themselves. This course will allow participants to learn Innovation and Entrepreneurship fundamentals and how they can help you become more “future proof” The course will focus on how innovation can be developed and enhanced, the relevance of entrepreneurship and how it can be relevant for each and every participant.

About us: Israel is an innovation, entrepreneurship and tech powerhouse. It has rightfully earned its international nickname: "The Startup Nation". This course was created by a super team of seasoned Israeli entrepreneurs, well rooted in both Academia and Industry. We are happy to share our knowledge and experience with you.

What you'll learn

At the end of the course, students will:

  • Understand basic concepts in the fields of innovation and entrepreneurship.

  • Learn to identify the market in which a venture operates.

  • Understand how to identify a problem, its underlying need and how to design potential solutions for it

  • Learn the lean startup methodology

  • Learn how to design a business model and how to use the business model canvas

  • Understand the importance of design within the venture development process.

  • Articulate the value proposition of a venture

  • Learn how to present a venture successfully and coherently to an audience.

What's inside

Syllabus

The Course Menu
Appetizer
Developing a familiarity with core concepts of innovation and entrepreneurship.
Main Course
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Identifying a problem and market need and planning potential solutions
Market research
Value proposition and business model planning
The art of storytelling - how to build and present a winning presentation
Financial and legal aspects of venture creation
Developing innovation and dealing with intellectual property issues
The importance of design in venture creation
Dessert
Translating the relevance of entrepreneurship and innovation for daily and professional life
Internalizing the set of skills required for innovation
Creating a personal roadmap for continued learning based on the professional aspirations of the participant
The entrepreneurial mindset

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores core concepts of entrepreneurship and innovation, which are relevant to a variety of career paths and personal interests
Offers a broad overview of innovation and entrepreneurship fundamentals, making it suitable for beginners in these fields
Covers a range of topics relevant to developing and enhancing innovation, including market research, business model development, and design thinking
Taught by experienced entrepreneurs with expertise in both academia and industry, providing a blend of theoretical and practical perspectives
Examines the relevance of innovation and entrepreneurship in daily and professional life, encouraging learners to apply these concepts to their own experiences
Covers the importance of design in venture development, which is often overlooked in other courses on innovation and entrepreneurship

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to Innovation and Entrepreneurship with these activities:
Create a Course Summary
Reinforce course concepts and enhance comprehension by summarizing key ideas and materials.
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Show steps
  • Review course materials, including lectures, readings, and assignments.
  • Summarize key concepts and ideas.
  • Organize the summary into sections or topics.
Explore Online Innovation Resources
Enhance your understanding of innovation through guided tutorials and resources.
Browse courses on Online Learning
Show steps
  • Identify relevant online courses, workshops, and articles.
  • Participate in online innovation communities.
  • Seek guidance from mentors and experts.
Attend Innovation and Entrepreneurship Workshops
Connect with industry professionals, learn from experts, and gain valuable insights.
Browse courses on Networking
Show steps
  • Identify relevant workshops and events.
  • Attend workshops and engage in discussions.
  • Network with professionals and explore collaboration opportunities.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Read 'The Innovator's Dilemma' by Clayton M. Christensen
Learn key concepts of innovation, disruption, and the importance of catering to customer needs.
Show steps
  • Gather key insights and concepts.
  • Analyze how these insights apply to your own field or industry.
  • Identify areas where you can implement innovative solutions.
Solve Business Case Studies
Develop problem-solving and analytical skills through practical case studies.
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Show steps
  • Read and analyze business case studies.
  • Identify key issues and challenges.
  • Propose innovative solutions and recommendations.
Create an Elevator Pitch
Develop a concise and engaging pitch to communicate your venture's value.
Browse courses on Value Proposition
Show steps
  • Craft a compelling opening statement that grabs attention.
  • Clearly articulate your venture's problem, solution, and target market.
  • Practice delivering your pitch with confidence and clarity.
Develop a Business Model Canvas
Gain practical experience in creating a business model and identifying key elements of your venture.
Browse courses on Business Model
Show steps
  • Define your value proposition and target customer segment.
  • Map out your revenue streams and cost structure.
  • Identify your key partners and resources.
Host a Peer Review Session
Provide and receive constructive feedback on ideas and projects, fostering a collaborative learning environment.
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Show steps
  • Organize a peer review session with a group of students.
  • Present your work and receive feedback from peers.
  • Provide constructive feedback to others, offering suggestions and improvements.

