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Harry Bouwman,
Mark de Reuver,
and
Timber Haaker
Do you want to start or grow your own business, go international, or avoid bankruptcy?
In this business and management course, you will learn the key steps to take to design or innovate your own business model. You will learn about the trade-offs to be made, and the design issues that are critical for a viable and sustainable business model.
This course will help you answer questions like, "How do I create a simple business model in a structured way?" and "How do I engage my users and how do I create value for my customers as well as revenue for my company?"
Register for this course and see more details by visiting:
OpenCourser.com/course/4g6m88/how
What's inside
Learning objectives
- How to design a business model in a structured way
- How to select the appropriate tools for designing or innovating a business model
- How to present your business model in a single sheet
- How to reason from your needs (“i want to’s”) to a business model solution
- How to design a business model in a structured way
- How to select the appropriate tools for designing or innovating a business model
- How to present your business model in a single sheet
- How to reason from your needs (“i want to’s”) to a business model solution
Syllabus
Weeks 1 & 2: Design thinking
Why is design thinking relevant?
How to structure BM design?
Weeks 3 & 4: Creating value for customers
Read more
Syllabus
Weeks 1 & 2: Design thinking
Why is design thinking relevant?
How to structure BM design?
Weeks 3 & 4: Creating value for customers
Read more
How can I create value for customers in novel ways (=customer-related tool)
Weeks 5 & 6: Drawing a simple BM
How can I draw a BM on one single sheet to communicate it? (=BM Canvas)
Week 7 & 8: I-want-to’s
How to select the appropriate tooling based on what I want?
Week 9 &10: Special BM patterns
Multi-sided BMs
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops customer-focused value creation and marketing 'trade-offs' critical for business planning
Explores foundational design thinking to assist in business modeling
Teaches user engagement to create a business value proposition
Taught by professionals in the field with notable reputations
Save this course
Save How to Design a Successful Business Model to your list so you can find it easily later:
Save
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Reviews summary
Business modeling fundamentals
Learners say they appreciate this course's introduction to foundational business modeling tools. Students report that the course offers lessons on both popular and novel business modeling tools that may be useful to current and future business professionals.
Provides lessons on both well-known and unfamiliar business modeling tools.
"Some are very popular and I had already worked on these, but some I had never heard of before"
Offers a solid introduction to basic business modeling concepts.
"It's a great course offering an introduction to different business modeling tools."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in How to Design a Successful Business Model with these
activities:
Identify needs and value proposition
Show steps
Refresh your understanding of the process to identify customer needs and how to translate them into a compelling value proposition, which is essential for validating and creating your business model.
Browse courses on
Value Proposition
Show steps
-
Review notes or textbooks on customer research and value proposition development.
-
Identify a business or product that you are familiar with and analyze their value proposition.
-
Based on your analysis, identify the key customer needs that the value proposition addresses.
Explore the Business Model Canvas
Show steps
Gain a solid understanding of the Business Model Canvas, a visual tool that helps you describe, analyze, and design your business model. It will provide a structured framework for your business model innovation process.
Browse courses on
Business Model Canvas
Show steps
-
Watch online tutorials or videos on the Business Model Canvas.
-
Read articles or blog posts about the benefits and applications of the Business Model Canvas.
-
Download a template of the Business Model Canvas and familiarize yourself with its key elements.
Complete Business Model Simulation Exercises
Show steps
Provides an interactive way to test knowledge and develop critical thinking skills in the context of business model design and decision-making.
Browse courses on
Business Strategy
Show steps
-
Access and register for a reputable business model simulation platform.
-
Complete several simulation exercises, taking on different business roles.
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Facilitate a Study Group on Business Model Design
Show steps
Promotes collaboration and knowledge sharing among students, allowing them to discuss and apply concepts from the course in a supportive environment.
Browse courses on
Business Model Design
Show steps
-
Gather a group of peers who are also taking the course.
-
Choose a specific topic or case study to focus on.
