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Eric Ries
Lean Startup is a new, field-tested philosophy that provides you with a toolset to minimize failure and increase your chances of success. Learn why hundreds of companies, from financial services companies like Wealthfront to social companies like IMVU to large corporations such as Intuit, are using this revolutionary technique.
Read more
Lean Startup is a new, field-tested philosophy that provides you with a toolset to minimize failure and increase your chances of success. Learn why hundreds of companies, from financial services companies like Wealthfront to social companies like IMVU to large corporations such as Intuit, are using this revolutionary technique.
Read more
Lean Startup is a new, field-tested philosophy that provides you with a toolset to minimize failure and increase your chances of success. Learn why hundreds of companies, from financial services companies like Wealthfront to social companies like IMVU to large corporations such as Intuit, are using this revolutionary technique.
But what is Lean Startup, or more importantly, how do I implement Lean principles into my own company? Well, to answer that question, we've brought in the Godfather of Lean Startup himself, Eric Ries. Not only has he written the book on "The Lean Startup," but he has also now created THE course on Lean Startup.
Eric brought in all of the leaders in the movement to talk to you about what lean startup is and how to implement it into your company. This course is the real deal - it's the most content you'll ever get on the Lean Startup in one place. More importantly, it is curated - Eric has personally taken the most important aspects of Lean Startup and condensed it into a single course. And then he added a few dozen case studies of it by including bonus material from the definitive conferences on the subject.
Register for this course and see more details by visiting:
OpenCourser.com/course/smrhyu/the
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What's inside
Learning objectives
- The basic principles of lean startup methodology
- How to create a system of "innovation accounting" within your company so that everyone is building products that meets customers needs
- The easiest and fastest ways to build minimum viable products so you can get your product launched as quickly as possible
- Tactics for experimenting with landing pages, a/b tests, mvps on real customers
- What "the 3 a's" are and how to make sure all of the metrics you look at are actionable, accessible and auditable
- And much more...
- The basic principles of lean startup methodology
- How to create a system of "innovation accounting" within your company so that everyone is building products that meets customers needs
- The easiest and fastest ways to build minimum viable products so you can get your product launched as quickly as possible
- Tactics for experimenting with landing pages, a/b tests, mvps on real customers
- What "the 3 a's" are and how to make sure all of the metrics you look at are actionable, accessible and auditable
- And much more...
Syllabus
Lean Startup SXSW Promo
The Lean Startup
Introduction to Lean Startup
Innovation Accounting for Startups (The 3 A's)
Read more
Syllabus
Lean Startup SXSW Promo
The Lean Startup
Introduction to Lean Startup
Innovation Accounting for Startups (The 3 A's)
Read more
Creating Experiments to Test Hypotheses
Lean User Experience
The Art of the Pivot
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Taught by Eric Ries, who is widely recognized for their work in developing the Lean Startup methodology
Features contributions from leaders in the Lean Startup movement, providing diverse perspectives and insights
Geared towards individuals seeking to implement Lean Startup principles within their organizations
Provides practical guidance and tactics for building and testing minimum viable products
Emphasizes the importance of innovation accounting and metrics that drive decision-making
May require prior understanding of Agile methodologies to fully grasp some concepts
Save this course
Save The Lean Startup to your list so you can find it easily later:
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Reviews summary
Real-world entrepreneur stories
According to students, this course covers real-world entrepreneurial stories and includes hands-on exercises, however, some students note that the slides are not downloadable.
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in The Lean Startup with these
activities:
Read Eric Ries' 'The Lean Startup'
Show steps
Familiarize yourself with the core concepts of the Lean Startup methodology as laid out in the foundational book
View
The Lean Startup: How Today's Entrepreneurs Use...
