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Omodiaogbe Samuel

By the end of this guided project, you will be able to use the Lean Canvas to test your startup business model hypothesis, and validate the key assumptions. The Lean Canvas serves as a tactical planning tool to guide entrepreneurs in navigating their way from ideation to building a successful business. The Lean Canvas is created especially for entrepreneurs to make it easier for the founders to work their way around the most critical aspects of starting a business. These steps range from identifying the customers and their problems, to designing a unique value propulsion that focuses on the solution; from there to mapping out channels to reach the customers, to pinpointing key performance metrics; then to analyzing the revenue streams and cost structure; and finally, to striving for unfair advantage.

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By the end of this guided project, you will be able to use the Lean Canvas to test your startup business model hypothesis, and validate the key assumptions. The Lean Canvas serves as a tactical planning tool to guide entrepreneurs in navigating their way from ideation to building a successful business. The Lean Canvas is created especially for entrepreneurs to make it easier for the founders to work their way around the most critical aspects of starting a business. These steps range from identifying the customers and their problems, to designing a unique value propulsion that focuses on the solution; from there to mapping out channels to reach the customers, to pinpointing key performance metrics; then to analyzing the revenue streams and cost structure; and finally, to striving for unfair advantage.

For us to practically demonstrate how the model works, we will use a spreadsheet to analyze a startup Social Venture. Examples from the case study would empower you to use the model to analyze your startup idea or any other company of your choice. Lean Canvas is entrepreneur-focused, but equally useful for everyone involved in introducing a new product or idea to the market. At the end of the project, you will be able to use the Lean Canvas to brainstorm possible business models, prioritize where to start, and track ongoing learning.

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Syllabus

Project Overview
By the end of this guided project, you will be able to use the Lean Canvas to test your startup business model hypothesis, and validate the key assumptions. The Lean Canvas serves as a tactical planning tool to guide entrepreneurs in navigating their way from ideation to building a successful business. The Lean Canvas is created especially for entrepreneurs to make it easier for the founders to work their way around the most critical aspects of starting a business. These steps range from identifying the customers and their problems, to designing a unique value propulsion that focuses on the solution; from there to mapping out channels to reach the customers, to pinpointing key performance metrics; then to analyzing the revenue streams and cost structure; and finally, to striving for unfair advantage.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops a business model and validates key assumptions, which are critical skills for a startup's success
Emphasizes the Lean Canvas as a tactical planning tool for entrepreneurs, making it accessible for learners with no prior knowledge
Provides practical demonstrations using a case study of a startup Social Venture, making the application of the Lean Canvas more tangible
Covers a comprehensive range of topics, from identifying customer problems to analyzing revenue streams and cost structures
Suitable for both entrepreneurs starting a business and anyone involved in introducing new products or ideas to the market
Course requires prerequisite knowledge and understanding of business concepts

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to Use the Lean Canvas to Validate Your Business Model with these activities:
Compile a list of resources on Lean Canvas and startup business models
Organize and gather materials related to the Lean Canvas and startup business models for future reference.
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Watch tutorials on Lean Canvas and business model development
Supplement your understanding of the Lean Canvas and related concepts through online tutorials.
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Review 'Running Lean' by Ash Maurya
Gain valuable insights on Lean Startup principles and applying them to business model development.
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Five other activities
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Attend industry events on entrepreneurship and business model innovation
Connect with experts and entrepreneurs, gaining valuable insights and expanding your network.
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Complete Lean Canvas exercises
Apply the Lean Canvas to real-world startup scenarios to gain practical experience.
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Participate in a peer-review session on Lean Canvas models
Get feedback and insights on your Lean Canvas from other students, expanding your perspectives.
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Develop a Lean Canvas for your own business idea
Create a visual representation of your business model to validate your assumptions and identify areas for improvement.
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Launch a startup using the Lean Canvas
Put the Lean Canvas into practice by starting a real-world startup, validating your business model, and gaining entrepreneurial experience.
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Career center

