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Harry Bouwman, Mark de Reuver, and Timber Haaker

Does your business need a make-over? Are you looking to create a new business model so you can get more out of your or your client’s company?

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Does your business need a make-over? Are you looking to create a new business model so you can get more out of your or your client’s company?

Innovating a business model is key for a profitable business and growth. Without a proper and sustainable business model, even the best product or technology innovations will not flourish.

In this program, you will learn the skills and knowledge needed to start improving your business as you learn through real-life examples from fellow entrepreneurs, innovators and leading experts on business model innovation.

This program will benefit business owners, entrepreneurs, business consultants or business developers who seek better understanding of business models and the tools to develop them. Learners in the ID Verified track will have the opportunity to receive personal feedback on assignments in which they are asked to apply the knowledge gained to their own company or project.

What you'll learn

  • Why business models matter, and how tooling can help you innovate your business model
  • How to design your new business model in a structured way
  • How to evaluate the robustness of your business model towards trends and uncertainties
  • How to create a roadmap for business model innovation with concrete actions
  • How to grow your business with business model innovation

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What's inside

Four courses

Business Model Implementation

(24 hours)
Designing a new business model is one thing, but how do you actually put it into practice? In this course, you will learn how to make a practical action plan to implement your new business model.

Business Model Testing

(28 hours)
The world is changing rapidly. The future success of a business model depends on how well it is adapted to changing circumstances. This course will teach you how to stress test your business model. You will learn how to identify the relevant trends and uncertainties and how they impact your business model. You will analyse the strong and weak parts of your business model and look for opportunities to make your business model more robust and future proof.

The Value of Business Models

(18 hours)
Does your business need a makeover? Learn how to design, test, and implement new business models for sustainable success. This course introduces you to the main topics of business model innovation, including what drives it and why it is valuable. You will apply practical tools to (re)design and test a business model. Be inspired by real-life business model examples and learn from leading experts who design business model innovations.

How to Design a Successful Business Model

(30 hours)
Do you want to start or grow your own business, go international, or avoid bankruptcy? In this business and management course, you will learn the key steps to take to design or innovate your own business model.

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