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Coursera QA Team and Joe Haslam

Company culture changes in the shift from startup to scaleup – and it's vital to create and sustain a culture where everyone on the team understands the company's mission, values, strategy and objectives.

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Company culture changes in the shift from startup to scaleup – and it's vital to create and sustain a culture where everyone on the team understands the company's mission, values, strategy and objectives.

This course will help you get that crucial culture piece within your scaleup right. You'll discover the role the company founder and the company culture play in ensuring a successful transition from startup to scaleup, gain insights on building and fostering diverse teams, and understand the critical importance of implementing corporate governance structures that make sense for your company.

Culture can be your company's superpower, and with this course, you'll be able to build and maintain the company culture that will bolster your company from the startup phase through the scaleup phase – and beyond.

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What's inside

Syllabus

Culture
Culture scales - people don't. If you want people to behave the same way when the founder is in the room as when they are not, then you have to get the culture piece exactly right. In this module, we discuss the concept of culture from a scaleup perspective to understand its importance, and we begin to establish key practices for building and promoting company culture through periods of growth and transformation.
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Diversity
Diversity encompasses different backgrounds - nationality, age, gender - but it also includes bringing in people with different experiences and strengths. In this module, you´ll gather insights from succcesful companies who have built diversity into their culture and learn how you can build and foster diversity across global and international teams.
Corporate Governance
There´s no getting around it: as you begin to scale up, you need to have strong corporate governance. In this module, you´ll learn about advisory boards and other structures you need to ensure that you cover your bases in terms of compliance and general requirements.
Teams
This week, you'll explore how to scale up your team by hiring and retaining great people and building a "great team" - not a mystical great team, but a team that fits your needs and your objectives. You'll delve into the science behind great teams and gain key tips for making sure that employees are onboarded effectively into your scaleup.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches learners about the founding and scaling of companies and the role of culture in that process, which is relevant to founders of companies
Taught by experts who have the experience to guide learners through the journey of taking a company from startup to scaleup
Provides insights on how to ensure a smooth transition from a startup to a scaleup company
Examines how to build a diverse team workforce, which is recognized as core to a company's success
Covers corporate governance structures that are crucial for scaleup companies, which are recognized as important for regulatory compliance

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Building Culture in a Scale Up with these activities:
Read 'The Lean Startup'
Gain insights on building a successful business through customer feedback, iteration, and continuous improvement.
Show steps
  • Read the book thoroughly and take notes.
  • Identify key concepts and principles from the book.
  • Apply the learnings to your startup or scaleup journey.
Review business organizational structures
Review different types of organizational structures to better comprehend scaling up company operations and structures.
Browse courses on Organizational Structures
Show steps
  • List different business organizational structures and their key characteristics.
  • Explain advantages and disadvantages of each organizational structure.
Develop a company culture framework
Create a framework for fostering and maintaining a positive and supportive company culture during scale-up.
Browse courses on Organizational Culture
Show steps
  • Research and identify key elements of a strong company culture.
  • Gather input and perspectives from colleagues and team members.
  • Develop a set of policies and guidelines to promote the desired culture.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Build a startup simulation model
Gain hands-on experience with startup growth and financial modeling to enhance understanding of scaling up a business.
Browse courses on Business Modeling
Show steps
  • Identify a startup business model to use.
  • Use online tutorials to develop a financial model for the startup.
  • Forecast key financial metrics and analyze startup growth scenarios.
Participate in a team culture workshop
Engage in a collaborative workshop to assess and enhance team culture, dynamics, and communication during scale-up.
Browse courses on Team Building
Show steps
  • Identify and invite team members to the workshop.
  • Set clear goals and objectives for the workshop.
  • Facilitate discussions and activities to explore team culture and dynamics.
Create a diversity and inclusion plan
Develop a proactive plan to enhance diversity and inclusion in your workplace, fostering a more equitable and welcoming environment.
Browse courses on Workplace Diversity
Show steps
  • Conduct a diversity and inclusion assessment.
  • Establish goals and objectives for your diversity and inclusion plan.
  • Identify and implement strategies to attract and retain a diverse workforce.
Attend a corporate governance seminar
Gain knowledge on corporate governance best practices and legal requirements to ensure ethical and sustainable decision-making.
Browse courses on Business Ethics
Show steps
  • Identify and register for a relevant corporate governance seminar.
  • Attend the seminar and actively participate in discussions.
  • Network with other attendees and industry experts.
Mentor a junior entrepreneur
Share your knowledge and experiences to guide and support aspiring entrepreneurs in their startups or scaleups.
Browse courses on Mentoring
Show steps
  • Identify a mentoring opportunity or platform.
  • Meet with the mentee regularly to provide guidance, feedback, and encouragement.
  • Encourage the mentee to reflect on their progress and set goals.