on Amazon
Show steps
Find a mentor who can guide you through the Lean Startup process
Show steps
Having a mentor will allow you to draw on their knowledge and expertise throughout this course and beyond
Show steps
-
Identify potential mentors in your network
-
Reach out to potential mentors and ask for their guidance
Develop a business model canvas
Show steps
The business model canvas is a valuable tool to map out and visualize your business model, and this activity will let you test your understanding
Browse courses on
Business Model Canvas
Show steps
-
Identify the key components of your business model
-
Fill out each section of the canvas
-
Refine your business model
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice calculating innovation accounting metrics
Show steps
Building competence in this area will allow you to effectively determine the return on your product
Show steps
-
Review the different innovation accounting metrics
-
Find sample data or create your own
-
Calculate the metrics using the sample data
-
Analyze the results
Follow a tutorial on user experience design
Show steps
Supplement the course content with a tutorial to gain additional insights into an important aspect of the lean startup approach
Browse courses on
User Experience Design
Show steps
-
Find a tutorial that covers the basics of user experience design
-
Follow the steps in the tutorial to learn about different design principles
-
Apply what you've learned to improve the user experience of your MVP
Build a minimum viable product (MVP)
Show steps
Create a very basic version of your product, this will allow you to test your ideas and collect feedback quickly
Browse courses on
Minimum Viable Product
Show steps
-
Identify the core features of your product
-
Build a prototype of your product
-
Test your product with potential customers
-
Refine your product based on feedback
-
Release your product to the public
Attend a lean startup meetup
Show steps
This environment and activity will expose you to other entrepreneurs and individuals in the field who share your interest in lean startup
Show steps
-
Find a lean startup meetup in your area
-
Attend the meetup and introduce yourself to others
-
Share your experiences and learn from others
Experiment with A/B testing
Show steps
Build practical hands-on ability in experimentation - a vital part of the lean startup methodology
Browse courses on
A/B Testing
Show steps
-
Identify a variable to test
-
Create two versions of your landing page
-
Run your experiment
-
Analyze your results
Read Eric Ries' 'The Lean Startup'
Show steps
Familiarize yourself with the core concepts of the Lean Startup methodology as laid out in the foundational book
View
The Lean Startup: How Today's Entrepreneurs Use...
on Amazon
Show steps
Show steps
Show steps
Find a mentor who can guide you through the Lean Startup process
Show steps
Having a mentor will allow you to draw on their knowledge and expertise throughout this course and beyond
Show steps
Show steps
Show steps
- Identify potential mentors in your network
- Reach out to potential mentors and ask for their guidance
Develop a business model canvas
Show steps
The business model canvas is a valuable tool to map out and visualize your business model, and this activity will let you test your understanding
Browse courses on
Business Model Canvas
Show steps
Show steps
Show steps
- Identify the key components of your business model
- Fill out each section of the canvas
- Refine your business model
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice calculating innovation accounting metrics
Show steps
Building competence in this area will allow you to effectively determine the return on your product
Show steps
Show steps
Show steps
- Review the different innovation accounting metrics
- Find sample data or create your own
- Calculate the metrics using the sample data
- Analyze the results
Follow a tutorial on user experience design
Show steps
Supplement the course content with a tutorial to gain additional insights into an important aspect of the lean startup approach
Browse courses on
User Experience Design
Show steps
Show steps
Show steps
- Find a tutorial that covers the basics of user experience design
- Follow the steps in the tutorial to learn about different design principles
- Apply what you've learned to improve the user experience of your MVP
Build a minimum viable product (MVP)
Show steps
Create a very basic version of your product, this will allow you to test your ideas and collect feedback quickly
Browse courses on
Minimum Viable Product
Show steps
Show steps
Show steps
- Identify the core features of your product
- Build a prototype of your product
- Test your product with potential customers
- Refine your product based on feedback
- Release your product to the public
Attend a lean startup meetup
Show steps
This environment and activity will expose you to other entrepreneurs and individuals in the field who share your interest in lean startup
Show steps
Show steps
Show steps
- Find a lean startup meetup in your area
- Attend the meetup and introduce yourself to others
- Share your experiences and learn from others
Experiment with A/B testing
Show steps
Build practical hands-on ability in experimentation - a vital part of the lean startup methodology
Browse courses on
A/B Testing
Show steps
Show steps
Show steps
- Identify a variable to test
- Create two versions of your landing page
- Run your experiment
- Analyze your results
Career center
Learners who complete The Lean Startup will develop knowledge and skills
that may be useful to these careers:
Founder
Founder
As a founder, you will be responsible for the development and launch of your new product or service. The Lean Startup course will teach you the skills you need to be successful in this role, including how to create a system of innovation accounting, how to build minimum viable products, and how to experiment with landing pages and A/B tests.
