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Harry Bouwman, Mark de Reuver, and Timber Haaker

Does your business need a make-over? Are you unsure how to start?

Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success.

This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model.

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Does your business need a make-over? Are you unsure how to start?

Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success.

This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model.

Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business.

What's inside

Learning objectives

  • What a business model is
  • Why business models matter to your firm and the value they bring
  • How business model innovation improves business performance
  • How tooling and data can help you to innovate your business model

Syllabus

Week 1: Why BMI?
What is a BM?
What’s the payoff?
How can I get ideas to improve my BM?
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Week 2 & 3 & 4: BMI in my daily life
What makes a valuable BM?
How does BMI help me in strategy making?
How can data improve my business model?
How can BMI help me to formulate concrete actions?
Week 5 & 6: BM tooling
How can tooling help me to do BMI?
Can I do BMI?
Do I have the skills?
Who can help me do BMI? How can this course help me to do BMI?

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Delves into the concept and importance of business models for organizational competitiveness
Provides practical tools and frameworks to aid learners in designing, testing, and implementing business model innovations
Emphasizes real-life business model examples, offering learners practical insights into successful strategies
Led by industry experts with extensive experience in business model innovation
Suitable for entrepreneurs, business owners, managers, and professionals seeking to enhance their business model skills
Requires a fundamental understanding of business concepts and may benefit those with prior experience in business model development

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Value of Business Models with these activities:
Review the basic concepts of business models
Reviewing the basic concepts of business models will help you better understand the content of this course and how it applies to your own business.
Browse courses on Business Models
Show steps
  • Read the provided course materials on business models.
  • Watch the provided video lectures on business models.
  • Complete the provided practice exercises on business models.
Review the course syllabus
Reviewing the course syllabus will help you refresh your memory on the topics that will be covered and the schedule of the course.
Show steps
  • Download the course syllabus.
  • Read the syllabus.
  • Make a note of the key topics and deadlines.
Read the book 'Business Model Generation'
Reading the book 'Business Model Generation' will provide you with a comprehensive overview of business model innovation and design.
Show steps
  • Purchase the book 'Business Model Generation'.
  • Read the book.
  • Take notes on the key concepts.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Follow a tutorial on how to create a business model canvas
Following a tutorial on how to create a business model canvas will help you learn the practical skills needed to design and implement new business models.
Browse courses on Business Model Canvas
Show steps
  • Find a tutorial on how to create a business model canvas.
  • Follow the steps in the tutorial to create your own business model canvas.
  • Get feedback on your business model canvas from an expert or mentor.
Discuss business model innovation with a peer
Discussing business model innovation with a peer will help you gain different perspectives on the topic and challenge your own assumptions.
Browse courses on Business Model Innovation
Show steps
  • Find a peer who is also interested in business model innovation.
  • Schedule a time to meet with your peer.
  • Discuss your thoughts on business model innovation.
Attend a business networking event
Attending a business networking event will help you connect with other professionals in your field and learn about new business opportunities.
Show steps
  • Find a business networking event in your area.
  • Register for the event.
  • Attend the event and network with other professionals.
Write a blog post about business model innovation
Writing a blog post about business model innovation will help you solidify your understanding of the topic and share your knowledge with others.
Browse courses on Business Model Innovation
Show steps
  • Choose a topic for your blog post.
  • Research your topic.
  • Write your blog post.
  • Publish your blog post.
Develop a business model for your own business
Developing a business model for your own business will help you apply the concepts you learn in this course to your own business.
Show steps
  • Identify the key stakeholders in your business.
  • Describe the value proposition of your business.
  • Identify the key activities and resources of your business.
  • Develop a revenue model for your business.
  • Develop a cost structure for your business.
Contribute to an open-source business model innovation project
Contributing to an open-source business model innovation project will help you learn from others and contribute to the community.
Browse courses on Business Model Innovation
Show steps
  • Find an open-source business model innovation project.
  • Read the project documentation.
  • Contribute to the project.

