Creating Innovative Business Models

This course is a part of Innovation and Entrepreneurship, a 4-course Professional Certificate series from edX.

This course was created to guide aspiring and active startup entrepreneurs and corporate innovators that feel...

Overwhelmed by the tasks of creating a new venture

Frustrated with finding the right team at the right time

Disappointed by the widespread failure of bringing good ideas to market

It’s common to desire...

Innovative approaches and tools to help create a startup company or corporate venture

Intelligence on what customers really want, and are willing to pay for

Insights on the big picture of crafting a startup company, and how the puzzle pieces fit together

This course will help you to...

Understand the theory and practice of value creation

Determine how to build the right team for your startup company or corporate venture

Avoid wasting time with startup ideas with limited commercial potential

Raise the right financial capital at the right time for the right purpose By the end of this course, you will be positioned to...

Effectively design value propositions that directly align with your target customers’ interests

Assemble and lead an well-comprised team to produce results that create value for your customers

Pursue big ideas that really matter to customers

Craft a financial model that minimizes risks and maximizing your success

What you'll learn

• The course provides an innovative model to create the value proposition, team strategy, market strategy, and financial strategy to:
• Effectively design value propositions that directly align with your target customers’ interests;
• Assemble and lead an well-comprised team to produce results that create value for your customers;
• Pursue big ideas that really matter to customers; and
• Craft a financial model that minimizes risks and maximizing your success.
• With these skills, you will be equipped to lead customer discovery and customer validation, understand business strategy and customer segmentation, create innovative products, enter new markets, design revenue models with predictable revenue stream, and achieve a sustainable competitive advantage.