Design and innovation of business model from Coursera

The core of Business Model Design lies in skills and leadership of the entrepreneurial manager. It requires a disciplined approach to seeking opportunities, as well as gathering and aligning resources to achieve important goals.

In this course, students will strengthen two important skills: intuition and visual thinking, while applying quantitative methods learned in other courses, such as Finance, Economics and Financial Intelligence.

The focus of this course is on four pillars:

1. Observation as a key element to discover business patterns.

2. The organization of complexity, the art of synthesis using visual thinking, mapping and system design.

3. The concept of white space as "potential activities not defined or mentioned in the current business model".

4. Storytelling and establishing contact.

Observation is a key aspect of discovering business patterns. Students will learn, through different cases and methodologies - some already seen - how to identify key elements of a business model. This includes the nature of an integrated business company in which we define the Business Model.

What would be different if managers thought like designers? Although many business people appreciate the power of design, a formal process for practicing it has been elusive - until now. In this course, the goal is to find a way to organize complexity, the art of synthesis using visual thinking, mapping, and system design, to connect elements as diverse as ideas, resources, transactions, values, and networks.

According to Mark Johnson, the blank space refers to "potential activities not defined or mentioned in the company's current business model; that is, the opportunities that exist outside its core and beyond its adjacencies; that require a different business model to be able to take advantage of them."

An important component of Business Model Design and Innovation is Storytelling and establishing contact. Using technology to connect with the audience is key. As part of the deliverables to be rated, entrepreneurial leaders should know about social media and technology-driven content, concentrating both on modeling how to use these technologies to connect and communicate with others, and how to achieve passion through networks.

What's inside

Syllabus

Topic 1. Introduction, Concept, and History of Business Models

Topic 2. Strategy, innovation and organizational development as an integral part in the definition and design of business models

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explores business fundamentals and leadership principles, providing a solid foundation for entrepreneurial managers

Develops intuition and visual thinking skills, enhancing problem-solving and decision-making abilities

Focuses on observation, synthesis, and innovation, promoting a deeper understanding of business models

Emphasizes the importance of storytelling and technology for effective communication and connection

Taught by experienced instructors with expertise in business model design and innovation

Prerequisites may be beneficial before enrolling in this course

Reviews summary

Innovative business model design

According to students, this course offers a comprehensive approach to designing and innovating business models. Learners appreciate its emphasis on practical application and strategic thinking, particularly in identifying new market opportunities. The curriculum integrates intuition and visual thinking with quantitative methods, enabling a holistic understanding. While the course provides actionable frameworks for managers and entrepreneurs, some content on quantitative methods may require prior background in finance or economics. Overall, it's considered highly relevant for developing entrepreneurial skills, including observation, synthesis, and compelling storytelling.

Develops effective storytelling for leaders.

"The segment on storytelling and establishing contact was invaluable for presenting my ideas."

"I found the guidance on using technology for audience connection highly relevant for today's market."

"The communication skills taught here are essential for any entrepreneurial leader."

Emphasizes identifying 'white space' for growth.

"The concept of 'white space' truly opened my eyes to untapped market potential."

"I learned to look beyond existing models to find innovative growth areas."

"This course is excellent for anyone seeking to identify and capitalize on new business opportunities."

Integrates creative and analytical thinking.

"The focus on visual thinking and system design helped me grasp complex business structures."

"I appreciated how the course taught me to think like a designer when approaching business challenges."

"Combining intuition with quantitative methods was a fresh and effective approach."

Provides actionable strategies for innovation.

"I gained incredibly useful methods for discovering new business patterns and opportunities."

"The course offered practical ways to apply business model design in real-world scenarios."

"I can immediately implement the strategies for organizing complexity and synthesizing ideas."

Benefits from a background in quantitative methods.

"The course leverages concepts from finance and economics, so prior exposure is very helpful."

"I found my understanding of quantitative methods from other courses beneficial for this material."

"While comprehensive, learners might benefit from a foundation in basic business analytics."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Design and innovation of business model with these activities:

Read 'Business Model Generation'

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Enhance your understanding of business model design by reading and analyzing a classic text on the subject.

View The Invincible Company: How to Constantly... on Amazon

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Purchase or borrow a copy of 'Business Model Generation'.
Read the book, taking notes and highlighting key concepts.
Reflect on how the ideas presented in the book can be applied to your business or entrepreneurial endeavors.

Join a Business Model Discussion Group

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Engage in discussions and exchange ideas with peers to broaden your perspectives on business model design.

Browse courses on Business Model Design

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Identify or create a discussion group focused on business model design.
Attend discussion sessions regularly and participate actively.

Watch videos on Business Model Design

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Prepare for this course by watching online videos that introduce and explain key concepts in business model design.

Browse courses on Business Model Design

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Search for and select a video tutorial on Business Model Design.
Watch the video tutorial, taking notes on key concepts and principles.
Review your notes and reflect on how Business Model Design can be applied in real-world scenarios.

Four other activities

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Solve Business Model Design Case Studies

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Sharpen your analytical skills by solving case studies that challenge you to apply business model design principles to real-world scenarios.

