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Mike Connor

This course will help you quickly establish a company-wide understanding and framework for defining a successful digital transformation program.

Define a Phased Digital Transformation Program That Will Establish Your Company as a Digital Leader

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This course will help you quickly establish a company-wide understanding and framework for defining a successful digital transformation program.

Define a Phased Digital Transformation Program That Will Establish Your Company as a Digital Leader

  1. Learn what successful digital transformation requires

  2. Learn to avoid pitfalls that cause 70% of transformation efforts to fail and

  3. Learn how to define a phased program that aligns your company for success

This course helps you understand, communicate and build the consensus required to implement a successful digital transformation program.

It is designed to provide you the insight you need to help your company understand and support the development of an integrated and phased approach to digital transformation. It provides a framework that helps you continually build the competencies, capabilities and momentum required to establish and sustain your company as a digital leader.

The course includes 12 lectures, discussion guides and work books that help you organize and execute quickly and effectively.

The Course includes:

  1. An Overview of Successful Digital Transformation

  2. Phase One – Introduction

  3. Phase Two - Team Development

  4. Phase Three – Discovery

  5. Phase Four - Vision and Strategy

  6. Phase Five – Identification of key initiatives and priorities

  7. Phase Six – Engagement with customers, employees, and partners

  8. Phase Seven – Development of product, marketing and operational initiatives

  9. Phase Eight - Transformation – Defining and implementing the programs required to establish the competencies of digital culture and leadership throughout your organization.

This course will help you quickly establish a company-wide vision and framework for developing and implementing a winning digital transformation program that establishes your company as a digital leader.

Enroll now

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What's inside

Learning objectives

  • Understand what digital business transformation is.
  • Define the phases and activities of a digital transformation effort
  • Build a common vision and plan for their transformation effort
  • Identify and proactively manage the program to avoid the common pitfalls that derail transformation efforts
  • Build consensus and support for a successful transformation program with key stakeholders

Syllabus

Course Overview

Provides students with a framework for developing a successful digital transformation program

Help them develop a shared vision for creating a successful digital transformation program

As a result of the course, participants will be able to:

  • Align the organization for success
  • Understand, communicate, and support the core principals required to develop a successful digital transformation effort
  • Facilitate executive and departmental discussion
  • Conduct an assessment of the organization's current transformation plans
  • Develop and initial strategy, priorities, and roadmap for the transformation program
Read more
Digital Transformation Phases

Understand digital transformation goals and what is required to make it successful

Team will be able to discuss

• Digital transformation's goals

• Keys to success

• Digital transformation phases

Transformation Program Introduction - Quiz

Understand the introduction phase and why it's so critical to success

Team will be able to discuss

• Goal of the introduction phase

• Introduction phase audiences

• Key to success

Intro Phase - Quiz

Understand the team development phase and what it takes to make it successful

Team will be able to discuss

• Goal of the team development phase

• Team leader qualifications

• Requirements for success

Team Development Phase - Quiz

Understand the Discovery Phase and what it takes to make it successful

Team will be able to discuss

• Goal of the Discovery Phase

• Customer and ecosystem discovery

• Internal SWOT analysis

Discovery Phase - Quiz

Understand the Vision and Strategy Phase and what it takes to make it successful

Team will be able to discuss

• Goal of the Vision and Strategy Phase

• What is required to make it successful

Vision & Strategy Phase - Quiz

Understand the Identification Phase and what it takes to make it successful

Team will be able to discuss

• Goal of the Identification Phase

• Assessing market opportunities

• Requirements for success

Identification Phase - Quiz

Understand the Engagement Phase and what it takes to make it successful

Team will be able to discuss

• Goal of the Engagement Phase

• Who is involved

• Primary deliverables

Engagement Phase - Quiz

Understand the Development Phase and what it takes to make it successful

Team will be able to discuss

• Goal of the Development Phase

• The focus of this phase

• What are the primary outcomes

Development Phase - Quiz
Transformation Phase - Quiz

Understand the Transformation Phase and what it takes to make it successful

Team will be able to discuss

• Goal of the Transformation Phase

• What is required to make it successful

• Why this phase is one of the most critical

Summarize what they have learned and apply it
This section summarizes key points from the courses lessons
Summary - Quiz

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Gets you up to speed quickly with digital business transformation
Provides a framework for developing a successful digital transformation program
Taught by recognized expert Mike Connor
Suitable for learners with a basic understanding of business
Suitable for learners with experience in project management
Helps you identify and avoid common pitfalls in digital transformation

