How to Use the Business Model Canvas for Strategic Analysis from Coursera

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Syllabus

How to Use the Business Model Canvas for Strategic Analysis

By the end of this guided project, you will be able to design, analyze, and innovate with the business model canvas as we work you through the 9 building blocks that make up the canvas. You will be able to conceptualize how it all begins with strategy and how having the right strategy determines how you approach each of the blocks. We will use a spreadsheet to sketch and analyze the business model canvas, and innovatively fill up each of the blocks. We will work you through the process with our social venture to conduct the analysis, as that would empower you to apply the concepts to analyze any organization. This project is for entrepreneurs and innovators who want to have a holistic understanding of how to analyze their venture and create a strategy that puts all factors into consideration. Also, for intrapreneurs who are interested in creating a venture out of an existing business, or analyzing their current business. All you need to have is a business idea you want to implement, and we will work you through the model step-by-step. At the end of the project, you will be able to design, analyze, and innovate strategically with the business model canvas.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores the Business Model Canvas for designing, analyzing, and innovating various ventures

Teaches innovative ways to tackle each building block of the business model canvas

Uses real-world examples through a social venture to illustrate the concepts

Introduces spreadsheet-based analysis on the Business Model Canvas, which is applicable across organizations

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to Use the Business Model Canvas for Strategic Analysis with these activities:

Watch video tutorials on the business model canvas

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Provide students with additional resources and support to help them understand the concepts.

Browse courses on Business Model Canvas

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Find video tutorials on the business model canvas
Watch the tutorials
Take notes on the key points

Complete the exercises in the course workbook

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Provide opportunities for students to practice and reinforce the concepts they are learning.

Browse courses on Business Model Canvas

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Read the instructions for each exercise
Complete the exercises
Check your answers

Read 'Business Model Generation'

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Introduce foundational concepts and case studies from the field.

View The Invincible Company: How to Constantly... on Amazon

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Read chapters 1-5
Create a mind map of key concepts
Discuss the book with a peer

Five other activities

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Form a study group with other students

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Encourage students to collaborate with their peers and learn from each other.

Browse courses on Business Model Canvas

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Find other students who are interested in forming a study group
Meet regularly to discuss the course material
Work together on assignments and projects

Attend a startup pitch event

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Allow students to connect with professionals in the field and learn about real-world applications of the business model canvas.

Browse courses on Business Model Canvas

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Find a startup pitch event
Attend the event
Network with other attendees

Develop a business model canvas for a new venture

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Provide hands-on experience applying the concepts of the course to a real-world scenario.

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Brainstorm a business idea
Identify the key building blocks of the business model
Fill out the business model canvas
Analyze and iterate on the business model
Present the business model to a group

Attend a business model canvas workshop

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Provide students with an opportunity to learn from experts and get hands-on experience with the business model canvas.

Browse courses on Business Model Canvas

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Find a business model canvas workshop
Attend the workshop
Participate in the exercises
Network with other attendees

Write a blog post about the business model canvas

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Help students synthesize their understanding and communicate their knowledge effectively.

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Choose a specific aspect of the business model canvas to focus on
Conduct research on the topic
Write a draft of the blog post
Edit and finalize the blog post
Publish the blog post

Career center

Learners who complete How to Use the Business Model Canvas for Strategic Analysis will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs start and run their own businesses. This course "How to Use the Business Model Canvas for Strategic Analysis" can be extremely useful for Entrepreneurs as it covers all aspects of business planning, from market research and customer segmentation to financial planning and business model development.

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Strategy Consultant

Strategy Consultants develop and implement strategies for businesses and organizations. This course "How to Use the Business Model Canvas for Strategic Analysis" provides a comprehensive and practical approach to strategy development, making it a valuable resource for aspiring Strategy Consultants.

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Management Consultant

Management Consultants advise businesses on how to improve their performance. This course "How to Use the Business Model Canvas for Strategic Analysis" provides Management Consultants with a framework for analyzing business problems, developing solutions, and implementing change.

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Venture Capitalist

Venture Capitalists invest in early-stage companies with high growth potential. This course "How to Use the Business Model Canvas for Strategic Analysis" may be useful as it provides Venture Capitalists with a framework for evaluating investment opportunities, including market analysis, financial modeling, and exit strategies.

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Financial Analyst

Financial Analysts research, analyze, and interpret financial data to make recommendations on investments and business decisions. This course "How to Use the Business Model Canvas for Strategic Analysis" can be useful as it builds a foundation in financial planning, market research, and business model analysis.

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Corporate Development Manager

Corporate Development Managers oversee mergers and acquisitions and other strategic initiatives for their companies. This course "How to Use the Business Model Canvas for Strategic Analysis" can aid Corporate Development Managers as it provides insights into business valuation, deal structuring, and post-merger integration.

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Investment Banker

Investment Bankers provide financial advice to companies and governments. This course "How to Use the Business Model Canvas for Strategic Analysis" may be useful for those interested in being an Investment Banker as it covers financial analysis, valuation techniques, and capital raising.

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Private Equity Associate

Private Equity Associates invest in private companies with the goal of generating long-term capital gains. This course "How to Use the Business Model Canvas for Strategic Analysis" may be useful for Private Equity Associates as it covers financial modeling, valuation techniques, and deal structuring.

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Consultant

Consultants provide expert advice to businesses and organizations on a wide range of issues, including strategy, operations, and technology. This course "How to Use the Business Model Canvas for Strategic Analysis" provides foundational tools and techniques used by Consultants, including business model analysis, financial planning, and stakeholder management.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities for their companies. This course "How to Use the Business Model Canvas for Strategic Analysis" may be useful for those interested in this role as it provides skills in market research, customer analysis, and value proposition development.

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Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products and services. This course "How to Use the Business Model Canvas for Strategic Analysis" may be useful for Marketing Managers as it provides a framework for analyzing customer needs, developing marketing strategies, and tracking results.

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Operations Manager

Operations Managers are responsible for the day-to-day operations of their companies. This course "How to Use the Business Model Canvas for Strategic Analysis" may be useful as it provides Operations Managers with insights into process improvement, efficiency, and cost reduction.

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Product Manager

Product Managers define the vision, roadmap, and strategy for products. This course "How to Use the Business Model Canvas for Strategic Analysis" may be useful for those interested in being a Product Manager as it provides insights into market analysis, customer segmentation, and business planning.

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Sales Manager

Sales Managers lead sales teams and are responsible for achieving sales targets. This course "How to Use the Business Model Canvas for Strategic Analysis" may be useful as it provides Sales Managers with insights into customer segmentation, value proposition development, and sales strategy.

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Business Analyst

Business Analysts investigate, analyze, and recommend solutions for the efficient use of information and technology. This course "How to Use the Business Model Canvas for Strategic Analysis" may be useful for someone interested in becoming a Business Analyst as it covers business strategy, market analysis, and financial planning, all of which are essential skills for the role.

See salaries and explore the career path for Business Analyst