Learners who complete How to Use the Lean Canvas to Validate Your Business Model will develop knowledge and skills that may be useful to these careers:
Entrepreneur
An Entrepreneur is someone who starts their own business. The Lean Canvas course can help you develop the skills you need to identify a business opportunity, develop a business plan, and launch a successful business. This course can be especially helpful if you want to start your own business or work for a startup company.
Product Manager
A Product Manager is responsible for developing and launching new products. The Lean Canvas course can help you develop the skills you need to identify customer needs, develop a product roadmap, and launch a successful product. This course can be especially helpful if you want to work in the technology industry, where product managers are in high demand.
Business Analyst
A Business Analyst helps a company understand its business needs and develop solutions to improve its operations. The Lean Canvas course can help you develop the skills you need to identify customer problems, develop solutions, and create a business model. This course can be especially helpful if you want to work in the technology industry, where business analysts are in high demand.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns. The Lean Canvas course can help you develop the skills you need to identify target customers, develop marketing messages, and measure the success of marketing campaigns. This course can be especially helpful if you want to work in the marketing field.
Sales Manager
A Sales Manager is responsible for developing and executing sales strategies. The Lean Canvas course can help you develop the skills you need to identify sales opportunities, develop sales pitches, and close deals. This course can be especially helpful if you want to work in the sales field.
Operations Manager
An Operations Manager is responsible for overseeing the day-to-day operations of a business. The Lean Canvas course can help you develop the skills you need to identify inefficiencies, develop process improvements, and manage a team. This course can be especially helpful if you want to work in the operations field.
Financial Analyst
A Financial Analyst is responsible for analyzing financial data and making recommendations to investors. The Lean Canvas course can help you develop the skills you need to understand financial statements, analyze financial data, and make investment recommendations. This course can be especially helpful if you want to work in the finance field.
Consultant
A Consultant provides advice to businesses on how to improve their operations. The Lean Canvas course can help you develop the skills you need to identify business problems, develop solutions, and make recommendations to clients. This course can be especially helpful if you want to work in the consulting field.
Project Manager
A Project Manager is responsible for planning, executing, and closing projects. The Lean Canvas course can help you develop the skills you need to define project scope, develop project plans, and manage project teams. This course can be especially helpful if you want to work in the project management field.
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data. The Lean Canvas course can help you develop the skills you need to understand data analysis techniques, interpret data, and make data-driven recommendations. This course can be especially helpful if you want to work in the data analysis field.
Software Engineer
A Software Engineer is responsible for designing, developing, and maintaining software applications. The Lean Canvas course may help you develop the skills you need to understand software development principles, design software applications, and write code. This course can be especially helpful if you want to work in the software development field.
Web Developer
A Web Developer is responsible for designing, developing, and maintaining websites. The Lean Canvas course may help you develop the skills you need to understand web development principles, design websites, and write code. This course can be especially helpful if you want to work in the web development field.
UX Designer
A UX Designer is responsible for designing the user experience of products and services. The Lean Canvas course may help you develop the skills you need to understand UX design principles, design user interfaces, and conduct user research. This course can be especially helpful if you want to work in the UX design field.
Graphic designer
A Graphic Designer is responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. The Lean Canvas course may help you develop the skills you need to understand graphic design principles, create visual concepts, and use design software. This course can be especially helpful if you want to work in the graphic design field.
Market Researcher
A Market Researcher is responsible for conducting research to understand consumer needs and trends. The Lean Canvas course may help you develop the skills you need to design research studies, collect data, and analyze research results. This course can be especially helpful if you want to work in the market research field.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to Use the Lean Canvas to Validate Your Business Model.
Provides a comprehensive overview of the Lean Startup methodology, which is essential for validating business models and building successful startups. It valuable reference for entrepreneurs and anyone involved in product development.
Presents a practical framework for developing and testing business models. It useful tool for entrepreneurs and innovators looking to create new ventures or improve existing ones.
Provides a framework for developing clear and effective strategies. It is essential reading for entrepreneurs and business leaders who want to improve their decision-making and execution.
Challenges conventional thinking about innovation and entrepreneurship. It provides a thought-provoking perspective on building unique and valuable businesses.
Explores the challenges that established companies face when trying to innovate. It provides insights into how to overcome these challenges and create disruptive products and services.
Offers practical tools and techniques for developing and launching new products. It valuable resource for entrepreneurs and product managers who are looking to improve their product development process.
Provides a step-by-step guide to marketing and selling a new product or service. It practical resource for entrepreneurs who are looking to gain traction and build a successful business.
Explores the challenges of marketing and selling new products to mainstream customers. It classic work that is essential reading for entrepreneurs and marketers.
Offers practical advice and insights on the challenges of building and running a successful startup. It valuable resource for entrepreneurs who are looking for guidance and inspiration.
Provides a concise and easy-to-use guide to Lean Six Sigma principles and tools. It valuable resource for entrepreneurs and business leaders who are looking to improve their processes and operations.

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