Career center

Learners who complete Building Culture in a Scale Up will develop knowledge and skills that may be useful to these careers:
Chief Culture Officer
Chief Culture Officers are responsible for creating and maintaining a positive and productive work environment that aligns with the company's values and goals. The course, Building Culture in a Scale Up, can provide valuable insights into how to build and foster a strong company culture during periods of rapid growth and transformation. By understanding the role that culture plays in ensuring a successful transition from startup to scaleup, learners can gain the skills and knowledge necessary to excel in this role.
Chief Diversity Officer
Chief Diversity Officers are responsible for developing and implementing diversity and inclusion initiatives within an organization. The course, Building Culture in a Scale Up, can help learners gain insights from successful companies who have built diversity into their culture. By understanding the importance of diversity and how to build and foster diverse teams, learners can develop the skills and knowledge necessary to succeed in this role.
Corporate Governance Officer
Corporate Governance Officers are responsible for ensuring that a company's corporate governance practices are in compliance with all applicable laws and regulations. The course, Building Culture in a Scale Up, can provide learners with a strong foundation in corporate governance, including the role of advisory boards and other structures. By understanding the importance of strong corporate governance, learners can develop the skills and knowledge necessary to succeed in this role.
Organizational Development Manager
Organizational Development Managers are responsible for developing and implementing programs and initiatives that promote and enhance organizational culture and effectiveness. The course, Building Culture in a Scale Up, can help learners develop the skills and knowledge necessary to succeed in this role by providing insights into the role of company culture, how to build and foster diversity, and the importance of corporate governance.
Diversity and Inclusion Manager
Diversity and Inclusion Managers are responsible for developing and implementing diversity and inclusion initiatives within an organization. The course, Building Culture in a Scale Up, can help learners gain insights from successful companies who have built diversity into their culture. By understanding the importance of diversity and how to build and foster diverse teams, learners can develop the skills and knowledge necessary to succeed in this role.
Culture Specialist
Culture Specialists are responsible for developing and implementing programs and initiatives that promote and enhance company culture. The course, Building Culture in a Scale Up, can help learners develop the skills and knowledge necessary to succeed in this role by providing insights into the role of company culture, how to build and foster diversity, and the importance of corporate governance.
People Operations Manager
People Operations Managers are responsible for developing and implementing programs and initiatives that promote and enhance employee engagement and productivity. The course, Building Culture in a Scale Up, can help learners develop the skills and knowledge necessary to succeed in this role by providing insights into the role of company culture, how to build and foster diversity, and the importance of corporate governance.
Talent Manager
Talent Managers are responsible for attracting, developing, and retaining top talent within an organization. The course, Building Culture in a Scale Up, can help learners develop the skills and knowledge necessary to succeed in this role by providing insights into the role of company culture, how to build and foster diversity, and the importance of corporate governance.
Human Resources Manager
Human Resources Managers are responsible for overseeing all aspects of human resources within an organization. The course, Building Culture in a Scale Up, can help learners develop the skills and knowledge necessary to succeed in this role by providing insights into the role of company culture, how to build and foster diversity, and the importance of corporate governance.
Company Culture Consultant
Company Culture Consultants help organizations develop and implement strategies to improve their company culture. The course, Building Culture in a Scale Up, can help learners develop the skills and knowledge necessary to succeed in this role by providing insights into the role of company culture, how to build and foster diversity, and the importance of corporate governance.
Chief Executive Officer
Chief Executive Officers are responsible for the overall leadership and management of an organization. The course, Building Culture in a Scale Up, can provide CEOs with valuable insights into how to build and maintain a positive and productive work environment that aligns with the company's values and goals. By understanding the role that culture plays in ensuring a successful transition from startup to scaleup, CEOs can gain the skills and knowledge necessary to excel in their role.
Organizational Psychologist
Organizational Psychologists help organizations understand and improve their workplace culture. The course, Building Culture in a Scale Up, can help organizational psychologists develop the skills and knowledge necessary to succeed in this role by providing insights into the role of company culture, how to build and foster diversity, and the importance of corporate governance.
Management Consultant
Management Consultants help organizations improve their performance and achieve their goals. The course, Building Culture in a Scale Up, can help management consultants develop the skills and knowledge necessary to succeed in this role by providing insights into the role of company culture, how to build and foster diversity, and the importance of corporate governance.
Small Business Owner
Small business owners start and run their own businesses. The course, Building Culture in a Scale Up, can provide small business owners with valuable insights into how to build and maintain a positive and productive work environment that aligns with the company's values and goals. By understanding the role that culture plays in ensuring a successful transition from startup to scaleup, small business owners can gain the skills and knowledge necessary to excel in their role.
Entrepreneur
Entrepreneurs start and run their own businesses. The course, Building Culture in a Scale Up, can provide entrepreneurs with valuable insights into how to build and maintain a positive and productive work environment that aligns with the company's values and goals. By understanding the role that culture plays in ensuring a successful transition from startup to scaleup, entrepreneurs can gain the skills and knowledge necessary to excel in their role.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Building Culture in a Scale Up.
This well-known bestseller book provides insights into cultural differences that may impact company culture. It can provide additional context to the course's discussions of building culture across global teams.
Offers a blend of research, case studies, and practical tactics. It can supplement the course's content on building a strong and effective company culture.
This popular management book explores the characteristics of successful companies. It can provide valuable insights for scaleups looking to build a sustainable culture.
Provides a comprehensive overview of the benefits of diversity in the workplace. It supports the course's emphasis on building diverse teams and can provide additional research-based evidence.
Provides practical guidance on creating an inclusive workplace culture. It can complement the course's content on fostering diversity and building a welcoming environment for all employees.
Provides a practical approach to customer acquisition for startups. It can be useful for scaleups looking to refine their marketing and sales strategies.

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