-
Facilitate a discussion, encouraging active participation and exchange of ideas.
Review 'Business Model Generation'
Show steps
Reinforce key principles of business model innovation and design covered in this course.
View
The Invincible Company: How to Constantly...
on Amazon
Show steps
-
Read Chapter 1 and complete associated exercises.
-
Create a one-page summary of the key concepts.
-
Apply the Business Model Canvas to a real-world business.
Develop a simple business model canvas
Show steps
Put the Business Model Canvas into practice by creating a simple canvas for your own business idea or a business that you are familiar with. This will allow you to visualize and evaluate the key elements of your business model.
Browse courses on
Business Model Canvas
Show steps
-
Identify the key components of your business model, such as customer segments, value proposition, and revenue streams.
-
Fill out a Business Model Canvas template with these components.
-
Review and refine your canvas to ensure that it is clear and concise.
Develop a Presentation on Business Model Innovation
Show steps
Encourages students to synthesize their understanding of business model innovation and present it in a clear and engaging manner, reinforcing key concepts.
Browse courses on
Business Model Innovation
Show steps
-
Research and gather information on best practices in business model innovation.
-
Develop a storyline and create slides that effectively convey the key principles and case studies.
-
Rehearse the presentation and gather feedback from peers.
Watch Tutorials on Advanced Business Model Concepts
Show steps
Expands knowledge and exposes students to cutting-edge concepts and trends in business model innovation, fostering critical thinking and adaptability.
Browse courses on
Business Model Innovation
Show steps
-
Identify specific topics or areas where you want to deepen your understanding.
-
Search for and select high-quality tutorials from reputable sources.
-
Watch the tutorials, taking notes and pausing to reflect.
Develop a Business Model Canvas for Your Idea
Show steps
Provides practical experience in applying the Business Model Canvas to real-world scenarios, enhancing understanding of its components and their interrelationships.
Browse courses on
Business Model Canvas
Show steps
-
Identify a business idea or opportunity for innovation.
-
Fill out each section of the Business Model Canvas, clearly defining each component.
-
Test and validate your assumptions using customer research or market analysis.
Contribute to an Open-Source Business Model Repository
Show steps
Involves students in the wider business model innovation community by encouraging them to share their knowledge and contribute to a collaborative resource.
Browse courses on
Business Model Innovation
Show steps
-
Identify a reputable open-source repository for business models.
-
Research and select a specific business model to contribute.
-
Document the business model using the repository's guidelines.
Launch a Small-Scale Business Experiment
Show steps
Offers hands-on experience in testing business model assumptions and gathering feedback, fostering a deeper understanding of customer needs and market dynamics.
Browse courses on
Lean Startup
Show steps
-
Define a specific business problem or opportunity.
-
Develop a hypothesis and design a small-scale experiment to test it.
-
Implement the experiment and collect data on its outcomes.
-
Analyze the results and draw conclusions about the validity of the hypothesis.
Identify needs and value proposition
Show steps
Refresh your understanding of the process to identify customer needs and how to translate them into a compelling value proposition, which is essential for validating and creating your business model.
Browse courses on
Value Proposition
Show steps
Show steps
Show steps
- Review notes or textbooks on customer research and value proposition development.
- Identify a business or product that you are familiar with and analyze their value proposition.
- Based on your analysis, identify the key customer needs that the value proposition addresses.
Explore the Business Model Canvas
Show steps
Gain a solid understanding of the Business Model Canvas, a visual tool that helps you describe, analyze, and design your business model. It will provide a structured framework for your business model innovation process.
Browse courses on
Business Model Canvas
Show steps
Show steps
Show steps
- Watch online tutorials or videos on the Business Model Canvas.
- Read articles or blog posts about the benefits and applications of the Business Model Canvas.
- Download a template of the Business Model Canvas and familiarize yourself with its key elements.
Complete Business Model Simulation Exercises
Show steps
Provides an interactive way to test knowledge and develop critical thinking skills in the context of business model design and decision-making.
