Preparing to Secure Your Startup Funding with Pitch Canvas from Coursera

By the end of this guided project, you will be able to use the Pitch Canvas to make adequate preparation for your startup funding pitch. The Pitch Canvas is an entrepreneurial brainstorming framework that help you to structure and visualize your pitch in one page. The canvas is most effective for pitch preparation that is not more than 10 minutes. The goal is to highlight the key factor of your business plan while leaving the details to the subsequent meeting that might require extensive pitch. The canvas helps you to focus on the important point by convincing the investors that your business is worth investing in, and also to prepare for questions they might likely asked.

For us to practically demonstrate the application of the Canvas for pitch preparation, we will use a Fintech startup company as a case study to conduct the analysis. Example of the case study would empower you with the skillset to apply the framework to your startup, or any other venture of your choice. The project is for entrepreneurs who want to secure funding for their startups. Also, for intrapreneurs and project managers who need to convince key stakeholder for funding a project or new venture. At the end of the project, you will be able to use the canvas to deliver a result-oriented pitch for your startup or project

What's inside

Syllabus

Project Overview

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Gives learners practical skills to apply the Pitch Canvas for startup funding preparation

Provides a framework for structuring and visualizing a pitch in one page

Creates a learning experience that is valuable for both entrepreneurs and intrapreneurs

Uses a Fintech startup company as a case study for practical application

Helps learners prepare for likely questions from investors

Taught by an instructor who is experienced in the field of entrepreneurship and innovation

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Preparing to Secure Your Startup Funding with Pitch Canvas with these activities:

Review the basics of product development

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Review the key concepts and processes involved in product development to ensure a strong foundation for the course.

Browse courses on Product Development

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Review notes or textbooks on product development principles
Watch online videos or tutorials on the product development process
Participate in online discussions or forums related to product development

Create a product pitch canvas

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Develop a visual representation of your product idea to clarify your value proposition and target audience.

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Identify the problem your product solves
Describe your target customer
Define your unique value proposition
Outline your go-to-market strategy
Create a visual representation of your canvas

Follow a tutorial on how to use the Pitch Canvas effectively

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Gain practical guidance on how to apply the Pitch Canvas to your specific startup idea.

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Search for tutorials on the Pitch Canvas
Select a tutorial that aligns with your learning style
Follow the steps in the tutorial to create your own Pitch Canvas

Five other activities

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Participate in a peer review session to refine your Pitch Canvas

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Gain valuable feedback on your Pitch Canvas from peers, helping you identify areas for improvement and strengthen your overall pitch.

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Find a peer who is also working on developing a startup idea
Exchange your Pitch Canvases and provide constructive feedback
Incorporate the feedback into your own Pitch Canvas

Attend a networking event focused on startup funding

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Connect with potential investors and entrepreneurs, expanding your network and gaining insights into the startup funding landscape.

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Identify and research relevant networking events
Register and attend the event
Introduce yourself to other attendees and engage in meaningful conversations

Practice pitching your startup idea with the Pitch Canvas

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Refine your pitching skills by repeatedly practicing with the Pitch Canvas, increasing your confidence and ability to communicate your idea effectively.

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Prepare a short pitch using your Pitch Canvas
Practice delivering your pitch to friends, family, or colleagues
Record your pitches and review them for areas of improvement

Attend a workshop on how to use the Pitch Canvas for startup fundraising

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Gain in-depth knowledge and expert guidance on utilizing the Pitch Canvas for successful startup fundraising.

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Research and find a relevant workshop
Register for the workshop and make payment (if applicable)
Attend the workshop and actively participate

Develop a comprehensive pitch deck based on your Pitch Canvas

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Create a professional-quality pitch deck that effectively communicates your startup idea and value proposition, attracting the attention of potential investors.

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Gather and organize all relevant information from your Pitch Canvas
Design and create visually appealing slides that convey key points
Practice presenting your pitch deck to receive feedback and make improvements

Career center

Learners who complete Preparing to Secure Your Startup Funding with Pitch Canvas will develop knowledge and skills that may be useful to these careers:

Financial Analyst

Financial Analysts use their knowledge of finance and economics to make investment recommendations, provide financial advice, and manage portfolios. The Pitch Canvas course can help Financial Analysts by providing them with a framework for developing and delivering effective pitches to potential investors. The course can also help Financial Analysts to better understand the key factors that investors consider when making investment decisions.

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Investment Banker

Investment Bankers help companies raise capital by underwriting and selling securities. The Pitch Canvas course can help Investment Bankers by providing them with a framework for developing and delivering effective pitches to potential investors. The course can also help Investment Bankers to better understand the key factors that investors consider when making investment decisions.

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Venture Capitalist

Venture Capitalists invest in early-stage companies with high growth potential. The Pitch Canvas course can help Venture Capitalists by providing them with a framework for evaluating and selecting potential investment opportunities. The course can also help Venture Capitalists to better understand the key factors that entrepreneurs consider when pitching their businesses.

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Private Equity Investor

Private Equity Investors invest in companies that are not publicly traded. The Pitch Canvas course can help Private Equity Investors by providing them with a framework for evaluating and selecting potential investment opportunities. The course can also help Private Equity Investors to better understand the key factors that entrepreneurs consider when pitching their businesses.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. The Pitch Canvas course can help Business Development Managers by providing them with a framework for developing and delivering effective pitches to potential customers. The course can also help Business Development Managers to better understand the key factors that customers consider when making purchasing decisions.

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Sales Executive

Sales Executives are responsible for selling products or services. The Pitch Canvas course can help Sales Executives by providing them with a framework for developing and delivering effective sales pitches. The course can also help Sales Executives to better understand the key factors that customers consider when making purchasing decisions.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. The Pitch Canvas course can help Marketing Managers by providing them with a framework for developing and delivering effective marketing pitches. The course can also help Marketing Managers to better understand the key factors that customers consider when making purchasing decisions.

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Product Manager

Product Managers are responsible for developing and managing products. The Pitch Canvas course can help Product Managers by providing them with a framework for developing and delivering effective product pitches. The course can also help Product Managers to better understand the key factors that customers consider when making purchasing decisions.

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Entrepreneur

Entrepreneurs are individuals who start and run their own businesses. The Pitch Canvas course can help Entrepreneurs by providing them with a framework for developing and delivering effective pitches to potential investors. The course can also help Entrepreneurs to better understand the key factors that investors consider when making investment decisions.

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Consultant

Consultants provide advice and assistance to businesses and organizations. The Pitch Canvas course can help Consultants by providing them with a framework for developing and delivering effective pitches to potential clients. The course can also help Consultants to better understand the key factors that clients consider when making purchasing decisions.

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Nonprofit Executive

Nonprofit Executives lead and manage nonprofit organizations. The Pitch Canvas course can help Nonprofit Executives by providing them with a framework for developing and delivering effective pitches to potential donors. The course can also help Nonprofit Executives to better understand the key factors that donors consider when making decisions about which organizations to support.

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Academic

Academics teach and conduct research at colleges and universities. The Pitch Canvas course may be useful for Academics who are seeking funding for their research or who are developing new courses or programs.

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Government Official

Government Officials develop and implement public policy. The Pitch Canvas course may be useful for Government Officials who are seeking funding for new programs or initiatives.

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Journalist

Journalists write and report on news and current events. The Pitch Canvas course may be useful for Journalists who are developing new story ideas or who are seeking funding for investigative reporting projects.

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Artist

Artists create and perform works of art. The Pitch Canvas course may be useful for Artists who are seeking funding for new projects or who are developing new ways to market their work.

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