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Daniel Trabucchi
and
Tommaso Buganza
Platforms changed the way we live and we do business. This module of the “Platform Thinking” series aims to help innovators in designing and building platforms.
Read more
Platforms changed the way we live and we do business. This module of the “Platform Thinking” series aims to help innovators in designing and building platforms.
Read more
Platforms changed the way we live and we do business. This module of the “Platform Thinking” series aims to help innovators in designing and building platforms.
At first sight, it may seem that platforms "simply" connect different kinds of users, as Airbnb links travelers and hosts or as Uber links drivers and riders. Well, this is true: platforms link different kinds of users. Nevertheless, this is just the enabling factor to have a platform, definitely not enough to describe the wide range of activities they actually do.
Therefore, this module aims to assess the starting point of creating the platform, identifying the initial set of customers and the main challenging elements to bring the design forward. Then, it digs in the phases of kicking-off a new platform and then in managing its growth over time, becoming a real ecosystem. In other words, the course aims to present the main strategies and tactics to design, launch, and manage a platform. In the end, it introduces platform thinking steps, helping established companies evolve towards a platform model.
Register for this course and see more details by visiting:
OpenCourser.com/course/4egpyq/platform
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What's inside
Syllabus
Week 1 - Introduction to the course
Week 2 - Setting the baseline
Week 3 - Kicking it off
Read more
Syllabus
Week 1 - Introduction to the course
Week 2 - Setting the baseline
Week 3 - Kicking it off
Read more
Week 4 - Managing it through the growth
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Introduces students to platform thinking, a paradigm shift in business and innovation
Provides a framework for designing and building platforms, essential skills for innovators and entrepreneurs alike
Emphasizes the importance of identifying the initial set of customers and the main challenges in bringing the design forward
Focuses on the phases of launching and managing a platform, guiding students through the intricacies of platform growth
Taught by experienced instructors, Daniel Trabucchi and Tommaso Buganza, who have made significant contributions to the field of platform thinking
Involves structured activities and assignments, encouraging active participation and practical application of concepts
Save this course
Save Platform Thinking: designing a Platform to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Platform Thinking: designing a Platform with these
activities:
Follow tutorials on platform development frameworks and tools
Show steps
Provides hands-on experience with platform development technologies and best practices.
Browse courses on
Programming
Show steps
-
Select a platform development framework and tools.
-
Follow tutorials and documentation to learn the basics.
-
Build simple platform prototypes to practice your skills.
Review Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary
Show steps
Provides a comprehensive overview of platform strategy and its implications for businesses.
View
Platform Revolution: How Networked Markets Are...
on Amazon
Show steps
-
Read the book thoroughly, taking notes on key concepts.
-
Identify the main arguments and examples presented in the book.
-
Consider how the concepts apply to your own business or industry.
Solve case studies on platform design
Show steps
Strengthens analytical skills and understanding of platform design principles.
Show steps
-
Analyze the case study and identify the key challenges.
-
Develop a platform design solution that addresses the challenges.
-
Present your solution to peers or instructors for feedback.
Two other activities
Expand to see all activities and additional details
Show all five activities
Design and create a prototype of a platform idea
Show steps
Enhances practical skills in platform development and validation.
Browse courses on
Product Development
Show steps
-
Brainstorm platform ideas and select one for prototyping.
-
Develop a detailed design for your platform prototype.
-
Build a working prototype using appropriate tools and technologies.
-
Test the prototype with potential users and gather feedback.
Build a platform-based business model
Show steps
Develops entrepreneurial skills and fosters an understanding of the challenges and opportunities of platform businesses.
Browse courses on
Business Model Innovation
Show steps
-
Identify a market opportunity and validate your platform idea.
-
Develop a business plan and financial model for your platform.
-
Build and launch your platform.
-
Acquire users and grow your platform.
Follow tutorials on platform development frameworks and tools
Show steps
Provides hands-on experience with platform development technologies and best practices.
Browse courses on
Programming
Show steps
Show steps
Show steps
- Select a platform development framework and tools.
- Follow tutorials and documentation to learn the basics.
- Build simple platform prototypes to practice your skills.
Review Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary
Show steps
Provides a comprehensive overview of platform strategy and its implications for businesses.
View
Platform Revolution: How Networked Markets Are...
on Amazon
Show steps
Show steps
Show steps
- Read the book thoroughly, taking notes on key concepts.
- Identify the main arguments and examples presented in the book.
- Consider how the concepts apply to your own business or industry.
Solve case studies on platform design
Show steps
Strengthens analytical skills and understanding of platform design principles.
Show steps
Show steps
Show steps
- Analyze the case study and identify the key challenges.
- Develop a platform design solution that addresses the challenges.
- Present your solution to peers or instructors for feedback.
Two other activities
Expand to see all activities and additional details
Show all five activities
Design and create a prototype of a platform idea
Show steps
Enhances practical skills in platform development and validation.
Browse courses on
Product Development
Show steps
Show steps
Show steps
- Brainstorm platform ideas and select one for prototyping.
- Develop a detailed design for your platform prototype.
- Build a working prototype using appropriate tools and technologies.
- Test the prototype with potential users and gather feedback.
Build a platform-based business model
Show steps
Develops entrepreneurial skills and fosters an understanding of the challenges and opportunities of platform businesses.
Browse courses on
Business Model Innovation
Show steps
Show steps
Show steps
- Identify a market opportunity and validate your platform idea.
- Develop a business plan and financial model for your platform.
- Build and launch your platform.
- Acquire users and grow your platform.
Career center
Learners who complete Platform Thinking: designing a Platform will develop knowledge and skills
that may be useful to these careers:
Platform Architect
Platform Architect
Platform Architects are responsible for designing and building the underlying architecture of platforms. They work with a variety of technologies, including cloud computing, big data, and artificial intelligence. The course on Platform Thinking can help aspiring Platform Architects learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can design and build platforms that are more likely to be successful.
