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Prof. Dr. Markus Weinberger

Quote from a participant (Aug 15, 2020): "This was a great course to help me understand in many different ways how I might bring IoT Solutions to my role in Innovation in my business. It exceeded my expectations, and covered a variety of topics I had not even thought about. Excellent course. "

The idea of the Internet of Things (IoT) has been around for several years now. But still industry - incumbents and startup - searches for applications and appropriate business models.

Read more

Quote from a participant (Aug 15, 2020): "This was a great course to help me understand in many different ways how I might bring IoT Solutions to my role in Innovation in my business. It exceeded my expectations, and covered a variety of topics I had not even thought about. Excellent course. "

The idea of the Internet of Things (IoT) has been around for several years now. But still industry - incumbents and startup - searches for applications and appropriate business models.

This course introduces the most important concepts of the internet of things and various mechanisms that make IoT useful. The IoT value stack is introduced, too, as well as a short introduction to business model innovation.

This is the basis for more advanced lections on the impact of IoT on business models and on IoT business opportunities and revenue models.

Throughout the course, participants will get to know useful tools and schemas that facilitate transfer to own business context and challenges.

This course is for you, if you are enthusiastic about digital transformation and internet of things, but still need to figure out how to translate these ideas to your business context, your strategy and into sustainable business models.

There is no specific knowledge or tools needed as a prerequisite to take this course.

Enroll now

What's inside

Learning objectives

  • You will be able to ideate applications for internet of things in your business context.
  • You will gain an understanding of the business implications of internet of things.
  • You will be able to design business models for internet of things applications.
  • You will get to know many very useful tools for the above tasks.

Syllabus

Introduction to IoT
Introduction to the Course
How this Course Works
What is Internet of Things
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Introduces the IoT value stack, providing a foundational understanding for participants looking to delve deeper into the mechanics of IoT solutions
Explores the impact of IoT on business model patterns, which can help learners identify opportunities for innovation and competitive advantage
Examines behavioral economics, which can provide learners with a deeper understanding of user behavior and preferences in the context of IoT solutions
Requires learners to understand business models, which may necessitate additional learning for those without a business background
Teaches learners to distinguish between strategies for leveraging IoT, which can help them choose the right approach for their business needs
Covers quantitative aspects of IoT revenue models, which may require learners to have some familiarity with financial analysis and modeling

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Reviews summary

Internet of things business impact overview

According to learners, this course provides a clear and concise overview of the business implications and opportunities presented by the Internet of Things (IoT). Students appreciated its focus on business models and practical frameworks, finding it particularly relevant for those in innovation or strategy roles looking to translate IoT concepts into actionable business strategies. While primarily geared towards a non-technical audience, it successfully outlines how IoT impacts value stacks, revenue models, and operations, making it a valuable starting point for professionals navigating digital transformation.
Provides a good introductory foundation.
"The course introduces the most important concepts of the internet of things and various mechanisms that make IoT useful."
"I got a very basic understanding of behavioral economics and knew some examples."
"Provides a solid foundation in IoT business concepts for beginners."
"A great starting point for understanding IoT from a business angle."
Tailored for a business audience.
"This course is for you, if you are enthusiastic about digital transformation and internet of things, but still need to figure out how to translate these ideas to your business context..."
"Highly relevant for professionals in business or strategy roles."
"It helped me understand how IoT can be applied within my existing business context."
"The course is well-suited for a non-technical business audience seeking strategic insights."
Offers useful frameworks for application.
"Throughout the course, participants will get to know useful tools and schemas that facilitate transfer to own business context and challenges."
"I found the tools and frameworks provided very helpful for applying concepts to my own business."
"The IoT Business Model Builder is a particularly useful tool."
"I learned how to use practical tools and strategies that I could apply immediately to my work."
Explores IoT's effect on business models.
"This was a great course to help me understand in many different ways how I might bring IoT Solutions to my role in Innovation in my business."
"I gained a solid understanding of the business implications of IoT and how to ideate applications."
"The emphasis on business models and impact was exactly what I needed."
"It exceeded my expectations, and covered a variety of topics I had not even thought about. Excellent course."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Internet of Things Business Impact with these activities:
Review Business Model Fundamentals
Solidify your understanding of core business model concepts to better grasp how IoT impacts and transforms them.
Browse courses on Business Model Canvas
Show steps
  • Review the Business Model Canvas framework.
  • Study examples of successful business models.
  • Practice identifying key components of business models.
Review 'The Internet of Things: Key Applications and Protocols'
Gain a deeper understanding of the technical aspects of IoT to better evaluate business opportunities and challenges.
Show steps
  • Read the chapters on key IoT protocols.
  • Summarize the main applications discussed in the book.
  • Relate the technical concepts to business model considerations.
Review 'Precision: Principles, Practices and Solutions for the Internet of Things'
Deepen your understanding of how to leverage IoT for precise data collection and analysis to drive business value.
Show steps
  • Read the case studies on specific IoT applications.
  • Analyze how the principles of precision are applied in each case.
  • Consider how these principles can be applied to your own business context.
Four other activities
Expand to see all activities and additional details
Show all seven activities
IoT Business Model Ideation Workshop
Apply the course's tools and frameworks to generate innovative IoT business models for a specific industry or problem.
Show steps
  • Choose a specific industry or problem to focus on.
  • Brainstorm potential IoT applications in that context.
  • Develop detailed business models using the course's tools.
  • Present your business models to peers for feedback.
Create a Presentation on IoT Business Opportunities
Synthesize your learning by creating a presentation that showcases promising IoT business opportunities and their potential impact.
Show steps
  • Research current trends in IoT business models.
  • Identify three to five compelling business opportunities.
  • Develop a presentation outlining the opportunities and their potential.
  • Practice delivering the presentation effectively.
Develop an IoT Revenue Model Spreadsheet
Create a spreadsheet model to analyze and compare different IoT revenue models based on quantitative factors.
Show steps
  • Review the course materials on IoT revenue models.
  • Identify key quantitative factors that influence revenue.
  • Develop a spreadsheet model to calculate and compare revenue potential.
  • Test the model with different scenarios and assumptions.
Attend an IoT Industry Conference or Webinar
Expand your network and learn about the latest trends and innovations in the IoT space by attending an industry event.
Show steps
  • Research upcoming IoT conferences or webinars.
  • Register for an event that aligns with your interests.
  • Attend the event and network with other participants.
  • Summarize your key takeaways from the event.