Career center

Learners who complete Introduction to Innovation and Entrepreneurship will develop knowledge and skills that may be useful to these careers:
Innovation Manager
Innovation managers are responsible for the success of innovation projects and for ensuring that new products and services are successfully launched and commercialized. They must have a deep understanding of the innovation process and be able to think critically and creatively to solve problems. They also need to be able to communicate effectively with a wide range of stakeholders, including engineers, designers, marketers, and business leaders. This course will provide you with a solid foundation in the principles of innovation and entrepreneurship, as well as a set of practical skills that you can apply to your own innovation projects.
Entrepreneur
Entrepreneurs are individuals who start their own businesses and take on the risks and rewards of ownership. They must have a strong vision, be able to identify opportunities, and be willing to take risks. They also need to be able to manage a team and build a successful business. This course will provide you with the knowledge and skills you need to start and grow your own business.
Product Manager
Product managers are responsible for the planning, development, and launch of new products and services. They work closely with engineers, designers, marketers, and business leaders to ensure that new products meet the needs of customers. They must have a deep understanding of the market, the competition, and the product development process. This course will provide you with the knowledge and skills you need to become a successful product manager.
Business Development Manager
Business development managers are responsible for identifying and developing new business opportunities for their companies. They work closely with sales and marketing teams to identify potential customers and partners. They must have a strong understanding of the market, the competition, and the sales process. This course will provide you with the knowledge and skills you need to become a successful business development manager.
Marketing Manager
Marketing managers are responsible for developing and executing marketing campaigns to promote their companies' products and services. They work closely with product development, sales, and business development teams to ensure that marketing campaigns are aligned with the company's overall business goals. This course will provide you with the knowledge and skills you need to become a successful marketing manager.
Sales Manager
Sales managers are responsible for leading and motivating sales teams to achieve their sales goals. They work closely with marketing and product development teams to ensure that the sales team has the necessary tools and resources to succeed. This course will provide you with the knowledge and skills you need to become a successful sales manager.
Operations Manager
Operations managers are responsible for the day-to-day operations of their companies. They work closely with all departments within the company to ensure that the company runs smoothly and efficiently. This course will provide you with the knowledge and skills you need to become a successful operations manager.
Financial Manager
Financial managers are responsible for the financial planning and management of their companies. They work closely with senior management to make decisions about how to allocate the company's financial resources. This course will provide you with the knowledge and skills you need to become a successful financial manager.
Human Resources Manager
Human resources managers are responsible for the management of their companies' human capital. They work closely with senior management to develop and implement HR policies and procedures. This course will provide you with the knowledge and skills you need to become a successful human resources manager.
Information Technology Manager
Information technology managers are responsible for the planning, implementation, and management of their companies' information technology systems. They work closely with senior management to make decisions about how to use technology to improve the company's operations. This course will provide you with the knowledge and skills you need to become a successful information technology manager.
Project Manager
Project managers are responsible for the planning, execution, and completion of projects. They work closely with project teams to ensure that projects are completed on time, within budget, and to the required quality standards. This course will provide you with the knowledge and skills you need to become a successful project manager.
Consultant
Consultants provide advice and expertise to businesses and organizations. They work closely with clients to identify problems and develop solutions. This course will provide you with the knowledge and skills you need to become a successful consultant.
Lawyer
Lawyers advise clients on legal matters and represent them in court. They must have a deep understanding of the law and be able to think critically and creatively to solve problems. This course will provide you with a solid foundation in the principles of law and will help you develop the skills you need to become a successful lawyer.
Doctor
Doctors diagnose and treat illnesses and injuries. They must have a deep understanding of the human body and be able to think critically and creatively to solve problems. This course will provide you with a solid foundation in the principles of medicine and will help you develop the skills you need to become a successful doctor.
Teacher
Teachers educate students in a variety of subjects. They must have a deep understanding of their subject matter and be able to communicate effectively with students. This course will provide you with a solid foundation in the principles of education and will help you develop the skills you need to become a successful teacher.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introduction to Innovation and Entrepreneurship.
This practical guide to building successful startups emphasizes the importance of iteration, validation, and customer feedback.
Provides an invaluable framework for understanding the challenges of innovation, particularly within well-established organizations facing the threat of disruption.
Explores the role of design thinking in driving innovation and creating successful businesses.
This classic book provides a framework for understanding the challenges and strategies involved in moving a product or service from early adopters to the mainstream market.
Provides a clear and concise framework for developing and evaluating effective business strategies.
Explores the characteristics and behaviors of successful innovators, providing insights into how to foster innovation within organizations.
Provides practical techniques and exercises to help individuals and organizations develop their creativity and innovation skills.
Emphasizes the importance of building a strong brand and differentiating your products or services in the marketplace.

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