Entrepreneur
Entrepreneur
Entrepreneurs are responsible for starting and growing their own businesses. The Lean Startup course will teach you the skills you need to be successful in this role, including how to create a system of innovation accounting, how to build minimum viable products, and how to experiment with landing pages and A/B tests.
Product Manager
Product Manager
Product managers are responsible for the development of new products and services, as well as the ongoing management and improvement of existing products. The Lean Startup course will help you develop the skills you need to be successful in this role, including how to create a system of innovation accounting, how to build minimum viable products, and how to experiment with landing pages and A/B tests. You will also learn how to create a system of innovation accounting, which will help you track the progress of your development efforts.
Growth Hacker
Growth Hacker
Growth hackers are responsible for identifying and implementing strategies to grow a company's user base and revenue. The Lean Startup course will teach you the skills you need to be successful in this role, including how to create a system of innovation accounting, how to build minimum viable products, and how to experiment with landing pages and A/B tests. You will also learn how to create a system of innovation accounting, which will help you track the progress of your growth hacking initiatives.
UX Designer
UX Designer
UX designers are responsible for the user experience of websites and applications. The Lean Startup course will help you learn the skills you need to be successful in this role, including how to create a system of innovation accounting, how to build minimum viable products, and how to experiment with landing pages and A/B tests. You will also learn how to create a system of innovation accounting, which will help you track the progress of your UX design projects.
Software Engineer
Software Engineer
Software engineers design, develop, and maintain software systems. The Lean Startup course will help you learn the skills you need to be successful in this role, including how to create a system of innovation accounting, how to build minimum viable products, and how to experiment with landing pages and A/B tests. You will also learn how to create a system of innovation accounting, which will help you track the progress of your software development projects.
Marketing Specialist
Marketing Specialist
Marketing specialists typically lead teams within the marketing department including marketing and advertising specialists, market research analysts, and marketing communications specialists. They may also have oversight over the creative team who develop marketing campaigns. As a marketing specialist, you will use Lean Startup's teachings on innovation accounting to track the results of your marketing initiatives, optimize campaigns, and ensure they are meeting goals. Lean Startup will teach you how to build minimum viable products, enabling you to get your new marketing products and services to market quickly.
Marketing Manager
Marketing Manager
Marketing managers typically lead teams within the marketing department including marketing and advertising specialists, market research analysts, and marketing communications specialists. They may also have oversight over the creative team who develop marketing campaigns. As a marketing manager, you will use Lean Startup's teachings on innovation accounting to track the results of your marketing initiatives, optimize campaigns, and ensure they are meeting goals. Lean Startup will teach you how to build minimum viable products, enabling you to get your new marketing products and services to market quickly.
Business Development Manager
Business Development Manager
Business development managers are responsible for identifying and developing new business opportunities. The Lean Startup course will teach you the skills you need to be successful in this role, including how to create a system of innovation accounting, how to build minimum viable products, and how to experiment with landing pages and A/B tests. You will also learn how to create a system of innovation accounting, which will help you track the progress of your business development initiatives.
Data Analyst
Data Analyst
Data analysts collect, analyze, and interpret data to help businesses make better decisions. The Lean Startup course will help you learn the skills you need to be successful in this role, including how to create a system of innovation accounting, how to build minimum viable products, and how to experiment with landing pages and A/B tests. You will also learn how to create a system of innovation accounting, which will help you track the progress of your data analysis projects.
Consultant
Consultant
As a consultant, you will help businesses improve their operations and performance. The Lean Startup course will teach you the skills you need to be successful in this role, including how to create a system of innovation accounting, how to build minimum viable products, and how to experiment with landing pages and A/B tests. You will also learn how to create a system of innovation accounting, which will help you track the progress of your consulting projects.