Career center

Learners who complete Internet of Things Business Impact will develop knowledge and skills that may be useful to these careers:
Product Manager
A product manager is responsible for the strategy, roadmap, and execution of a product. This course is highly relevant, as it helps a product manager understand the Internet of Things value stack, design business models for IoT applications, and identify promising revenue models. This course provides useful tools and frameworks for ideating applications of IoT in a business context, which can help a product manager bring new IoT-based products to market. This course also helps a product manager better understand their users and provides a good foundation for creating products that solve their customers needs, especially in the emerging field of Internet of Things. This course's curriculum can directly benefit a product manager given its focus on translating IoT ideas into business strategy.
Digital Transformation Lead
A digital transformation lead guides their organization through adopting new digital technologies and strategies. This course directly addresses this role, as it focuses on the business impact of the Internet of Things and how to translate IoT ideas to business strategy. A digital transformation lead will find value in the course as it provides a framework on the Internet of Things value stack, business model innovation, and revenue models. The course's focus on the strategic implications of the Internet of Things and its impact on business model patterns makes it highly relevant for those leading digital transformation initiatives. The tools and schemas mentioned in this course will help facilitate the transformation to more up to date business practices.
Business Development Manager
A business development manager identifies and pursues new business opportunities. This course is a direct fit for this role as it introduces the most important concepts of the Internet of Things and various mechanisms that make IoT useful, including the Internet of Things value stack. A business development manager needs to understand how IoT impacts business model patterns and how to leverage IoT for new business models. This course provides a foundation for identifying promising revenue models and helps a business development manager to pursue IoT-related business opportunities, which helps create a competitive edge. The frameworks covered in this course, that facilitate transferring these ideas into a business context, are useful in pursuing new partnerships and solutions.
Startup Founder
A startup founder is someone who starts their own company. This course helps a startup founder develop a strong understanding of the Internet of Things, and how to use it to create new business opportunities. A founder will find the modules on designing business models for IoT applications, revenue models, and cost reduction approaches especially useful. This course provides the knowledge and tools necessary to develop a successful business based on IoT technology. The curriculum is designed to help participants translate IoT ideas into their business context and develop sustainable business models. The course helps a founder understand the different aspects of creating a company from a business and technology perspective, as well as providing a general knowledge of the emerging field of the Internet of Things.
Innovation Manager
An innovation manager is responsible for fostering a culture of innovation and developing new ideas for a company. This course is useful as it provides frameworks and tools for ideating applications for Internet of Things in a business context which is important for an innovation manager. This course introduces various mechanisms that make Internet of Things useful and how these can be translated to improve a company's business model. An innovation manager will be able to derive value from the course's introduction to the Internet of Things value stack as well as a short introduction to business model innovation which can be used in the development of new and innovative products and services. The course provides the tools necessary to transform IoT concepts into tangible business opportunities.
Technology Consultant
A technology consultant advises clients on how to use technology to improve their business. This course helps a technology consultant understand the Internet of Things value stack and design business models for IoT applications, which are crucial skills for this role. This course introduces mechanisms that make the Internet of Things useful and provides a consultant with tools and schemas that facilitate transfer to a client's business context and challenges. This includes the concepts of high resolution data, business model innovation and revenue models. A consultant will be able to use the concepts and techniques discussed in the course to provide more informed advice to their clients. The course's focus on digital transformation and sustainable business models makes it especially valuable for this role.
Business Analyst
A business analyst identifies problems and proposes solutions or processes that can improve a company's operations. This course helps a business analyst learn how to apply the Internet of Things within a business and identify opportunities to improve business models. The concepts discussed within this course, such as the Internet of Things value stack, business model innovation and IoT business opportunities, will give business analysts the tools they need to find high-impact solutions. The course provides a deeper understanding of how IoT impacts business operation and the various approaches for leveraging it, which is key to being a successful business analyst. This course helps a business analyst to understand how to implement new tech in a company.
Operations Manager
An operations manager is responsible for the day to day operations of a business. This course helps an operations manager to understand how IoT can be leveraged to optimize operations and reduce costs. The discussion of smart operations with IoT solutions and how high resolution data enables process optimization are especially useful. The course goes into detail on how different IoT solutions can be implemented in a business context, as well as providing a framework for thinking about these problems, which makes it useful for an operations manager. An operations manager may also find that the topics of revenue models and business model patterns help to understand how operations can contribute to the overall business strategy. The curriculum directly addresses how IoT can be used to improve operation.