Browse courses on
Business Strategy
Show steps
Show steps
Show steps
- Access and register for a reputable business model simulation platform.
- Complete several simulation exercises, taking on different business roles.
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Facilitate a Study Group on Business Model Design
Show steps
Promotes collaboration and knowledge sharing among students, allowing them to discuss and apply concepts from the course in a supportive environment.
Browse courses on
Business Model Design
Show steps
Show steps
Show steps
- Gather a group of peers who are also taking the course.
- Choose a specific topic or case study to focus on.
- Facilitate a discussion, encouraging active participation and exchange of ideas.
Review 'Business Model Generation'
Show steps
Reinforce key principles of business model innovation and design covered in this course.
View
The Invincible Company: How to Constantly...
on Amazon
Show steps
Show steps
Show steps
- Read Chapter 1 and complete associated exercises.
- Create a one-page summary of the key concepts.
- Apply the Business Model Canvas to a real-world business.
Develop a simple business model canvas
Show steps
Put the Business Model Canvas into practice by creating a simple canvas for your own business idea or a business that you are familiar with. This will allow you to visualize and evaluate the key elements of your business model.
Browse courses on
Business Model Canvas
Show steps
Show steps
Show steps
- Identify the key components of your business model, such as customer segments, value proposition, and revenue streams.
- Fill out a Business Model Canvas template with these components.
- Review and refine your canvas to ensure that it is clear and concise.
Develop a Presentation on Business Model Innovation
Show steps
Encourages students to synthesize their understanding of business model innovation and present it in a clear and engaging manner, reinforcing key concepts.
Browse courses on
Business Model Innovation
Show steps
Show steps
Show steps
- Research and gather information on best practices in business model innovation.
- Develop a storyline and create slides that effectively convey the key principles and case studies.
- Rehearse the presentation and gather feedback from peers.
Watch Tutorials on Advanced Business Model Concepts
Show steps
Expands knowledge and exposes students to cutting-edge concepts and trends in business model innovation, fostering critical thinking and adaptability.
Browse courses on
Business Model Innovation
Show steps
Show steps
Show steps
- Identify specific topics or areas where you want to deepen your understanding.
- Search for and select high-quality tutorials from reputable sources.
- Watch the tutorials, taking notes and pausing to reflect.
Develop a Business Model Canvas for Your Idea
Show steps
Provides practical experience in applying the Business Model Canvas to real-world scenarios, enhancing understanding of its components and their interrelationships.
Browse courses on
Business Model Canvas
Show steps
Show steps
Show steps
- Identify a business idea or opportunity for innovation.
- Fill out each section of the Business Model Canvas, clearly defining each component.
- Test and validate your assumptions using customer research or market analysis.
Contribute to an Open-Source Business Model Repository
Show steps
Involves students in the wider business model innovation community by encouraging them to share their knowledge and contribute to a collaborative resource.
Browse courses on
Business Model Innovation
Show steps
Show steps
Show steps
- Identify a reputable open-source repository for business models.
- Research and select a specific business model to contribute.
- Document the business model using the repository's guidelines.
Launch a Small-Scale Business Experiment
Show steps
Offers hands-on experience in testing business model assumptions and gathering feedback, fostering a deeper understanding of customer needs and market dynamics.
Browse courses on
Lean Startup
Show steps
Show steps
Show steps
- Define a specific business problem or opportunity.
- Develop a hypothesis and design a small-scale experiment to test it.
- Implement the experiment and collect data on its outcomes.
- Analyze the results and draw conclusions about the validity of the hypothesis.
Career center
Learners who complete How to Design a Successful Business Model will develop knowledge and skills
that may be useful to these careers:
Business Analyst
Business Analyst
Business Analysts study, design, and implement efficient solutions to business problems. They identify and document the needs of stakeholders to create solutions that are cost-effective and efficient. Understanding how customer and business needs create value is a key part of Business Analysis. Enrolling in this course can help equip you with the tools to create customer-centric solutions that are profitable for your employers. Knowledge of how to visually represent a business model can be a useful tool for Business Analysts as well. This is particularly relevant to Week 6 of the course, which focuses on how to draw a simple business model on one page.