Executive
Executive
Executives are responsible for the overall management and direction of their organizations. The Lean Startup course will teach you the skills you need to be successful in this role, including how to create a system of innovation accounting, how to build minimum viable products, and how to experiment with landing pages and A/B tests. You will also learn how to create a system of innovation accounting, which will help you track the progress of your organization.
Researcher
Researcher
Researchers are responsible for conducting research and development in their field of expertise. The Lean Startup course will give you the foundation to build a successful career in research and innovation through its lessons on creating a system of innovation accounting, building minimum viable products, and experimenting with landing pages and A/B tests. You will also learn how to create a system of innovation accounting, which will help you track the progress of your research.
Investor
Investor
Investors provide funding for businesses and startups. The Lean Startup course will teach you the skills you need to be successful in this role, including how to create a system of innovation accounting, how to build minimum viable products, and how to experiment with landing pages and A/B tests. You will also learn how to create a system of innovation accounting, which will help you track the progress of your investments.
Professor
Professor
The Lean Startup course can help you to become a more effective professor by teaching you how to create a system of innovation accounting, how to build minimum viable products, and how to experiment with landing pages and A/B tests. You will also learn how to create a system of innovation accounting, which will help you track the progress of your teaching efforts.
For more career information including salaries, visit:
OpenCourser.com/course/smrhyu/the
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
The Lean Startup.
This is the seminal book on Lean Startup, and it is essential reading for anyone who wants to learn more about the methodology. Ries provides a clear and concise explanation of the key principles of Lean Startup, and he offers practical advice on how to implement them in your own company.
This classic book provides a framework for understanding why large companies often fail to innovate. Christensen argues that large companies are often too focused on protecting their existing businesses, and they are therefore reluctant to invest in new technologies that could disrupt their core business models.
Save
Provides a simple and practical framework for developing good strategies. Rumelt argues that good strategies are clear, focused, and aligned with the company's core competencies. He also provides advice on how to avoid common pitfalls in strategy development.
Collection of essays by Ben Horowitz, a successful entrepreneur and venture capitalist. Horowitz provides candid and often humorous advice on the challenges of building and running a successful startup.
Provides a contrarian view on innovation. Thiel argues that successful companies are built by creating new markets, rather than by competing in existing markets. He also provides advice on how to find and develop new markets.
Provides a practical guide to Lean Six Sigma, a quality improvement methodology that can be used to improve the efficiency and effectiveness of any process. Lean Six Sigma valuable tool for startups, as it can help them to identify and eliminate waste in their processes.
Provides a framework for understanding the design of business models. Martin argues that businesses are systems, and that they should be designed in a way that is consistent with their goals and objectives. He also provides advice on how to identify and develop successful business models.
Provides a practical guide to developing value propositions. Osterwalder and Pigneur argue that a value proposition statement that describes the value that a product or service provides to its customers. They also provide advice on how to develop and test value propositions.
Provides a practical guide to developing business models. Osterwalder and his co-authors provide a simple and easy-to-use framework for describing and analyzing business models. They also provide advice on how to develop and test business models.
Provides a practical guide to innovation. Kelley and Littman argue that innovation creative process that can be learned and improved upon. They also provide advice on how to create a culture of innovation in your organization.
Provides a practical guide to developing lean products. Olsen argues that lean products are built with a minimum of waste and that they are constantly tested and improved. He also provides advice on how to build a lean product development process.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/smrhyu/the
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Effort
2.5 total hours
Via
Udemy
Instructor
Eric Ries
Language
English
Good to know
Taught by Eric Ries, who is widely recognized for their work in developing the Lean Startup methodology
Features contributions from leaders in the Lean Startup movement, providing diverse perspectives and insights
Geared towards individuals seeking to implement Lean Startup principles within their organizations
Provides practical guidance and tactics for building and testing minimum viable products
Emphasizes the importance of innovation accounting and metrics that drive decision-making
May require prior understanding of Agile methodologies to fully grasp some concepts
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