Digital Competition in Financial Services from Coursera

Welcome to Digital Transformation Strategy! As you probably know, this is the first course in a three part specialization focused on the digital transformation of finance. We'll aim to bring you insights about how digitalization intersects with finance, culled from one of the world's top regions for digital innovation. I'm excited to have you in the class and look forward to helping you learn more about this important topic.

To begin, I recommend taking a few minutes to explore the course site. A good place to start is the navigation bar on the left. Click Course Content to see what material we’ll cover each week, as well preview the assignments you’ll need to complete to pass the course. Click Discussions to see forums where you can discuss the course material with fellow students taking the class. Be sure to introduce yourself to everyone in the Meet and Greet forum!

This course should take about four weeks to complete. You can check out the recommended course schedule below to see a quick overview of the lessons and assignments you’ll complete each week.

By the time you finish this course, you’ll have mastered the transformational forces of digitalization and the new competitive dynamics it gives rise to, learned from leading financial companies and seen inspirational examples from the digital masters. You'll be introduced to the Capstone Project for the specialization and have a chance to form some preliminary solutions for a financial company seeking a new strategy for the digital age of finance.

Good luck as you get started. I look forward to seeing you in class!

What's inside

Syllabus

Digital Competition in Financial Services

Welcome to Digital Competition in Financial Services! We’re excited to have you in the class and look forward to helping you learn more about this important topic. To begin, I recommend taking a few minutes to explore the course site. A good place to start is the navigation bar on the left. Click Course Content to see what material we will cover each week, as well preview the assignments you will need to complete. Click Discussions to see forums where you can discuss the course material with fellow students taking the class. Be sure to introduce yourself to everyone in the Meet and Greet forum! This course should take four weeks to complete. You can check out the recommended course schedule below to see a quick overview of the lessons and assignments you will complete each week. By the time you finish this course, you will have mastered important concepts needed to understand the transformation, learned from best practice in digital industries, and seen how firms in financial services are embracing the new rules of competition. You will be introduced to the Capstone Project for the specialization and have a chance to form some preliminary solutions for a financial service company that is re-inventing itself to compete in finance as a digital industry. Good luck as you get started. We look forward to seeing you in class!

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Teaches how digitalization intersects with finance

Taught by experts from one of the world's top regions for digital innovation

Introduces the Capstone Project for the specialization

May require prior knowledge of digital finance and prior completion of other courses or programs

Aims to help learners master the transformational forces of digitalization and the new competitive dynamics it gives rise to

Develops skills in digital platform and ecosystem thinking, which are core skills for finance professionals

Reviews summary

Digital transformation in finance overview

According to learners, this course provides a solid overview of digital transformation and competition dynamics in the financial services industry. Many found the content on digital platforms and ecosystems particularly insightful and highly relevant for their work, offering a good framework for understanding disruption. While the course structure and lectures are generally well-received for their clarity and engagement, some students felt the content could lack depth at times and leaned more towards theory than practical application. A few reviewers noted that the course might require some prior knowledge in finance or business strategy. Overall, it appears to be a valuable introduction for those seeking a broad understanding of this evolving landscape.

Generally clear lectures, though some dry.

"Lectures were clear and engaging."

"Some videos felt a bit dry."

"Instructor was knowledgeable but delivery could be more dynamic."

Course may benefit those with background.

"Felt like it required a bit of prior knowledge of finance or business strategy to fully grasp some concepts."

"Beneficial if you have some foundational understanding of the financial industry."

"Some parts were challenging without a strong pre-existing context."

Debate on whether course is practical enough.

"Content is a bit theoretical at times, could use more practical case studies or examples from actual implementations."

"I was expecting more practical insights, not just theoretical concepts. Didn't feel immediately applicable."

"The course gives you a broad understanding of concepts relevant to the industry today."

Content provides a valuable industry overview.

"Excellent overview of digital transformation in finance. The platform and ecosystem modules were particularly insightful."

"Highly relevant for my work."

"Fantastic course! Provided a solid framework for understanding digital disruption in financial services."

Some reviewers felt the course was too high-level.

"The course provides a decent introduction but doesn't go very deep."