Management Consultant
Management Consultant
Management Consultants advise businesses on how to improve their performance. They analyze business operations, identify areas for improvement, and develop and implement solutions. This course can help Management Consultants to develop a structured way to approach business problems and to learn how to create innovative solutions that create value for customers.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. They identify business opportunities, develop business plans, and raise financing. This course can provide Entrepreneurs with the tools they need to design a successful business model. The course will help Entrepreneurs to identify the key elements of a successful business model, such as the value proposition, target market, and revenue model. The course will also help Entrepreneurs to develop a plan for launching and growing their business.
Product Manager
Product Manager
Product Managers are responsible for the development and marketing of products. They work with engineers, designers, and marketers to create products that meet the needs of customers. This course can help Product Managers to understand the customer-centric approach to product development. The course will also help Product Managers to learn how to create a business model for their product that is both profitable and sustainable.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. They work with customers to understand their needs and develop solutions that meet those needs. This course can help Business Development Managers to learn how to create a business model for new products and services. The course will also help Business Development Managers to learn how to pitch their ideas to potential customers.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing campaigns. They work with customers to understand their needs and develop marketing campaigns that reach and engage the target audience. This course can help Marketing Managers to understand the customer-centric approach to marketing. The course will also help Marketing Managers to learn how to create a marketing plan that is both effective and profitable.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams. They work with customers to understand their needs and develop sales strategies that close deals. This course can help Sales Managers to learn how to create a sales plan that is both effective and profitable. The course will also help Sales Managers to learn how to motivate their sales teams to achieve their goals.
Operations Manager
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business. They work with employees to ensure that the business runs smoothly and efficiently. This course can help Operations Managers to learn how to create a business model that is both efficient and profitable. The course will also help Operations Managers to learn how to manage their employees effectively.
Financial Analyst
Financial Analyst
Financial Analysts evaluate the financial performance of companies. They use financial data to make recommendations about investments and other financial decisions. This course may be helpful for Financial Analysts who want to learn more about how business models impact financial performance.
Investment Banker
Investment Banker
Investment Bankers help companies raise capital. They work with companies to develop and execute financial strategies. This course may be helpful for Investment Bankers who want to learn more about how business models impact investment decisions.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data. They use data to identify trends and patterns that can help businesses make better decisions. This course may be helpful for Data Analysts who want to learn more about how business models impact data analysis.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software systems. They work with customers to understand their needs and develop software solutions that meet those needs. This course may be helpful for Software Engineers who want to learn more about how business models impact software development.
Web Developer
Web Developer
Web Developers design and develop websites. They work with customers to understand their needs and develop websites that meet those needs. This course may be helpful for Web Developers who want to learn more about how business models impact web development.
Graphic designer
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course may be helpful for Graphic Designers who want to learn more about how business models impact graphic design.
Accountant
Accountant
Accountants prepare and examine financial records. They ensure that financial records are accurate and that businesses are complying with financial regulations. This course may be helpful for Accountants who want to learn more about how business models impact accounting practices.
For more career information including salaries, visit:
OpenCourser.com/course/4g6m88/how
Reading list
We've selected 27 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
How to Design a Successful Business Model.
Provides a step-by-step process for designing and innovating business models. It includes a collection of tools and techniques that can be used to create and evaluate business models.
Provides a comprehensive and practical framework for business model design. It valuable reference for anyone interested in starting or growing a business.
Introduces the concept of the "lean startup" methodology, which emphasizes iterative development and testing of business ideas. It valuable resource for entrepreneurs and business owners.
Provides a practical guide to building a successful startup by iterating and testing ideas quickly and cheaply. It includes tools and techniques for validating ideas, building prototypes, and measuring progress.
