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Exploring Assessing Evidence-based Opportunities

Sarper Horata

This course will teach you​ to explore opportunities in the market instead of ideas and applying them via design and lean thinking practices.

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This course will teach you​ to explore opportunities in the market instead of ideas and applying them via design and lean thinking practices.

Understand how to assess product opportunities using lean and Agile practices. In this course, Exploring Assessing Evidence-based Opportunities, you’ll learn to explore opportunities in the market instead of ideas and applying them via design and lean thinking practices, as well as keeping stakeholders satisfied by validating their ideas.

First, you’ll explore​ how to generate solution ideas, which techniques can be used to generate them, how to evaluate them, how to prioritize them; as well as discussing prioritization of ideas versus opportunities.

Next, you’ll discover​ how to create prototypes on different levels, prototyping benefits, exploring ideas with prototyping; and tips and benefits about working together with product designers and how to manage the co-designing process.

Finally, you’ll learn how to​ create a stakeholder validation plan, its preparation steps, usage of prototypes in the plan, including data collection as evidence, and applying design thinking practices to iteratively improve the plan.

When you are finished with the course, you’ll have the skills and knowledge of​ exploring the delivery and evolution of the products with opportunities discovered and executed, ​needed to​ compete with the products in the market.

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What's inside

Syllabus

Course Overview
Generating Solution Ideas and Prioritization
Co-creating Prototypes From Ideas With Product Designers
Create a Stakeholder Plan Validation with Evidences
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines market opportunities, which is highly relevant to commerce and industry
Emphasizes the validation of ideas, which is beneficial for product development
Explores design thinking practices, which is becoming more common in industry
Teaches prototyping, which is a key skill for product designers
Covers prioritizing ideas, which is crucial for product managers

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Activities

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Career center

Learners who complete Exploring Assessing Evidence-based Opportunities will develop knowledge and skills that may be useful to these careers:
Product Manager
Product Managers are responsible for the development, launch, and management of new products and services. They work closely with engineers, designers, and marketers to bring ideas to life and ensure that they meet the needs of customers. As such, this course can be a great way to learn the skills and knowledge needed to be successful in product management.
Product Designer
Product Designers focus on the user experience of products and services. They work with engineers and other stakeholders to create products that are both useful and enjoyable to use. This course can help Product Designers learn how to conduct user research, develop prototypes, and work with other team members to create successful products.
User Experience (UX) Researcher
User Experience (UX) Researchers conduct research to understand how users interact with products and services. They use this information to improve the user experience and make products more user-friendly. As such, this course can help UX Researchers learn how to conduct research, analyze data, and make recommendations for improving the user experience.
Market Researcher
Market Researchers conduct research to understand the needs and wants of consumers. They use this information to help businesses develop products and services that meet the needs of their target market. As such, this course can help Market Researchers learn how to conduct market research, analyze data, and make recommendations for improving marketing campaigns.
Project Manager
Project Managers are responsible for planning, executing, and controlling projects. They work with teams of people to deliver projects on time, within budget, and to the required quality. As such, this course can help Project Managers learn how to develop project plans, manage resources, and track progress.
Business Analyst
Business Analysts gather and analyze data to understand how businesses operate. They use this information to help businesses improve their operations and make better decisions. As such, this course can help Business Analysts learn how to gather data, analyze data, and make recommendations for improving business operations.
Data Analyst
Data Analysts gather and analyze data to help businesses make better decisions. They use statistical techniques to identify trends and patterns in data. As such, this course can help Data Analysts learn how to gather data, analyze data, and make recommendations for improving business operations.
Strategy Consultant
Strategy Consultants help businesses develop and implement strategies to achieve their goals. They work with businesses to identify opportunities, develop strategies, and implement plans. As such, this course can help Strategy Consultants learn how to conduct market research, analyze data, and make recommendations for improving business operations.
Growth Hacker
Growth Hackers are responsible for driving growth for businesses. They use creative and innovative marketing techniques to attract new customers and retain existing ones. As such, this course can help Growth Hackers learn how to conduct market research, analyze data, and make recommendations for improving marketing campaigns.
Marketing Manager
Marketing Managers are responsible for planning, executing, and evaluating marketing campaigns. They work with teams of people to develop and implement marketing strategies.
Sales Manager
Sales Managers are responsible for leading and managing sales teams. They work with sales teams to develop and implement sales strategies to achieve sales goals.
Financial Analyst
Financial Analysts gather and analyze data to help businesses make financial decisions. They use financial models to evaluate investments and make recommendations for improving financial performance.
Operations Manager
Operations Managers are responsible for planning, executing, and controlling the operations of a business. They work with teams of people to ensure that the business runs smoothly and efficiently.
Management Consultant
Management Consultants help businesses improve their operations and performance. They work with businesses to identify opportunities, develop strategies, and implement plans.
Entrepreneur
Entrepreneurs start and run their own businesses. They identify opportunities, develop business plans, and raise capital to launch and grow their businesses.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Exploring Assessing Evidence-based Opportunities.
Classic in the field of lean methodology and provides a comprehensive overview of the principles and practices of lean thinking. It is particularly useful for readers who are new to lean thinking or who want to learn more about how to apply it in a practical setting.
Provides a practical guide to design thinking, a human-centered approach to problem-solving that can be used to develop innovative products and services. It is particularly useful for readers who want to learn more about how to use design thinking to identify and solve problems.
Provides a detailed look at the Toyota Production System, which is considered to be one of the most successful manufacturing systems in the world. It is particularly useful for students who want to learn more about lean manufacturing and how to implement it.
Provides a practical guide to building successful products using the lean methodology. It is particularly useful for readers who are responsible for developing and launching new products.
Provides a practical guide to designing value propositions that are compelling to customers. It is particularly useful for readers who want to learn more about how to develop and deliver products and services that meet customer needs.
Provides a practical guide to using Lean Six Sigma to improve processes and reduce waste. It is particularly useful for students who want to learn more about Lean Six Sigma and how to use it.
Provides a fascinating look at the irrational ways that people make decisions. It is particularly useful for students who want to learn more about the psychology of decision-making.
Provides a broad overview of human history, from the Stone Age to the present day. It is particularly useful for students who want to learn more about the context in which modern business and technology operate.
Provides a framework for understanding why large companies often fail to innovate. It is particularly useful for readers who want to learn more about the challenges of innovation and how to overcome them.
Provides a simple and effective framework for developing good strategy. It is particularly useful for readers who want to learn more about how to develop and implement a successful strategy.

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