Software Architect
Software Architect
Software Architects are responsible for designing and building software systems. They work with a variety of technologies to create systems that are scalable, reliable, and efficient. The course on Platform Thinking can help aspiring Software Architects learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can design and build software systems that are more likely to be successful.
Systems Engineer
Systems Engineer
Systems Engineers are responsible for designing, building, and testing systems. They work with a variety of technologies to create systems that are safe, reliable, and efficient. The course on Platform Thinking can help aspiring Systems Engineers learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can design, build, and test systems that are more likely to be successful.
User Experience Designer
User Experience Designer
User Experience Designers are responsible for designing the user interface for software and hardware products. They work with a variety of stakeholders to create user interfaces that are easy to use, efficient, and visually appealing. The course on Platform Thinking can help aspiring User Experience Designers learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can design user interfaces that are more likely to be successful.
Information Architect
Information Architect
Information Architects are responsible for organizing and structuring information. They work with a variety of stakeholders to create information architectures that are easy to navigate and find. The course on Platform Thinking can help aspiring Information Architects learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can create information architectures that are more likely to be successful.
Platform Engineer
Platform Engineer
Platform Engineers are responsible for the day-to-day operation and maintenance of platforms. They work with a variety of tools and technologies to ensure that platforms are up and running smoothly. The course on Platform Thinking can help aspiring Platform Engineers learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can operate and maintain platforms more effectively.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. They identify opportunities, develop business plans, and raise capital. The course on Platform Thinking can help aspiring Entrepreneurs learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can develop and launch businesses that are more likely to be successful.
Product Manager
Product Manager
Product Managers are responsible for the development and management of products, from ideation to launch. They work closely with engineers, designers, and marketers to ensure that products meet the needs of users. The course on Platform Thinking can help aspiring Product Managers learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can develop and launch products that are more likely to be successful.
Business Consultant
Business Consultant
Business Consultants help businesses improve their performance. They work with a variety of clients to identify opportunities for improvement and develop and implement solutions. The course on Platform Thinking can help aspiring Business Consultants learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can develop and implement solutions that are more likely to be successful.
Data Scientist
Data Scientist
Data Scientists are responsible for collecting, analyzing, and interpreting data. They use their findings to help businesses make better decisions. The course on Platform Thinking can help aspiring Data Scientists learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can collect, analyze, and interpret data more effectively.
Business Analyst
Business Analyst
Business Analysts are responsible for studying business processes and identifying opportunities for improvement. They work with a variety of stakeholders to develop and implement solutions that can help businesses achieve their goals. The course on Platform Thinking can help aspiring Business Analysts learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can develop and implement solutions that are more likely to be successful.
Operations Manager
Operations Manager
Operations Managers are responsible for the day-to-day operation of businesses. They work with a variety of departments to ensure that businesses run smoothly and efficiently. The course on Platform Thinking can help aspiring Operations Managers learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can develop and implement solutions that can help businesses achieve their goals.
Technical Writer
Technical Writer
Technical Writers are responsible for writing documentation for software and hardware products. They work with engineers and other technical staff to create documentation that is clear, concise, and accurate. The course on Platform Thinking can help aspiring Technical Writers learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can write documentation that is more likely to be useful to users.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. They work with a variety of media to reach target audiences and promote products and services. The course on Platform Thinking can help aspiring Marketing Managers learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can develop and execute marketing campaigns that are more likely to be successful.
Systems Analyst
Systems Analyst
Systems Analysts are responsible for studying business processes and identifying opportunities for improvement. They work with a variety of stakeholders to develop and implement solutions that can help businesses achieve their goals. The course on Platform Thinking can help aspiring Systems Analysts learn more about the latest trends in platform design. By understanding the different elements of a successful platform, they can develop and implement solutions that are more likely to be successful.
For more career information including salaries, visit:
OpenCourser.com/course/4egpyq/platform
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Platform Thinking: designing a Platform.
Provides deep insights into the underlying concepts, dynamics, and challenges of digital platform businesses.
Examines the role of platforms in fostering innovation and driving value creation within digital ecosystems.
Explores the leadership strategies and practices of successful platform companies, highlighting their innovative approaches to market domination.
Save
Offers a collection of insightful essays on technology, entrepreneurship, and the future of the digital world.
This classic work provides valuable insights into the challenges faced by established companies when disruptive technologies emerge.
Save
Emphasizes the importance of innovation and differentiation in building successful businesses, including platform businesses.
Introduces the concept of lean startup methodology, which can be applied to platform development for efficient iteration and optimization.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/4egpyq/platform
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Effort
9 hours
Level
Introductory
Via
Coursera
Institution
Politecnico di Milano
Instructors
Daniel Trabucchi
Tommaso Buganza
Language
English
Transcript
tiếng Việt
This course belongs to a
collection
called
Platform Thinking: Innovation in digital business models era. It's comprised of four courses:
- Platform Thinking: designing a Platform (viewing)
- Platform Thinking for the Metaverse
- Platform Thinking: what’s beyond Uber?
- Platform Thinking: exploiting data through platforms
Good to know
Introduces students to platform thinking, a paradigm shift in business and innovation
Provides a framework for designing and building platforms, essential skills for innovators and entrepreneurs alike
Emphasizes the importance of identifying the initial set of customers and the main challenges in bringing the design forward
Focuses on the phases of launching and managing a platform, guiding students through the intricacies of platform growth
Taught by experienced instructors, Daniel Trabucchi and Tommaso Buganza, who have made significant contributions to the field of platform thinking
Involves structured activities and assignments, encouraging active participation and practical application of concepts
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