This classic book explores the challenges faced by large organizations in innovating and competing with disruptive technologies. It valuable resource for anyone interested in understanding the dynamics of innovation.
Save
Provides a clear and concise framework for developing effective business strategies. It valuable resource for anyone involved in strategic planning or decision-making.
Save
Provides a framework for developing and executing a traction strategy for a startup. It includes tools and techniques for identifying and targeting the right customers, developing marketing and sales channels, and building a loyal customer base.
Provides a hands-on guide to design thinking, a human-centered problem-solving process. It offers practical exercises and tools for applying design thinking to business challenges.
Save
Introduces the concept of "blue ocean strategy," which focuses on creating new markets and competing in uncontested space. It valuable resource for entrepreneurs and business owners.
Provides a comprehensive guide to building a successful startup. It covers topics such as customer development, product development, and fundraising.
Explores the challenges faced by founders of startups, such as hiring and firing, equity分配, and managing growth. It valuable resource for anyone who is starting or running a business.
Save
Provides a practical guide to acquiring customers and building a successful business. It valuable resource for entrepreneurs and business owners.
Provides a contrarian view on innovation and entrepreneurship. It valuable resource for anyone who is interested in thinking differently about business.
Provides a brutally honest and insightful look at the challenges of running a startup. It valuable resource for anyone who is serious about building a successful business.
This classic book explores the challenges of taking a product from early adopters to the mainstream market. It valuable resource for anyone who is involved in product marketing or sales.
Provides a practical guide to using the lean product development process. It valuable resource for anyone who is involved in product development or management.
Save
Provides a fictionalized account of a DevOps transformation. It valuable resource for anyone who is interested in improving the performance of their IT organization.
Provides a framework for designing a business model that is tailored to the individual's skills and passions. It helps learners create a business that is both profitable and meaningful.
Provides a step-by-step guide to running a design sprint. It valuable resource for anyone who is involved in product development or innovation.
Provides a comprehensive guide to starting and running a startup. It valuable resource for anyone who is planning to launch a new business.
Save
Provides a unique perspective on the role of design in business. It argues that design is not just about aesthetics, but also about solving problems and creating value.
Save
Fictionalized account of a failing IT department. It provides insights into the challenges of managing complex IT systems and offers practical advice on how to improve IT performance.
Explores the challenges faced by established companies when disruptive technologies emerge. It provides insights into how to overcome the innovator's dilemma and stay ahead of the competition. It is particularly useful for understanding the impact of technological change on business models.
Provides a practical guide to the challenges of building a successful startup. It includes insights and advice from a veteran entrepreneur on topics such as hiring, firing, fundraising, and managing growth.
Provides a comprehensive guide to starting and running a successful startup. It includes tools and techniques for developing a business plan, raising funding, hiring a team, and launching a product.
Save
Provides a practical guide to using data to improve decision-making in startups. It includes tools and techniques for collecting, analyzing, and interpreting data, and using it to make better decisions.
Provides a practical guide to developing and validating customer insights. It includes tools and techniques for interviewing customers, observing their behavior, and testing hypotheses.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/4g6m88/how
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Effort
2 to 4 hours per week for 10 weeks
Level
Introductory
Via
edX
Institution
Delft University of Technology
Instructors
Harry Bouwman
Mark de Reuver
Timber Haaker
Language
English
Transcripts
Español
Français
Português
Deutsch
中文
العربية
हिंदी
Türkçe
తెలుగు
Bahasa Indonesia
Kiswahili
This course belongs to a
collection
called
Business Model Innovation. It's comprised of four courses:
- Business Model Implementation
- Business Model Testing
- The Value of Business Models
- How to Design a Successful Business Model (viewing)
Good to know
Develops customer-focused value creation and marketing 'trade-offs' critical for business planning
Explores foundational design thinking to assist in business modeling
Teaches user engagement to create a business value proposition
Taught by professionals in the field with notable reputations
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