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Reviews summary

Digital transformation roadmap planning

Learners say this course provides a solid overview of what digital transformation entails and the steps to execute it. It covers lectures on developing a vision and strategy, building a roadmap, and engaging stakeholders. The quizzes at the end of sections help reinforce key concepts. The course emphasizes the importance of a holistic approach and highlights the challenges and benefits of digital transformation. While some learners found the pace fast and the background music distracting, others appreciated the concise delivery and the actionable insights provided.
Provides practical advice and tips on how to plan and execute a digital transformation strategy.
"The course emphasizes the importance of a holistic approach and highlights the challenges and benefits of digital transformation."
"While some learners found the pace fast and the background music distracting, others appreciated the concise delivery and the actionable insights provided."
Outlines the key phases of digital transformation, from vision and strategy to implementation and optimization.
"Learners say this course provides a solid overview of what digital transformation entails and the steps to execute it."
"It covers lectures on developing a vision and strategy, building a roadmap, and engaging stakeholders."
The constant background music can be distracting for some learners.
"While some learners found the pace fast and the background music distracting, others appreciated the concise delivery and the actionable insights provided."
Covers a lot of material in a short amount of time, which can be overwhelming for some learners.
"While some learners found the pace fast and the background music distracting, others appreciated the concise delivery and the actionable insights provided."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Defining a Digital Transformation Roadmap with these activities:
Read 'The Digital Transformation Playbook' by David Rogers
Supplement your course knowledge with insights from a leading expert in digital transformation. This book provides a comprehensive guide to developing and executing successful transformation strategies.
Show steps
  • Purchase or borrow the book
  • Read the book thoroughly and take notes
  • Identify key concepts that align with the course material
Review basic project management concepts
Strengthen your foundation by reviewing key principles of project management, which are essential for successfully executing digital transformation initiatives.
Browse courses on Project Management
Show steps
  • Review lecture notes or online resources on project management
  • Take practice quizzes or complete exercises to test your understanding
Join or form a study group to discuss course concepts and exchange insights
Engage in collaborative learning by joining a study group to discuss course materials, share perspectives, and challenge each other's understanding.
Show steps
  • Find or create a study group with other students enrolled in the course
  • Set regular meeting times to discuss assigned readings, case studies, or lecture content
  • Take turns leading discussions and presenting different perspectives
Four other activities
Expand to see all activities and additional details
Show all seven activities
Practice key concepts through online exercises
Engage in interactive exercises to reinforce understanding of key digital transformation concepts and frameworks.
Show steps
  • Identify key concepts and frameworks covered in the course
  • Seek out online exercises or platforms that align with these concepts
  • Complete exercises regularly to test your comprehension and build proficiency
Write a blog or article summarizing key takeaways from the course
Reinforce your understanding and share your learnings by creating written content that summarizes the key concepts and frameworks covered in the course.
Show steps
  • Identify the most important concepts and frameworks covered in the course
  • Research and gather additional information to support your writing
  • Organize your content into a logical and engaging narrative
  • Share your blog or article on relevant platforms to reach a wider audience
Develop a digital transformation plan for a hypothetical organization
Apply the principles and frameworks learned in the course to create a comprehensive plan for driving digital transformation in a real-world context.
Show steps
  • Research and select a hypothetical organization
  • Conduct an assessment of the organization's current digital capabilities and challenges
  • Develop a phased transformation plan that aligns with the organization's goals, resources, and culture
  • Define key metrics to track progress and measure success
Volunteer at a local organization to gain practical experience in digital transformation
Enhance your learning by applying your knowledge in a practical setting. Volunteering at an organization undergoing digital transformation provides real-world insights and hands-on experience.
Show steps
  • Research local organizations involved in digital transformation
  • Contact the organization and inquire about volunteer opportunities
  • Contribute your skills and knowledge to support their digital transformation initiatives

