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Daniel Trabucchi and Tommaso Buganza

This specialization is intended for innovation lovers seeking to develop an in-depth knowledge of platform models. We are all surrounded by platforms, but too often, we do not see how they differ from traditional organizations to create and capture value. Through 4 courses, you will learn how to leverage platforms to foster innovation, create a start-up, or develop new platform products or services in established firms.

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This specialization is intended for innovation lovers seeking to develop an in-depth knowledge of platform models. We are all surrounded by platforms, but too often, we do not see how they differ from traditional organizations to create and capture value. Through 4 courses, you will learn how to leverage platforms to foster innovation, create a start-up, or develop new platform products or services in established firms.

In doing so, you will develop a relevant mindset for the fast-changing times we are living in. Technologies like the Metaverse, Generative AI and other disruptive technologies are challenging our businesses and our daily life as we know it…platform thinking will help us in coping with them!

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What's inside

Four courses

Platform Thinking: what’s beyond Uber?

(8 hours)
Over the last two decades, platforms have transformed the way we search for information, buy goods, consume news and media, and travel. This phenomenon is known as 'the power of platforms', defined as an innovative business model that relies on digital technologies to assemble people, knowledge and companies in an interactive ecosystem where value can be created, captured and shared.

Platform Thinking: designing a Platform

(9 hours)
Platforms changed the way we live and do business. This module of the “Platform Thinking” series aims to help innovators design and build platforms.

Platform Thinking: exploiting data through platforms

(8 hours)
(Digital) data are often considered the new oil. Companies often exploit them building platforms, involving different sets of users that generate data and other organizations that see value in those data. This module of the “Platform Thinking” series aims to assess the role of data in digital platforms.

Platform Thinking for the Metaverse

(0 hours)
Welcome to "Platform Thinking for the Metaverse," a course designed to introduce you to platform thinking and its application in the creation and development of virtual worlds.

Learning objectives

  • how to read the complexity of platforms around us, recognizing the peculiarities that differentiate many companies that we simple label as platforms
  • how to leverage platform mechanisms to unlock digital business transformation and opportunities for innovation
  • how to properly design and launch a digital platform, triggered by idle assets or data-driven opportunities

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