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Innovation and entrepreneurship

José Ernesto Amorós Espinosa, Luis Antonio Marquez Heine, Fernando Andrés Moya Dávila, and Luis Antonio Marquez Heine

This Specialized Program is aimed at leaders who seek to develop innovation and entrepreneurship projects for startups, corporations and family businesses.

Through 4 courses, you will apply startup strategies and tools to innovate and generate value in your company and markets and the management of innovation techniques in corporate entrepreneurship strategies to develop and launch new products and services or for the strategic renewal of the organization.

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What's inside

Three courses

Organizational innovation and creativity

(0 hours)

This management course focuses on the innovation process by presenting students with methodologies for problem solving and innovation that require research, persistence, and agility.

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Design and innovation of business model

(0 hours)

The core of Business Model Design lies in skills and leadership of the entrepreneurial manager. It requires a disciplined approach to seeking opportunities, as well as gathering and aligning resources to achieve important goals.

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Corporate Entrepreneurship

(0 hours)

Entrepreneurial spirit and culture are increasingly important in today's economy. This course will introduce you to the main concepts of corporate entrepreneurship, also known as intra-entrepreneurship. You will learn how to develop an entrepreneurial culture within your organization and how to use entrepreneurial skills to drive growth and innovation.

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Learning objectives

Determine strategies and tools that entrepreneurs and startups use to develop and launch innovations.

Identify concepts of business model, design unique value propositions and distinguish principles of innovation.

Determine strategies and tools that entrepreneurs and startups use to develop and launch innovations.
Identify concepts of business model, design unique value propositions and distinguish principles of innovation.

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Time

60 hours

Level

Advanced

Via

Coursera

Institution

Tecnológico de Monterrey

Instructors

José Ernesto Amorós Espinosa

Luis Antonio Marquez Heine

Fernando Andrés Moya Dávila

Luis Antonio Marquez Heine

Level

Advanced

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