Strategic Planner
A strategic planner develops long term plans and goals for an organization. This course may be useful for a strategic planner who needs to understand how emerging technologies like Internet of Things can impact long term goals. This course provides a framework for understanding the Internet of Things value stack, designing business models for IoT applications, and developing business opportunities. A strategic planner may find the modules pertaining to business model innovation and IoT business mechanisms especially useful. By understanding these concepts, a strategic planner will be in a better position to advise their organization on how to best leverage the Internet of Things. This course introduces how IoT impacts business models and how to leverage it to gain a competitive advantage.
Sales Manager
A sales manager is responsible for leading a sales team and developing sales strategies. While not the primary focus of the course, this course may be useful for a sales manager who is working with IoT products or services. The course's introduction to revenue models and discussion of how IoT impacts business models can be useful for developing sales strategies. The course provides a great foundation on the business side of Internet of Things, as well as an understanding of how different Internet of Things products might be implemented. The course's focus on smart products and their revenue models provides a more complete understanding of how to sell these IoT products. This course helps you to understand the value proposition of IoT and how to communicate this to your target market.
Marketing Manager
A marketing manager develops and executes marketing strategies to promote a company's products or services. This course may be useful for a marketing manager working with IoT products or services by providing a foundation for understanding the Internet of Things. The modules on value proposition, business model patterns, and revenue models can help a marketing manager develop more effective campaigns. This course helps a marketing manager better understand the customer perspective and business models associated with IoT products and services, enabling more targeted and successful marketing efforts. The course provides a detailed view of the business side of Internet of Things, which provides a more complete picture for marketing efforts.
Data Analyst
A data analyst analyzes data to identify trends and insights that can inform business decisions. This course may be useful for a data analyst looking to expand their skill set to include the Internet of Things. While this course doesn't focus on data analysis techniques, it introduces the concept of high resolution data and how it can be used for process optimization, which is relevant for a data analyst. This course also discusses revenue models related to data, which may be useful for a data analyst working with IoT data. The course gives a broader overview of how the Internet of Things operates which can provide useful for anyone analyzing data related to the field. The business and revenue model components may provide an additional dimension not normally encountered in a data analyst role.
Project Manager
A project manager is responsible for planning, executing, and closing projects. This course may be useful for a project manager involved in an Internet of Things project, especially if the project includes new product development. The course helps a project manager better understand the business side of the Internet of Things, which can be beneficial when managing a project that involves cross-functional teams. The introduction to the Internet of Things value stack, business models, and revenue models provides a foundation that a project manager will need. The material in this course helps a project manager to understand the business drivers behind an Internet of Things project, as well as to provide a framework for thinking about the different project components.
Research Analyst
A research analyst gathers and analyzes data to inform strategic decisions. This course may be useful to a research analyst if they are researching the Internet of Things field. This course provides a good introduction to the important concepts of the Internet of Things, as well as the Internet of Things value stack. The course also includes material on business model innovation, behavioral economics and revenue models, which can provide a strong foundation for doing research in the field. This course provides a high level view of the Internet of Things which will be useful in research, especially if that research is related to business strategy. This course will not help you conduct research but rather orient your research.
Financial Analyst
A financial analyst analyzes financial data to provide insights and recommendations for investment decisions. This course may be useful to a financial analyst who works with companies that implement digital technologies like the Internet of Things. This course introduces the Internet of Things value stack, business models and revenue models, which can help a financial analyst better understand the financial implications of these technologies. This course provides a basic framework for understanding the financial ramifications of the Internet of Things. The curriculum can provide an investment analyst with the tools that they need to better value companies in this space. The revenue model section may prove especially useful for a financial analyst.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Internet of Things Business Impact.
Provides a structured approach to understanding and implementing IoT solutions, focusing on the 'precision' aspect of data and its application. It is particularly useful for understanding how to leverage high-resolution data for process optimization, a key topic covered in the course. This book expands on the course material by providing real-world examples and case studies.
Provides a comprehensive overview of IoT technologies, protocols, and applications. It useful reference for understanding the technical underpinnings of IoT solutions. While the course focuses on business impact, this book offers valuable technical context. It is best used as additional reading to complement the course material.

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