Relationship Marketing Strategy for Financial Services
Marketing now is less about the Product or Service and more about the value it creates for the Customers. Ergo, it is imperative for Financial Services’ professionals to move from transaction management to relationship management and create meaningful relationships with the sole objective of enhancing customer value.
Relationship marketing is a long-term marketing strategy, for building personalized relationships with customers. The aim is to achieve customer loyalty and trust by providing an improved financial experience based on a complete understanding of the customer.
This course deals with creating and nurturing relationship marketing strategies in the financial services industry, to foster enhanced customer engagement and add more value to the relationship. The course aims to create a mindset of an “open and nurturing relationship”.
What you'll learn
- The meaning and significance of Relationship Marketing
- Adding value to the relationship through Customer Journey, Moments of Truth & Customer Value Proposition
- Creating and leveraging a positive relationship
- Effective Relationship Marketing Strategy for achieving the desired Customer Lifetime Value
- Why do Customers leave? Managing the negative relationship
- Significance of Loyalty & Trust for a sustainable customer relationship
- Rekindling the lost relationship and implementing a Customer Reactivation Strategy
- Best Practices in Relationship Marketing
- Service Excellence via Relationship Marketing
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Rating | Not enough ratings |
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Length | 6 weeks |
Effort | 6 weeks, 1–3 hours per week |
Starts | On Demand (Start anytime) |
Cost | $79 |
From | State Bank of India via edX |
Instructors | Mukti Prakash Behera, Bindu K Nambiar, Hari S Iyer, Dr. Bindu K Nambiar, Dr. Bindu K. Nambiar |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business & Management |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Relationship Marketing Account Executive $39k
Relationship Marketing Representative $52k
Associate Marketing Manager, Relationship Marketing $67k
Marketing Manager, Relationship Marketing $74k
Manager, Customer Relationship Marketing $77k
IT Relationship Manager-Sales and Marketing $83k
Marketing Account Relationship Manager $85k
Relationship Marketing Program Manager $89k
Marketing Relationship Manager $96k
Senior Relationship Marketing Strategist $110k
Relationship Marketing Manager ANZ $115k
Senior Relationship Marketing Manager $151k
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Rating | Not enough ratings |
---|---|
Length | 6 weeks |
Effort | 6 weeks, 1–3 hours per week |
Starts | On Demand (Start anytime) |
Cost | $79 |
From | State Bank of India via edX |
Instructors | Mukti Prakash Behera, Bindu K Nambiar, Hari S Iyer, Dr. Bindu K Nambiar, Dr. Bindu K. Nambiar |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business & Management |
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