Career center

Learners who complete Defining a Digital Transformation Roadmap will develop knowledge and skills that may be useful to these careers:
Digital Transformation Manager
Digital Transformation Managers are responsible for leading and managing the digital transformation of their organizations. Their duties may include developing and executing digital transformation strategies, overseeing the implementation of new technologies, and managing the change management process. This course can help Digital Transformation Managers to develop the skills and knowledge they need to be successful in their roles. The course provides a framework for developing a successful digital transformation program and helps participants understand the key phases and activities involved in a digital transformation effort.
Chief Digital Officer
Chief Digital Officers (CDOs) are responsible for leading the digital transformation of their organizations. Their duties may include developing and executing digital transformation strategies, overseeing the implementation of new technologies, and managing the change management process. This course can help CDOs to develop the skills and knowledge they need to be successful in their roles. The course provides a framework for developing a successful digital transformation program and helps participants understand the key phases and activities involved in a digital transformation effort.
Digital Transformation Consultant
Digital Transformation Consultants help organizations to develop and implement digital transformation strategies. Their duties may include assessing an organization's current digital maturity, developing a roadmap for digital transformation, and helping the organization to implement new technologies. This course can help Digital Transformation Consultants to develop the skills and knowledge they need to be successful in their roles. The course provides a framework for developing a successful digital transformation program and helps participants understand the key phases and activities involved in a digital transformation effort.
Digital Marketing Manager
Digital Marketing Managers are responsible for developing and executing digital marketing campaigns. Their duties may include developing digital marketing strategies, managing social media, and running email marketing campaigns. This course may be useful for Digital Marketing Managers who are looking to develop their understanding of digital transformation and how it can be used to improve their marketing efforts.
Product Manager
Product Managers are responsible for developing and managing products. Their duties may include conducting market research, developing product roadmaps, and working with engineers to develop new products. This course may be useful for Product Managers who are looking to develop their understanding of digital transformation and how it can be used to improve their product development process.
Business Analyst
Business Analysts are responsible for analyzing business processes and developing solutions to improve them. Their duties may include gathering requirements, developing process maps, and working with stakeholders to implement new solutions. This course may be useful for Business Analysts who are looking to develop their understanding of digital transformation and how it can be used to improve their business analysis process.
IT Manager
IT Managers are responsible for managing the IT infrastructure of their organizations. Their duties may include managing servers, networks, and databases. This course may be useful for IT Managers who are looking to develop their understanding of digital transformation and how it can be used to improve their IT infrastructure.
Operations Manager
Operations Managers are responsible for managing the day-to-day operations of their organizations. Their duties may include managing budgets, hiring and firing employees, and overseeing production. This course may be useful for Operations Managers who are looking to develop their understanding of digital transformation and how it can be used to improve their operations.
Change Manager
Change Managers are responsible for helping organizations to manage change. Their duties may include developing change management plans, communicating change to stakeholders, and supporting employees through the change process. This course may be useful for Change Managers who are looking to develop their understanding of digital transformation and how it can be used to improve their change management process.
CIO
CIOs are responsible for leading the IT function of their organizations. Their duties may include developing and executing IT strategies, managing IT budgets, and overseeing IT projects. This course may be useful for CIOs who are looking to develop their understanding of digital transformation and how it can be used to improve their IT function.
Project Manager
Project Managers are responsible for planning, executing, and closing projects. Their duties may include developing project plans, managing project budgets, and coordinating with stakeholders. This course may be useful for Project Managers who are looking to develop their understanding of digital transformation and how it can be used to improve their project management process.
UX Designer
UX Designers are responsible for designing the user experience of websites and applications. Their duties may include conducting user research, developing user personas, and creating wireframes and prototypes. This course may be useful for UX Designers who are looking to develop their understanding of digital transformation and how it can be used to improve their UX design process.
Web Developer
Web Developers are responsible for designing, developing, and maintaining websites. Their duties may include developing website layouts, writing website code, and testing website applications. This course may be useful for Web Developers who are looking to develop their understanding of digital transformation and how it can be used to improve their web development process.
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data. Their duties may include developing data analysis plans, running data analysis reports, and presenting data analysis results to stakeholders. This course may be useful for Data Analysts who are looking to develop their understanding of digital transformation and how it can be used to improve their data analysis process.
Software Engineer
Software Engineers are responsible for designing, developing, and testing software applications. Their duties may include developing software requirements, writing software code, and testing software applications. This course may be useful for Software Engineers who are looking to develop their understanding of digital transformation and how it can be used to improve their software development process.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Defining a Digital Transformation Roadmap.
Explores the challenges that large organizations face when they try to innovate. It valuable read for anyone who is involved in digital transformation, as it provides insights into how to overcome the obstacles that can prevent organizations from successfully adopting new technologies.
Introduces the concept of exponential organizations, which are organizations that are able to grow rapidly and sustainably. It valuable resource for anyone who is looking to understand how to build a successful digital business.
Provides a practical guide to building a successful startup. It valuable resource for anyone who is looking to launch a new digital business or product.
Explores the impact of the fourth industrial revolution on businesses and society. It valuable read for anyone who is interested in understanding the future of digital transformation.
Provides a practical guide to developing and implementing a successful digital transformation strategy. It valuable resource for anyone who is looking to lead their organization through a digital transformation.
Provides a comprehensive overview of digital marketing. It valuable resource for anyone who is looking to learn more about how to market their business online.
Provides a practical guide to digital marketing. It valuable resource for anyone who is looking to learn more about how to market their business online.
Provides a comprehensive overview of social media marketing. It valuable resource for anyone who is looking to learn more about how to use social media to market their business.
Provides a comprehensive overview of content marketing. It valuable resource for anyone who is looking to learn more about how to create and distribute content that will attract and engage customers.

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