Browse courses on Business Model Design

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Identify and gather a set of case studies focused on business model design.
Analyze each case study, identifying the key challenges and opportunities.
Develop and evaluate potential business model solutions for each case.

Create a Business Model Presentation

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Develop your communication skills and deepen your understanding of business models by creating a presentation on a chosen business concept.

Browse courses on Business Model Design

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Select a business idea or concept to focus on.
Develop a business model for your chosen concept.
Create a presentation that visually represents your business model and explains its key elements.
Practice presenting your business model to others.

Attend a Business Model Design Workshop

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Gain practical knowledge and skills in business model design by attending a workshop led by industry experts.

Browse courses on Business Model Innovation

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Identify and register for a Business Model Design workshop.
Attend the workshop and actively participate in discussions and exercises.
Apply the knowledge and skills gained from the workshop to your own business modeling projects.

Participate in a Business Model Design Challenge

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Challenge yourself and showcase your skills by participating in a business model design competition.

Browse courses on Business Model Innovation

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Identify a business model design challenge or competition that aligns with your interests.
Form a team or work independently to develop a business model.
Submit your business model and present it to a panel of judges.
Receive feedback and iterate on your business model based on the judges' insights.

Career center

Learners who complete Design and innovation of business model will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs start and run their own businesses. They are responsible for developing and implementing business models, as well as managing all aspects of their businesses. The skills taught in this course would be critical for success in this role.

See salaries and explore the career path for Entrepreneur

Innovation Manager

Innovation Managers are responsible for leading and managing innovation initiatives within an organization. They may also develop and implement new business models. This course gives learners the tools they need to understand and implement successful business models, which will help them succeed in this role.

See salaries and explore the career path for Innovation Manager

Business Analyst

Business Analysts prepare and present proposals, reports, and presentations for new and existing business models. They also have meetings with executives to provide advice on how to improve the company's profitability. Since the course discusses business model development and innovation, graduates should be very well-prepared for a role like this.

See salaries and explore the career path for Business Analyst

Strategy Consultant

Strategy Consultants advise organizations on how to develop and implement strategies. They may also help organizations develop and implement new business models. The skills taught in this course will be immediately useful for new or future Strategy Consultants, particularly in developing new business models.

See salaries and explore the career path for Strategy Consultant

Consultant

Consultants advise organizations on how to improve their business models, processes, and operations. They may also help organizations develop and implement new strategies. This course provides a solid foundation in business model design and innovation, which are essential skills for Consultants.

See salaries and explore the career path for Consultant

Management Consultant

Management Consultants advise organizations on how to improve their performance. They may also help organizations develop and implement new strategies. This course would be useful for Management Consultants, as it will help them to understand and develop innovative business models.

See salaries and explore the career path for Management Consultant

Product Manager

Product Managers are responsible for developing and managing products. They may also conduct market research and analyze customer feedback. This course may be useful for Product Managers, as it will help them to develop innovative business models that reach new customers.

See salaries and explore the career path for Product Manager

Data Analyst

Data Analysts collect, clean, and analyze data to identify trends and patterns. They use this information to make recommendations on how to improve business performance. By teaching observation, synthesis, and visual thinking, this course can help Data Analysts to gather and assess information in more effective ways.

See salaries and explore the career path for Data Analyst

Venture Capitalist

Venture Capitalists invest in early-stage companies. They may also provide mentorship and advice to these companies. Although this course does not explicitly prepare students for venture capital, it is relevant for careers in venture capital. It provides skills that a venture capitalist will find useful, such as identifying innovative business models that could be successful with further investment.

See salaries and explore the career path for Venture Capitalist

Operations Manager

Operations Managers are responsible for overseeing the day-to-day operations of an organization. They may also develop and implement new processes and procedures. The skills learned in this course - which include improving organizational outcomes with business model design - will be useful for an Operations Manager pursuing career growth.

See salaries and explore the career path for Operations Manager

Project Manager

Project Managers are responsible for planning, executing, and closing projects. They may also manage project teams and budgets. This course may be useful for Project Managers, as it will help them to develop and implement innovative business models.

See salaries and explore the career path for Project Manager

Sales Manager

Sales Managers are responsible for developing and implementing sales strategies. They also manage sales teams and budgets. This course may be useful for Sales Managers, as it will help them to develop and implement innovative business models that will reach new customers at lower costs.

See salaries and explore the career path for Sales Manager

Marketing Manager

Marketing Managers are responsible for developing and implementing marketing strategies. They also manage marketing budgets and oversee marketing campaigns. This course may be useful for Marketing Managers, as it will help them to develop and implement innovative business models that will reach new customers at lower costs.

See salaries and explore the career path for Marketing Manager

Researcher

Researchers conduct research on a variety of topics. They may also develop and implement research methods. This course may be useful for Researchers, as it will help them to develop and implement innovative business models.

See salaries and explore the career path for Researcher

Financial Analyst

Financial Analysts provide financial advice to individuals and organizations. They may also develop and implement financial plans. This course would be useful for Financial Analysts because it provides a strong foundation in business model design and innovation - both of which are essential for making sound financial decisions.

See salaries and explore the career path for Financial Analyst