Career center

Learners who complete The Value of Business Models will develop knowledge and skills that may be useful to these careers:
Business Analyst
A Business Analyst is a professional who specializes in understanding business processes and systems. They work with stakeholders to define business requirements, analyze data, and develop solutions to improve business operations. This course in The Value of Business Models would be extremely helpful for someone in this role, as it would provide them with a deep understanding of how businesses operate and how to improve their performance.
Management Consultant
Management Consultants are professionals who advise businesses on how to improve their operations and achieve their goals. They work with clients to identify problems, develop solutions, and implement change. This course in The Value of Business Models would be very helpful for someone in this role, as it would provide them with a strong foundation in business model innovation and how to use data to improve business performance.
Product Manager
Product Managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to create products that meet the needs of customers. This course in The Value of Business Models would be valuable for anyone in this role, as it would help them to understand how to create and launch successful products.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns to promote products and services. They work with a variety of stakeholders to develop marketing strategies, create marketing materials, and measure the effectiveness of marketing campaigns. This course in The Value of Business Models would be helpful for someone in this role, as it would provide them with a strong understanding of how to create and execute effective marketing campaigns.
Financial Analyst
Financial Analysts are responsible for analyzing financial data and making recommendations to investors. They work with a variety of stakeholders to develop investment strategies, create financial models, and evaluate the performance of investments. This course in The Value of Business Models may be helpful for someone in this role, as it would provide them with a strong understanding of how businesses operate and how to evaluate their financial performance.
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business. They work with a variety of stakeholders to plan and execute business processes, manage resources, and ensure that the business is running smoothly. This course in The Value of Business Models may be helpful for someone in this role, as it would provide them with a strong understanding of how businesses operate and how to improve their performance.
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. They work with a variety of stakeholders to develop sales strategies, create sales materials, and measure the effectiveness of sales campaigns. This course in The Value of Business Models may be helpful for someone in this role, as it would provide them with a strong understanding of how businesses operate and how to create and execute effective sales campaigns.
Human Resources Manager
Human Resources Managers are responsible for managing the human resources of a business. They work with a variety of stakeholders to develop HR policies, recruit and hire employees, and manage employee benefits. This course in The Value of Business Models may be helpful for someone in this role, as it would provide them with a strong understanding of how businesses operate and how to manage their human resources effectively.
Information Technology Manager
Information Technology Managers are responsible for the planning, implementation, and management of IT systems. They work with a variety of stakeholders to develop IT strategies, create IT solutions, and ensure that IT systems are running smoothly. This course in The Value of Business Models may be helpful for someone in this role, as it would provide them with a strong understanding of how businesses operate and how to use IT to improve their performance.
Supply Chain Manager
Supply Chain Managers are responsible for managing the flow of goods and services from suppliers to customers. They work with a variety of stakeholders to develop supply chain strategies, create supply chain solutions, and ensure that the supply chain is running smoothly. This course in The Value of Business Models may be helpful for someone in this role, as it would provide them with a strong understanding of how businesses operate and how to manage their supply chains effectively.
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with a variety of stakeholders to develop project plans, create project budgets, and manage project resources. This course in The Value of Business Models may be helpful for someone in this role, as it would provide them with a strong understanding of how businesses operate and how to manage projects effectively.
Accountant
Accountants are responsible for preparing and maintaining financial records. They work with a variety of stakeholders to develop accounting policies, create financial statements, and ensure that financial records are accurate. This course in The Value of Business Models may be helpful for someone in this role, as it would provide them with a strong understanding of how businesses operate and how to manage their finances effectively.
Lawyer
Lawyers are responsible for providing legal advice and representation to clients. They work with a variety of stakeholders to develop legal strategies, create legal documents, and represent clients in court. This course in The Value of Business Models may be helpful for someone in this role, as it would provide them with a strong understanding of how businesses operate and how to use the law to protect their interests.
Doctor
Doctors are responsible for providing medical care to patients. They work with a variety of stakeholders to develop treatment plans, prescribe medications, and perform surgeries. This course in The Value of Business Models may be helpful for someone in this role, as it would provide them with a strong understanding of how businesses operate and how to use business principles to improve the delivery of healthcare.
Teacher
Teachers are responsible for educating students. They work with a variety of stakeholders to develop lesson plans, create teaching materials, and assess student learning. This course in The Value of Business Models may be helpful for someone in this role, as it would provide them with a strong understanding of how businesses operate and how to use business principles to improve the delivery of education.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Value of Business Models.
Practical guide to designing, testing, and implementing new business models. It valuable resource for anyone who wants to learn more about business model innovation.
Explains why large companies often fail to innovate. It must-read for anyone who wants to understand the challenges of business model innovation.
Provides a framework for developing good business strategies. It valuable resource for anyone who wants to learn more about how to create a successful business model.
Provides a step-by-step guide to building a successful startup. It valuable resource for anyone who wants to learn more about how to test and iterate business models.
Provides a contrarian view of how to build a successful business. It valuable resource for anyone who wants to learn more about how to create a unique and valuable business model.
Provides a behind-the-scenes look at the challenges of building a successful business. It valuable resource for anyone who wants to learn more about the realities of business model innovation.
Provides a framework for marketing and selling new products and services. It valuable resource for anyone who wants to learn more about how to launch a successful business model.
Provides a framework for designing a business model for your own career. It valuable resource for anyone who wants to learn more about how to create a successful and fulfilling career.
Provides a practical guide to designing and testing value propositions. It valuable resource for anyone who wants to learn more about how to create a compelling business model.
Provides a motivational guide to achieving success in business and life. It valuable resource for anyone who wants to learn more about the mindset and habits of successful entrepreneurs.
Provides a framework for building a successful small business. It valuable resource for anyone who wants to learn more about the challenges and opportunities of entrepreneurship.
Provides a personal finance guide to building wealth. It valuable resource for anyone who wants to learn more about the basics of investing and financial planning.
Provides a framework for personal and professional development. It valuable resource for anyone who wants to learn more about the habits and principles of successful people.

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