"Disappointed. The content felt outdated in parts. Also, it was too high-level."

"Okay course. It touches on important topics but lacks depth."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Competition in Financial Services with these activities:

Review high school level algebra

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Refresh your understanding of basic algebraic concepts such as solving equations and systems of equations. This will provide a solid foundation for the more advanced topics covered in this course.

Browse courses on Algebra

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Review your notes from high school algebra
Practice solving equations and systems of equations
Take practice tests or quizzes to assess your understanding

Case Study: A Digital Transformation Strategy for a Financial Services Organization

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Draft a digital transformation strategy for a financial services organization. This will help you apply the concepts you learn in the course and think critically about real-world applications.

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Identify a financial services organization
Research the organization's current digital landscape
Develop a digital transformation strategy
Create a presentation or document to outline your strategy

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Career center

Learners who complete Digital Competition in Financial Services will develop knowledge and skills that may be useful to these careers:

Business Consultant

The course will help you gain an understanding of the digital transformation in the financial sector, which will be useful for working as a business consultant. It will equip you with the skills and knowledge to help businesses optimize their digital strategies and implement new technologies to improve their operations.

See salaries and explore the career path for Business Consultant

Data Analyst

The course will provide you with a strong foundation in the digital transformation of financial services, along with specific focus on data analytics. Graduates of the course will know how to analyze data to identify trends and develop insights to help businesses make better decisions.

See salaries and explore the career path for Data Analyst

Digital Marketing Manager

This course will give you foundational knowledge in the digital transformation of financial services. It will equip you with the skills and knowledge to develop and implement digital marketing campaigns that target the right audience and achieve your business goals.

See salaries and explore the career path for Digital Marketing Manager

Financial Analyst

This course will provide you with the skills and knowledge you need to succeed as a financial analyst. You will learn about the digital transformation of financial services and how to use data to make informed decisions about investments.

See salaries and explore the career path for Financial Analyst

Investment Banker

The course will provide you with a strong understanding of the digital transformation of financial services, which is essential for success in investment banking. It will equip you with the skills and knowledge to advise clients on mergers and acquisitions, capital raising, and other financial transactions.

See salaries and explore the career path for Investment Banker

Management Consultant

The course will provide you with the skills and knowledge you need to succeed as a management consultant. You will learn about the digital transformation of financial services and how to help businesses improve their operations and achieve their goals.

See salaries and explore the career path for Management Consultant

Product Manager

The course will provide you with a strong foundation in the digital transformation of financial services, which is essential for success as a product manager. You will learn about the latest trends in financial technology and how to develop and launch new products and services that meet the needs of customers.

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Quantitative Analyst

This course will provide you with the skills and knowledge you need to succeed as a quantitative analyst. You will learn about the digital transformation of financial services and how to use data to develop and implement quantitative models.

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Risk Manager

This course will provide you with a strong foundation in the digital transformation of financial services, which is essential for success as a risk manager. You will learn about the latest trends in financial technology and how to develop and implement risk management strategies.

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Software Engineer

The course will provide you with a strong foundation in the digital transformation of financial services, which is essential for success as a software engineer. You will learn about the latest trends in financial technology and how to develop and implement software solutions that meet the needs of businesses.

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Strategy Consultant

This course will provide you with the skills and knowledge you need to succeed as a strategy consultant. You will learn about the digital transformation of financial services and how to help businesses develop and implement strategies for growth.

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Technology Analyst

The course will provide you with a strong foundation in the digital transformation of financial services, which is essential for success as a technology analyst. You will learn about the latest trends in financial technology and how to evaluate and recommend technology solutions to businesses.

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Venture Capitalist

The course will provide you with a strong understanding of the digital transformation of financial services, which is essential for success as a venture capitalist. You will learn about the latest trends in financial technology and how to identify and invest in promising startups.

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Financial Advisor

The course may be useful for working as a financial advisor. It will provide you with a strong understanding of the digital transformation of financial services, which is becoming increasingly important for financial advisors to understand.

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Sales Manager

The course may be useful for working as a sales manager in the financial services industry. It will provide you with a strong understanding of the digital transformation of financial services, which is changing the way that products and services are sold.

See salaries and explore the career path for Sales Manager